Electric Fabric Shavers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193629
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Electric Fabric Shavers Market size was estimated at USD 450 million in 2023 and is projected to reach USD 900 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Electric Fabric Shavers Market

(Market Size)
$450 million
$900 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 450 million
2030 Market Size USD 900 million
Key Players Conair, Philips, BEAUTURAL, JML, Gleener

Market Summary

The electric fabric shavers market represents a specialized segment within the consumer goods industry, catering to the maintenance and care of textiles and garments. These devices are engineered to efficiently remove lint, fuzz, and pilling from a wide array of fabrics, extending the lifespan and improving the appearance of clothing, upholstery, and other textile products. The market is characterized by continuous innovation, with manufacturers focusing on developing cordless, ergonomic, and highly efficient models that appeal to both individual consumers and professional users in sectors like hospitality and apparel retail. The demand is largely driven by a growing consumer awareness regarding garment care and a desire to maintain a polished appearance, which aligns with broader trends in sustainability by reducing textile waste. The competitive landscape is dynamic, with both established electronics companies and specialized appliance brands vying for market share through product differentiation and targeted marketing strategies.

Key Highlights

The electric fabric shavers market is distinguished by several key factors that underscore its current trajectory and future potential. A significant highlight is the technological advancement in motor efficiency and blade design, leading to products that are more powerful, quieter, and safer for delicate fabrics. The proliferation of online retail channels has dramatically expanded market reach, providing consumers with extensive product information, reviews, and convenient purchasing options, which in turn fuels market growth. Another critical aspect is the increasing product positioning not just as a garment care tool but as an essential grooming and household appliance, broadening its consumer base. The market also sees a trend towards multi-functional devices that combine fabric shaving with other features like garment steamers, adding value for the consumer. Furthermore, the rise of eco-conscious consumerism supports the market, as these devices promote clothing longevity, which is a core tenet of sustainable fashion and responsible consumption.

Drivers, Opportunities & Restraints

The growth of the electric fabric shavers market is propelled by several key drivers. A primary driver is the increasing consumer expenditure on personal grooming and household maintenance products, supported by rising disposable incomes in emerging economies. The heightened awareness of fashion and the desire to maintain a high-quality wardrobe also contribute significantly to product adoption. Furthermore, the influential role of social media and online lifestyle content has normalized the use of such devices for everyday garment care. The market presents substantial opportunities, particularly in the development of smart, connected devices that can be integrated into the Internet of Things ecosystem for personalized fabric care. Expansion into untapped geographic markets, especially in Asia-Pacific and Latin America, offers significant growth potential for savvy brands. However, the market is not without its restraints. A major challenge is the presence of low-cost, often inferior-quality alternatives that can deter consumers from investing in premium products. Additionally, a lack of awareness about the benefits of electric fabric shavers in certain demographic and geographic segments remains a barrier to widespread adoption that requires targeted educational marketing to overcome.

Concentration Insights

The competitive concentration within the electric fabric shavers market is moderately fragmented, featuring a mix of global consumer electronics giants and specialized niche players. Leading multinational corporations such as Conair Corporation, Philips, and Panasonic hold significant market share due to their strong brand reputation, extensive distribution networks, and substantial investment in research and development. These established players compete primarily on brand trust, technological innovation, and product reliability. Alongside them, a number of specialized companies and emerging brands focus on specific market segments, often competing on factors like design aesthetics, price point, and direct-to-consumer marketing strategies. This structure creates a competitive environment that fosters continuous product improvement and innovation. The concentration is also influenced by regional preferences, with certain brands demonstrating stronger presence and loyalty in specific geographic markets, necessitating a tailored approach for companies seeking to expand their global footprint.

Type Insights

The electric fabric shavers market can be segmented by product type, primarily distinguishing between corded and cordless models. Cordless electric fabric shavers have gained considerable popularity due to their portability and convenience, eliminating the need for a constant power source and allowing for easy use anywhere. These models are typically powered by rechargeable lithium-ion batteries, offering extended runtimes and consistent power output. Conversely, corded models are valued for their consistent, uninterrupted power, making them suitable for prolonged, intensive use scenarios, such as in small tailoring businesses or for de-pilling large items like blankets or upholstery. The choice between types often hinges on the user's primary need: convenience and mobility versus power and endurance. Manufacturers continue to innovate in both categories, enhancing battery life for cordless units and improving energy efficiency and safety features in corded designs to cater to the diverse preferences of the consumer base.

Application Insights

Electric fabric shavers find application across a diverse spectrum, ranging from individual household use to commercial and industrial settings. In the residential segment, the primary application is for personal garment care, where consumers use these devices to refresh sweaters, suits, and other prone-to-pilling clothing items, thereby maintaining their appearance and value. This segment is the largest and is driven by everyday consumer needs. Beyond the home, commercial applications are significant and growing. These include use in the hospitality industry for uniform and linen maintenance, in retail clothing stores for garment preparation and presentation, and in laundry and dry-cleaning services as a value-added offering. An emerging application area is within the creative and DIY communities, where these tools are repurposed for fabric manipulation in crafts and textile art. The versatility of the device across these different applications underscores its utility and contributes to its steady market demand.

Regional Insights

The demand for electric fabric shavers exhibits distinct regional variations influenced by economic development, fashion consciousness, and consumer lifestyles. North America and Europe represent mature and highly penetrated markets. Consumers in these regions have high awareness levels and a strong propensity to adopt appliances that aid in garment care and personal grooming, supported by robust distribution channels and high disposable incomes. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, a expanding middle class, and increasing western influence on fashion and lifestyle trends. Countries like China, Japan, and South Korea are major contributors to regional growth. Latin America and the Middle East and Africa are emerging markets with nascent but growing potential, as economic development gradually increases consumer spending power and awareness of such products. Each region requires a tailored approach regarding marketing, product features, and pricing strategies to effectively capitalize on local opportunities.

Company Insights

The electric fabric shavers market features a competitive roster of companies striving for leadership through innovation and strategic positioning. Prominent players include well-established consumer electronics and personal care conglomerates such as Conair Corporation (known for its Conair and BaBylissPRO brands), Philips, and Panasonic. These companies leverage their extensive R&D capabilities and global brand recognition to introduce advanced features like variable speed settings, LED lights, and specialized blade heads for different fabrics. Alongside these giants, specialized brands such as the Sewing Gold and Remington have carved out significant niches by focusing specifically on garment care and offering products that often receive high marks for effectiveness and value. The strategies employed by these companies often include aggressive online marketing, partnerships with fashion influencers, and ensuring product availability across major e-commerce platforms like Amazon and dedicated specialty retailers to maximize their market reach and consumer engagement.

Recent Developments

The electric fabric shavers market has witnessed a series of notable developments reflecting its evolving nature. A prominent trend is the industry's shift towards sustainability, with companies increasingly highlighting the role of their products in promoting clothing longevity as part of a circular economy. This is often communicated through marketing campaigns focused on reducing textile waste. In terms of product innovation, recent launches have emphasized enhanced user experience through features such as USB-C charging for faster power-ups, improved ergonomic designs for comfortable handling, and more efficient, self-sharpening blades that promise a longer product lifespan. Furthermore, market players are increasingly leveraging data analytics to understand consumer usage patterns and preferences, which informs future product development cycles. There is also a noticeable increase in collaboration between appliance brands and fashion retailers or laundry services to offer bundled solutions, thereby expanding the market's scope and application.

Report Segmentation

This comprehensive market research report on the electric fabric shavers market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry landscape. The segmentation is meticulously designed to equip stakeholders with actionable intelligence. The report is segmented by type, delineating the market for corded versus cordless electric fabric shavers, analyzing the adoption trends, technological advancements, and consumer preferences unique to each category. It is further segmented by application, providing insights into demand patterns across key sectors including residential, commercial (encompassing hospitality and retail), and industrial uses. A crucial component of the segmentation is the regional analysis, which breaks down the market performance and growth potential across key geographies such as North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows for a thorough understanding of market dynamics, emerging opportunities, and competitive strategies within each distinct segment.

FAQs

What is an electric fabric shaver? An electric fabric shaver is a handheld electronic device designed to safely and effectively remove lint, fuzz, and pilling from various types of fabrics. It operates using a motor that spins a set of fine blades under a protective guard, cutting away the unwanted fibers without damaging the underlying material.

How does an electric fabric shaver work? The device contains a motor that powers a rotating head equipped with sharp, precision blades. As the head moves over the fabric, the loose pills and fuzz are pulled into the chamber by the spinning motion and are cleanly shaved off by the blades, while a protective mesh prevents contact with the main garment.

Are electric fabric shavers safe for all types of clothing? While generally safe for most sturdy fabrics like wool, cotton, and polyester, caution is advised for very delicate materials such as silk or certain fine knits. Most quality models come with adjustable settings or guards specifically for delicate fabrics to prevent any potential damage.

Can you use an electric fabric shaver on upholstery? Yes, many electric fabric shavers are perfectly suitable for use on upholstery, such as sofas, car seats, and curtains. It is an effective way to revitalize the appearance of fabric furniture by removing pilling and lint that accumulate over time.

What is the difference between a lint remover and a fabric shaver? The terms are often used interchangeably, but a fabric shaver is typically more powerful and designed specifically to shave off pills that are woven into the fabric. A lint roller or simpler lint remover usually only picks up loose surface lint and hair using adhesive sheets.

How do you clean an electric fabric shaver? Cleaning is typically straightforward. Most models have a removable blade head or a lint collection chamber that can be opened. The accumulated fuzz and fibers can be brushed out or shaken free. Some advanced models are even designed with easy-clean mechanisms for minimal maintenance.

Citius Research has developed a research report titled “Electric Fabric Shavers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Fabric Shavers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Fabric Shavers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Fabric Shavers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Fabric Shavers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Fabric Shavers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Fabric Shavers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Fabric Shavers Market
• Cost and Gross Margin Analysis of Electric Fabric Shavers Market
• Electric Fabric Shavers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Fabric Shavers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Fabric Shavers Market Key Stakeholders

Below are the key stakeholders for the Electric Fabric Shavers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Fabric Shavers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Fabric Shavers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Fabric Shavers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Fabric Shavers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric Fabric Shavers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric Fabric Shavers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric Fabric Shavers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric Fabric Shavers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric Fabric Shavers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric Fabric Shavers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric Fabric Shavers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric Fabric Shavers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric Fabric Shavers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric Fabric Shavers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric Fabric Shavers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric Fabric Shavers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric Fabric Shavers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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