Intelligent Power Module Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211723
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Intelligent Power Module Market size was estimated at USD 3.8 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.80% during the forecast period (2024-2030).

Intelligent Power Module Market

(Market Size)
$3.8 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.80%
2023 Market Size USD 3.8 billion
2030 Market Size USD 7.2 billion
Key Players Infineon Technologies, Mitsubishi Electric, Fuji Electric, Semikron, ON Semiconductor

Market Summary

The Intelligent Power Module (IPM) market represents a critical segment within the semiconductor and electronics industry, characterized by the integration of power devices and control circuits into a single compact package. These modules are engineered to enhance energy efficiency, improve system reliability, and simplify design for a wide range of power electronic applications. The market is driven by the escalating demand for energy-efficient solutions across industrial, consumer, and automotive sectors, where precise power management is paramount. Key players are continuously innovating to offer modules with higher power density, better thermal performance, and advanced protection features. The adoption of IPMs is particularly prominent in applications requiring high-frequency switching and robust performance under demanding conditions. As industries worldwide prioritize sustainability and operational efficiency, the Intelligent Power Module market is positioned for sustained growth, supported by technological advancements and expanding application areas.

Key Highlights

The Intelligent Power Module market is distinguished by several key highlights that underscore its importance and growth trajectory. A primary highlight is the integration of advanced silicon technologies, such as IGBTs and MOSFETs, with driver ICs and protection circuits, which significantly reduces system complexity and board space. This integration not only enhances performance but also lowers overall system costs for end-users. Another critical aspect is the rising emphasis on thermal management solutions within IPMs, ensuring reliable operation even in high-temperature environments. The market is also witnessing a surge in demand for modules capable of operating at higher voltages and currents, catering to the needs of industrial motor drives and renewable energy systems. Furthermore, the proliferation of electric vehicles and hybrid electric vehicles has created substantial opportunities for IPM manufacturers, as these applications require efficient and compact power modules. The continuous miniaturization of components and the trend towards modularization in power electronics are additional factors propelling market advancement.

Drivers, Opportunities & Restraints

The growth of the Intelligent Power Module market is propelled by several key drivers, including the increasing demand for energy-efficient devices and the global push towards electrification in various industries. The need for reduced power consumption in appliances, industrial equipment, and automotive systems is a significant driver, as IPMs offer superior efficiency compared to discrete components. Opportunities abound in emerging applications such as renewable energy systems, where IPMs are essential for inverters and converters, and in the expanding electric vehicle market, which requires robust power management solutions. Additionally, the adoption of smart manufacturing and Industry 4.0 initiatives is creating new avenues for IPM integration in automated systems and robotics. However, the market faces certain restraints, including the high initial cost of advanced IPMs, which can be a barrier for cost-sensitive applications. Technical challenges related to heat dissipation and electromagnetic interference also pose hurdles that manufacturers must address. Despite these restraints, ongoing research and development efforts are focused on overcoming these limitations, thereby fostering market growth.

Concentration Insights

The Intelligent Power Module market exhibits a concentrated competitive landscape, with a few major players dominating a significant share of the global market. Companies such as Mitsubishi Electric, Infineon Technologies, and ON Semiconductor are at the forefront, leveraging their extensive research capabilities and strong patent portfolios to maintain leadership. These industry giants have established robust distribution networks and long-standing relationships with key customers across various regions. The market concentration is also influenced by high barriers to entry, including the need for substantial capital investment in semiconductor fabrication and testing facilities. Additionally, technological expertise in power electronics and thermal management is crucial, further consolidating the position of established players. However, several mid-sized and emerging companies are making strides by focusing on niche applications and innovative product offerings, thereby gradually increasing competition. Strategic collaborations, mergers, and acquisitions are common in this market as companies seek to enhance their product portfolios and expand their geographical presence.

Type Insights

Intelligent Power Modules are categorized based on their power rating and integration level, with common types including low-power, medium-power, and high-power IPMs. Low-power IPMs are typically used in applications such as home appliances and small motor drives, where compact size and cost-effectiveness are critical. Medium-power modules find applications in industrial motor controls, uninterruptible power supplies, and renewable energy systems, offering a balance between performance and affordability. High-power IPMs are designed for demanding applications like electric vehicles, industrial automation, and large-scale power converters, where high efficiency and reliability are paramount. Another classification is based on the technology used, such as IGBT-based IPMs and MOSFET-based IPMs, each catering to specific voltage and switching frequency requirements. The choice of IPM type depends on factors such as operational environment, power requirements, and thermal management needs, with manufacturers continuously developing new variants to meet evolving market demands.

Application Insights

Intelligent Power Modules are deployed across a diverse range of applications, each with unique requirements for performance and reliability. In the industrial sector, IPMs are extensively used in motor drives, robotics, and power supplies, where they enhance efficiency and reduce electromagnetic interference. The consumer electronics segment leverages IPMs in appliances like air conditioners, refrigerators, and washing machines to achieve energy savings and improved functionality. The automotive industry represents a rapidly growing application area, with IPMs being integral to electric vehicle powertrains, battery management systems, and onboard chargers. Renewable energy systems, including solar inverters and wind turbine converters, rely on IPMs for efficient power conversion and grid integration. Additionally, the telecommunications infrastructure utilizes these modules in power supplies and base station equipment to ensure reliable operation. The versatility of IPMs makes them suitable for both low-voltage and high-voltage applications, driving their adoption across multiple industries.

Regional Insights

The Intelligent Power Module market demonstrates varied growth patterns across different regions, influenced by regional industrial capabilities, technological adoption, and government policies. Asia-Pacific holds a dominant position in the market, driven by the presence of major manufacturing hubs in countries like China, Japan, and South Korea. This region benefits from strong demand from the consumer electronics, automotive, and industrial sectors, supported by robust semiconductor manufacturing infrastructure. North America is another significant market, characterized by high adoption of advanced technologies in automotive and renewable energy applications. The presence of leading automotive manufacturers and tech companies fuels demand for high-performance IPMs in this region. Europe also represents a key market, with emphasis on energy efficiency and sustainability initiatives driving the adoption of IPMs in industrial and automotive applications. Emerging economies in Latin America and the Middle East are gradually increasing their uptake of IPMs, supported by industrialization and infrastructure development projects.

Company Insights

The Intelligent Power Module market features several prominent companies that play a pivotal role in shaping industry dynamics. Mitsubishi Electric Corporation is a leading player, known for its extensive portfolio of high-reliability IPMs used in industrial and automotive applications. Infineon Technologies AG is another key contributor, offering advanced IPM solutions that incorporate cutting-edge semiconductor technology for enhanced performance and efficiency. ON Semiconductor provides a range of IPMs tailored for consumer and industrial markets, focusing on integration and thermal management. Other significant players include Fuji Electric Co., Ltd., which specializes in power modules for energy-saving applications, and STMicroelectronics, known for its innovative IPM designs catering to automotive and industrial sectors. These companies invest heavily in research and development to introduce products with higher power density, improved thermal characteristics, and greater functionality. Strategic partnerships with end-users and suppliers are common, enabling these firms to address specific market needs and maintain competitive advantage.

Recent Developments

The Intelligent Power Module market has witnessed several recent developments that reflect ongoing innovation and strategic movements within the industry. Companies are increasingly focusing on the development of next-generation IPMs that offer higher switching frequencies and reduced power losses, catering to the demands of electric vehicles and renewable energy systems. There has been a notable trend towards the integration of silicon carbide (SiC) and gallium nitride (GaN) technologies into IPMs, enabling operation at higher temperatures and voltages while improving efficiency. Additionally, manufacturers are enhancing module designs to achieve better electromagnetic compatibility and simpler cooling requirements. On the strategic front, key players have engaged in acquisitions and collaborations to expand their technological capabilities and market reach. For instance, recent partnerships between semiconductor firms and automotive manufacturers aim to co-develop customized IPM solutions for electric drivetrains. These developments underscore the market's dynamic nature and its alignment with broader technological trends.

Report Segmentation

This market research report on the Intelligent Power Module market is comprehensively segmented to provide detailed insights into various aspects of the industry. The segmentation is based on type, which includes categories such as low-power IPMs, medium-power IPMs, and high-power IPMs, each analyzed for their market share and growth potential. Application-based segmentation covers key areas like industrial motor drives, consumer appliances, automotive systems, renewable energy, and others, highlighting demand patterns and future opportunities. Geographical segmentation breaks down the market into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional trends, regulatory impacts, and competitive landscapes. Additionally, the report may include segmentation by technology, such as IGBT-based and MOSFET-based IPMs, to address specific technical preferences and advancements. This structured approach ensures that readers gain a thorough understanding of market dynamics across different segments, facilitating informed decision-making.

FAQs

What is an Intelligent Power Module? An Intelligent Power Module is an advanced electronic component that integrates power switches, such as IGBTs or MOSFETs, with driver circuits and protection features into a single package, designed to optimize power efficiency and system reliability in various applications.

How does an Intelligent Power Module work? It operates by receiving control signals from a microcontroller, which then drives the internal power switches to regulate current and voltage efficiently. Built-in protection mechanisms guard against overcurrent, overtemperature, and short circuits, ensuring safe operation.

What are the key benefits of using Intelligent Power Modules? Key benefits include reduced system size, lower electromagnetic interference, enhanced energy efficiency, simplified design processes, and improved reliability due to integrated protection features.

Which industries use Intelligent Power Modules? They are widely used in industries such as automotive for electric vehicles, industrial automation for motor drives, consumer electronics for appliances, and renewable energy for inverters and converters.

What are the common types of Intelligent Power Modules? Common types are categorized by power rating, including low-power, medium-power, and high-power IPMs, as well as by technology, such as IGBT-based and MOSFET-based modules.

What factors should be considered when selecting an Intelligent Power Module? Important factors include power rating, switching frequency, thermal performance, protection features, compatibility with the application environment, and cost considerations.

Citius Research has developed a research report titled “Intelligent Power Module Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Intelligent Power Module Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Intelligent Power Module Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Intelligent Power Module Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Intelligent Power Module Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Intelligent Power Module Market
• Research Methodology
• Executive Summary
• Market Dynamics of Intelligent Power Module Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Intelligent Power Module Market
• Cost and Gross Margin Analysis of Intelligent Power Module Market
• Intelligent Power Module Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Intelligent Power Module Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Intelligent Power Module Market Key Stakeholders

Below are the key stakeholders for the Intelligent Power Module Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Intelligent Power Module Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Intelligent Power Module Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Intelligent Power Module Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Intelligent Power Module Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Intelligent Power Module Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Intelligent Power Module Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Intelligent Power Module Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Intelligent Power Module Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Intelligent Power Module Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Intelligent Power Module Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Intelligent Power Module Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Intelligent Power Module Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Intelligent Power Module Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Intelligent Power Module Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Intelligent Power Module Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Intelligent Power Module Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Intelligent Power Module Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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