Entrance Matting Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208289
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Entrance Matting Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 6.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Entrance Matting Market

(Market Size)
$4.2 billion
$6.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 4.2 billion
2030 Market Size USD 6.3 billion
Key Players Forbo, Milliken, Mohawk, Bergo Flooring, Eagle Mat

Market Summary

The entrance matting market serves as a critical segment within the broader manufacturing and construction industries, providing essential products designed to improve safety, hygiene, and aesthetic appeal at building entry points. These matting systems are engineered to trap dirt, moisture, and debris, thereby protecting interior floors and contributing to indoor air quality by reducing pollutants. The market encompasses a diverse range of mat types, including scraper, wiper, and combination mats, each tailored to specific functional requirements and environmental conditions. Demand is largely driven by the construction of new commercial, industrial, and institutional buildings, as well as the renovation of existing structures where upgrading entrance areas is a priority. Manufacturers in this space focus on durability, sustainability, and design, often utilizing materials like nylon, vinyl, and rubber to meet the rigorous demands of high-traffic environments. The market is characterized by a blend of established players and innovative entrants, all competing on product quality, customization capabilities, and the ability to offer solutions that align with modern architectural trends and green building standards.

Key Highlights

The entrance matting market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the increasing emphasis on safety and hazard prevention in workplaces and public spaces, where entrance mats play a vital role in reducing slip-and-fall incidents by effectively drying shoes and capturing outdoor contaminants. Another significant aspect is the rising adoption of sustainable and eco-friendly matting solutions, driven by corporate sustainability initiatives and regulatory pressures, leading to greater use of recycled materials and products designed for long life cycles. Technological advancements have also made a mark, with innovations such as anti-microbial treatments, enhanced soil-hiding technologies, and improved durability features that extend product lifespan and performance. The market benefits from robust demand across multiple sectors, including corporate offices, healthcare facilities, educational institutions, and retail environments, each with specific needs that fuel product diversification. Additionally, the trend towards customization and branding allows businesses to use entrance mats as part of their identity, offering logo integration and color matching options. The competitive landscape is active, with companies focusing on expanding their product portfolios and enhancing distribution networks to capture a larger market share.

Drivers, Opportunities & Restraints

Several drivers propel the entrance matting market forward, with the foremost being the growing construction activity worldwide, particularly in the commercial and institutional sectors, where building codes and standards often mandate the use of entrance matting systems for safety and maintenance purposes. Increased awareness about indoor air quality and the role of entrance mats in trapping allergens and pollutants further stimulates demand, supported by health and wellness trends in building design. Opportunities abound in the development of smart and technologically integrated mats, such as those with IoT capabilities for monitoring traffic and wear, offering a new frontier for innovation and value addition. The push towards green buildings and sustainable construction practices opens doors for products made from renewable or recycled materials, appealing to environmentally conscious consumers and projects aiming for certifications like LEED. However, the market faces restraints including fluctuating raw material prices, which can impact production costs and profitability for manufacturers. Economic downturns and reduced construction spending can also dampen market growth, as entrance matting is often considered a non-essential expenditure in tight budgets. Additionally, intense competition and the presence of low-cost alternatives may pressure pricing and margins, challenging established players to differentiate through quality and service.

Concentration Insights

The entrance matting market exhibits a concentrated competitive landscape in certain regions, while remaining fragmented in others, influenced by factors such as manufacturing capabilities, brand presence, and distribution networks. In developed markets like North America and Europe, the industry is characterized by the dominance of a few key players who have established strong brand recognition and extensive product offerings, often supported by robust research and development activities and strategic acquisitions to expand their market reach. These regions also see a higher degree of product innovation and adherence to stringent safety and environmental standards. In contrast, emerging economies in Asia-Pacific and Latin America present a more fragmented scenario, with numerous local manufacturers catering to domestic demand, often competing on price rather than brand or advanced features. However, as these markets mature and construction standards rise, international companies are increasingly entering through partnerships or direct investments, gradually consolidating the landscape. The market concentration is also affected by the end-user industry; for instance, specialized matting for healthcare or heavy industrial applications tends to be dominated by experts in those niches, whereas general commercial matting sees broader competition.

Type Insights

Entrance matting products are categorized primarily by their type, each designed to address specific functional needs at building entries. Scraper mats feature rugged surfaces, often made of coarse materials or aluminum strips, intended to remove heavy debris and mud from footwear, making them ideal for industrial settings or areas with harsh weather conditions. Wiper mats, typically constructed from softer, absorbent materials like nylon or cotton, are used to dry shoes and capture finer dust particles, commonly deployed in commercial offices and retail spaces where aesthetics and moisture control are priorities. Combination mats integrate both scraper and wiper functions into a single system, usually through a multi-section design that offers comprehensive dirt and moisture removal, suitable for high-traffic entrances in hospitals, schools, and corporate buildings. Additionally, there are specialty mats such as anti-fatigue mats for areas where standing is prolonged, and logo mats customized with company branding. The choice of mat type depends on factors like expected foot traffic, climate conditions, indoor flooring material, and specific safety requirements, driving manufacturers to offer a wide array of options to meet diverse customer needs.

Application Insights

The application of entrance matting spans various sectors within the manufacturing and construction industries, each with distinct requirements and drivers. In commercial buildings, including office complexes and retail stores, entrance mats are essential for maintaining clean interiors, enhancing safety, and projecting a professional image, with a focus on aesthetic designs and custom branding options. The healthcare sector relies heavily on specialized matting to ensure hygiene, prevent the spread of contaminants, and meet strict sanitation standards, often utilizing mats with anti-microbial properties. Educational institutions use these products in entryways to manage high student traffic, reduce maintenance costs, and minimize slip hazards, prioritizing durability and ease of cleaning. Industrial and manufacturing facilities employ heavy-duty matting to combat oil, grease, and metal shavings, emphasizing slip resistance and worker safety. Additionally, the hospitality industry utilizes entrance mats in hotels and restaurants to create a welcoming atmosphere while protecting expensive flooring. Each application segment influences product development, leading to tailored solutions that address the unique challenges of different environments.

Regional Insights

Geographically, the entrance matting market demonstrates varied dynamics across regions, shaped by economic development, construction activity, and climatic conditions. North America represents a significant market, driven by stringent safety regulations, high standards for indoor air quality, and a robust commercial construction sector, with the United States being a major contributor due to its large infrastructure base and focus on building renovations. Europe follows closely, characterized by strong demand from countries like Germany, the UK, and France, where green building initiatives and well-established manufacturing industries fuel the adoption of advanced and sustainable matting solutions. The Asia-Pacific region is anticipated to exhibit considerable growth, propelled by rapid urbanization, increasing investments in commercial and industrial construction, and rising awareness about safety and hygiene, particularly in developing economies such as China and India. Latin America and the Middle East and Africa are emerging markets, where growing construction projects and economic development are gradually boosting demand, though adoption rates may be influenced by economic volatility and varying regulatory frameworks.

Company Insights

The competitive environment in the entrance matting market includes several prominent companies that have established strong positions through product innovation, quality, and extensive distribution networks. Milliken & Company is a key player, known for its diverse range of high-performance matting solutions and focus on sustainability and design. Bergo Flooring AB specializes in entrance matting systems with an emphasis on functionality and environmental considerations, offering products made from recycled materials. Eagle Mat and Floor Products provides customized mat solutions, catering to various industries with a focus on durability and branding options. Forbo International SA is another significant participant, offering a broad portfolio of entrance matting products that combine safety, aesthetics, and ease of maintenance. Other notable companies include Cintas Corporation, which supplies mat rental and cleaning services, and Superior Manufacturing Group, known for its heavy-duty matting for industrial applications. These companies compete on factors such as product quality, innovation, customer service, and the ability to provide tailored solutions, with many investing in research and development to introduce advanced features and materials.

Recent Developments

The entrance matting market has witnessed several recent developments reflecting trends towards innovation, sustainability, and strategic growth. Companies are increasingly introducing products made from recycled and eco-friendly materials, responding to the growing demand for sustainable building products and corporate environmental responsibilities. There has been a surge in the development of smart matting technologies, including mats embedded with sensors to monitor foot traffic and wear, providing data for maintenance and replacement scheduling, thereby adding value for facility managers. Strategic acquisitions and partnerships have been notable, with larger players acquiring smaller specialized firms to expand their product lines and geographic reach, enhancing their competitive stance. Additionally, advancements in material science have led to the creation of mats with enhanced durability, improved soil resistance, and anti-microbial properties, catering to sectors like healthcare where hygiene is paramount. The focus on customization has intensified, allowing clients to incorporate logos, colors, and specific designs, making entrance matting an integral part of brand identity. These developments indicate a market that is evolving to meet higher performance standards and changing customer expectations.

Report Segmentation

This market research report on the entrance matting market provides a detailed analysis segmented by various criteria to offer comprehensive insights. The segmentation by type includes categories such as scraper mats, wiper mats, combination mats, and others, allowing readers to understand the demand dynamics and growth prospects for each product type. Application segmentation covers commercial, industrial, healthcare, educational, and other sectors, highlighting the specific needs and drivers within each vertical. Geographically, the report is divided into regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with further breakdowns by key countries to provide granular regional analysis. Additionally, the report may segment the market by material, such as nylon, rubber, vinyl, and others, to examine material preferences and trends. This structured approach enables stakeholders to identify opportunities and make informed decisions based on targeted market segments, supported by analysis of factors influencing each category.

FAQs

What are the different types of entrance matting available? Entrance matting comes in various types including scraper mats, designed to remove heavy debris; wiper mats, which absorb moisture and dust; combination mats that offer both functions; and specialty mats like anti-fatigue or logo mats for specific needs.

How does entrance matting improve safety? Entrance matting enhances safety by reducing slip-and-fall risks through effective removal of water, mud, and debris from footwear, thereby maintaining drier and cleaner walking surfaces in building entrances.

What materials are commonly used in entrance matting? Common materials include nylon, known for its durability and soil-hiding properties; rubber, valued for its slip resistance and longevity; vinyl, which is easy to clean; and eco-friendly options made from recycled materials.

Which industries use entrance matting the most? High usage industries comprise commercial offices, healthcare facilities, educational institutions, retail spaces, and industrial plants, each utilizing mats tailored to their specific safety, hygiene, and traffic requirements.

How do I choose the right entrance matting for my building? Selection depends on factors such as the level of foot traffic, climatic conditions, indoor flooring type, safety needs, and aesthetic preferences, often requiring a combination of mat types for optimal performance.

Are there sustainable options in entrance matting? Yes, many manufacturers offer sustainable entrance matting made from recycled materials, designed for long life cycles, and compliant with green building standards, appealing to environmentally conscious businesses.

Citius Research has developed a research report titled “Entrance Matting Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Entrance Matting Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Entrance Matting Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Entrance Matting Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Entrance Matting Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Entrance Matting Market
• Research Methodology
• Executive Summary
• Market Dynamics of Entrance Matting Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Entrance Matting Market
• Cost and Gross Margin Analysis of Entrance Matting Market
• Entrance Matting Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Entrance Matting Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Entrance Matting Market Key Stakeholders

Below are the key stakeholders for the Entrance Matting Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Entrance Matting Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Entrance Matting Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Entrance Matting Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Entrance Matting Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Entrance Matting Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Entrance Matting Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Entrance Matting Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Entrance Matting Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Entrance Matting Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Entrance Matting Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Entrance Matting Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Entrance Matting Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Entrance Matting Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Entrance Matting Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Entrance Matting Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Entrance Matting Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Entrance Matting Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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