Plastics (Organic) Electronics Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211903
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Plastics (Organic) Electronics Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 80 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Plastics (Organic) Electronics Market

(Market Size)
$45 billion
$80 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 45 billion
2030 Market Size USD 80 billion
Key Players Samsung, LG Display, BASF, Merck KGaA, DuPont

Market Summary

The Plastics (Organic) Electronics Market represents a transformative segment within the broader Semiconductor and Electronics industry, focusing on the development and application of conductive organic polymers and small molecules. Unlike conventional silicon-based electronics, organic electronics utilize carbon-based materials that offer flexibility, lightweight properties, and potential cost efficiencies in manufacturing. This market is driven by innovations in material science and growing demand across various high-tech applications. Key areas include organic light-emitting diodes (OLEDs), organic photovoltaics (OPVs), and organic thin-film transistors (OTFTs), which are integral to next-generation electronic devices. The market is characterized by ongoing research and development activities aimed at enhancing the performance, durability, and scalability of organic electronic components. Companies and research institutions are actively working to overcome challenges related to material stability and production processes, positioning organic electronics as a critical enabler for future technological advancements in flexible and wearable electronics, energy harvesting, and displays.

Key Highlights

The Plastics (Organic) Electronics Market is marked by several key highlights that underscore its growing importance and potential. Innovations in material compositions have led to significant improvements in the efficiency and lifespan of organic electronic devices, making them more competitive with traditional inorganic alternatives. The adoption of organic electronics is accelerating in the display sector, particularly with the proliferation of OLED technology in smartphones, televisions, and other consumer electronics, offering superior color contrast and energy efficiency. Additionally, organic photovoltaics are gaining traction as a promising solution for sustainable energy generation, with applications in building-integrated photovoltaics and portable charging devices. The market is also witnessing increased investment from major electronics and chemical companies, fostering collaborations and partnerships to advance commercialization efforts. Regulatory support and environmental benefits associated with organic materials, such as reduced toxicity and recyclability, further enhance market appeal. These highlights collectively indicate a robust growth trajectory and expanding application horizons for organic electronics.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the Plastics (Organic) Electronics Market. The increasing demand for flexible, lightweight, and energy-efficient electronic devices is a primary driver, as organic materials enable the production of bendable displays, wearable sensors, and conformable solar cells. Advancements in printing technologies, such as inkjet and roll-to-roll printing, are reducing manufacturing costs and enabling large-scale production, making organic electronics more accessible. Environmental regulations promoting green technologies and sustainable materials also contribute to market expansion. Opportunities abound in emerging applications like smart packaging, where organic electronics can provide interactive and intelligent features, and in biomedical devices for monitoring and diagnostics. However, the market faces restraints, including challenges related to the operational stability and lifetime of organic materials under various environmental conditions. High research and development costs and the need for specialized manufacturing infrastructure can also hinder rapid adoption. Despite these challenges, ongoing technological innovations and increasing investment are expected to mitigate restraints and unlock new growth avenues.

Concentration Insights

The Plastics (Organic) Electronics Market exhibits a concentrated landscape with key players and regions dominating research, development, and commercialization activities. North America, particularly the United States, and regions in Asia-Pacific, such as Japan, South Korea, and China, are hubs of innovation and production, supported by strong industrial bases and government initiatives. Leading companies like Samsung Display, LG Chem, and BASF SE are at the forefront, investing heavily in R&D to enhance material properties and device performance. The market concentration is also evident in the collaboration between academic institutions and industry players to accelerate technology transfer and commercialization. Patent analysis reveals a high level of intellectual property activity in areas like OLED materials and organic semiconductors, indicating intense competition and a focus on securing technological advantages. This concentration fosters a dynamic ecosystem but also poses barriers to entry for smaller firms due to high capital and expertise requirements.

Type Insights

The Plastics (Organic) Electronics Market can be segmented based on the types of materials and components used, with organic semiconductors, conductive polymers, and dielectric materials being prominent categories. Organic semiconductors, including small molecules and polymers, form the core of electronic functionality, enabling charge transport in devices like OLEDs and OTFTs. Conductive polymers, such as PEDOT:PSS and polyaniline, are widely used for electrodes and interconnects due to their tunable electrical properties and processability. Dielectric materials are essential for insulating layers in transistors and capacitors. Each type offers distinct advantages; for instance, polymer-based materials are favored for solution processability and flexibility, while small molecules often provide higher purity and performance. Innovations in material design, such as developing n-type and p-type organic semiconductors, are expanding the capabilities and applications of organic electronics, driving diversification and specialization within the market.

Application Insights

Applications of Plastics (Organic) Electronics span a diverse range of industries, highlighting their versatility and transformative potential. In display technology, OLEDs are revolutionizing consumer electronics with their use in smartphones, televisions, and wearable devices, offering vibrant colors and flexible form factors. Organic photovoltaics (OPVs) are emerging as a key application in renewable energy, suitable for building-integrated installations and portable chargers due to their lightweight and semi-transparent properties. The market also sees significant uptake in lighting solutions, with organic light-emitting electrochemical cells (OLECs) providing efficient and customizable illumination. Additionally, organic electronics are making inroads into sensors and actuators for healthcare monitoring, automotive interfaces, and smart packaging, where their flexibility and low-cost production are advantageous. Each application sector benefits from ongoing advancements in material efficiency, durability, and integration capabilities, fostering broader adoption and innovation.

Regional Insights

Regionally, the Plastics (Organic) Electronics Market shows varied dynamics influenced by technological advancement, industrial infrastructure, and regulatory frameworks. Asia-Pacific dominates the market, driven by strong manufacturing capabilities in countries like South Korea, Japan, and China, where major electronics firms are leading OLED production and adoption. North America follows closely, with significant contributions from the United States in research and development, particularly in organic photovoltaics and flexible electronics, supported by academic and government initiatives. Europe is also a key player, with focus areas including sustainable electronics and innovative applications in automotive and healthcare sectors, bolstered by EU funding and environmental policies. Emerging regions are gradually entering the market, attracted by lower production costs and growing local demand for advanced electronic products. These regional insights highlight a globally interconnected market with opportunities for collaboration and expansion across different geographies.

Company Insights

Key companies in the Plastics (Organic) Electronics Market are instrumental in driving innovation and commercialization. Industry leaders such as Samsung SDI and LG Chem are pivotal in advancing OLED technologies and scaling production for global display markets. BASF SE and Merck KGaA contribute significantly through the development of high-performance organic materials and semiconductors, enabling enhanced device efficiency and stability. Companies like Koninklijke Philips N.V. and Sony Corporation are exploring applications in lighting and consumer electronics, leveraging organic electronics for product differentiation. Start-ups and specialized firms, including Heliatek and FlexEnable, focus on niche segments like organic photovoltaics and flexible displays, introducing disruptive technologies. These companies engage in strategic partnerships, mergers, and acquisitions to strengthen their market positions and expand their technological portfolios, reflecting a competitive and collaborative landscape aimed at overcoming existing challenges and capturing future growth opportunities.

Recent Developments

Recent developments in the Plastics (Organic) Electronics Market highlight rapid technological progress and strategic industry movements. Advances in material science have led to the creation of more stable and efficient organic semiconductors, improving the longevity and performance of devices such as OLED displays and OPV cells. Companies have announced breakthroughs in large-area printing techniques, enabling cost-effective manufacturing of flexible electronics for applications in wearables and IoT devices. Partnerships between material suppliers and device manufacturers are increasing, aimed at optimizing supply chains and accelerating product commercialization. Regulatory approvals for organic electronic products in new applications, such as medical sensors and automotive displays, are expanding market boundaries. Additionally, investments in recycling technologies for organic materials are gaining attention, addressing sustainability concerns and aligning with circular economy principles. These developments underscore a market in transition, with innovation driving toward broader adoption and scalability.

Report Segmentation

The Plastics (Organic) Electronics Market report is segmented to provide detailed analysis across multiple dimensions. Segmentation by material type includes organic semiconductors, conductive polymers, and substrates, each critical for different components and applications. By application, the market is divided into displays, lighting, photovoltaics, sensors, and others, reflecting the diverse uses of organic electronics. Geographic segmentation covers key regions such as North America, Europe, Asia-Pacific, and rest of the world, highlighting regional trends and opportunities. Additionally, the report may segment by end-use industry, encompassing consumer electronics, automotive, healthcare, and energy sectors, to offer insights into demand drivers and growth prospects. This structured approach enables a comprehensive understanding of market dynamics, competitive landscape, and future potential, assisting stakeholders in making informed decisions and identifying strategic opportunities.

FAQs

What are organic electronics? Organic electronics involve the use of organic materials, such as carbon-based polymers or small molecules, to create electronic devices. These materials offer advantages like flexibility, lightweight properties, and potential for low-cost manufacturing compared to traditional inorganic semiconductors.

How do organic electronics differ from conventional electronics? Unlike conventional electronics that rely on rigid silicon-based components, organic electronics utilize flexible organic materials, enabling applications in bendable displays, wearable devices, and lightweight solar cells, though they may face challenges in stability and efficiency.

What are the main applications of organic electronics? Key applications include OLED displays in smartphones and TVs, organic photovoltaics for solar energy generation, flexible sensors for healthcare monitoring, and lighting solutions, driven by their adaptability and innovative properties.

Which companies are leaders in the organic electronics market? Leading companies include Samsung SDI, LG Chem, BASF SE, and Merck KGaA, which are actively involved in developing materials and devices, along with innovators like Heliatek and FlexEnable focusing on specialized segments.

What are the challenges facing the organic electronics industry? Challenges include improving the operational stability and lifespan of organic materials under environmental stress, reducing manufacturing costs, and scaling production while maintaining performance standards comparable to inorganic alternatives.

How is the organic electronics market expected to evolve? The market is poised for growth through advancements in material science, expansion into new applications like smart packaging and biomedical devices, and increased investment in sustainable and flexible electronic solutions.

Citius Research has developed a research report titled “Plastics (Organic) Electronics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Plastics (Organic) Electronics Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Plastics (Organic) Electronics Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Plastics (Organic) Electronics Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Plastics (Organic) Electronics Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Plastics (Organic) Electronics Market
• Research Methodology
• Executive Summary
• Market Dynamics of Plastics (Organic) Electronics Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Plastics (Organic) Electronics Market
• Cost and Gross Margin Analysis of Plastics (Organic) Electronics Market
• Plastics (Organic) Electronics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Plastics (Organic) Electronics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Plastics (Organic) Electronics Market Key Stakeholders

Below are the key stakeholders for the Plastics (Organic) Electronics Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Plastics (Organic) Electronics Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Plastics (Organic) Electronics Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Plastics (Organic) Electronics Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Plastics (Organic) Electronics Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Plastics (Organic) Electronics Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Plastics (Organic) Electronics Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Plastics (Organic) Electronics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Plastics (Organic) Electronics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Plastics (Organic) Electronics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Plastics (Organic) Electronics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Plastics (Organic) Electronics Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Plastics (Organic) Electronics Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Plastics (Organic) Electronics Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Plastics (Organic) Electronics Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Plastics (Organic) Electronics Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Plastics (Organic) Electronics Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Plastics (Organic) Electronics Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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