The Electric Lawn Mower Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Electric Lawn Mower Market

Market Summary

The electric lawn mower market is a rapidly evolving segment within the broader landscaping equipment industry, primarily catering to residential and commercial lawn care needs. This market has witnessed significant transformation driven by technological advancements, environmental concerns, and shifting consumer preferences towards sustainable and efficient gardening tools. Electric lawn mowers, which include corded and cordless models powered by rechargeable batteries, are increasingly favored over traditional gas-powered mowers due to their lower operational noise, reduced emissions, and ease of use. The market is characterized by a growing emphasis on innovation, with manufacturers integrating features such as smart connectivity, enhanced battery life, and improved cutting efficiency. Key players are continuously investing in research and development to introduce products that meet the demands of eco-conscious consumers and comply with stringent environmental regulations. The adoption of electric lawn mowers is particularly prominent in urban and suburban areas where noise pollution and air quality are critical concerns. Additionally, government incentives and initiatives promoting green energy solutions further bolster market growth. The competitive landscape is dynamic, with both established companies and new entrants striving to capture market share through product differentiation, strategic partnerships, and expansive distribution networks. As awareness about the environmental benefits of electric equipment rises, the market is poised for sustained expansion, supported by advancements in battery technology and increasing disposable incomes.

Key Highlights

The electric lawn mower market is distinguished by several key highlights that underscore its growth and potential. One of the most significant trends is the rapid adoption of lithium-ion battery technology, which offers longer run times, faster charging, and greater reliability compared to older battery types. This technological shift has enabled cordless electric mowers to achieve performance levels comparable to gas models, eliminating the limitations of corded variants. Another highlight is the increasing integration of smart features, such as Bluetooth connectivity, mobile app control, and automated navigation, which enhance user convenience and operational efficiency. Sustainability remains a central theme, with electric mowers producing zero direct emissions, aligning with global efforts to reduce carbon footprints and combat climate change. The market also benefits from robust support through government policies and subsidies aimed at encouraging the use of eco-friendly landscaping equipment. Furthermore, the rise of professional landscaping services adopting electric mowers for commercial applications highlights their reliability and cost-effectiveness over time. Leading manufacturers like Husqvarna, Deere & Company, and Robert Bosch are focusing on expanding their product portfolios to include a diverse range of models catering to various lawn sizes and user preferences. These developments collectively indicate a market that is not only growing but also innovating to meet future challenges and opportunities.

Drivers, Opportunities & Restraints

The growth of the electric lawn mower market is propelled by several drivers, including increasing environmental awareness among consumers and stringent regulations aimed at reducing greenhouse gas emissions. Governments worldwide are implementing policies that discourage the use of gas-powered equipment, thereby creating a favorable environment for electric alternatives. Technological advancements in battery efficiency and motor performance are also significant drivers, making electric mowers more appealing due to their enhanced usability and lower maintenance requirements. The trend towards smart homes and connected devices presents additional opportunities, as manufacturers develop mowers with IoT capabilities for automated and optimized lawn care. However, the market faces restraints such as the high initial cost of electric mowers compared to traditional models, which can deter price-sensitive consumers. Limited battery life and the need for frequent recharging for larger lawns remain challenges, though ongoing R&D aims to address these issues. Opportunities abound in emerging markets where urbanization and rising disposable incomes are increasing demand for residential landscaping solutions. Expansion into commercial applications, such as golf courses and public parks, offers another growth avenue. Strategic collaborations between manufacturers and technology firms can lead to innovative products that further differentiate the market. Overall, while cost and performance barriers exist, the drivers and opportunities suggest a positive trajectory for the electric lawn mower market.

Concentration Insights

The electric lawn mower market exhibits a moderately concentrated competitive landscape, with a mix of well-established multinational corporations and specialized regional players dominating the industry. Key companies such as Husqvarna Group, Deere & Company, Robert Bosch GmbH, and MTD Products hold significant market shares due to their extensive product portfolios, strong brand recognition, and global distribution networks. These industry leaders invest heavily in research and development to introduce advanced features like battery efficiency, noise reduction, and user-friendly designs, maintaining their competitive edge. Regional players, particularly in North America and Europe, focus on catering to local preferences and regulations, often emphasizing durability and after-sales service. The market concentration is influenced by factors such as technological expertise, manufacturing capabilities, and strategic mergers and acquisitions aimed at expanding geographic reach and product offerings. Collaboration with battery technology firms is common, enabling manufacturers to enhance performance and sustainability. Despite the presence of major players, the market remains dynamic with new entrants introducing innovative solutions, particularly in the cordless and robotic mower segments. This concentration fosters a competitive environment that drives continuous improvement and innovation, benefiting consumers through a wider choice of high-quality, efficient electric lawn mowers.

Type Insights

Electric lawn mowers are primarily categorized into corded and cordless types, each offering distinct advantages tailored to different user needs. Corded electric mowers are typically more affordable and provide unlimited runtime as long as they are connected to a power source, making them suitable for small to medium-sized lawns with accessible electrical outlets. However, their mobility is limited by the length of the power cord, which can be a constraint for larger or irregularly shaped yards. In contrast, cordless electric mowers, powered by rechargeable batteries, offer greater freedom of movement and are ideal for larger properties where cord management would be impractical. The advent of lithium-ion batteries has significantly improved the performance of cordless models, delivering longer run times, faster charging, and consistent power output. Within the cordless segment, there are further variations such as push mowers, self-propelled mowers, and robotic mowers. Robotic electric mowers represent the cutting edge of technology, featuring autonomous operation through GPS and sensor-based navigation, programmable schedules, and smartphone integration for remote control. These innovations cater to consumers seeking convenience and efficiency. The choice between corded and cordless models often depends on factors like lawn size, budget, and desired features, with cordless options increasingly dominating the market due to their versatility and advancing technology.

Application Insights

The application of electric lawn mowers spans residential, commercial, and institutional segments, each with unique demands and growth dynamics. In the residential sector, which constitutes the largest application segment, electric mowers are favored for their quiet operation, ease of use, and environmental benefits, making them ideal for suburban homeowners and urban dwellers with small to medium-sized lawns. The trend towards sustainable living and the availability of various models at different price points drive adoption in this segment. Commercial applications include landscaping services, golf courses, parks, and sports fields, where the need for efficient, low-maintenance, and eco-friendly equipment is growing. Electric mowers are particularly appealing in commercial settings due to their reduced operational costs over time, lower noise levels compliant with local ordinances, and zero emissions, which enhance workplace safety and environmental compliance. Institutional users, such as government bodies, educational institutions, and corporate campuses, are increasingly adopting electric mowers as part of broader sustainability initiatives and green procurement policies. The versatility of electric mowers, coupled with advancements in battery technology that allow for extended use, supports their expansion across these applications. As awareness of their benefits increases and product offerings diversify, electric lawn mowers are expected to penetrate deeper into both residential and non-residential sectors.

Regional Insights

The electric lawn mower market demonstrates varying growth patterns across different regions, influenced by factors such as regulatory frameworks, consumer awareness, and economic conditions. North America represents a significant market, driven by high consumer spending on lawn care, stringent environmental regulations, and a strong emphasis on sustainable living. The United States, in particular, sees robust demand due to the prevalence of suburban households with large lawns and growing adoption of smart gardening tools. Europe is another key region, with countries like Germany, the UK, and France leading the charge towards eco-friendly landscaping equipment, supported by government incentives and high environmental consciousness. The Asia-Pacific region is emerging as a lucrative market, propelled by rapid urbanization, increasing disposable incomes, and rising awareness of pollution issues. Countries such as China, Japan, and Australia are witnessing growing adoption of electric mowers, though the market is still in its nascent stages compared to Western regions. Latin America and the Middle East & Africa show potential for growth, albeit at a slower pace, due to economic constraints and lower awareness. However, increasing urbanization and government initiatives promoting green energy are expected to drive future demand in these regions. Overall, regional insights highlight a global shift towards electric lawn mowers, with developed markets leading adoption and emerging markets offering substantial growth opportunities.

Company Insights

The electric lawn mower market features a competitive array of companies ranging from global giants to specialized manufacturers, each contributing to innovation and market expansion. Husqvarna Group is a prominent player, known for its robust range of robotic, cordless, and corded mowers that emphasize durability, performance, and user-friendly features. The company leverages its strong R&D capabilities to integrate advanced technologies such as automower connectivity and efficient battery systems. Deere & Company (John Deere) offers electric mowers that cater primarily to commercial and high-end residential users, focusing on reliability and cutting precision. Robert Bosch GmbH stands out with its innovative approaches, including smart mowing solutions and environmentally sustainable practices, appealing to eco-conscious consumers. MTD Products, through its brands like Cub Cadet and Troy-Bilt, provides a diverse portfolio that balances affordability with functionality, targeting a broad customer base. Other notable companies include Greenworks Tools, which specializes in battery-powered outdoor equipment and emphasizes eco-friendly innovation, and Honda Power Equipment, known for transitioning from gas to electric models with high efficiency. These companies compete on factors such as product features, price, brand reputation, and distribution reach, often engaging in strategic partnerships to enhance their technological offerings and market presence. The competitive dynamics ensure continuous improvement and variety in the electric lawn mower market, benefiting consumers with advanced and reliable options.

Recent Developments

Recent developments in the electric lawn mower market highlight a trend towards greater innovation, sustainability, and market expansion. Leading manufacturers have introduced next-generation models featuring enhanced battery technology, such as higher capacity lithium-ion batteries that extend run times and reduce charging periods. For instance, companies like Husqvarna and Robert Bosch have launched robotic mowers with improved navigation systems, allowing for more precise and efficient lawn care without human intervention. There has been a surge in smart connectivity features, with mobile apps enabling users to control mowing schedules, monitor battery status, and receive maintenance alerts remotely. Partnerships between lawn mower manufacturers and technology firms have become common, aiming to integrate IoT capabilities and artificial intelligence for optimized performance. Additionally, sustainability initiatives have gained momentum, with companies focusing on recyclable materials and energy-efficient production processes to minimize environmental impact. Market expansion efforts are evident through increased distribution channels, including online platforms and retail partnerships, making electric mowers more accessible to a global audience. Furthermore, regulatory support in various regions, such as bans on gas-powered equipment in certain areas, has accelerated adoption. These developments reflect a market that is rapidly evolving to meet consumer demands for convenience, efficiency, and eco-friendliness, positioning electric lawn mowers as a mainstream choice in landscaping equipment.

Report Segmentation

The electric lawn mower market report is segmented based on type, application, and region to provide a comprehensive analysis of industry dynamics. By type, the market is divided into corded electric mowers and cordless electric mowers, with cordless further segmented into push, self-propelled, and robotic variants. This segmentation allows for detailed insights into consumer preferences and technological advancements within each category. Application-wise, the market is categorized into residential, commercial, and institutional segments, each examined for their specific demand patterns, growth drivers, and challenges. The residential segment typically leads in volume due to high homeownership rates and increasing adoption of sustainable practices, while commercial and institutional segments show promising growth driven by regulatory compliance and cost-saving benefits. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, analyzing regional trends, regulatory environments, and competitive landscapes. Each regional analysis includes key countries such as the United States, Canada, Germany, China, and Brazil, highlighting market size, growth potential, and consumer behavior. This multi-dimensional segmentation enables stakeholders to identify opportunities, understand market nuances, and make informed decisions regarding investment, product development, and strategic planning in the electric lawn mower industry.

FAQs

What are the benefits of electric lawn mowers over gas mowers? Electric lawn mowers offer several advantages, including lower operating costs, reduced noise levels, zero emissions, and easier maintenance. They are environmentally friendly and often require less effort to start and operate compared to gas models.

How long does the battery last on a cordless electric lawn mower? Battery life varies by model and usage, but modern lithium-ion batteries typically provide between 30 to 60 minutes of runtime on a single charge, with advanced models offering even longer periods. Charging times usually range from one to several hours.

Can electric lawn mowers handle large lawns? Yes, many cordless electric mowers are designed for large lawns, featuring high-capacity batteries and efficient motors. For very large areas, models with interchangeable batteries or extended runtime options are available, and robotic mowers can automate the process entirely.

Are electric lawn mowers suitable for commercial use? Absolutely. Commercial-grade electric lawn mowers are built for durability and efficiency, offering features like longer battery life, robust construction, and compatibility with commercial landscaping needs. They are increasingly adopted for their cost savings and environmental benefits.

What maintenance is required for electric lawn mowers? Maintenance is minimal compared to gas mowers. It typically involves keeping the mower clean, sharpening or replacing blades as needed, and ensuring batteries are charged and stored properly. There is no need for oil changes or spark plug replacements.

Do electric lawn mowers come with warranties? Most reputable brands offer warranties ranging from one to five years, covering parts and sometimes batteries. It's advisable to check the specific warranty terms when purchasing, as coverage can vary by manufacturer and model.

Citius Research has developed a research report titled “Electric Lawn Mower Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Lawn Mower Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Lawn Mower Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Lawn Mower Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Lawn Mower Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Lawn Mower Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Lawn Mower Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Lawn Mower Market
• Cost and Gross Margin Analysis of Electric Lawn Mower Market
• Electric Lawn Mower Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Lawn Mower Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Lawn Mower Market Key Stakeholders

Below are the key stakeholders for the Electric Lawn Mower Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Lawn Mower Market Report Scope

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Lawn Mower Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Lawn Mower Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Lawn Mower Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Frequently Asked Questions