Synthetic Gypsum Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207293
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Synthetic Gypsum Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Synthetic Gypsum Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players USG, Knauf, Saint-Gobain, National Gypsum, LafargeHolcim

Market Summary

The synthetic gypsum market is an integral segment within the manufacturing and construction industries, primarily driven by the recycling of industrial by-products to produce a material that serves as a sustainable alternative to natural gypsum. This market has gained prominence due to increasing environmental regulations and the growing emphasis on circular economy practices across various industrial sectors. Synthetic gypsum is predominantly generated from flue gas desulfurization in coal-fired power plants, alongside other sources such as phosphogypsum from fertilizer production and citrogypsum from citric acid manufacturing. The material is extensively utilized in the production of plaster, drywall, and cement, contributing to waste reduction and resource efficiency. Key market participants include major construction material manufacturers and industrial companies engaged in by-product utilization. The market is characterized by continuous technological advancements aimed at improving product quality and expanding application scope, thereby supporting sustainable construction practices globally.

Key Highlights

The synthetic gypsum market is distinguished by several key highlights that underscore its strategic importance and growth trajectory. A significant aspect is its role in environmental sustainability, as it repurposes industrial waste into valuable construction materials, reducing landfill usage and minimizing ecological footprint. The product's properties closely mirror those of natural gypsum, ensuring high performance in applications such as wallboard and agricultural amendments. Regulatory support in various regions mandating the use of cleaner technologies and recycled materials further propels market adoption. Additionally, the market benefits from innovations in processing technologies that enhance purity and usability, making synthetic gypsum a preferred choice in green building projects. The involvement of established companies like USG Corporation, Knauf, and National Gypsum in production and R&D activities highlights the market's maturity and potential for continued expansion, aligning with global sustainability goals.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the synthetic gypsum market, with environmental regulations being a primary catalyst. Governments worldwide are implementing stringent policies to reduce industrial emissions and promote waste recycling, compelling industries to adopt synthetic gypsum production. The construction industry's shift towards sustainable building materials also drives demand, as synthetic gypsum offers a cost-effective and eco-friendly alternative to mined gypsum. Opportunities abound in emerging applications, such as soil amendment in agriculture and use in water treatment, which could expand market reach. Additionally, advancements in processing technologies present opportunities for improving product quality and reducing production costs. However, the market faces restraints, including variability in the quality of raw materials from different industrial sources, which can affect consistency. Economic fluctuations impacting construction activities and competition from natural gypsum in regions with abundant reserves also pose challenges. Addressing these restraints through innovation and strategic partnerships is crucial for market stability and growth.

Concentration Insights

The synthetic gypsum market exhibits a concentrated landscape with key players dominating production and distribution, particularly in regions with high industrial activity and stringent environmental policies. North America and Europe are significant hubs due to well-established regulatory frameworks promoting synthetic gypsum use. Companies such as USG Corporation, Knauf, and LafargeHolcim have a strong presence, leveraging extensive distribution networks and technological expertise to maintain market leadership. These players focus on vertical integration, controlling sources of raw materials like flue gas desulfurization gypsum from power plants, ensuring supply chain stability. The market also sees participation from chemical and fertilizer companies generating phosphogypsum, contributing to product diversity. Strategic alliances and mergers are common, aimed at expanding geographic reach and enhancing product portfolios. This concentration fosters competitive intensity but also drives innovation and quality improvements, benefiting end-users in construction and manufacturing sectors.

Type Insights

Synthetic gypsum is categorized into several types based on its source, each with distinct characteristics and applications. Flue gas desulfurization gypsum is the most prevalent type, derived from coal-fired power plants where sulfur dioxide is scrubbed from emissions, resulting in a high-purity product ideal for wallboard and plaster manufacturing. Phosphogypsum, a by-product of phosphoric acid production in the fertilizer industry, contains slight impurities but is suitable for agricultural uses and cement production. Citrogypsum originates from citric acid manufacturing and is utilized in niche applications due to its specific properties. Other types include titanogypsum from titanium dioxide production and fluorogypsum from hydrofluoric acid manufacturing. Each type undergoes processing to meet industry standards, with quality variations influencing their suitability for different end-uses. Understanding these distinctions is vital for stakeholders to optimize material selection based on application requirements and regulatory compliance.

Application Insights

Synthetic gypsum finds diverse applications across multiple industries, with the construction sector being the largest consumer. It is primarily used in the production of drywall, plaster, and cement, where it serves as a setting time regulator and strength enhancer. In agriculture, synthetic gypsum is applied as a soil amendment to improve structure, reduce erosion, and supply calcium and sulfur nutrients. The material is also employed in water treatment processes to remove impurities and in industrial settings as a filler in plastics and paints. Recent trends indicate growing adoption in road construction for base stabilization and in mining for backfill operations. The versatility of synthetic gypsum, coupled with its environmental benefits, supports its expanding use across these applications, driven by ongoing research and development efforts to unlock new functionalities and improve efficiency in end-use sectors.

Regional Insights

The synthetic gypsum market demonstrates varied regional dynamics influenced by industrial activity, regulatory frameworks, and construction trends. North America holds a significant share, propelled by strict environmental regulations like the Clean Air Act, which mandates flue gas desulfurization in power plants, ensuring steady supply. Europe follows closely, with policies promoting circular economy practices and sustainable construction materials driving demand. The Asia-Pacific region is emerging as a high-growth market, fueled by rapid industrialization, increasing power generation, and growing construction activities in countries like China and India. Latin America and the Middle East show potential, with expanding infrastructure projects and gradual adoption of environmental standards. Each region presents unique opportunities and challenges, such as raw material availability and technological adoption rates, shaping local market developments and strategic focus for key players operating globally.

Company Insights

Prominent companies in the synthetic gypsum market include USG Corporation, Knauf, National Gypsum, LafargeHolcim, and American Gypsum, among others. These players engage in extensive production, distribution, and innovation activities to strengthen their market position. USG Corporation is known for its advanced wallboard products utilizing synthetic gypsum, emphasizing sustainability and performance. Knauf focuses on global expansion and technological advancements in processing techniques. National Gypsum leverages strategic partnerships with power plants for raw material sourcing. LafargeHolcim integrates synthetic gypsum into its cement and construction solutions, aligning with its sustainability objectives. Other notable participants include Georgia-Pacific and CertainTeed, which contribute to market diversity through product innovations and application development. These companies invest in R&D to enhance product quality and explore new uses, while also engaging in mergers and acquisitions to consolidate market share and expand geographic presence, ensuring competitive advantage.

Recent Developments

Recent developments in the synthetic gypsum market reflect ongoing efforts to enhance sustainability, efficiency, and application scope. Companies are investing in advanced processing technologies to improve the purity and consistency of synthetic gypsum, making it more competitive with natural alternatives. For instance, new drying and purification methods have been introduced to reduce impurities in phosphogypsum for broader use in construction. Strategic collaborations between power plants and gypsum manufacturers are increasing, ensuring stable supply chains and cost-effectiveness. Additionally, there is a growing focus on expanding agricultural applications, with research demonstrating the benefits of synthetic gypsum in soil health and crop yield. Regulatory developments, such as updated building codes promoting green materials, are also influencing market dynamics. These advancements underscore the market's evolution towards greater environmental integration and innovation, positioning synthetic gypsum as a key material in sustainable industrial and construction practices.

Report Segmentation

This report on the synthetic gypsum market offers a detailed segmentation to provide comprehensive insights into various aspects influencing industry dynamics. The segmentation is based on type, including flue gas desulfurization gypsum, phosphogypsum, citrogypsum, and others, each analyzed for their production processes and characteristics. Application segmentation covers construction, agriculture, cement production, and industrial uses, highlighting demand patterns and growth prospects in each sector. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional trends, regulatory impacts, and competitive landscapes. Additionally, the report includes segmentation by end-user industries and processing technologies, offering stakeholders a granular view of market opportunities and challenges. This structured approach enables targeted analysis and strategic decision-making for businesses and investors seeking to leverage market potential.

FAQs

What is synthetic gypsum used for? Synthetic gypsum is primarily used in the construction industry for making drywall, plaster, and cement. It is also applied in agriculture as a soil amendment, in water treatment, and as a filler in various industrial products.

How is synthetic gypsum produced? Synthetic gypsum is produced as a by-product of industrial processes, such as flue gas desulfurization in power plants, which removes sulfur dioxide from emissions, or from phosphoric acid production in the fertilizer industry.

What are the benefits of synthetic gypsum? The benefits include environmental sustainability through waste recycling, cost-effectiveness compared to natural gypsum, and performance characteristics similar to mined gypsum, making it suitable for various applications.

Is synthetic gypsum environmentally friendly? Yes, synthetic gypsum is considered environmentally friendly as it repurposes industrial waste, reduces landfill usage, and supports circular economy practices, aligning with global sustainability goals.

Who are the key players in the synthetic gypsum market? Key players include USG Corporation, Knauf, National Gypsum, LafargeHolcim, American Gypsum, Georgia-Pacific, and CertainTeed, among others, who lead in production and innovation.

Which regions are leading in the synthetic gypsum market? North America and Europe are leading regions due to stringent environmental regulations and high adoption in construction, while Asia-Pacific is emerging as a fast-growing market driven by industrialization and infrastructure development.

Citius Research has developed a research report titled “Synthetic Gypsum Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Synthetic Gypsum Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Synthetic Gypsum Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Synthetic Gypsum Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Synthetic Gypsum Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Synthetic Gypsum Market
• Research Methodology
• Executive Summary
• Market Dynamics of Synthetic Gypsum Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Synthetic Gypsum Market
• Cost and Gross Margin Analysis of Synthetic Gypsum Market
• Synthetic Gypsum Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Synthetic Gypsum Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Synthetic Gypsum Market Key Stakeholders

Below are the key stakeholders for the Synthetic Gypsum Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Synthetic Gypsum Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Synthetic Gypsum Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Synthetic Gypsum Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Synthetic Gypsum Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Synthetic Gypsum Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Synthetic Gypsum Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Synthetic Gypsum Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Synthetic Gypsum Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Synthetic Gypsum Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Synthetic Gypsum Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Synthetic Gypsum Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Synthetic Gypsum Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Synthetic Gypsum Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Synthetic Gypsum Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Synthetic Gypsum Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Synthetic Gypsum Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Synthetic Gypsum Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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