Pick to Light Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207247
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Pick to Light Market size was estimated at USD 750 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Pick to Light Market

(Market Size)
$750 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 750 million
2030 Market Size USD 1.5 billion
Key Players Dematic, Honeywell Intelligrated, SSI Schaefer, Bastian Solutions, Daifuku

Market Summary

The Pick to Light market is an integral component of modern warehousing and logistics operations within the manufacturing and construction sectors. These systems utilize light-directed technology to enhance order picking accuracy and efficiency, reducing errors and operational costs. Typically integrated with warehouse management systems, Pick to Light solutions guide workers to item locations via LED displays, indicating the quantity to be picked and often confirming the action. The adoption of these systems is driven by the need for faster order fulfillment, inventory accuracy, and labor productivity improvements. Industries such as automotive, electronics, and retail distribution heavily rely on these systems to manage complex SKUs and high-volume orders. As e-commerce and just-in-time manufacturing practices expand, the demand for streamlined picking processes continues to grow. Key players are continuously innovating to offer more scalable and interoperable solutions that cater to diverse operational scales. The market is characterized by a blend of traditional hardware-based systems and emerging software-driven platforms that offer greater flexibility and data analytics capabilities.

Key Highlights

Notable highlights in the Pick to Light market include the integration of IoT and AI technologies, enabling predictive analytics and real-time data processing for optimized warehouse operations. Companies like Daifuku, Dematic, and Honeywell are leading innovations with solutions that support paperless picking, reducing environmental impact and enhancing workflow transparency. Another significant trend is the modularity of systems, allowing businesses to scale operations without extensive reinvestment. The emphasis on ergonomics and user-friendly interfaces has also reduced training time and improved worker adoption rates. Additionally, the convergence of Pick to Light with other automation technologies such as automated guided vehicles and robotics is creating more cohesive and efficient material handling ecosystems. These advancements are particularly beneficial in sectors requiring high precision and speed, such as pharmaceuticals and consumer goods. The ability to seamlessly integrate with existing ERP and WMS platforms further underscores the versatility and critical role of Pick to Light systems in modern supply chains.

Drivers, Opportunities & Restraints

Primary drivers for the Pick to Light market include the escalating demand for operational efficiency and accuracy in order fulfillment processes, fueled by e-commerce growth and consumer expectations for rapid delivery. The rise of Industry 4.0 and smart manufacturing initiatives also promotes adoption, as businesses seek to digitize and automate warehouses. Labor shortages and rising wage costs further incentivize investment in light-directed systems to maximize workforce productivity. Opportunities abound in emerging economies where logistics infrastructure is developing, and in sectors like healthcare and food & beverage that require stringent compliance and traceability. The integration of advanced technologies such as machine learning for dynamic picking route optimization presents another growth avenue. However, restraints include high initial implementation costs, which may deter small and medium enterprises. Resistance to technological change among traditional workforce segments and the need for continuous maintenance and updates also pose challenges. Additionally, economic uncertainties and supply chain disruptions can delay capital expenditures in automation technologies.

Concentration Insights

The Pick to Light market exhibits a concentrated competitive landscape with a few dominant players holding significant market share. Companies such as Daifuku Co., Ltd., Dematic, and Honeywell International Inc. are at the forefront, offering comprehensive solutions that include hardware, software, and support services. These industry leaders have extensive global presence and robust R&D capabilities, enabling them to innovate and cater to diverse client needs. Regional players also play a crucial role, particularly in local markets where they offer customized and cost-effective solutions. The market concentration is influenced by high barriers to entry, including technological expertise, capital requirements, and established client relationships. Strategic activities such as mergers, acquisitions, and partnerships are common, as companies aim to expand their product portfolios and geographic reach. This concentration fosters a environment of continuous innovation but also limits choices for end-users, prompting a need for niche providers to offer specialized solutions for unique applications.

Type Insights

Pick to Light systems are categorized based on their technology and configuration, primarily into manual and automated types. Manual systems require human intervention for picking and placing items, relying on lights and displays for guidance, and are favored for their flexibility and lower cost. Automated systems, on the other hand, integrate with robotics and conveyors for minimal human involvement, ideal for high-volume and high-speed environments. Another differentiation is between wired and wireless systems; wireless solutions offer easier installation and scalability, while wired systems are known for reliability and durability in harsh industrial conditions. Additionally, there are variations in display types, including buttons, digital screens, and RFID-enabled lights, each catering to specific operational needs. The choice of system type depends on factors such as warehouse layout, order volume, product variety, and budget constraints. Advances in software have also led to cloud-based Pick to Light solutions, providing remote management and real-time analytics capabilities.

Application Insights

Pick to Light systems find applications across various stages of manufacturing and construction logistics, primarily in assembly, order fulfillment, and kitting processes. In manufacturing, they are used on production lines to ensure correct parts selection for assembly, reducing errors and enhancing throughput. In warehousing and distribution, these systems streamline order picking for e-commerce, retail, and wholesale operations, handling everything from small items to large components. The construction industry utilizes Pick to Light for managing material handling in prefabrication and modular building processes, where accuracy in component selection is critical. Other applications include returns processing, where systems guide workers in sorting and restocking items efficiently. The flexibility of Pick to Light technology allows it to be deployed in diverse environments, from temperature-controlled warehouses to rugged industrial settings. Its adaptability to various industries underscores its value in improving operational accuracy and efficiency.

Regional Insights

Regionally, the Pick to Light market is dominated by North America and Europe, where advanced manufacturing and logistics infrastructure drive adoption. These regions have high concentration of key players and early adopters of automation technologies. Asia-Pacific is experiencing rapid growth, fueled by expanding e-commerce sectors, industrialization, and government initiatives promoting smart manufacturing in countries like China, Japan, and South Korea. Latin America and the Middle East & Africa are emerging markets, with growth potential linked to developing logistics networks and increasing foreign investments in manufacturing. Regional variations also exist in terms of preferred system types; for instance, automated solutions are more prevalent in high-labour-cost regions, while manual systems are common in cost-sensitive areas. Regulatory frameworks and standards related to workplace safety and energy efficiency also influence regional adoption patterns and product offerings.

Company Insights

Prominent companies in the Pick to Light market include Daifuku Co., Ltd., a global leader in material handling systems known for its innovative and scalable solutions. Dematic, a Kion Group company, offers integrated automation and software-driven Pick to Light systems tailored for diverse industries. Honeywell International Inc. provides robust solutions through its productivity products segment, focusing on reliability and user experience. Other key players include SSI SCHAEFER, Kardex Group, and Lightning Pick Technologies, each bringing specialized expertise and competitive products. These companies invest heavily in research and development to incorporate emerging technologies like IoT, AI, and cloud computing into their offerings. Their strategies often involve expanding service portfolios through acquisitions and partnerships to provide end-to-end solutions. The competitive dynamics are shaped by factors such as technological innovation, customer support, and global reach, with companies vying to address the evolving needs of modern warehouses and production facilities.

Recent Developments

Recent developments in the Pick to Light market include the introduction of AI-enhanced systems that optimize picking paths in real-time based on order priorities and warehouse congestion. Companies like Dematic and Honeywell have launched next-generation wireless solutions with improved battery life and connectivity, reducing installation complexity. There is also a growing trend towards sustainability, with manufacturers designing energy-efficient LEDs and recyclable components. Partnerships between Pick to Light providers and robotics firms have resulted in hybrid systems that combine light direction with autonomous mobile robots for fully automated picking. Additionally, software updates now offer enhanced data analytics, providing insights into picking performance, error rates, and inventory turnover. These advancements are aligned with the broader movement towards smart warehouses and Industry 4.0, emphasizing interoperability, scalability, and user-centric design. Such innovations are critical for maintaining competitive advantage and meeting the increasing demands for speed and accuracy in logistics and manufacturing.

Report Segmentation

This report on the Pick to Light market is segmented based on type, application, and region. By type, the market is divided into manual and automated systems, with further breakdown into wired and wireless configurations. Application segments include assembly, packaging, order fulfillment, kitting, and others, covering various industries such as automotive, retail, healthcare, and construction. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment is evaluated in terms of market trends, adoption rates, and growth potential, providing a comprehensive view of the industry landscape. The segmentation allows stakeholders to identify niche opportunities and tailor strategies to specific market needs. This structured approach ensures that the report delivers detailed insights into factors influencing each segment, supported by analysis of technological advancements and competitive dynamics.

FAQs

What is a Pick to Light system? A Pick to Light system is a light-directed technology used in warehouses and manufacturing facilities to guide workers to item locations for order picking, enhancing accuracy and efficiency.

How does Pick to Light work? It uses LED displays and lights installed at picking locations to indicate the quantity of items to be picked, often integrated with warehouse management systems for real-time instructions.

What are the benefits of Pick to Light? Benefits include reduced picking errors, increased productivity, shorter training times, and better inventory management, leading to cost savings and improved customer satisfaction.

Which industries use Pick to Light? Industries such as e-commerce, retail, automotive, pharmaceuticals, and food & beverage widely use Pick to Light systems for efficient order fulfillment and assembly processes.

What is the difference between Pick to Light and Put to Light? Pick to Light guides workers to pick items from locations, while Put to Light directs them to place items into orders or containers, often used in sorting and packing operations.

Can Pick to Light systems integrate with existing WMS? Yes, most modern Pick to Light systems are designed to seamlessly integrate with existing Warehouse Management Systems and ERP platforms for synchronized operations.

Citius Research has developed a research report titled “Pick to Light Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pick to Light Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pick to Light Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pick to Light Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pick to Light Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pick to Light Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pick to Light Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pick to Light Market
• Cost and Gross Margin Analysis of Pick to Light Market
• Pick to Light Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pick to Light Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pick to Light Market Key Stakeholders

Below are the key stakeholders for the Pick to Light Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pick to Light Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pick to Light Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pick to Light Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pick to Light Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pick to Light Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pick to Light Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pick to Light Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pick to Light Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pick to Light Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pick to Light Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pick to Light Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pick to Light Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pick to Light Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pick to Light Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pick to Light Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pick to Light Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pick to Light Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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