Dry vacuum Cleaner Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207496
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The Dry vacuum Cleaner Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Dry vacuum Cleaner Market

(Market Size)
$3.5 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 3.5 billion
2030 Market Size USD 7 billion
Key Players Nilfisk, K?rcher, Diversey, Tennant, Suiden

Market Summary

The dry vacuum cleaner market is a critical segment within the manufacturing and construction industries, providing essential equipment for maintaining cleanliness, managing debris, and ensuring operational safety and efficiency. These vacuums are specifically engineered to handle dry particulate matter such as dust, metal shavings, concrete powder, and wood chips, which are common byproducts in industrial and construction environments. The demand is driven by the stringent need for workplace hygiene, regulatory compliance with health and safety standards, and the overall emphasis on enhancing productivity. Industries ranging from automotive and metalworking to building construction and renovation rely heavily on these robust cleaning solutions. The market is characterized by continuous innovation, with manufacturers focusing on developing more powerful, energy-efficient, and user-friendly models to meet diverse industrial requirements. Key players are consistently engaging in strategic initiatives to expand their product portfolios and geographic reach, catering to the evolving needs of a global clientele.

Key Highlights

The dry vacuum cleaner market showcases several pivotal aspects that underline its significance and growth trajectory. A prominent highlight is the integration of advanced filtration technologies, such as HEPA filters, which are capable of capturing ultra-fine particles, thereby ensuring superior air quality and compliance with stringent industrial health regulations. Another critical aspect is the rising adoption of cordless and battery-operated models, offering enhanced mobility and convenience in large and complex worksites. The durability and rugged construction of these vacuums make them suitable for harsh environments, resistant to impacts and abrasive materials. Additionally, the market is witnessing a surge in demand for centralized vacuum systems in large manufacturing facilities, which provide efficient and continuous cleaning solutions. The emphasis on sustainability has also led to the development of energy-efficient motors and recyclable components, aligning with global environmental standards and corporate sustainability goals.

Drivers, Opportunities & Restraints

Several drivers propel the dry vacuum cleaner market forward, including stringent government regulations regarding workplace safety and air quality, which mandate the use of effective dust extraction systems. The growth in construction activities globally, coupled with increased industrialization, further fuels demand as these sectors require reliable cleaning equipment to maintain operational efficiency and safety. Opportunities abound in technological advancements, such as the Internet of Things (IoT) integration for predictive maintenance and real-time monitoring, which can enhance product value and customer satisfaction. Emerging markets in Asia-Pacific and Latin America present significant growth potential due to rapid infrastructure development and increasing industrial output. However, the market faces restraints like high initial costs of advanced vacuum systems, which may deter small and medium enterprises. Additionally, economic fluctuations and supply chain disruptions can impact production and distribution, posing challenges to market stability and growth.

Concentration Insights

The competitive landscape of the dry vacuum cleaner market is moderately concentrated, with a mix of established multinational corporations and specialized regional players dominating the scene. Leading companies such as Nilfisk, K?rcher, and Diversey Holdings have a strong global presence, offering a wide range of products tailored to various industrial applications. These players invest heavily in research and development to introduce innovative features and maintain a competitive edge. Regional manufacturers also hold significant market share by catering to local preferences and offering cost-effective solutions. The market concentration is influenced by factors such as brand reputation, product reliability, and after-sales service, which are critical for customer retention. Strategic mergers, acquisitions, and partnerships are common as companies seek to expand their market reach and technological capabilities. This dynamic environment fosters continuous improvement and diversification in product offerings.

Type Insights

Dry vacuum cleaners are available in various types, each designed to meet specific industrial needs and applications. Portable models are highly favored for their flexibility and ease of use in diverse settings, from small workshops to large construction sites. Stationary systems, including central vacuum systems, are ideal for permanent installation in manufacturing plants, providing powerful and continuous cleaning performance. Additionally, there are specialized variants such as explosion-proof vacuums used in hazardous environments where combustible dust is present. The market also offers wet/dry vacuums, though the focus here is on dry functionality, which are versatile units capable of handling both dry debris and liquids, adding to their utility in mixed environments. Innovations in design have led to the development of ergonomic models that reduce operator fatigue and enhance productivity, featuring lightweight materials and improved maneuverability.

Application Insights

In the manufacturing sector, dry vacuum cleaners are indispensable for maintaining clean production floors, removing metal shavings, plastic granules, and other particulates that can impair machinery operation and product quality. They are also crucial in preventing dust explosions and ensuring compliance with occupational safety standards. Within the construction industry, these vacuums are used for cleanup during and after projects, handling materials like drywall dust, concrete residue, and wood debris, which helps in maintaining site safety and efficiency. Other applications include use in warehouses for general maintenance, in automotive shops for cleaning workshops, and in pharmaceutical and food processing industries where hygiene is paramount. The versatility of dry vacuums allows them to be employed in various other settings, including commercial buildings and institutional facilities, underscoring their broad applicability across multiple domains.

Regional Insights

North America holds a substantial share of the dry vacuum cleaner market, driven by strict regulatory frameworks from agencies like OSHA and EPA, which enforce high standards for workplace safety and environmental protection. The region's advanced industrial base and high awareness regarding industrial hygiene further support market growth. Europe follows closely, with strong demand stemming from well-established manufacturing and construction sectors, particularly in countries like Germany and the UK, where quality and efficiency are prioritized. The Asia-Pacific region is experiencing rapid growth due to escalating industrialization, urbanization, and infrastructure development in nations such as China and India. Increasing investments in manufacturing capabilities and construction projects in these areas are key contributors. Latin America and the Middle East & Africa are emerging markets, with growth fueled by developing industrial sectors and rising investments in infrastructure, though they face challenges related to economic volatility.

Company Insights

Prominent companies in the dry vacuum cleaner market include Nilfisk, a Danish manufacturer known for its robust and innovative cleaning solutions tailored for industrial applications. K?rcher, a German company, is another key player, offering a diverse range of high-performance vacuums designed for durability and efficiency. Diversey Holdings, with its extensive portfolio of cleaning and hygiene products, also holds a significant market position. Other notable players include Tennant Company, which provides advanced vacuum systems integrated with smart technologies, and Goodway Technologies, specializing in maintenance and cleaning equipment. These companies focus on strategic initiatives such as product launches, technological advancements, and geographic expansion to strengthen their market presence. They also emphasize customer-centric approaches, offering customized solutions and comprehensive support services to meet the specific needs of various industries and enhance client satisfaction.

Recent Developments

Recent developments in the dry vacuum cleaner market highlight a trend towards smarter and more connected equipment. Companies are incorporating IoT capabilities to enable remote monitoring, predictive maintenance, and data analytics, which help in reducing downtime and optimizing performance. There has been a notable increase in the introduction of energy-efficient models that consume less power while delivering superior suction power, aligning with sustainability goals. Additionally, advancements in filter technology, such as the development of more efficient and longer-lasting HEPA filters, have been a focus area to improve air quality and compliance with health standards. Strategic acquisitions and partnerships are also prevalent, as firms seek to enhance their technological expertise and expand their product lines. For instance, several key players have acquired smaller tech-focused companies to integrate innovative features into their vacuums, thereby offering enhanced value to customers.

Report Segmentation

This comprehensive market report on dry vacuum cleaners is meticulously segmented to provide detailed insights into various aspects of the industry. The segmentation includes type, covering portable, stationary, and specialized vacuums, each analyzed for their market dynamics and growth potential. Application segmentation delves into key sectors such as manufacturing, construction, automotive, pharmaceuticals, and others, highlighting specific use cases and demand patterns. Regional segmentation offers a granular view of market performance across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining local trends, regulatory influences, and economic factors. Additionally, the report features company profiles of leading and emerging players, discussing their strategies, product offerings, and market share. This structured approach ensures that stakeholders gain a thorough understanding of market nuances, enabling informed decision-making and strategic planning.

FAQs

What are the key features to look for in an industrial dry vacuum cleaner? Key features include high suction power, advanced filtration systems like HEPA filters, durable construction, mobility options, and compliance with safety standards to ensure efficient and safe operation in industrial settings.

How does a dry vacuum cleaner differ from a wet/dry vacuum cleaner? A dry vacuum cleaner is designed specifically for dry debris such as dust and particulates, whereas a wet/dry vacuum can handle both dry materials and liquids, offering greater versatility but often at a higher cost and complexity.

What industries commonly use dry vacuum cleaners? Industries such as manufacturing, construction, automotive, pharmaceuticals, and food processing frequently use dry vacuum cleaners for maintaining cleanliness, safety, and compliance with health regulations.

What are the benefits of using a HEPA filter in a dry vacuum cleaner? HEPA filters capture fine particles, including allergens and pathogens, improving air quality and helping facilities meet strict health and safety standards, which is crucial in sensitive environments like pharmaceuticals and healthcare.

Can dry vacuum cleaners be used in hazardous environments? Yes, there are explosion-proof models designed for hazardous environments where combustible dust is present; these vacuums are built with special materials and features to prevent ignition and ensure safety.

What maintenance is required for industrial dry vacuum cleaners? Regular maintenance includes emptying dust collection containers, cleaning or replacing filters, checking hoses and seals for wear, and ensuring electrical components are in good condition to maintain optimal performance and longevity.

Citius Research has developed a research report titled “Dry vacuum Cleaner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dry vacuum Cleaner Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dry vacuum Cleaner Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dry vacuum Cleaner Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dry vacuum Cleaner Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dry vacuum Cleaner Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dry vacuum Cleaner Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dry vacuum Cleaner Market
• Cost and Gross Margin Analysis of Dry vacuum Cleaner Market
• Dry vacuum Cleaner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dry vacuum Cleaner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dry vacuum Cleaner Market Key Stakeholders

Below are the key stakeholders for the Dry vacuum Cleaner Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dry vacuum Cleaner Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dry vacuum Cleaner Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dry vacuum Cleaner Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dry vacuum Cleaner Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dry vacuum Cleaner Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dry vacuum Cleaner Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dry vacuum Cleaner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dry vacuum Cleaner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dry vacuum Cleaner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dry vacuum Cleaner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dry vacuum Cleaner Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dry vacuum Cleaner Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dry vacuum Cleaner Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dry vacuum Cleaner Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dry vacuum Cleaner Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dry vacuum Cleaner Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dry vacuum Cleaner Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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