Telehandlers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208722
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Telehandlers Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 9.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

Telehandlers Market

(Market Size)
$6.5 billion
$9.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 6.5 billion
2030 Market Size USD 9.8 billion
Key Players JCB, Manitou, Terex, Merlo, Haulotte

Market Summary

The telehandlers market is a critical segment within the material handling equipment industry, primarily serving the manufacturing and construction sectors. Telehandlers, or telescopic handlers, are versatile machines that combine the functionalities of a crane and a forklift, offering extended reach and lifting capabilities. These machines are indispensable for tasks requiring the movement of heavy materials to elevated or difficult-to-access areas. The market is characterized by steady demand driven by ongoing infrastructure development, industrial expansion, and the increasing adoption of advanced equipment to enhance operational efficiency and safety. Key players in this market continually innovate to improve load capacity, maneuverability, and operator comfort, integrating technologies such as telematics and automated control systems. The growing emphasis on rental services and used equipment markets also provides cost-effective solutions for small and medium enterprises, further broadening the market's reach. Despite economic fluctuations, the telehandlers market remains resilient, supported by sustained investments in construction projects and industrial activities globally.

Key Highlights

The telehandlers market showcases several key highlights that underscore its importance and growth trajectory. One significant aspect is the integration of advanced technologies, including IoT and automation, which enhance machine performance, safety, and operational efficiency. Leading manufacturers are focusing on developing eco-friendly models with electric and hybrid powertrains to meet stringent emission regulations and sustainability goals. The versatility of telehandlers allows their application across diverse environments, from construction sites and warehouses to agricultural and industrial settings, making them a preferred choice for material handling. Another highlight is the increasing demand for compact and high-capacity telehandlers, catering to space-constrained projects without compromising on functionality. The market also benefits from robust after-sales services, including maintenance, parts availability, and operator training, which ensure long-term reliability and customer satisfaction. Strategic collaborations and mergers among key players are fostering innovation and expanding market presence, while the rise of rental and leasing options is making these machines accessible to a broader customer base, driving market penetration.

Drivers, Opportunities & Restraints

The telehandlers market is propelled by several drivers, including the global surge in construction activities, urbanization, and infrastructure development, which necessitate efficient material handling solutions. The growing adoption of telehandlers in manufacturing and logistics sectors for inventory management and warehouse operations further fuels demand. Opportunities abound in emerging economies where industrialization and construction projects are on the rise, offering untapped potential for market expansion. Additionally, the shift towards sustainable and energy-efficient equipment presents opportunities for manufacturers to innovate and capture eco-conscious customers. However, the market faces restraints such as high initial investment costs, which may deter small businesses from purchasing new equipment. Economic uncertainties and fluctuating raw material prices can also impact production costs and profitability. Regulatory challenges related to emission standards and safety compliance require continuous adaptation, potentially increasing operational expenses. Despite these restraints, the market's growth prospects remain strong, driven by technological advancements and the increasing need for versatile, high-performance material handling equipment.

Concentration Insights

The telehandlers market exhibits a concentrated competitive landscape, with a few major players dominating a significant share of the global market. Companies such as JLG Industries, Manitou Group, and Terex Corporation are key influencers, leveraging their extensive product portfolios, strong distribution networks, and technological expertise to maintain leadership. These established players focus on strategic initiatives like mergers, acquisitions, and partnerships to enhance their market presence and expand into new geographic regions. The market also includes several regional and niche players who cater to specific customer needs or local markets, contributing to a diverse competitive environment. Concentration is particularly high in North America and Europe, where advanced manufacturing capabilities and high demand for construction equipment prevail. In contrast, emerging markets in Asia-Pacific and Latin America show a more fragmented landscape, with growing participation from local manufacturers. This concentration dynamics drive innovation and competitive pricing, benefiting end-users with a wide range of options and advanced features.

Type Insights

Telehandlers are categorized based on type, with variations including compact, high-capacity, and rotating telehandlers, each designed for specific applications and operational requirements. Compact telehandlers are ideal for confined spaces and light to medium-duty tasks, offering agility and ease of maneuverability. High-capacity models are engineered for heavy lifting and demanding projects, featuring robust structures and enhanced stability systems. Rotating telehandlers provide 360-degree rotation, enabling greater flexibility and precision in material placement, which is particularly valuable in complex construction and industrial settings. Manufacturers are increasingly focusing on developing hybrid and electric telehandlers to address environmental concerns and comply with emission regulations. The choice of type depends on factors such as load capacity, reach, terrain conditions, and intended use, with customers often opting for versatile models that offer multiple functionalities. Innovations in design, such as improved hydraulics and operator cabins, continue to enhance the performance and safety of different telehandler types, catering to evolving market demands.

Application Insights

Telehandlers find extensive applications across various industries, with the construction sector being the largest end-user due to their ability to handle materials at height and in challenging environments. In construction, telehandlers are used for lifting steel beams, placing roofing materials, and transporting heavy loads across sites. The manufacturing industry utilizes these machines for warehouse management, loading and unloading goods, and supporting assembly line operations. In agriculture, telehandlers assist in handling feed, hay bales, and other farm materials, offering versatility for seasonal tasks. The logistics and transportation sector employs telehandlers for container handling and cargo management in ports and distribution centers. Other applications include mining, where they are used for material extraction and site maintenance, and municipal projects for public works and maintenance activities. The adaptability of telehandlers to various attachments, such as buckets, forks, and winches, further expands their application scope, making them indispensable across multiple sectors.

Regional Insights

The telehandlers market demonstrates distinct regional dynamics, with North America and Europe leading in terms of adoption and technological advancements. In North America, robust construction activities, infrastructure renewal projects, and a strong manufacturing base drive demand for telehandlers. The United States is a key market, supported by investments in residential and commercial construction. Europe follows closely, with countries like Germany, France, and the UK emphasizing sustainable construction practices and advanced material handling solutions. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, industrialization, and large-scale infrastructure initiatives in countries such as China, India, and Southeast Asian nations. Latin America and the Middle East & Africa are emerging markets, where increasing construction and industrial projects present growth opportunities, albeit with challenges related to economic volatility and infrastructure development. Regional preferences vary, with North America and Europe favoring high-capacity and advanced telehandlers, while Asia-Pacific shows higher demand for cost-effective and compact models. These regional insights highlight the importance of tailored strategies for market players to address diverse customer needs and regulatory environments.

Company Insights

Prominent companies in the telehandlers market include JLG Industries, a subsidiary of Oshkosh Corporation, known for its extensive range of telehandlers with advanced features like enhanced visibility and load management systems. Manitou Group is another key player, offering versatile models with rotating and non-rotating options, focusing on innovation and customer-centric solutions. Terex Corporation provides robust telehandlers designed for heavy-duty applications, emphasizing durability and performance. Other significant players include Haulotte Group, which offers compact and efficient models, and Bobcat Company, recognized for its user-friendly and versatile telehandlers. These companies invest heavily in research and development to introduce eco-friendly and technologically advanced products, such as electric telehandlers and integrated telematics for remote monitoring. Strategic expansions, partnerships, and acquisitions are common practices to strengthen market presence and cater to global demand. The competitive landscape is also characterized by a focus on after-sales services, including maintenance, training, and parts supply, ensuring customer loyalty and long-term relationships. These company insights underscore the market's dynamism and the efforts of leading players to maintain a competitive edge through innovation and strategic initiatives.

Recent Developments

Recent developments in the telehandlers market reflect a strong emphasis on technological innovation and sustainability. Major manufacturers have launched new models with electric and hybrid powertrains to reduce carbon emissions and comply with stringent environmental regulations. For instance, several companies have introduced fully electric telehandlers that offer quiet operation and zero emissions, ideal for indoor applications and urban projects. advancements in automation and connectivity are also prominent, with features like remote diagnostics, real-time monitoring, and automated load management systems enhancing operational efficiency and safety. Strategic collaborations between telehandler manufacturers and technology firms are accelerating the integration of IoT and AI capabilities, providing predictive maintenance and improved machine performance. Additionally, expansions in production facilities and distribution networks, particularly in emerging markets, are helping companies tap into growing demand. The rise of rental and leasing services is another significant trend, making telehandlers more accessible to small and medium enterprises. These developments indicate a market evolving towards smarter, greener, and more customer-focused solutions, aligning with global trends in construction and manufacturing efficiency.

Report Segmentation

The telehandlers market report is segmented based on type, application, and region to provide a comprehensive analysis of market dynamics and opportunities. By type, the segmentation includes compact telehandlers, high-capacity telehandlers, and rotating telehandlers, each catering to specific operational needs and environments. Application-based segmentation covers construction, manufacturing, agriculture, logistics, mining, and others, highlighting the diverse uses of telehandlers across industries. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographic trends, demand patterns, and growth prospects. Each segment is analyzed in terms of market size, growth drivers, challenges, and competitive landscape, enabling stakeholders to identify key opportunities and make informed decisions. The report also examines factors such as technological advancements, regulatory frameworks, and economic conditions influencing each segment. This detailed segmentation ensures a thorough understanding of the market, assisting businesses, investors, and professionals in strategizing for current and future market scenarios.

FAQs

What are the main applications of telehandlers? Telehandlers are primarily used in construction for lifting and placing materials at height, in manufacturing for warehouse operations, in agriculture for handling feed and crops, and in logistics for cargo management. Their versatility allows them to adapt to various tasks with different attachments.

How do telehandlers differ from forklifts? Telehandlers offer extended reach and higher lifting capabilities compared to traditional forklifts, thanks to their telescopic booms. They can also operate on rough terrains and handle a wider range of attachments, making them more versatile for diverse applications.

What are the benefits of electric telehandlers? Electric telehandlers provide zero emissions, reduced noise levels, and lower operating costs, making them suitable for indoor use and environmentally sensitive areas. They also require less maintenance compared to diesel models.

Which regions have the highest demand for telehandlers? North America and Europe currently lead in demand due to advanced construction and manufacturing sectors, while Asia-Pacific is experiencing rapid growth driven by urbanization and infrastructure development.

What factors should be considered when choosing a telehandler? Key factors include load capacity, maximum reach, terrain conditions, available attachments, fuel type (electric, diesel, or hybrid), and compliance with safety and emission standards.

Are there rental options available for telehandlers? Yes, many companies offer telehandlers for rent or lease, providing a cost-effective solution for short-term projects or businesses looking to avoid high upfront investment costs.

Citius Research has developed a research report titled “Telehandlers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Telehandlers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Telehandlers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Telehandlers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Telehandlers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Telehandlers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Telehandlers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Telehandlers Market
• Cost and Gross Margin Analysis of Telehandlers Market
• Telehandlers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Telehandlers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Telehandlers Market Key Stakeholders

Below are the key stakeholders for the Telehandlers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Telehandlers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Telehandlers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Telehandlers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Telehandlers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Telehandlers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Telehandlers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Telehandlers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Telehandlers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Telehandlers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Telehandlers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Telehandlers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Telehandlers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Telehandlers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Telehandlers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Telehandlers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Telehandlers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Telehandlers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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