Hardwood Flooring Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208925
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Hardwood Flooring Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 68.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Hardwood Flooring Market

(Market Size)
$45 billion
$68.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 45 billion
2030 Market Size USD 68.5 billion
Key Players Mohawk Industries, Shaw Industries, Armstrong, Bruce, Kahrs

Market Summary

The hardwood flooring market represents a significant segment within the global manufacturing and construction industries, characterized by steady demand driven by residential, commercial, and industrial construction activities. Hardwood flooring is highly valued for its durability, aesthetic appeal, and ability to enhance property value, making it a preferred choice among homeowners, architects, and interior designers. The market encompasses a variety of wood species, including oak, maple, cherry, and exotic varieties, each offering distinct grains, colors, and hardness levels. Manufacturing processes have evolved to include engineered hardwood, which provides improved moisture resistance and stability, expanding application possibilities. Key regions contributing to market growth include North America, Europe, and Asia Pacific, where urbanization and rising disposable incomes fuel construction and renovation projects. Sustainability and certification, such as Forest Stewardship Council (FSC) approval, are increasingly important, influencing consumer preferences and corporate procurement policies. The market is competitive, with both large multinational corporations and specialized regional players striving to innovate in product design, installation techniques, and supply chain efficiency.

Key Highlights

The hardwood flooring market is distinguished by several key highlights that underscore its dynamics and potential. Innovation in product development is a major highlight, with advancements in finishing technologies, such as UV-cured coatings, enhancing scratch resistance and ease of maintenance. Engineered hardwood products have gained substantial traction due to their versatility and performance in varied climatic conditions, appealing to both residential and commercial segments. Another highlight is the growing emphasis on eco-friendly and sustainably sourced materials, driven by regulatory pressures and consumer awareness, leading to increased adoption of reclaimed wood and certified products. The market also benefits from robust distribution channels, including specialty retailers, home improvement stores, and online platforms, which improve accessibility for end-users. Additionally, design trends favoring wide-plank flooring, matte finishes, and gray-toned woods are influencing product offerings and consumer choices. Key players like Armstrong Flooring, Mohawk Industries, and Shaw Industries continuously invest in research and development to introduce innovative products that meet evolving aesthetic and functional demands.

Drivers, Opportunities & Restraints

Several drivers propel the hardwood flooring market forward, including rising construction activities globally, particularly in emerging economies where urbanization and infrastructure development are accelerating. The growing preference for hardwood floors in residential settings, due to their longevity and ability to complement various interior styles, serves as a strong demand driver. Increased consumer spending on home improvement and renovation projects further stimulates market growth. Opportunities abound in the development of waterproof and scratch-resistant hardwood products, which address common consumer concerns and expand applications into moisture-prone areas like kitchens and bathrooms. The trend towards smart homes and integrated flooring solutions presents additional avenues for innovation and market expansion. However, the market faces restraints such as high costs associated with premium hardwood species and installation, which can limit adoption in price-sensitive segments. Environmental regulations regarding deforestation and logging restrictions also pose challenges, necessitating sustainable sourcing practices. Volatility in raw material prices and competition from alternative flooring materials like laminate and luxury vinyl tile are additional factors that may restrain growth.

Concentration Insights

The hardwood flooring market exhibits a concentrated competitive landscape with a mix of global leaders and regional specialists dominating various segments. North America and Europe are mature markets with high concentration among key players such as Armstrong Flooring, Mohawk Industries, Shaw Industries, and Tarkett, which leverage extensive distribution networks and brand recognition. These companies often engage in strategic mergers, acquisitions, and partnerships to strengthen their market position and expand product portfolios. In Asia Pacific, the market is more fragmented, with numerous local manufacturers catering to domestic demand, though international players are increasing their presence through joint ventures and direct investments. Product concentration is evident in the popularity of oak and maple species in North America, while exotic woods like teak and bamboo see higher demand in Asian markets. The engineered hardwood segment is particularly concentrated among technologically advanced manufacturers who invest in precision engineering and quality control. Sustainability certifications and compliance with international standards are becoming critical differentiators, influencing market concentration as consumers and businesses prioritize environmentally responsible options.

Type Insights

Hardwood flooring is categorized into several types based on construction and wood species, each catering to specific consumer preferences and application requirements. Solid hardwood flooring, made from a single piece of wood, is renowned for its authenticity and ability to be refinished multiple times, making it a long-lasting option for residential spaces. Engineered hardwood, consisting of a top layer of real wood bonded to multiple plywood layers, offers enhanced stability and resistance to moisture and temperature fluctuations, suitable for installations over concrete subfloors and in basements. Within these categories, wood species play a crucial role; oak remains the most popular due to its durability and versatile appearance, while maple is favored for its light color and hardness. Exotic species such as Brazilian cherry and walnut are sought after for their unique grains and rich colors, often used in premium projects. Additionally, emerging types include reclaimed wood flooring, which appeals to eco-conscious consumers, and wide-plank varieties that align with contemporary design trends. Finishes range from glossy to matte, with low-sheen options gaining popularity for their ability to conceal scratches and wear.

Application Insights

Hardwood flooring finds applications across residential, commercial, and industrial sectors, each with distinct requirements and growth dynamics. In residential applications, hardwood is predominantly used in living rooms, bedrooms, and hallways, valued for its warmth, comfort, and ability to increase home resale value. The trend towards open-floor plans and multi-functional spaces has boosted demand for consistent and aesthetically pleasing flooring throughout homes. Commercial applications include retail stores, offices, hotels, and educational institutions, where durability, ease of maintenance, and professional appearance are critical. Engineered hardwood is often preferred in commercial settings due to its resilience under heavy foot traffic and compatibility with underfloor heating systems. Industrial applications, though smaller in scale, involve specialized installations in spaces like showrooms and high-end workshops where both functionality and visual appeal are important. The rise of healthcare and hospitality sectors has also created opportunities for antimicrobial and hypoallergenic hardwood options. Regional variations exist, with North American markets showing strong residential uptake, while Asia Pacific sees growing commercial use in rapidly developing urban centers.

Regional Insights

The hardwood flooring market demonstrates varied growth patterns across regions, influenced by economic conditions, cultural preferences, and construction trends. North America is a leading market, driven by high homeownership rates, frequent remodeling activities, and a strong preference for hardwood in residential construction. The United States dominates the region, with demand supported by robust housing markets and consumer inclination towards premium flooring materials. Europe follows, characterized by stringent environmental regulations and a growing emphasis on sustainable building practices, which boost demand for certified and reclaimed wood products. Countries like Germany, the UK, and France are key contributors, with innovation in manufacturing and design keeping the market dynamic. Asia Pacific is the fastest-growing region, fueled by rapid urbanization, rising disposable incomes, and increasing adoption of Western interior design trends in countries such as China, India, and Japan. Latin America and the Middle East & Africa show nascent but promising growth, driven by urbanization and infrastructure development, though market penetration is slower due to economic variability and competition from alternative materials.

Company Insights

The competitive landscape of the hardwood flooring market features several prominent companies that drive innovation and market growth through extensive product portfolios and strategic initiatives. Armstrong Flooring is a key player known for its diverse range of solid and engineered hardwood options, emphasizing durability and design versatility. Mohawk Industries leverages its broad distribution network and brands like Mohawk and Pergo to offer innovative products, including waterproof hardwood collections. Shaw Industries focuses on sustainability and technological advancements, providing engineered solutions that cater to both residential and commercial segments. Tarkett stands out with its international presence and emphasis on eco-friendly manufacturing processes. Other significant players include Mannington Mills, which emphasizes custom design options, and Kahrs Group, renowned for its engineered wood flooring with advanced locking systems. Regional players such as Home Legend and Mullican Flooring also contribute to market diversity by offering specialized products tailored to local preferences. These companies invest heavily in research and development to introduce products with enhanced performance characteristics, such as improved moisture resistance and easier installation, while also engaging in marketing strategies that highlight aesthetic trends and environmental credentials.

Recent Developments

Recent developments in the hardwood flooring market reflect ongoing innovation and strategic movements aimed at capturing growth opportunities and addressing consumer demands. Product launches have focused on introducing waterproof hardwood options, such as Mohawk's HydroGuard and Shaw's Hydrotek, which combine the authentic look of wood with enhanced resistance to moisture, expanding applications into kitchens and bathrooms. Sustainability initiatives have gained momentum, with companies like Armstrong and Tarkett increasing their use of recycled materials and obtaining certifications like FSC and FloorScore to appeal to eco-conscious buyers. Technological advancements include the adoption of digital printing techniques that allow for highly realistic wood grain patterns on engineered products, providing cost-effective alternatives to rare wood species. On the corporate front, mergers and acquisitions continue to shape the market, such as Mohawk's acquisition of IVC Group, which strengthened its position in the luxury vinyl segment but also complemented its hardwood offerings. Partnerships with designers and influencers are being used to promote latest trends, such as wide-plank and gray-toned floors. Additionally, investments in e-commerce capabilities and virtual reality tools have enhanced the customer shopping experience, allowing for better visualization of products in home settings.

Report Segmentation

This market research report on the hardwood flooring industry is meticulously segmented to provide detailed insights into various aspects of the market. The segmentation is based on type, application, and region to facilitate a comprehensive analysis. By type, the report covers solid hardwood and engineered hardwood, with further breakdowns by wood species such as oak, maple, cherry, and exotic woods, as well as distinctions in finishes and plank sizes. Application segmentation includes residential, commercial, and industrial sectors, with sub-categories highlighting specific use cases like new construction versus renovation, and particular spaces such as living areas, retail environments, and hospitality venues. Regional segmentation provides in-depth analysis of North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, with country-level insights for major markets like the US, Canada, Germany, China, and India. Each segment is analyzed in terms of market dynamics, trends, and competitive landscape, offering stakeholders actionable intelligence to identify growth opportunities, understand consumer preferences, and make informed strategic decisions. The report also considers factors such as distribution channels, pricing analysis, and regulatory impacts within each segment to deliver a holistic view of the market.

FAQs

What are the benefits of engineered hardwood over solid hardwood? Engineered hardwood offers greater resistance to moisture and temperature changes, making it suitable for installation in basements and over concrete subfloors. It also provides similar aesthetic appeal with often easier installation processes.

Which wood species is most durable for high-traffic areas? Oak and maple are among the most durable species commonly used in high-traffic areas due to their hardness ratings, with exotic woods like Brazilian cherry also offering exceptional durability.

How does hardwood flooring impact home value? Hardwood flooring generally increases home resale value due to its longevity, aesthetic appeal, and perception as a premium material, often yielding a higher return on investment compared to other flooring types.

What are the trends in hardwood flooring finishes? Current trends favor matte and low-sheen finishes, which help conceal scratches and footprints, as well as wire-brushed and hand-scraped textures that add character and a rustic appeal.

Is hardwood flooring suitable for kitchens and bathrooms? With advancements in waterproof engineered hardwood products, it is increasingly suitable for moisture-prone areas like kitchens and bathrooms, though proper installation and maintenance are crucial.

How important is sustainability certification for hardwood flooring? Sustainability certifications like FSC are increasingly important to consumers and businesses, ensuring that wood is sourced from responsibly managed forests and aligning with green building standards.

Citius Research has developed a research report titled “Hardwood Flooring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hardwood Flooring Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hardwood Flooring Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hardwood Flooring Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hardwood Flooring Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hardwood Flooring Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hardwood Flooring Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hardwood Flooring Market
• Cost and Gross Margin Analysis of Hardwood Flooring Market
• Hardwood Flooring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hardwood Flooring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hardwood Flooring Market Key Stakeholders

Below are the key stakeholders for the Hardwood Flooring Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hardwood Flooring Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hardwood Flooring Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hardwood Flooring Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hardwood Flooring Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hardwood Flooring Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hardwood Flooring Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hardwood Flooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hardwood Flooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hardwood Flooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hardwood Flooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hardwood Flooring Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hardwood Flooring Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hardwood Flooring Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hardwood Flooring Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hardwood Flooring Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hardwood Flooring Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hardwood Flooring Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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