Household Slicer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192825
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Household Slicer Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Household Slicer Market

(Market Size)
$1.2 billion
$2.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.8 billion
Key Players KitchenAid, Cuisinart, Hamilton Beach, Black+Decker, Presto

Market Summary

The household slicer market encompasses a range of manual and electric devices designed for slicing food items such as meats, cheeses, vegetables, and bread in residential settings. This market is a niche segment within the small kitchen appliance industry, catering primarily to consumers seeking convenience, precision, and efficiency in food preparation. Products vary from basic manual slicers to advanced electric models with adjustable thickness settings and safety features. The market is characterized by steady demand driven by home cooking trends, urbanization, and the growing popularity of gourmet and healthy eating habits. Manufacturers focus on innovation, incorporating materials like stainless steel for durability and ease of cleaning, while also emphasizing compact designs for space-constrained kitchens. The competitive landscape includes both global appliance giants and specialized niche players, all vying for market share through product differentiation and targeted marketing strategies.

Key Highlights

Key highlights of the household slicer market include the increasing consumer preference for multi-functional kitchen gadgets that save time and effort. Electric slicers are gaining traction due to their ability to deliver consistent, uniform slices, which is particularly valued in households that frequently entertain or prepare large meals. Safety enhancements, such as finger guards and non-slip bases, are becoming standard features, addressing consumer concerns about kitchen accidents. Another significant trend is the rise of online retail channels, which have expanded product accessibility and enabled direct-to-consumer sales models. Sustainability is also emerging as a factor, with some brands promoting energy-efficient models and recyclable materials. Additionally, the market sees seasonal demand spikes around holidays and festive periods when home cooking and food preparation activities increase. These factors collectively shape the market's evolution and competitive dynamics.

Drivers, Opportunities & Restraints

Drivers in the household slicer market include the growing consumer interest in home-based food preparation, fueled by health consciousness and the desire for customized meal options. The trend towards homemade charcuterie, artisanal cheeses, and healthy snacks has increased the adoption of slicers as essential kitchen tools. Opportunities lie in technological advancements, such as smart slicers with digital controls and connectivity features, which could attract tech-savvy consumers. Expansion into emerging markets, where urbanization and disposable incomes are rising, presents significant growth potential. However, restraints include the high cost of premium electric models, which may limit adoption in price-sensitive segments. Safety concerns, though mitigated by features, remain a barrier for some consumers. Additionally, competition from multi-purpose kitchen appliances like food processors, which offer slicing functions among other capabilities, poses a challenge to standalone slicer sales. Economic fluctuations and supply chain disruptions also impact production costs and pricing strategies.

Concentration Insights

The household slicer market is moderately concentrated, with a mix of large multinational corporations and smaller specialized firms dominating the landscape. Key players such as KitchenAid, Cuisinart, and Chef'sChoice have strong brand recognition and extensive distribution networks, giving them a competitive edge in North America and Europe. These companies invest heavily in research and development to introduce innovative features and maintain market leadership. Regional manufacturers in Asia, particularly in China and Japan, focus on cost-effective production and cater to local preferences, often exporting to global markets. The market also sees participation from niche brands that target specific segments, such as premium slicers for gourmet enthusiasts or compact models for small households. Concentration is higher in developed regions due to higher consumer spending power, while emerging markets exhibit more fragmentation with numerous local players. Mergers and acquisitions are occasional strategies for growth and market expansion among larger entities.

Type Insights

Household slicers are primarily categorized into manual and electric types. Manual slicers are typically hand-operated devices, often using a crank mechanism, and are favored for their affordability, portability, and simplicity. They are suitable for light-duty slicing tasks and are popular among budget-conscious consumers or those with minimal slicing needs. Electric slicers, on the other hand, are powered by motors and offer enhanced efficiency, precision, and ease of use. They feature adjustable blades for varying slice thicknesses and are ideal for frequent use or handling tougher foods like frozen meats and hard cheeses. Within electric slicers, subcategories include compact models for home kitchens and more robust designs that blur the line between residential and commercial use. Material-wise, stainless steel blades and bases are common for durability and hygiene, while plastic components are used in entry-level models to reduce costs. The trend is shifting towards electric variants due to their convenience, though manual options retain a market share due to their lower price points.

Application Insights

Household slicers are applied primarily in food preparation for slicing meats, cheeses, vegetables, and bread. In meat slicing, they are used for preparing deli-style cuts, roasts, and even frozen meats, appealing to households that prioritize fresh, homemade meals and cost savings compared to pre-sliced products. Cheese slicing applications cater to entertainment scenarios, such as cheese boards and parties, where uniform slices enhance presentation. Vegetable slicers are utilized for creating consistent cuts for salads, stir-fries, and other dishes, supporting healthy eating trends. Bread slicers, though less common, help achieve even slices for sandwiches and toast. Additionally, some multi-functional slicers can handle fruits and other soft foods. The application scope is expanding with innovative attachments for shredding or grating, adding versatility. Demand varies by region based on culinary habits; for example, meat slicers are more popular in Western countries, while vegetable-focused models see higher uptake in Asian markets. The growing DIY food movement and home-based culinary experimentation are driving broader application use.

Regional Insights

Regionally, North America and Europe lead the household slicer market due to high consumer awareness, disposable incomes, and strong preferences for convenience kitchen appliances. In North America, the United States is the largest market, driven by trends like home entertaining and gourmet cooking. Europe shows similar patterns, with countries like Germany and the UK emphasizing precision engineering and product quality. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, rising middle-class populations, and increasing adoption of Western cooking styles in countries such as China, India, and Japan. Latin America and the Middle East & Africa are emerging markets with potential tied to economic development and changing lifestyles, though penetration remains lower due to affordability issues and cultural preferences for traditional food preparation methods. Regional differences also influence product preferences; for instance, compact and affordable models are favored in Asia, while premium electric slicers dominate in developed regions. Distribution channels vary, with e-commerce gaining prominence globally, especially post-pandemic.

Company Insights

Prominent companies in the household slicer market include KitchenAid, a brand known for its robust and stylish kitchen appliances, offering slicers that integrate with its mixer attachments. Cuisinart provides a range of electric slicers emphasizing precision and safety features, targeting home chefs. Chef'sChoice specializes in slicers with advanced blade technology for professional-grade results at home. Other key players include Westinghouse, which focuses on affordable and user-friendly models, and Grizzly Industrial, catering to heavy-duty needs. European brands like Bosch and Moulinex also have a significant presence, leveraging their reputation for quality and innovation. Asian manufacturers such as Panasonic and Philips offer compact and energy-efficient options tailored to regional markets. These companies compete on factors like product features, price, brand reputation, and distribution reach. Strategies involve continuous product innovation, partnerships with retailers, and marketing campaigns highlighting durability and versatility. Smaller firms often niche down, targeting specific consumer segments with specialized products.

Recent Developments

Recent developments in the household slicer market focus on technological integration and sustainability. Companies are introducing slicers with improved motor efficiency, reduced noise levels, and enhanced safety mechanisms like automatic shut-off features. Smart slicers with digital interfaces and preset programs for different foods are emerging, aligning with the IoT trend in home appliances. Material innovations include the use of BPA-free plastics and recyclable components to appeal to environmentally conscious consumers. There is also a push towards compact and modular designs that save counter space, addressing urban living constraints. On the corporate front, strategic acquisitions and collaborations have been observed, such as partnerships between slicer manufacturers and food brands to promote usage. Marketing efforts emphasize health benefits, like enabling low-fat food preparation by controlling slice thickness. Additionally, the post-pandemic era has accelerated e-commerce adoption, with companies enhancing their online presence and direct-to-consumer sales channels to reach a broader audience.

Report Segmentation

This report on the household slicer market is segmented based on type, application, distribution channel, and region. By type, the market is divided into manual slicers and electric slicers, with further breakdowns by blade type and capacity. Application segmentation covers meat slicing, cheese slicing, vegetable slicing, bread slicing, and multi-purpose uses, reflecting diverse consumer needs. Distribution channel analysis includes offline channels such as hypermarkets, specialty stores, and department stores, as well as online channels like e-commerce platforms and company websites. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level insights for major markets. Each segment is analyzed for market trends, growth factors, and competitive landscape, providing a comprehensive view of opportunities and challenges. This structured approach helps stakeholders identify niche segments and tailor strategies accordingly.

FAQs

What are the different types of household slicers available? Household slicers are mainly categorized into manual and electric types. Manual slicers are hand-operated and cost-effective, ideal for occasional use, while electric slicers offer automated slicing with adjustable settings for precision and efficiency.

Which companies are the key players in the household slicer market? Key players include KitchenAid, Cuisinart, Chef'sChoice, Westinghouse, Bosch, and Panasonic. These companies focus on innovation, quality, and brand reputation to maintain competitive positions.

What are the primary applications of household slicers? Household slicers are used for slicing meats, cheeses, vegetables, and bread. They support home cooking, entertainment, and healthy eating by enabling uniform and customized food preparation.

What factors are driving the growth of the household slicer market? Growth drivers include rising home cooking trends, health consciousness, urbanization, and demand for convenience appliances. Technological advancements and multi-functional features also contribute to market expansion.

How does the household slicer market vary by region? North America and Europe lead due to high disposable incomes and culinary trends, while Asia-Pacific is growing rapidly with urbanization. Regional preferences influence product designs, such as compact models in Asia.

What are the recent trends in household slicer development? Recent trends include smart features with digital controls, enhanced safety mechanisms, sustainable materials, and compact designs. E-commerce growth and direct-to-consumer strategies are also shaping the market.

Citius Research has developed a research report titled “Household Slicer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Household Slicer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Household Slicer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Household Slicer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Household Slicer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Household Slicer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Household Slicer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Household Slicer Market
• Cost and Gross Margin Analysis of Household Slicer Market
• Household Slicer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Household Slicer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Household Slicer Market Key Stakeholders

Below are the key stakeholders for the Household Slicer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Household Slicer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Household Slicer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Household Slicer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Household Slicer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Household Slicer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Household Slicer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Household Slicer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Household Slicer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Household Slicer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Household Slicer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Household Slicer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Household Slicer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Household Slicer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Household Slicer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Household Slicer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Household Slicer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Household Slicer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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