Biogas Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193991
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Biogas Market size was estimated at USD 65 billion in 2023 and is projected to reach USD 120 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Biogas Market

(Market Size)
$65 billion
$120 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 65 billion
2030 Market Size USD 120 billion
Key Players Air Liquide, W?rtsil?, EnviTec Biogas, PlanET Biogas, Ameresco

Market Summary

The biogas market is an integral component of the global energy and power sector, focusing on the production of renewable energy through the anaerobic digestion of organic materials. This process yields a methane-rich gas that can be utilized for electricity generation, heating, and as a vehicle fuel. The market is characterized by its role in waste management, reduction of greenhouse gas emissions, and contribution to energy security. Governments worldwide are implementing supportive policies and incentives to promote biogas production, recognizing its potential in achieving climate goals and sustainable development. The adoption of biogas technology is expanding across agricultural, industrial, and municipal sectors, driven by the need for cleaner energy alternatives and efficient waste processing solutions. Key players in the industry are continuously innovating to enhance production efficiency and expand application areas, making biogas a promising segment within the renewable energy landscape.

Key Highlights

The biogas market showcases several key highlights that underscore its growing importance. Technological advancements in anaerobic digestion and gas upgrading systems have significantly improved the efficiency and output quality of biogas plants. The integration of biogas into existing energy infrastructures, such as natural gas grids and transportation networks, is becoming more prevalent, enhancing its accessibility and utility. Additionally, the circular economy model is strongly supported by biogas production, as it utilizes organic waste streams to generate energy, thereby reducing landfill use and methane emissions. The market is also witnessing increased investments from both public and private sectors, fostering research and development activities. Collaborations between technology providers, energy companies, and agricultural enterprises are driving innovation and market expansion. These factors collectively highlight the dynamic and evolving nature of the biogas industry.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the biogas market. Stringent environmental regulations aimed at reducing carbon footprints and managing waste effectively are primary catalysts. Government subsidies, tax incentives, and renewable energy targets further encourage the adoption of biogas technologies. The rising demand for sustainable and decentralized energy sources also acts as a significant driver, particularly in regions seeking energy independence. Opportunities abound in the development of advanced biogas plants that can process diverse feedstocks, including agricultural residues, industrial waste, and municipal solid waste. The potential for biogas to contribute to carbon-neutral initiatives and its role in producing biofertilizers as a by-product present additional growth avenues. However, the market faces restraints such as high initial investment costs, technological complexities, and the need for skilled labor. Regulatory hurdles and feedstock availability inconsistencies can also impede market progression, necessitating strategic planning and innovation to overcome these challenges.

Concentration Insights

The biogas market exhibits a varied concentration of activities across different regions and segments. Europe holds a significant share, driven by strong policy support and advanced infrastructure for renewable energy. Countries like Germany, the UK, and France are leaders in biogas production and utilization. North America is also a key market, with the United States and Canada focusing on agricultural and landfill gas projects. The Asia-Pacific region is emerging rapidly, with China and India investing heavily in biogas to address waste management and energy access issues. In terms of segment concentration, the agricultural sector dominates feedstock supply, while municipal waste treatment plants are increasingly adopting biogas technology. The market is characterized by the presence of both large-scale utility players and small to medium-sized enterprises, creating a competitive yet collaborative environment. Strategic partnerships and mergers are common, aiming to leverage technological expertise and expand market reach.

Type Insights

The biogas market can be segmented based on the type of feedstock and production methods used. Agricultural waste, including animal manure and crop residues, is a predominant feedstock due to its abundance and high methane potential. Municipal solid waste and industrial wastewater are also significant sources, contributing to biogas production while addressing waste disposal challenges. Additionally, energy crops specifically grown for biogas generation, such as maize and sorghum, are utilized in some regions. The production process primarily involves anaerobic digestion, which can be configured in various system types like wet and dry fermentation systems. Upgrading technologies, such as water scrubbing, membrane separation, and pressure swing adsorption, are employed to refine biogas into biomethane, enhancing its purity for diverse applications. Each feedstock and technology type offers distinct advantages and is chosen based on local availability, economic factors, and end-use requirements.

Application Insights

Biogas finds applications across multiple sectors, highlighting its versatility as an energy source. In electricity generation, biogas is used in combined heat and power (CHP) units to produce both power and thermal energy, often for on-site consumption or grid injection. As a heating fuel, it serves industrial, commercial, and residential purposes, particularly in regions with district heating networks. The transportation sector is increasingly adopting upgraded biomethane as a vehicle fuel, reducing reliance on fossil fuels and lowering emissions. Additionally, biogas is utilized in cooking and as a feedstock for hydrogen production, further expanding its utility. The by-products of biogas production, such as digestate, are valuable as organic fertilizers, promoting sustainable agriculture. Each application sector presents unique opportunities and challenges, influenced by regulatory frameworks, infrastructure development, and market demand dynamics.

Regional Insights

The biogas market demonstrates distinct regional patterns influenced by policy, resource availability, and economic conditions. Europe is a frontrunner, with countries like Germany, the UK, and Sweden leading in installed capacity and technological innovation, supported by robust renewable energy policies. North America, particularly the United States, has a strong focus on landfill gas and agricultural biogas projects, driven by environmental regulations and energy security concerns. The Asia-Pacific region is experiencing rapid growth, with China and India promoting biogas to manage organic waste and provide rural energy access. Latin America and Africa are emerging markets, where biogas is gaining traction for its potential in improving sanitation and energy availability. Each region presents unique opportunities and challenges, shaped by local feedstock availability, government initiatives, and investment climates, contributing to the global diversification of the biogas industry.

Company Insights

The competitive landscape of the biogas market includes a mix of established energy companies, technology providers, and specialized firms. Key players such as Air Liquide, PlanET Biogas Global, and W?rtsil? are actively involved in developing and deploying biogas solutions. These companies focus on innovation in digestion technology, gas upgrading systems, and project development services. Other notable participants include EnviTec Biogas, Scandinavian Biogas, and Ameresco, which have significant expertise in designing and operating biogas plants across various regions. The market also features numerous small and medium-sized enterprises that cater to local or niche segments. Collaboration between technology firms, energy utilities, and agricultural cooperatives is common, aiming to integrate biogas into broader energy systems. These companies are continuously investing in research to enhance efficiency, reduce costs, and expand the applicability of biogas technologies.

Recent Developments

Recent developments in the biogas market reflect ongoing innovation and expansion efforts. Technological advancements include the introduction of more efficient anaerobic digesters and improved gas upgrading methods, enhancing the economic viability of biogas projects. There is a growing trend towards the use of mixed feedstocks and co-digestion techniques to optimize gas yield and process stability. Policy developments, such as increased renewable energy targets and carbon pricing mechanisms in various countries, are providing further impetus to market growth. Strategic investments and partnerships are prevalent, with companies acquiring smaller firms to gain technological expertise or expand geographic presence. Additionally, projects integrating biogas with other renewable energy sources, like solar and wind, are emerging, creating hybrid energy systems. These developments indicate a dynamic market poised for continued evolution and increased adoption.

Report Segmentation

This comprehensive market report on the biogas industry is segmented to provide detailed insights into various aspects. The segmentation includes analysis by feedstock type, covering agricultural waste, municipal solid waste, industrial waste, and energy crops. It further breaks down the market by application, such as electricity generation, heat production, vehicle fuel, and others. The report also examines different production processes, including anaerobic digestion and thermal gasification, along with upgrading technologies like membrane separation and chemical absorption. Regional analysis covers key geographies such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each segment is evaluated in terms of market trends, growth factors, and competitive landscape, offering a holistic view of the industry dynamics. This structured approach enables stakeholders to identify opportunities and make informed decisions based on specific areas of interest.

FAQs

What is biogas and how is it produced? Biogas is a renewable energy gas produced through the anaerobic digestion of organic materials such as agricultural waste, municipal solid waste, or industrial effluent. This process involves microorganisms breaking down biodegradable material in the absence of oxygen, resulting in a mixture primarily composed of methane and carbon dioxide.

What are the main uses of biogas? Biogas is primarily used for electricity and heat generation through combined heat and power units. It can also be upgraded to biomethane and injected into natural gas grids or used as a vehicle fuel. Additionally, it serves for cooking and heating in residential and commercial settings.

What are the benefits of using biogas? Using biogas helps reduce greenhouse gas emissions by capturing methane that would otherwise be released from decomposing waste. It provides a renewable energy source, enhances waste management, produces organic fertilizers as by-products, and supports energy security and rural development.

What feedstocks are used in biogas production? Common feedstocks include animal manure, crop residues, food waste, sewage sludge, and dedicated energy crops. The choice of feedstock depends on availability, cost, and methane potential, with many plants using a combination to optimize production.

How does biogas contribute to environmental sustainability? Biogas production mitigates climate change by reducing methane emissions from waste, displaces fossil fuels, and promotes circular economy practices by converting waste into valuable energy and fertilizers. It also helps in managing organic waste efficiently.

What are the challenges facing the biogas industry? Challenges include high initial investment costs, technological complexities in plant operation, variability in feedstock quality and availability, regulatory barriers, and the need for skilled personnel. Overcoming these requires supportive policies, innovation, and increased investment.

Citius Research has developed a research report titled “Biogas Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Biogas Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Biogas Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Biogas Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Biogas Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Biogas Market
• Research Methodology
• Executive Summary
• Market Dynamics of Biogas Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Biogas Market
• Cost and Gross Margin Analysis of Biogas Market
• Biogas Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Biogas Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Biogas Market Key Stakeholders

Below are the key stakeholders for the Biogas Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Biogas Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Biogas Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Biogas Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Biogas Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Biogas Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Biogas Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Biogas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Biogas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Biogas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Biogas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Biogas Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Biogas Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Biogas Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Biogas Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Biogas Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Biogas Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Biogas Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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