Thermal Printer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212049
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Thermal Printer Market size was estimated at USD 4.25 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.40% during the forecast period (2024-2030).

Thermal Printer Market

(Market Size)
$4.25 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.40%
2023 Market Size USD 4.25 billion
2030 Market Size USD 7.2 billion
Key Players Zebra Technologies, SATO, TSC, Honeywell, Brother

Market Summary

The thermal printer market is a critical segment within the semiconductor and electronics industry, characterized by its reliance on advanced printing technologies that utilize heat to produce images on specially coated media. These printers are widely adopted due to their efficiency, low maintenance requirements, and high-speed capabilities, making them indispensable across various sectors including retail, healthcare, logistics, and manufacturing. The market is driven by continuous technological advancements, such as the integration of IoT and connectivity features, which enhance operational efficiency and data management. Key players are focusing on developing innovative products that cater to the evolving demands for compact, energy-efficient, and reliable printing solutions. The growing emphasis on automation and digital transformation across industries further propels the adoption of thermal printers, positioning this market for sustained growth and innovation in the coming years.

Key Highlights

The thermal printer market is distinguished by several key highlights that underscore its significance and potential. One of the foremost aspects is the dominance of direct thermal and thermal transfer printing technologies, each serving distinct applications based on durability and cost considerations. The market is also marked by the increasing integration of wireless and mobile printing solutions, which align with the trend towards mobility and remote operations. Additionally, environmental considerations are gaining traction, with manufacturers developing eco-friendly models that reduce energy consumption and waste. The expansion of e-commerce and supply chain logistics has significantly boosted demand for labeling and packaging applications, making thermal printers essential tools for inventory management and tracking. Furthermore, regulatory compliance in sectors like healthcare and food packaging necessitates the use of thermal printing for generating accurate and tamper-proof labels, reinforcing market stability and growth.

Drivers, Opportunities & Restraints

The thermal printer market is propelled by several drivers, including the rapid growth of the retail and e-commerce sectors, which require efficient labeling and receipt printing solutions. The push towards automation and Industry 4.0 initiatives also drives adoption, as thermal printers facilitate seamless data recording and process optimization. Opportunities abound in emerging applications such as healthcare for patient identification and pharmaceutical tracking, as well as in the development of sustainable printing technologies that minimize environmental impact. However, the market faces restraints such as the high initial cost of advanced thermal printers and the competition from alternative printing technologies like inkjet and laser printers. Additionally, economic fluctuations and supply chain disruptions can impact market growth, necessitating strategic adaptations by industry players.

Concentration Insights

The thermal printer market exhibits a concentrated competitive landscape with a few major players holding significant market share. Companies such as Zebra Technologies, SATO Holdings, and Honeywell International are leaders, leveraging their extensive product portfolios and global distribution networks. These firms focus on innovation, often through mergers and acquisitions, to strengthen their market position and expand into new geographic regions. The concentration is also evident in the emphasis on research and development to introduce advanced features like RFID integration and cloud connectivity. While large corporations dominate, there is a presence of niche players specializing in specific applications or regions, contributing to a dynamic and competitive environment that fosters continuous improvement and customer-centric solutions.

Type Insights

Thermal printers are primarily categorized into direct thermal and thermal transfer types, each catering to different needs based on application requirements. Direct thermal printers are favored for short-term labeling and receipt printing due to their simplicity and lower operational costs, as they do not require ribbons. They are commonly used in retail point-of-sale systems and shipping labels. In contrast, thermal transfer printers use a ribbon to produce durable, long-lasting images suitable for applications demanding high resistance to environmental factors, such as in manufacturing and healthcare. Recent advancements include the development of hybrid models that combine both technologies, offering flexibility and enhanced performance. The choice between types depends on factors like print durability, cost, and specific industry standards, influencing market dynamics and innovation trends.

Application Insights

Thermal printers find extensive applications across diverse industries, underscoring their versatility and critical role. In retail, they are indispensable for generating receipts, barcode labels, and price tags, supporting efficient transaction processing and inventory management. The logistics and transportation sector relies heavily on thermal printers for shipping labels, tracking codes, and documentation, enabling streamlined supply chain operations. Healthcare applications include patient wristbands, prescription labels, and laboratory specimen tracking, where accuracy and reliability are paramount. Additionally, industrial settings utilize thermal printers for asset tagging, quality control labels, and compliance documentation. The expansion into new areas such as entertainment for ticket printing and government for identification purposes further demonstrates the broad utility and adaptive nature of thermal printing technology.

Regional Insights

The thermal printer market demonstrates varied growth patterns across different regions, influenced by economic development, industrialization, and technological adoption. North America and Europe are mature markets characterized by high penetration of advanced printing solutions, driven by robust retail, healthcare, and logistics sectors. These regions see continuous demand for upgrades and innovative products focusing on connectivity and sustainability. The Asia-Pacific region is experiencing rapid growth, fueled by expanding e-commerce, manufacturing activities, and infrastructure development in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets with growing adoption in retail and industrial applications, though they face challenges related to economic volatility and infrastructure limitations. Regional insights highlight the importance of tailored strategies to address local needs and opportunities.

Company Insights

Prominent companies in the thermal printer market include Zebra Technologies, a global leader known for its extensive range of printing solutions for various industries. SATO Holdings specializes in auto-ID and labeling systems, with a strong focus on innovation and sustainability. Honeywell International offers a diverse portfolio of thermal printers tailored for retail, healthcare, and logistics applications. Other key players such as Toshiba Tec Corporation, Star Micronics, and Seiko Epson Corporation contribute significantly through technological advancements and strategic partnerships. These companies invest heavily in research and development to introduce features like wireless connectivity, enhanced durability, and eco-friendly designs. Their competitive strategies often involve expanding product lines, entering new markets, and leveraging digital transformation trends to maintain leadership and drive market growth.

Recent Developments

Recent developments in the thermal printer market reflect a strong trend towards innovation and adaptation to evolving industry needs. Companies have launched new products with enhanced connectivity options, such as Bluetooth and Wi-Fi integration, to support mobile and remote printing requirements. There is a growing emphasis on sustainability, with manufacturers introducing energy-efficient models and recyclable materials to reduce environmental impact. Strategic acquisitions and partnerships are common, enabling firms to expand their technological capabilities and market reach. For instance, collaborations between printer manufacturers and software providers aim to offer integrated solutions for data management and automation. Additionally, advancements in print head technology and media compatibility are improving print quality and reliability, addressing the demands of high-volume and specialized applications across sectors.

Report Segmentation

This market research report on the thermal printer market is segmented based on several criteria to provide a comprehensive analysis. The segmentation by type includes direct thermal and thermal transfer printers, each analyzed for their market share, growth trends, and application suitability. By application, the report covers retail, healthcare, manufacturing, logistics & transportation, and others, detailing usage patterns and demand drivers. Geographical segmentation examines regional markets such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting key trends and opportunities in each area. Additionally, the report may segment by technology, focusing on innovations like mobile printing and RFID integration. This structured approach ensures a detailed understanding of market dynamics, helping stakeholders make informed decisions.

FAQs

What is a thermal printer and how does it work? A thermal printer uses heat to produce images on specially coated paper or labels. Direct thermal printers apply heat directly to the media, while thermal transfer printers use a heated ribbon to transfer ink onto the material.

What are the main applications of thermal printers? Thermal printers are widely used in retail for receipts, in logistics for shipping labels, in healthcare for patient identification, and in manufacturing for asset tracking and compliance labeling.

What are the advantages of thermal printers over other types? Thermal printers offer advantages such as high speed, low maintenance, quiet operation, and reliability, making them ideal for high-volume printing needs in various industries.

Who are the leading companies in the thermal printer market? Key players include Zebra Technologies, SATO Holdings, Honeywell International, Toshiba Tec Corporation, and Seiko Epson Corporation, among others.

What is the difference between direct thermal and thermal transfer printing? Direct thermal printing is cost-effective for short-term applications but lacks durability, while thermal transfer printing produces long-lasting images suitable for harsh environments but involves higher operational costs due to ribbon usage.

How is the thermal printer market evolving with technology trends? The market is evolving with trends like IoT integration, mobile printing solutions, and sustainability initiatives, driving innovation in connectivity, efficiency, and environmental responsibility.

Citius Research has developed a research report titled “Thermal Printer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Thermal Printer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Thermal Printer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Thermal Printer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Thermal Printer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Thermal Printer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Thermal Printer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Thermal Printer Market
• Cost and Gross Margin Analysis of Thermal Printer Market
• Thermal Printer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Thermal Printer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Thermal Printer Market Key Stakeholders

Below are the key stakeholders for the Thermal Printer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Thermal Printer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Thermal Printer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Thermal Printer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Thermal Printer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Thermal Printer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Thermal Printer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Thermal Printer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Thermal Printer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Thermal Printer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Thermal Printer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Thermal Printer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Thermal Printer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Thermal Printer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Thermal Printer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Thermal Printer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Thermal Printer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Thermal Printer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports