In Mould Labelling Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207619
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The In Mould Labelling Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

In Mould Labelling Market

(Market Size)
$850 million
$1.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 850 million
2030 Market Size USD 1.7 billion
Key Players Multivac, Krones, Sacmi, Avery Dennison, CCL Industries

Market Summary

The In Mould Labelling market represents a significant segment within the Manufacturing and Construction industry, focused on a sophisticated decoration technology. This process involves placing a label into a mould before the injection or blow moulding cycle begins, where it becomes an integral part of the finished product. The technique is highly valued for its ability to produce durable, high-quality graphics that are resistant to moisture, abrasion, and chemicals, making it ideal for a wide array of packaging applications. Key end-users driving demand include the food and beverage, consumer goods, and pharmaceutical sectors, which prioritize brand differentiation and product integrity. The market is characterized by continuous innovation in materials and printing technologies, enabling more complex and vibrant designs. As sustainability becomes a central concern for brands and consumers alike, the recyclability of in-mould labels, particularly those using polypropylene, is a major selling point. The technology's efficiency in high-volume production runs also contributes to its growing adoption, as it can reduce overall production costs by eliminating secondary labelling processes.

Key Highlights

The In Mould Labelling market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the superior aesthetic and functional quality of IML products, which offer exceptional graphic reproduction and durability that surpasses many traditional labelling methods. This technology seamlessly integrates the label with the container, creating a smooth, scratch-resistant surface that enhances the user experience and product safety. Another significant aspect is the operational efficiency it brings to manufacturing lines, streamlining production by combining moulding and labelling into a single, automated step, thereby reducing labour costs and potential errors. The strong alignment with sustainability initiatives is a critical highlight, as many IML solutions are designed for mono-material packaging, facilitating easier recycling and supporting corporate environmental, social, and governance goals. Furthermore, the market is propelled by advancements in digital printing, which allow for greater customization and shorter run lengths, catering to the trend of personalized packaging and faster time-to-market for new products.

Drivers, Opportunities & Restraints

The growth of the In Mould Labelling market is propelled by a confluence of powerful drivers. The relentless demand from the packaged food industry for attractive, durable, and tamper-evident packaging is a fundamental driver. Consumer preference for products with high-quality visuals and tactile appeal on shelves directly fuels brand investment in IML technology. The overarching global trend towards sustainable packaging solutions presents a substantial opportunity for market expansion. IML's compatibility with recyclable polymers positions it favourably as regulations on plastic packaging tighten and circular economy models gain prominence. Opportunities also abound in new application areas such as technical parts labelling in automotive and electronics, where permanent, durable identification is required. However, the market faces notable restraints. The high initial capital investment for moulds and specialised machinery can be a significant barrier to entry for small and medium-sized enterprises. Furthermore, the complexity of the process requires skilled operators and precise material selection, which can lead to production challenges if not managed correctly. Economic volatility and fluctuations in raw material prices also pose a constant threat to market stability.

Concentration Insights

The competitive landscape of the In Mould Labelling market is moderately concentrated, with a mix of large multinational corporations and specialised regional players. Leading companies such as CCL Industries Inc., Constantia Flexibles Group GmbH, and Coveris Holdings S.A. have established a strong global presence through extensive product portfolios, significant research and development capabilities, and strategic acquisitions. These industry giants often serve a diverse, international clientele across multiple end-use sectors. The market also features numerous smaller, niche manufacturers that compete on the basis of regional expertise, customisation, and agility in serving specific local market needs or specialised applications. This structure creates a dynamic environment where innovation and customer service are paramount for maintaining competitive advantage. The concentration of production facilities and key consumers is notably high in regions with robust manufacturing bases, such as Asia Pacific and Europe, influencing global supply chains and strategic partnerships within the industry.

Type Insights

The In Mould Labelling market is primarily segmented by the type of material used, with polypropylene (PP) and polyethylene (PE) being the dominant substrates. Polypropylene labels are exceedingly popular due to their excellent clarity, stiffness, and compatibility with PP containers, enabling the creation of mono-material packages that are highly desirable for recycling streams. These labels offer superior printability for high-resolution graphics and are widely used in dairy, food, and household product packaging. Polyethylene labels, while less rigid, provide excellent flexibility and are often chosen for blow-moulded containers like bottles and jerricans. Other materials, including paper and specialized barrier films, are utilized for specific applications requiring unique properties such as biodegradability or enhanced product protection. The choice of material is a critical decision influenced by the container resin, the desired aesthetic effect, end-use requirements, and sustainability objectives, driving continuous material science innovation among suppliers.

Application Insights

In Mould Labelling finds its most prominent applications within the packaging industry, serving as a critical solution for brand enhancement and product information. The food and beverage sector is the largest application segment, utilizing IML for containers like tubs, cups, and bottles for products such as ice cream, yogurt, spreads, and beverages. The labels ensure branding remains intact under refrigeration and handling while meeting strict food safety standards. The consumer goods sector is another major adopter, using IML for packaging of household chemicals, personal care products, and pet food, where resistance to moisture and chemicals is essential. Furthermore, the pharmaceutical industry employs IML for its tamper-evidence and durability, ensuring critical information remains legible throughout the product's lifecycle. Beyond packaging, IML is increasingly used in technical applications for labelling automotive components, electronics, and industrial goods, providing permanent identification that withstands harsh environments.

Regional Insights

The adoption and production of In Mould Labelling technology demonstrate distinct regional patterns influenced by industrial development and consumer markets. Europe stands as a mature and leading region, characterized by stringent packaging regulations, a strong focus on sustainability, and a well-established food processing industry. Countries like Germany, France, and the UK are hubs for innovation and consumption. The Asia Pacific region is experiencing the most rapid growth, driven by the expanding manufacturing base, rising disposable incomes, and the proliferation of packaged food consumption in nations such as China, India, and Japan. North America remains a significant market, with the United States and Canada showing steady demand propelled by a robust retail sector and brand owners seeking premium packaging solutions. Other regions, including Latin America and the Middle East & Africa, are emerging markets where growth is linked to economic development and the gradual modernization of retail and packaging infrastructures.

Company Insights

The In Mould Labelling market features a competitive arena with players striving to differentiate through technology, material science, and global reach. CCL Industries Inc., through its Label division, is a global leader, offering a comprehensive range of IML solutions and serving a vast array of blue-chip customers worldwide. Constantia Flexibles Group GmbH is another key player, renowned for its innovation in flexible packaging and strong focus on sustainability-driven products. Coveris Holdings S.A. provides extensive expertise in packaging solutions, with IML being a core competency, particularly in the European food sector. Other significant contributors include Huhtamaki Oyj, which leverages its expertise in fibre-based and moulded packaging, and Multi-Color Corporation, known for its decorative label technologies. These companies compete intensely on the basis of product quality, technological innovation, printing capabilities, and the ability to provide integrated solutions from design to fulfilment.

Recent Developments

The In Mould Labelling market is continuously evolving, with recent developments focused on enhancing sustainability, efficiency, and functionality. A prominent trend is the accelerated shift towards mono-material packaging structures, where both the container and label are made from the same polymer, typically polypropylene, to dramatically improve recyclability. Companies are heavily investing in research to develop new, thinner label films that maintain performance while reducing plastic usage. There is a significant push towards adopting advanced digital printing technologies, which allow for high-quality, variable data printing and cost-effective short runs, enabling mass customization for brands. Recent strategic moves have included mergers and acquisitions as larger entities seek to consolidate market share and acquire specialised technologies or customer portfolios. Furthermore, development efforts are increasingly aimed at creating smart IML solutions that incorporate elements like NFC tags or QR codes to enable consumer engagement, authentication, and supply chain transparency.

Report Segmentation

This comprehensive market research report on the In Mould Labelling industry provides a detailed and structured analysis to furnish stakeholders with actionable intelligence. The report is meticulously segmented to allow for a deep dive into specific aspects of the market. The segmentation typically includes a breakdown by material type, such as polypropylene, polyethylene, and others, analysing the demand and innovation within each substrate category. It further segments the market by application, detailing usage across key end-use industries like food & beverage, consumer goods, pharmaceuticals, and industrial applications. A crucial component of the segmentation is the regional analysis, which provides granular insights into market dynamics, growth patterns, and competitive landscapes across North America, Europe, Asia Pacific, and the rest of the world. This multi-faceted approach ensures that readers can understand the market from both a macro and micro perspective, identifying specific opportunities and trends within each segment.

FAQs

What is in-mould labelling?

In-mould labelling is a advanced decorating process where a pre-printed label is placed into a mould before the plastic injection or blow moulding cycle. During the moulding process, the label fuses permanently with the molten plastic, becoming an integral part of the finished product container.

What are the benefits of in-mould labelling?

The benefits of in-mould labelling are numerous, including exceptional durability and resistance to moisture, abrasion, and chemicals. It provides a high-quality, no-label-look aesthetic with excellent graphic reproduction. The process is efficient, combining moulding and labelling into one step, and supports sustainability through recyclable mono-material structures.

What materials are used for in-mould labels?

The primary materials used for in-mould labels are plastic films, most commonly polypropylene and polyethylene. These materials are chosen for their compatibility with container resins, printability, and performance characteristics. Paper and specialized composite materials are also used for specific applications.

Which industries use in-mould labelling?

In-mould labelling is predominantly used by the food and beverage industry for products like dairy tubs and bottles. It is also widely adopted by the consumer goods industry for packaging household chemicals and personal care products, as well as the pharmaceutical and industrial sectors for durable product identification.

How does in-mould labelling compare to pressure-sensitive labelling?

In-mould labelling offers superior durability and seamlessness compared to pressure-sensitive labels, as it becomes part of the container wall rather than being applied adhesively to the surface. IML is generally more cost-effective for very high-volume runs, while pressure-sensitive labelling offers more flexibility for short runs and applications requiring removable labels.

Is in-mould labelling recyclable?

Yes, in-mould labelling is highly recyclable, especially when a mono-material approach is used, meaning both the container and the label are made from the same type of plastic, such as polypropylene. This compatibility allows the entire package to be processed together in recycling streams without the need for label separation.

Citius Research has developed a research report titled “In Mould Labelling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• In Mould Labelling Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The In Mould Labelling Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

In Mould Labelling Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

In Mould Labelling Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of In Mould Labelling Market
• Research Methodology
• Executive Summary
• Market Dynamics of In Mould Labelling Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of In Mould Labelling Market
• Cost and Gross Margin Analysis of In Mould Labelling Market
• In Mould Labelling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “In Mould Labelling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

In Mould Labelling Market Key Stakeholders

Below are the key stakeholders for the In Mould Labelling Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

In Mould Labelling Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the In Mould Labelling Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the In Mould Labelling Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in In Mould Labelling Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global In Mould Labelling Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global In Mould Labelling Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global In Mould Labelling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global In Mould Labelling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global In Mould Labelling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global In Mould Labelling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America In Mould Labelling Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America In Mould Labelling Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe In Mould Labelling Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA In Mould Labelling Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific In Mould Labelling Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa In Mould Labelling Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia In Mould Labelling Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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