IR LED Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211734
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The IR LED Market size was estimated at USD 1.45 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

IR LED Market

(Market Size)
$1.45 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 1.45 billion
2030 Market Size USD 2.6 billion
Key Players Osram, Everlight Electronics, Vishay Intertechnology, Lite-On Technology, Epileds

Market Summary

The IR LED market is a significant segment within the broader semiconductor and electronics industry, characterized by the production and utilization of infrared light-emitting diodes. These components are essential for various applications that require invisible light illumination, sensing, and data transmission. IR LEDs operate in the infrared spectrum, typically between 700 nanometers and 1 millimeter, making them indispensable in both consumer and industrial contexts. The market has seen steady growth due to increasing adoption across security and surveillance systems, automotive sensors, and communication devices. Technological advancements have led to improvements in efficiency, wavelength range, and miniaturization, further expanding their applicability. Key regions driving demand include Asia Pacific, North America, and Europe, with manufacturing hubs concentrated in countries like China, Japan, and South Korea. The market is highly competitive, with numerous players focusing on innovation and cost-effective solutions to capture larger shares.

Key Highlights

The IR LED market is distinguished by several key highlights that underscore its importance and dynamism. One notable aspect is the integration of IR LEDs in advanced driver-assistance systems (ADAS) in automobiles, enhancing safety through night vision and obstacle detection. Additionally, the proliferation of smart home devices, such as security cameras and motion sensors, has significantly boosted demand. The healthcare sector also utilizes IR LEDs in medical equipment for non-invasive diagnostics and therapy. Another highlight is the ongoing research into higher efficiency and longer lifespan IR LEDs, which promises to reduce energy consumption and operational costs. The market is also witnessing a trend toward miniaturization, enabling their use in compact electronic devices like smartphones and wearables. Furthermore, the rise of IoT and automation technologies is creating new avenues for IR LED applications, particularly in industrial automation and smart infrastructure.

Drivers, Opportunities & Restraints

Several drivers are propelling the IR LED market forward, including the increasing demand for security and surveillance systems worldwide. The growing emphasis on public safety and the need for enhanced monitoring in both residential and commercial spaces are key factors. Opportunities abound in emerging applications such as facial recognition technology, gesture control systems, and agricultural monitoring, where IR LEDs play a crucial role. The automotive industry presents significant growth potential with the adoption of IR-based sensors for autonomous and semi-autonomous vehicles. However, the market faces restraints such as high initial costs and technical challenges related to heat dissipation and efficiency in certain environments. Competition from alternative technologies like laser diodes and limitations in detection range under specific conditions could also hinder growth. Despite these challenges, ongoing innovations and expanding application areas are expected to mitigate these restraints over time.

Concentration Insights

The IR LED market is characterized by a concentrated competitive landscape, with a few major players holding significant market shares. Companies such as Osram Licht AG, Everlight Electronics, and Vishay Intertechnology are among the leaders, leveraging their extensive R&D capabilities and global distribution networks. These firms focus on product innovation, strategic partnerships, and mergers and acquisitions to strengthen their positions. The market also includes several niche players specializing in specific applications or regions, contributing to a diverse ecosystem. Geographically, production is highly concentrated in Asia Pacific, particularly in China, Taiwan, and South Korea, due to the presence of established semiconductor manufacturing infrastructure and cost advantages. This concentration influences supply chain dynamics and pricing strategies, with companies often collaborating with downstream integrators to enhance market penetration.

Type Insights

IR LEDs are categorized based on their wavelength and application-specific designs, with common types including standard IR LEDs, high-power IR LEDs, and array-based IR LEDs. Standard IR LEDs are widely used in remote controls and basic sensing applications due to their cost-effectiveness and reliability. High-power IR LEDs are designed for applications requiring intense illumination, such as surveillance cameras and automotive night vision systems, offering enhanced performance and durability. Array-based IR LEDs, which consist of multiple diodes integrated into a single package, are employed in advanced sensing and imaging systems, including 3D depth sensing and biometric authentication. Each type caters to distinct market needs, with ongoing advancements focusing on improving wavelength accuracy, output power, and thermal management to meet the evolving demands of various industries.

Application Insights

The applications of IR LEDs are diverse and expanding across multiple industries. In security and surveillance, they are critical for enabling night vision in cameras and motion detection systems, ensuring round-the-clock monitoring. The automotive sector utilizes IR LEDs in ADAS for features like lane departure warning, pedestrian detection, and driver monitoring systems. Consumer electronics incorporate IR LEDs in devices such as smartphones for facial recognition and in remote controls for home appliances. Industrial applications include machine vision systems for quality control and automation, while the healthcare industry uses them in pulse oximeters and other diagnostic tools. Additionally, IR LEDs are finding new roles in agricultural technology for monitoring crop health and in communication systems for infrared data transmission.

Regional Insights

Regionally, the IR LED market is dominated by Asia Pacific, which accounts for the largest share due to robust manufacturing capabilities and high demand from electronics and automotive industries. Countries like China, Japan, and South Korea are key contributors, with numerous leading manufacturers and integrators based in this region. North America follows, driven by advancements in technology and strong adoption in security, automotive, and healthcare sectors. Europe also represents a significant market, with emphasis on automotive innovations and industrial automation. Emerging economies in Latin America and the Middle East are gradually increasing their adoption, fueled by growing investments in infrastructure and security systems. Each region exhibits unique demand patterns influenced by local industry trends, regulatory frameworks, and technological adoption rates.

Company Insights

Prominent companies in the IR LED market include Osram Licht AG, which is known for its high-performance optoelectronic solutions and strong focus on innovation. Everlight Electronics is another key player, offering a wide range of IR LEDs for various applications and maintaining a competitive edge through cost efficiency. Vishay Intertechnology excels in providing reliable components for automotive and industrial markets, with a emphasis on quality and durability. Other notable participants include Lite-On Technology, Kingbright, and Epistar, each contributing to the market with specialized products and strategic initiatives. These companies invest heavily in research and development to enhance product performance and explore new applications, while also engaging in collaborations and acquisitions to expand their market presence and technological capabilities.

Recent Developments

Recent developments in the IR LED market highlight ongoing innovation and strategic moves by key players. For instance, there has been a push toward developing IR LEDs with higher efficiency and longer wavelengths to cater to advanced automotive and medical applications. Companies are also focusing on miniaturization to integrate IR LEDs into smaller consumer devices like wearables and IoT sensors. Partnerships between IR LED manufacturers and technology firms have increased, aiming to co-develop solutions for emerging markets such as augmented reality and autonomous vehicles. Additionally, investments in expanding production capacities, particularly in Asia, are underway to meet rising demand. Regulatory changes and standardization efforts are also influencing product designs and market strategies, ensuring compliance with international safety and performance standards.

Report Segmentation

The IR LED market report is segmented to provide detailed insights into various aspects of the industry. Segmentation by type includes standard IR LEDs, high-power IR LEDs, and IR LED arrays, each analyzed for their market share and growth potential. Application-based segmentation covers security and surveillance, automotive, consumer electronics, industrial, healthcare, and others, highlighting key trends and demand drivers in each category. Geographically, the market is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with regional analysis focusing on market size, growth rates, and competitive landscape. Further segmentation may consider wavelength ranges and power output categories to offer a comprehensive view of product specifications and their suitability for different applications.

FAQs

What are the primary applications of IR LEDs? IR LEDs are primarily used in security and surveillance systems for night vision, automotive sensors for safety features, consumer electronics like remote controls and facial recognition, industrial automation for machine vision, and healthcare devices for non-invasive diagnostics.

How do IR LEDs differ from regular LEDs? IR LEDs emit light in the infrared spectrum, which is invisible to the human eye, whereas regular LEDs emit visible light. IR LEDs are designed for sensing, illumination, and communication applications that require infrared radiation.

Which regions are leading in the IR LED market? Asia Pacific leads the IR LED market due to strong manufacturing bases in countries like China, Japan, and South Korea. North America and Europe are also significant markets, driven by technological advancements and high adoption in automotive and industrial sectors.

What factors are driving the growth of the IR LED market? Key drivers include increasing demand for security and surveillance systems, adoption in automotive advanced driver-assistance systems, growth in consumer electronics, and expanding applications in healthcare and industrial automation.

Who are the major players in the IR LED market? Major players include Osram Licht AG, Everlight Electronics, Vishay Intertechnology, Lite-On Technology, Kingbright, and Epistar, among others, who focus on innovation and strategic expansions.

What are the challenges faced by the IR LED market? Challenges include high initial costs, technical issues like heat management, competition from alternative technologies such as laser diodes, and limitations in performance under certain environmental conditions.

Citius Research has developed a research report titled “IR LED Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• IR LED Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The IR LED Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

IR LED Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

IR LED Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of IR LED Market
• Research Methodology
• Executive Summary
• Market Dynamics of IR LED Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of IR LED Market
• Cost and Gross Margin Analysis of IR LED Market
• IR LED Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “IR LED Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

IR LED Market Key Stakeholders

Below are the key stakeholders for the IR LED Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

IR LED Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the IR LED Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the IR LED Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in IR LED Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global IR LED Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global IR LED Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global IR LED Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global IR LED Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global IR LED Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global IR LED Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America IR LED Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America IR LED Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe IR LED Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA IR LED Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific IR LED Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa IR LED Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia IR LED Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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