Oilfield Equipment Rental Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194491
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Oilfield Equipment Rental Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 20 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Oilfield Equipment Rental Market

(Market Size)
$12 billion
$20 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 12 billion
2030 Market Size USD 20 billion
Key Players Schlumberger, Halliburton, Baker Hughes, Weatherford, NOV

Market Summary

The oilfield equipment rental market is a critical segment within the energy and power industry, providing essential machinery and tools to oil and gas operators on a temporary basis. This market enables companies to access advanced equipment without the substantial capital investment required for ownership, thereby optimizing operational flexibility and cost efficiency. The demand for rental equipment is closely tied to exploration and production activities, which are influenced by global oil prices, technological advancements, and regional drilling intensities. Key equipment categories include drilling rigs, pressure pumping equipment, and well completion tools, among others. The market is characterized by a mix of large multinational corporations and specialized regional players, all competing to offer reliable, high-performance solutions that meet the stringent demands of modern hydrocarbon extraction. As the industry continues to evolve towards more sustainable and efficient practices, rental services are increasingly incorporating digital monitoring and environmentally compliant technologies. This market not only supports operational agility but also helps companies manage cyclical market volatility more effectively.

Key Highlights

One of the primary highlights of the oilfield equipment rental market is its role in reducing upfront capital expenditure for oil and gas operators, allowing them to allocate resources more strategically. The market has seen significant technological integration, with equipment now often featuring IoT sensors for real-time data monitoring, predictive maintenance, and enhanced safety protocols. Another key aspect is the growing preference for renting over owning, especially in uncertain price environments, as it provides scalability and reduces financial risk. Major players such as Schlumberger, Halliburton, and Baker Hughes have expanded their rental portfolios to include automated and high-specification equipment tailored for complex drilling operations. Additionally, the shift towards unconventional resources like shale and tight oil has increased the demand for specialized rental equipment capable of handling high-pressure and high-temperature conditions. Environmental regulations and the push for lower emissions are also driving innovation in rental equipment, with providers offering more energy-efficient and compliant solutions.

Drivers, Opportunities & Restraints

The oilfield equipment rental market is driven by several factors, including the volatility of oil prices, which encourages operators to opt for flexible rental solutions rather than capital-intensive purchases. Technological advancements in drilling and completion techniques necessitate specialized equipment that is often more economical to rent. The expansion of unconventional resource development, particularly in shale plays, further propels demand for high-capacity rental machinery. Opportunities abound in the integration of digital technologies, such as AI and machine learning, for equipment optimization and remote operation capabilities. There is also growing potential in emerging markets where exploration activities are increasing but local equipment ownership is limited. However, the market faces restraints such as environmental concerns and regulatory pressures aimed at reducing carbon footprints, which may necessitate costly upgrades to rental fleets. Economic downturns and reduced drilling activity during low oil price periods can also negatively impact rental demand, while geopolitical tensions and supply chain disruptions pose additional challenges to market stability.

Concentration Insights

The oilfield equipment rental market exhibits a moderately concentrated landscape, with a few global giants holding significant market share alongside numerous regional and specialized providers. Leading companies like Schlumberger, Halliburton, National Oilwell Varco, and Weatherford International dominate due to their extensive service portfolios and global reach. These corporations offer a comprehensive range of rental equipment, from drilling rigs to advanced completion tools, and often provide integrated services that include maintenance and technical support. Regional players, such as Pioneer Energy Services and Precision Drilling, focus on specific geographic areas or niche equipment types, catering to local operators with tailored solutions. The concentration is higher in regions with intense drilling activity, such as North America, where the shale boom has fostered a competitive rental ecosystem. Mergers and acquisitions are common strategies for expansion, allowing larger firms to enhance their technological capabilities and geographic presence. Despite the dominance of key players, the market remains dynamic, with new entrants occasionally disrupting segments with innovative rental models or eco-friendly equipment offerings.

Type Insights

The oilfield equipment rental market encompasses various types of machinery, each serving distinct phases of oil and gas operations. Drilling equipment, including rigs, drill pipes, and bottomhole assemblies, constitutes a major segment, essential for both conventional and unconventional extraction. Pressure pumping equipment, such as fracturing pumps and blenders, is in high demand due to the proliferation of hydraulic fracturing in shale developments. Well completion equipment, including sand control tools, packers, and liners, is critical for ensuring well integrity and maximizing production rates. Production equipment, such as artificial lift systems and separators, is rented to maintain and enhance output from existing wells. Additionally, rental offerings extend to solids control equipment, mud systems, and safety apparatus, all designed to improve operational efficiency and compliance. The trend towards automation and digitalization is evident across equipment types, with rented machinery increasingly featuring remote monitoring and control capabilities to optimize performance and reduce downtime.

Application Insights

Oilfield equipment rental services find application across the entire lifecycle of oil and gas operations, from exploration and drilling to production and well intervention. In exploration, rental seismic equipment and drilling rigs are utilized to assess reserves and initiate drilling campaigns without long-term capital commitment. During the drilling phase, operators rent advanced machinery like top drives, mud pumps, and blowout preventers to enhance efficiency and safety. For completion activities, rental equipment such as fracturing spreads and coiled tubing units is employed to prepare wells for production, particularly in unconventional reservoirs where techniques like multistage fracturing are standard. Production applications involve renting artificial lift systems, such as electric submersible pumps and gas lift equipment, to sustain output from mature fields. Well intervention and workover operations also rely heavily on rental tools for maintenance, repair, and stimulation tasks. The flexibility of rental models allows operators to scale equipment usage according to project needs, making it ideal for short-term campaigns or technically challenging environments.

Regional Insights

The oilfield equipment rental market demonstrates varied dynamics across different regions, influenced by local resource bases, regulatory frameworks, and activity levels. North America, particularly the United States and Canada, represents the largest market due to extensive shale development and a mature rental industry. The Permian Basin, Eagle Ford, and Bakken formations drive significant demand for high-specification rental equipment tailored for horizontal drilling and fracturing. Europe shows steady demand, supported by offshore activities in the North Sea and ongoing conventional operations, with emphasis on environmentally compliant equipment. The Middle East remains a key region, with national oil companies increasingly adopting rental models to support large-scale projects and enhance operational flexibility. Asia-Pacific is experiencing growth, driven by exploration in countries like China and Australia, as well as rising energy?? in developing economies. Latin America, with vast pre-salt reserves in Brazil and unconventional potential in Argentina, offers expanding opportunities for rental services. Africa presents a mixed landscape, with rental demand concentrated in established markets like Nigeria and emerging plays in East Africa, though infrastructure challenges and political instability can affect growth.

Company Insights

Prominent companies in the oilfield equipment rental market include Schlumberger, which offers a wide array of rental solutions through its Schlumberger Production Management and other divisions, emphasizing digital integration and performance optimization. Halliburton provides extensive rental services, particularly in completions and production, with a focus on North American shale plays and international deepwater projects. Baker Hughes boasts a comprehensive rental portfolio, including drilling, evaluation, and completion equipment, leveraging its technological expertise in areas like well intervention and artificial lift. National Oilwell Varco is a key player in drilling equipment rentals, offering rig components, solids control systems, and tubular services globally. Weatherford International specializes in rental offerings for well construction and production, with strengths in artificial lift and well testing equipment. Other significant participants include Pioneer Energy Services, known for its drilling and production services in the Americas, and Precision Drilling, which provides contract drilling and related rental equipment primarily in North America. These companies compete on technology, reliability, and service quality, continually innovating to meet evolving industry demands.

Recent Developments

Recent developments in the oilfield equipment rental market reflect a strong focus on technological innovation and strategic expansions. Companies are increasingly incorporating digital tools such as IoT sensors, data analytics, and automation into rental equipment to enhance performance monitoring and predictive maintenance. For instance, major players have launched smart rental fleets that provide real-time operational data, reducing downtime and improving safety. There is also a growing emphasis on environmentally sustainable equipment, with rentals featuring lower emissions and higher energy efficiency to align with global decarbonization goals. Strategic partnerships and acquisitions have been notable, with firms seeking to broaden their geographic reach or equipment capabilities; examples include collaborations between rental providers and technology startups to develop next-generation drilling and completion tools. Additionally, the market has seen increased investment in rental equipment for offshore applications, particularly in deepwater and ultra-deepwater regions, where specialized machinery is in demand. The post-pandemic recovery has spurred renewed rental activity, with operators accelerating projects to capitalize on improved oil prices, driving demand for advanced and readily available equipment.

Report Segmentation

This report on the oilfield equipment rental market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on equipment type, covering categories such as drilling equipment, pressure pumping equipment, well completion equipment, production equipment, and others, each analyzed for their market dynamics and rental trends. Application segmentation includes exploration, drilling, completion, production, and well intervention, highlighting the rental demand across different operational phases. The report further segments the market by region, examining North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America, with sub-regional analysis where applicable to capture local nuances. Additionally, the segmentation considers the end-user landscape, distinguishing between independent operators, national oil companies, and integrated oil companies, each with distinct rental preferences and requirements. This structured approach enables a thorough understanding of market drivers, opportunities, and competitive landscapes across segments, providing stakeholders with actionable intelligence for strategic decision-making.

FAQs

What is oilfield equipment rental? Oilfield equipment rental refers to the business of leasing machinery and tools used in oil and gas operations, such as drilling rigs, fracturing equipment, and production systems, to operators on a temporary basis, avoiding the need for large capital investments.

Why do companies rent oilfield equipment? Companies rent oilfield equipment to reduce upfront costs, gain access to specialized or advanced technology without ownership, maintain operational flexibility, and manage risks associated with market volatility and project-specific needs.

What types of equipment are commonly rented in the oilfield? Commonly rented equipment includes drilling rigs, pressure pumping units, well completion tools, artificial lift systems, solids control equipment, and safety devices, among others tailored for various phases of oil and gas operations.

How does the oilfield equipment rental market vary by region? The market varies significantly by region; North America dominates due to shale activity, while regions like the Middle East focus on large-scale projects, and Europe emphasizes offshore and environmentally compliant rentals, with Asia-Pacific showing growth in emerging markets.

Who are the key players in the oilfield equipment rental market? Key players include Schlumberger, Halliburton, Baker Hughes, National Oilwell Varco, Weatherford International, Pioneer Energy Services, and Precision Drilling, among other global and regional providers.

What are the latest trends in oilfield equipment rental? Latest trends include the integration of digital technologies for real-time monitoring, increased demand for eco-friendly and high-efficiency equipment, growth in rental services for unconventional resources, and strategic expansions through partnerships and acquisitions.

Citius Research has developed a research report titled “Oilfield Equipment Rental Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Oilfield Equipment Rental Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Oilfield Equipment Rental Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Oilfield Equipment Rental Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Oilfield Equipment Rental Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Oilfield Equipment Rental Market
• Research Methodology
• Executive Summary
• Market Dynamics of Oilfield Equipment Rental Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Oilfield Equipment Rental Market
• Cost and Gross Margin Analysis of Oilfield Equipment Rental Market
• Oilfield Equipment Rental Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Oilfield Equipment Rental Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Oilfield Equipment Rental Market Key Stakeholders

Below are the key stakeholders for the Oilfield Equipment Rental Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Oilfield Equipment Rental Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Oilfield Equipment Rental Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Oilfield Equipment Rental Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Oilfield Equipment Rental Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Oilfield Equipment Rental Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Oilfield Equipment Rental Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Oilfield Equipment Rental Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Oilfield Equipment Rental Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Oilfield Equipment Rental Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Oilfield Equipment Rental Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Oilfield Equipment Rental Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Oilfield Equipment Rental Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Oilfield Equipment Rental Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Oilfield Equipment Rental Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Oilfield Equipment Rental Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Oilfield Equipment Rental Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Oilfield Equipment Rental Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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