Elevator and Escalator Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207521
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Elevator and Escalator Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 140 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Elevator and Escalator Market

(Market Size)
$85 billion
$140 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 85 billion
2030 Market Size USD 140 billion
Key Players Otis, KONE, Schindler, ThyssenKrupp, Mitsubishi Electric

Market Summary

The elevator and escalator market is an integral segment within the global manufacturing and construction industries, providing essential vertical transportation solutions for residential, commercial, and industrial infrastructures. This market is characterized by its critical role in urban development, facilitating mobility in high-rise buildings and public spaces. The industry encompasses the manufacturing, installation, modernization, and maintenance of elevators, escalators, and moving walkways. Demand is heavily influenced by urbanization trends, population growth, and the expansion of smart city projects worldwide. Key market participants are continuously engaged in technological innovation, focusing on energy efficiency, digitalization, and enhanced safety features to meet evolving consumer and regulatory standards. The market demonstrates resilience and steady growth potential, driven by replacement and modernization activities in established economies alongside new installation demand in emerging regions. The competitive landscape is consolidated, with a few multinational corporations holding significant market share, although regional and local players also contribute to the ecosystem through specialized offerings and services.

Key Highlights

The elevator and escalator market is distinguished by several key highlights that underscore its dynamism and strategic importance. A prominent trend is the rapid integration of IoT and AI technologies, enabling predictive maintenance, remote monitoring, and real-time performance analytics, which significantly enhance operational efficiency and reduce downtime. Sustainability has become a central focus, with manufacturers developing energy-efficient solutions that comply with stringent environmental regulations and contribute to green building certifications. Safety innovations, including advanced braking systems, earthquake-resistant operations, and touchless controls prompted by health concerns, are critical selling points. The market is also witnessing a surge in demand for customized and aesthetically pleasing designs that blend with modern architectural trends. Furthermore, the maintenance and modernization segment represents a substantial and growing revenue stream, as the existing installed base ages and requires upgrades to meet current standards and technologies. Geographically, Asia-Pacific continues to be the dominant force in terms of new installations, fueled by massive urban development projects in China, India, and Southeast Asian nations.

Drivers, Opportunities & Restraints

The growth trajectory of the elevator and escalator market is propelled by a combination of powerful drivers, promising opportunities, and notable restraints. Primary drivers include relentless global urbanization, which necessitates high-density living and working spaces, thereby increasing the demand for efficient vertical transportation. Government investments in public infrastructure, such as airports, metro stations, and hospitals, further stimulate market growth. The aging population in many developed countries is also a key driver, creating a need for accessible mobility solutions in buildings. Significant opportunities lie in the modernization and retrofit sector, as a vast number of older installations require upgrades to improve safety, efficiency, and connectivity. The emergence of smart cities and intelligent buildings opens new avenues for integrated, IoT-enabled elevator systems. However, the market faces restraints including the high initial cost of installation and advanced systems, which can be a barrier in price-sensitive markets. Economic volatility and fluctuations in the construction industry can lead to project delays or cancellations, impacting new equipment orders. Additionally, the market is subject to strict and varied regulatory standards across different regions, which can complicate manufacturing and compliance processes for global players.

Concentration Insights

The global elevator and escalator market exhibits a high level of concentration, with a oligopolistic structure dominated by a handful of major international corporations. These industry leaders, including Otis Worldwide Corporation, Schindler Group, KONE Corporation, and TK Elevator, command a significant portion of the global market share. Their dominance is reinforced by extensive global distribution networks, strong brand recognition, comprehensive service portfolios, and substantial investments in research and development. These companies offer full-spectrum solutions encompassing new equipment, modernization, and maintenance services, creating high barriers to entry for new competitors. The market concentration is particularly evident in developed regions like North America and Europe, where these giants have established a long-standing presence. However, in high-growth emerging markets, particularly in Asia-Pacific and the Middle East, there is a more fragmented competitive environment with the presence of numerous regional and local manufacturers who compete effectively on price, agility, and deep understanding of local regulations and customer preferences. This dynamic creates a two-tier market structure with global players leading in technology and service, and local companies capturing value segments.

Type Insights

The elevator and escalator market is segmented by type into various categories, each catering to specific application needs and building requirements. The primary segmentation includes elevators, escalators, and moving walkways. Within the elevator category, further distinctions are made based on technology and purpose, such as traction elevators, which are common in mid and high-rise buildings for their speed and efficiency; machine-room-less (MRL) elevators, which are gaining popularity due to their space-saving design and energy efficiency; and hydraulic elevators, often used in low-rise buildings for their cost-effectiveness. Escalators are predominantly utilized in high-traffic public areas like shopping malls, airports, and transit systems to move large volumes of people efficiently. Moving walkways, or autowalks, are similar to escalators but designed for horizontal or slight incline transport, commonly found in large airports and exhibition centers. The choice of type is influenced by factors including building height, passenger traffic volume, available space, architectural design, and budget constraints, with a growing preference for solutions that offer energy savings and smart features.

Application Insights

The application of elevator and escalator systems is diverse, spanning across several key end-user sectors which dictate specific design and functionality requirements. The residential sector represents a substantial application segment, driven by the global construction of high-rise apartments and condominiums to accommodate growing urban populations. In this segment, demand focuses on reliability, safety, and increasingly on smart home integration. The commercial sector, encompassing office buildings, hotels, and retail spaces, is another major application area. Here, emphasis is placed on moving large numbers of people efficiently, aesthetic design to complement building interiors, and advanced features like destination control systems to optimize traffic flow. The industrial segment utilizes heavy-duty elevators and freight lifts for moving goods and equipment in warehouses, manufacturing plants, and shipping ports. The infrastructure sector, including airports, railway stations, hospitals, and other public institutions, relies heavily on escalators and moving walkways to ensure smooth passenger mobility and accessibility. Each application imposes unique demands on capacity, speed, durability, and safety standards, guiding manufacturers in their product development strategies.

Regional Insights

The demand for elevators and escalators displays distinct regional patterns shaped by economic development, urbanization rates, and construction activity. The Asia-Pacific region stands as the largest and fastest-growing market, fueled by unprecedented urbanization in China and India, massive government investments in infrastructure, and a booming real estate sector. Cities across this region are experiencing a surge in the construction of skyscrapers and smart cities, creating immense demand for new installations. North America and Europe represent mature markets characterized by stable demand for new equipment in specific commercial and residential projects, but with a stronger emphasis on the modernization and maintenance of the existing vast installed base. Stringent safety and energy regulations in these regions drive innovation and replacement cycles. The Middle East and Africa region shows promising growth, particularly in Gulf Cooperation Council countries like the UAE and Saudi Arabia, where ambitious vision projects and investments in tourism and commercial infrastructure are key drivers. Latin America presents a mixed picture with growth opportunities in countries with stabilizing economies and urban renewal projects, though market progress can be uneven.

Company Insights

The competitive landscape of the elevator and escalator market is defined by the strategies and strengths of its leading players. Otis Worldwide Corporation, as one of the pioneers, maintains a formidable global presence with a strong brand reputation and a extensive service network. KONE Corporation from Finland is renowned for its focus on innovation, energy-efficient solutions, and its popular People Flow? approach to managing building mobility. Switzerland-based Schindler Group holds a significant market position, leveraging its robust portfolio of products and services and a strong footprint in emerging markets. TK Elevator (formerly thyssenkrupp Elevator) is another key global player, known for its technological advancements such as the MULTI rope-less elevator system. Beyond these giants, important competitors include Fujitec Co., Ltd. from Japan and Hitachi Lift from Japan, which have strong positions in the Asian market. Mitsubishi Electric Corporation is also a major player, recognized for its high-speed elevator technology and advanced control systems. These companies compete intensely on technology, service quality, global reach, and the ability to offer integrated solutions, while also focusing on strategic mergers, acquisitions, and partnerships to strengthen their market positions.

Recent Developments

The elevator and escalator industry is undergoing a significant transformation driven by recent technological advancements and strategic shifts. A major development is the accelerated adoption of IoT and digitalization, enabling connected elevators that facilitate predictive maintenance, reduce downtime, and provide valuable data analytics to building managers. The COVID-19 pandemic has spurred innovation in touchless technology, with the introduction of smartphone-based destination control, voice activation, and ultraviolet light sanitation systems to enhance hygiene and user safety. There is a growing emphasis on sustainability, leading to the development of regenerative drives that feed energy back into the building's grid and the use of more eco-friendly materials. Major players have also been active in portfolio expansion and restructuring; for instance, TK Elevator was acquired by a private equity consortium, marking a significant change in its ownership structure. Furthermore, companies are increasingly forming partnerships with tech firms and startups to integrate artificial intelligence and machine learning into their systems, aiming to create smarter, more autonomous vertical transportation solutions that can seamlessly integrate with the broader ecosystem of a smart building.

Report Segmentation

This comprehensive market research report on the global elevator and escalator market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry dynamics. The report is structured to dissect the market by type, categorizing the industry into key product segments such as elevators, which are further broken down into traction, machine-room-less, and hydraulic types; escalators; and moving walkways. Another critical segmentation is by service, covering new equipment sales, installation, maintenance, and modernization & refurbishment services, highlighting the growing importance of the aftermarket. The application segment analysis delves into the demand across residential, commercial, industrial, and infrastructure sectors, assessing the unique drivers and requirements for each. Geographically, the report provides an in-depth regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional trends, growth patterns, and competitive landscapes. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific trends, and tailor their strategies to capitalize on emerging opportunities in targeted segments and regions.

FAQs

What are the different types of elevators? The market primarily features traction elevators, which use ropes and counterweights and are ideal for mid to high-rise buildings; machine-room-less (MRL) elevators, which conserve space by housing the machine within the shaft; and hydraulic elevators, which are powered by a piston and are cost-effective for low-rise buildings. Other specialized types include pneumatic vacuum elevators and freight elevators designed for industrial use.

How often do elevators need maintenance? Elevators require regular preventive maintenance, typically on a monthly or quarterly basis, as mandated by safety regulations and manufacturer guidelines. This ensures all mechanical and electrical components, including brakes, control systems, and doors, function correctly and safely to prevent malfunctions and extend the equipment's lifespan.

What is the lifespan of an elevator? The average lifespan of a well-maintained elevator is typically between 20 to 25 years. However, this can vary significantly based on usage intensity, quality of maintenance, technological advancements, and environmental conditions. Modernization projects often occur within this timeframe to update safety features, improve efficiency, and incorporate new technology.

What are the safety features in modern elevators? Modern elevators are equipped with numerous safety features including emergency brakes that activate if the elevator moves too fast, door sensors to prevent closing on obstructions, emergency communication systems (phones or alarms), backup power systems, and in newer models, seismic activation devices for earthquake-prone areas and touchless controls for hygiene.

Which region has the highest demand for elevators? The Asia-Pacific region currently demonstrates the highest demand for new elevator installations. This is driven by rapid urbanization, massive investments in infrastructure development, and extensive construction of high-rise residential and commercial buildings in densely populated countries like China, India, and those in Southeast Asia.

Who are the leading companies in the elevator market? The global market is led by a group of established multinational corporations often referred to as the "big four." These include Otis Worldwide Corporation (United States), Schindler Group (Switzerland), KONE Corporation (Finland), and TK Elevator (Germany). Other significant players include Mitsubishi Electric Corporation (Japan) and Fujitec Co., Ltd. (Japan).

Citius Research has developed a research report titled “Elevator and Escalator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Elevator and Escalator Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Elevator and Escalator Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Elevator and Escalator Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Elevator and Escalator Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Elevator and Escalator Market
• Research Methodology
• Executive Summary
• Market Dynamics of Elevator and Escalator Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Elevator and Escalator Market
• Cost and Gross Margin Analysis of Elevator and Escalator Market
• Elevator and Escalator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Elevator and Escalator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Elevator and Escalator Market Key Stakeholders

Below are the key stakeholders for the Elevator and Escalator Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Elevator and Escalator Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Elevator and Escalator Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Elevator and Escalator Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Elevator and Escalator Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Elevator and Escalator Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Elevator and Escalator Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Elevator and Escalator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Elevator and Escalator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Elevator and Escalator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Elevator and Escalator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Elevator and Escalator Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Elevator and Escalator Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Elevator and Escalator Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Elevator and Escalator Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Elevator and Escalator Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Elevator and Escalator Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Elevator and Escalator Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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