Transmission Sales Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194550
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Transmission Sales Market size was estimated at USD 32.5 billion in 2023 and is projected to reach USD 46.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2024-2030).

Transmission Sales Market

(Market Size)
$32.5 billion
$46.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.20%
2023 Market Size USD 32.5 billion
2030 Market Size USD 46.8 billion
Key Players ABB, Siemens, Prysmian, Nexans, General Cable

Market Summary

The transmission sales market is a critical segment within the broader energy and power industry, focusing on the distribution and sale of transmission systems and components essential for electricity transfer from generation sites to end-users. This market encompasses a wide array of products including high-voltage transmission lines, transformers, switchgear, and substation equipment. The increasing global demand for reliable and efficient electricity supply, driven by urbanization, industrialization, and the integration of renewable energy sources, significantly fuels the growth of this sector. Key players are continuously innovating to enhance grid reliability, reduce transmission losses, and accommodate the fluctuating inputs from renewable sources like wind and solar. Regulatory frameworks and government initiatives aimed at modernizing aging grid infrastructure also play a pivotal role in shaping market dynamics. The market is characterized by substantial investments in smart grid technologies and grid expansion projects, particularly in developing regions where electrification rates are rising. Furthermore, the shift towards decentralized energy systems and microgrids presents both challenges and opportunities for traditional transmission sales, necessitating adaptive strategies from industry stakeholders.

Key Highlights

The transmission sales market is distinguished by several key highlights that underscore its importance and evolution. Technological advancements are at the forefront, with innovations such as high-voltage direct current transmission systems gaining traction for their efficiency in long-distance electricity transfer. The integration of digital technologies, including IoT and AI, into transmission infrastructure enables real-time monitoring and predictive maintenance, enhancing operational reliability. Another significant highlight is the increasing emphasis on grid resilience and cybersecurity, as transmission networks become more interconnected and vulnerable to disruptions. The market is also witnessing a surge in cross-border transmission projects, facilitating energy trading and enhancing energy security across regions. Additionally, the growing adoption of renewable energy sources necessitates upgrades and expansions in transmission capacity to handle variable power flows. Major industry participants are engaging in strategic collaborations and mergers to expand their product portfolios and geographic reach. Sustainability initiatives are driving the development of eco-friendly transmission solutions, aligning with global decarbonization goals. These factors collectively highlight the dynamic and progressive nature of the transmission sales market.

Drivers, Opportunities & Restraints

The transmission sales market is propelled by several key drivers, including the escalating global electricity demand fueled by population growth and economic development. Urbanization and industrialization in emerging economies are particularly significant, necessitating robust and expanded transmission networks. The transition towards renewable energy sources, such as wind and solar, requires substantial upgrades to existing grid infrastructure to manage intermittent power generation and ensure stable supply. Government policies and investments in grid modernization projects, especially in regions with aging infrastructure, further stimulate market growth. Opportunities abound in the development of smart grids, which incorporate advanced communication and control technologies to optimize electricity distribution and enhance efficiency. The rise of electric vehicles and associated charging infrastructure also presents new avenues for transmission system expansions. However, the market faces restraints including high capital investment requirements for transmission projects, which can deter rapid deployment. Regulatory hurdles and lengthy approval processes for new transmission lines often delay projects. Environmental concerns and public opposition to new infrastructure, particularly overhead lines, pose additional challenges. Technological complexities and the need for skilled workforce further compound these restraints, requiring concerted efforts from stakeholders to overcome.

Concentration Insights

The transmission sales market exhibits a concentrated competitive landscape with a few major players holding significant market share. Companies such as Siemens AG, ABB Ltd., General Electric, and Schneider Electric dominate the market, leveraging their extensive product portfolios, technological expertise, and global presence. These industry giants are actively engaged in research and development to introduce innovative solutions that enhance grid efficiency and reliability. The market concentration is also influenced by strategic mergers and acquisitions, which enable companies to consolidate their market position and expand into new geographic regions. For instance, recent acquisitions have allowed key players to integrate complementary technologies and offer comprehensive transmission solutions. Additionally, partnerships with utility companies and government bodies are common, facilitating large-scale projects and infrastructure upgrades. Despite the dominance of large corporations, there is a presence of specialized mid-sized and small enterprises focusing on niche segments such as advanced materials or specific components. Regional players also play a crucial role, particularly in emerging markets where local expertise and relationships are valuable. This concentration dynamics drive continuous innovation and competitive pricing, benefiting end-users through improved product offerings and services.

Type Insights

The transmission sales market can be segmented by type into various categories, including overhead transmission lines, underground transmission cables, and substation equipment. Overhead transmission lines remain the most widely used due to their cost-effectiveness and ease of installation and maintenance over long distances. These systems typically involve towers, conductors, and insulators designed to transmit high-voltage electricity across vast terrains. Underground transmission cables, while more expensive, are increasingly adopted in urban areas and environmentally sensitive regions where overhead lines are impractical or undesirable. They offer advantages such as reduced visual impact, lower vulnerability to weather-related disruptions, and enhanced safety. Substation equipment, including transformers, circuit breakers, and switchgear, is essential for voltage regulation, protection, and distribution within the grid. Each type has its specific applications and technological requirements, influencing market demand based on regional needs and project specifications. Innovations in materials, such as high-temperature superconductors and composite insulators, are enhancing the performance and efficiency of these transmission types. The choice between overhead and underground systems often involves trade-offs between cost, reliability, environmental impact, and regulatory compliance, shaping procurement decisions across the industry.

Application Insights

Transmission systems find applications across various sectors within the energy and power industry, primarily in utility-scale electricity transmission, industrial power supply, and renewable energy integration. Utility applications involve the bulk transfer of electricity from power plants to distribution networks, serving residential, commercial, and industrial consumers. This segment demands high reliability and capacity to handle peak loads and ensure uninterrupted supply. Industrial applications require robust transmission solutions to support large manufacturing facilities, data centers, and other energy-intensive operations, often necessitating customized systems for specific voltage and reliability requirements. The integration of renewable energy sources is a rapidly growing application area, as transmission networks must adapt to connect remote wind farms, solar parks, and hydropower plants to the main grid. This involves addressing challenges such as grid stability, power quality, and bidirectional power flows. Additionally, transmission systems are critical for interconnecting regional grids, enabling energy trading and enhancing grid resilience through shared resources. Emerging applications include support for electric vehicle charging infrastructure and microgrids, which require flexible and scalable transmission solutions. Each application domain drives specific technological and operational demands, influencing product development and market strategies.

Regional Insights

The transmission sales market demonstrates varied dynamics across different regions, influenced by factors such as energy demand, infrastructure development, and regulatory environments. North America exhibits steady growth driven by grid modernization initiatives, replacement of aging infrastructure, and integration of renewable energy sources. The United States and Canada are investing in smart grid technologies and cross-border transmission projects to enhance reliability and energy security. Europe is a prominent market, characterized by strong regulatory support for renewable energy and ambitious decarbonization goals. Countries like Germany, the UK, and France are leading in offshore wind transmission and grid interconnections to facilitate energy trading within the EU. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, industrialization, and expanding electrification in countries such as China, India, and Southeast Asian nations. Massive investments in new transmission lines and substations are underway to support economic development and renewable energy projects. Latin America and the Middle East & Africa are emerging markets, with opportunities arising from rural electrification programs and investments in energy infrastructure, though challenges related to funding and political stability persist. Each region's unique characteristics necessitate tailored approaches from market participants to address local needs and capitalize on growth opportunities.

Company Insights

Leading companies in the transmission sales market include globally recognized firms such as Siemens AG, ABB Ltd., General Electric, Schneider Electric, and Mitsubishi Electric. Siemens AG is renowned for its comprehensive portfolio of transmission products, including high-voltage equipment and digital grid solutions, supported by a strong focus on innovation and sustainability. ABB Ltd. excels in power grids and automation technologies, offering advanced systems like HVDC and flexible AC transmission systems that enhance grid efficiency and stability. General Electric provides a wide range of transmission and distribution solutions, leveraging its expertise in energy management and digital industrial technologies to meet evolving market demands. Schneider Electric focuses on eco-friendly and efficient transmission products, emphasizing smart grid integration and energy efficiency. Mitsubishi Electric is a key player in power transmission systems, known for its reliability and technological advancements in areas such as gas-insulated switchgear and substation automation. These companies invest heavily in research and development to introduce cutting-edge technologies, such as digital twins and advanced monitoring systems, that improve grid performance and resilience. Strategic collaborations, acquisitions, and expansions into emerging markets are common practices among these players to strengthen their market position and cater to diverse customer needs.

Recent Developments

The transmission sales market has witnessed several significant recent developments that reflect its evolving nature and response to global energy trends. Major players have launched innovative products aimed at enhancing grid reliability and integrating renewable energy. For instance, advancements in high-voltage direct current technology have enabled more efficient long-distance power transmission, reducing losses and improving grid stability. Digitalization continues to be a key focus, with companies introducing IoT-based monitoring systems and AI-driven predictive maintenance solutions to optimize transmission asset performance. There has been a surge in projects involving underground and subsea transmission cables, particularly in Europe and North America, to connect offshore wind farms and enhance grid interconnections. Strategic mergers and acquisitions have also been prominent, such as the acquisition of specialized firms to bolster technological capabilities and expand market reach. Additionally, collaborations between transmission equipment suppliers and utility companies have increased, aiming to develop customized solutions for specific grid challenges. Regulatory developments, including new standards for grid cybersecurity and environmental compliance, are shaping product designs and market strategies. These developments underscore the industry's commitment to innovation, sustainability, and adapting to the changing energy landscape.

Report Segmentation

The transmission sales market report is segmented to provide a detailed analysis across various dimensions, enabling a comprehensive understanding of market dynamics. The segmentation typically includes by type, covering overhead transmission lines, underground transmission cables, and substation equipment such as transformers and switchgear. This allows readers to assess demand patterns and technological advancements within each category. Application segmentation divides the market into utility, industrial, renewable integration, and others, highlighting specific use cases and growth drivers in each sector. Regional segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, offering insights into geographic trends, regulatory influences, and investment opportunities. Additionally, the report may segment by voltage level, such as high voltage, extra high voltage, and ultra-high voltage, reflecting the technical requirements of different transmission projects. Company segmentation provides profiles of key players, their market share, strategies, and product offerings. This structured approach ensures that stakeholders can easily access relevant information tailored to their interests, whether they are focusing on specific product types, applications, or regions, facilitating informed decision-making and strategic planning.

FAQs

What are the key components of a transmission system? Key components include transmission lines (overhead or underground), transformers, circuit breakers, switchgear, insulators, and substations. These elements work together to efficiently transmit electricity from generation sources to distribution networks.

How does renewable energy integration affect transmission sales? Renewable energy integration drives demand for upgraded and expanded transmission infrastructure to handle variable power flows, connect remote generation sites, and ensure grid stability, thereby boosting market growth.

What are the main challenges in the transmission sales market? Challenges include high capital costs, regulatory approvals, environmental concerns, public opposition to new infrastructure, and the need for advanced technologies to manage grid complexity.

Which regions are leading in transmission sales? North America, Europe, and Asia-Pacific are leading regions, driven by grid modernization, renewable energy projects, and urbanization, with significant investments in transmission infrastructure.

What role do smart grids play in transmission sales? Smart grids incorporate digital technologies to enhance transmission efficiency, reliability, and flexibility, driving demand for advanced equipment and solutions in the market.

How are technological advancements shaping the transmission sales market? Innovations such as HVDC systems, digital monitoring, and eco-friendly materials are improving transmission efficiency, reducing losses, and supporting the integration of diverse energy sources.

Citius Research has developed a research report titled “Transmission Sales Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Transmission Sales Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Transmission Sales Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Transmission Sales Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Transmission Sales Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Transmission Sales Market
• Research Methodology
• Executive Summary
• Market Dynamics of Transmission Sales Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Transmission Sales Market
• Cost and Gross Margin Analysis of Transmission Sales Market
• Transmission Sales Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Transmission Sales Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Transmission Sales Market Key Stakeholders

Below are the key stakeholders for the Transmission Sales Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Transmission Sales Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Transmission Sales Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Transmission Sales Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Transmission Sales Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Transmission Sales Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Transmission Sales Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Transmission Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Transmission Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Transmission Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Transmission Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Transmission Sales Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Transmission Sales Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Transmission Sales Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Transmission Sales Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Transmission Sales Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Transmission Sales Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Transmission Sales Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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