Anti-Surge Valves Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208106
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Anti-Surge Valves Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.28 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.30% during the forecast period (2024-2030).

Anti-Surge Valves Market

(Market Size)
$850 million
$1.28 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.30%
2023 Market Size USD 850 million
2030 Market Size USD 1.28 billion
Key Players Emerson, IMI, GE, Metso, Watts

Market Summary

The anti-surge valves market is a critical segment within the manufacturing and construction industries, focused on providing essential protection for turbomachinery such as compressors. These valves are engineered to prevent surge conditions, which can cause severe damage to equipment, operational shutdowns, and significant financial losses. The market is characterized by a strong emphasis on reliability, precision engineering, and the integration of advanced control systems to enhance operational safety and efficiency. Industries including oil and gas, power generation, chemicals, and water treatment are primary end-users, driving consistent demand. Manufacturers in this space are continually innovating to develop valves that offer faster response times, higher durability, and compatibility with increasingly automated industrial environments. The market is global, with supply chains and client bases spread across developed and emerging economies, reflecting the universal need for robust industrial safety solutions.

Key Highlights

Key highlights of the anti-surge valves market include the technological advancement towards smart valves equipped with IoT sensors and predictive maintenance capabilities. Leading companies are investing heavily in research and development to create products that not only react to surge conditions but also predict and prevent them through data analytics. The stringent safety regulations governing industrial operations worldwide act as a significant catalyst for market growth, mandating the use of high-quality surge protection systems. Another highlight is the increasing customization of valves to meet specific application requirements, whether for high-pressure natural gas pipelines or corrosive chemical processing environments. The competitive landscape is defined by a few established players holding substantial market share, yet innovation from smaller specialized firms is also notable. The after-sales services, including maintenance, repair, and operational support, have become a crucial differentiator and revenue stream for companies in this sector.

Drivers, Opportunities & Restraints

Market drivers for anti-surge valves are predominantly the expansion of the oil and gas industry, increased investment in infrastructure development, and the global push for energy security, which necessitates reliable and efficient compressor stations. The growing adoption of automation and Industry 4.0 principles in manufacturing is also a powerful driver, as it integrates advanced valve systems into smart factory ecosystems. Opportunities abound in the emerging economies of Asia-Pacific and the Middle East, where new industrial projects are frequently commissioned. The rising focus on water and wastewater treatment presents another significant opportunity for market expansion. However, the market faces restraints, including the high initial cost of advanced anti-surge systems and the required ancillary control infrastructure. The need for specialized technical expertise for installation and maintenance can also be a barrier, particularly in regions with a shortage of skilled labor. Economic volatility and fluctuations in capital expenditure within key end-use industries can periodically dampen market growth.

Concentration Insights

The anti-surge valves market exhibits a moderately concentrated nature, with a handful of major international corporations commanding a significant portion of the global market share. These leading players possess extensive product portfolios, strong technical expertise, and a widespread global presence, often serving clients through a network of direct sales and local partners. Their dominance is reinforced by long-standing relationships with key clients in sectors like oil and gas and power generation. Alongside these giants, there is a segment of specialized small and medium-sized enterprises that focus on niche applications or offer highly customized solutions. These smaller companies often compete on agility, innovation, and superior customer service for specific regional or technical demands. The concentration is also evident geographically, with production and technological expertise heavily centered in North America and Europe, though manufacturing capabilities are increasingly being established in cost-competitive regions to serve local markets more effectively.

Type Insights

The market is segmented by valve type, primarily into pneumatic and hydraulic anti-surge valves. Pneumatic valves are widely favored for their rapid response times and reliability in a multitude of standard industrial applications. They operate using compressed air and are known for their simplicity and cost-effectiveness. Hydraulic valves, conversely, are employed in scenarios demanding extremely high actuation forces and precise control under immense pressure, such as in large centrifugal compressors for major pipeline projects. Each type is designed with specific performance characteristics regarding flow capacity, pressure rating, and materials of construction, such as carbon steel, stainless steel, and exotic alloys for highly corrosive services. The selection between pneumatic and hydraulic is a critical engineering decision based on the specific requirements of the compressor system and the overall process design, influencing the system's safety, efficiency, and total cost of ownership.

Application Insights

Anti-surge valves find critical application across a diverse range of industries. The oil and gas sector is the largest consumer, utilizing these valves in upstream, midstream, and downstream operations, including gas reinjection, LNG processing, and refinery operations to protect centrifugal and axial compressors. The power generation industry employs them in gas turbine plants and for air separation units. In the chemical and petrochemical industries, they are indispensable for ensuring the safe operation of compressors handling various process gases. Furthermore, the water and wastewater treatment industry is an emerging application area, using these valves in aeration blowers. Each application imposes unique demands on the valve's design, including its materials for corrosion resistance, its size for specific flow rates, and its integration capabilities with the plant's distributed control system (DCS) or safety instrumented system (SIS).

Regional Insights

Regionally, North America and Europe are established leaders in the anti-surge valves market, driven by their mature industrial bases, stringent safety regulations, and the presence of major valve manufacturers and end-users in the oil and gas sector. These regions are characterized by high adoption rates of advanced technologies and a focus on upgrading aging infrastructure. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid industrialization, massive investments in new energy and chemical plants, and infrastructure development in countries like China and India. The Middle East and Africa remain significant markets due to their extensive oil and gas production activities, which require continuous investment in reliable machinery protection. Latin America shows steady growth, influenced by investments in the energy sector and mining operations. Each region presents a distinct mix of opportunities shaped by local industrial policies and economic conditions.

Company Insights

The competitive landscape features several prominent companies that have established a strong foothold through innovation and global reach. Emerson Electric Co. is a key player, known for its Fisher brand of control valves and extensive expertise in process automation. General Electric Company offers a range of solutions through its Baker Hughes business, leveraging its deep history in turbomachinery. Honeywell International Inc. provides integrated valve and control system solutions. Other significant contributors include Compressor Controls Corporation, which specializes in compressor control and anti-surge systems, and Dresser-Rand Group (part of Siemens AG), renowned for its equipment in the oil and gas industry. Companies compete on factors such as technological innovation, product reliability, global service network, and the ability to provide complete integrated solutions that include valves, controllers, and ongoing service support.

Recent Developments

Recent developments in the anti-surge valves market are centered on digitalization and enhanced connectivity. Leading manufacturers are launching next-generation valves integrated with IIoT capabilities, allowing for real-time monitoring of valve health, performance data analytics, and predictive maintenance alerts. This shift towards smart valves helps prevent unplanned downtime and optimizes compressor performance. There is also a notable trend towards the development of more compact and lightweight valve designs that do not compromise on performance, addressing space constraints in existing facilities. Furthermore, companies are expanding their service offerings to include digital twins and remote monitoring services, providing clients with deeper insights into their operations. Strategic acquisitions and partnerships remain common as firms seek to bolster their technological portfolios and expand their geographic and industrial market reach.

Report Segmentation

This market report on anti-surge valves is comprehensively segmented to provide a detailed analysis. The segmentation by type categorizes the market into pneumatic and hydraulic anti-surge valves, analyzing the adoption trends and specifications of each. The application segmentation delves into the key end-use industries, including oil and gas, power generation, chemicals and petrochemicals, water and wastewater treatment, and others, examining the unique demands and growth prospects of each sector. Geographically, the report is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing insights into regional market dynamics, growth drivers, and competitive landscapes. This multi-faceted segmentation allows for a thorough understanding of the market structure, highlighting opportunities and trends within each distinct category.

FAQs

What is the primary function of an anti-surge valve? The primary function of an anti-surge valve is to protect compressors and other turbomachinery from surge, a destructive condition characterized by rapid flow reversal and vibration, by quickly recirculating or venting gas to maintain stable flow above the surge limit.

Which industries are the major users of anti-surge valves? The major users of anti-surge valves are the oil and gas industry, power generation sector, chemical and petrochemical plants, and increasingly, the water and wastewater treatment industry.

How does an anti-surge control system work? An anti-surge control system works by continuously monitoring compressor parameters like flow, pressure, and speed. Using this data, its controller calculates the proximity to the surge line and commands the anti-surge valve to open rapidly if a surge condition is imminent, thereby stabilizing the operation.

What are the key differences between pneumatic and hydraulic anti-surge valves? The key differences lie in their actuation. Pneumatic valves use compressed air and are typically faster for standard applications, while hydraulic valves use fluid power and are capable of generating much higher forces, making them suitable for very large valves and high-pressure differentials.

Why is maintenance critical for anti-surge valves? Maintenance is critical because these valves are safety-critical devices that must operate reliably on demand. Failure to maintain them can lead to sticking, slow response, or complete failure to open, resulting in catastrophic compressor damage and costly plant shutdowns.

What recent technological advancements are impacting this market? Recent advancements include the integration of IoT sensors for condition monitoring, the development of digital twins for system simulation, and the creation of more advanced control algorithms that enable predictive rather than just reactive surge prevention.

Citius Research has developed a research report titled “Anti-Surge Valves Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Anti-Surge Valves Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Anti-Surge Valves Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Anti-Surge Valves Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Anti-Surge Valves Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Anti-Surge Valves Market
• Research Methodology
• Executive Summary
• Market Dynamics of Anti-Surge Valves Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Anti-Surge Valves Market
• Cost and Gross Margin Analysis of Anti-Surge Valves Market
• Anti-Surge Valves Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Anti-Surge Valves Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Anti-Surge Valves Market Key Stakeholders

Below are the key stakeholders for the Anti-Surge Valves Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Anti-Surge Valves Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Anti-Surge Valves Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Anti-Surge Valves Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Anti-Surge Valves Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Anti-Surge Valves Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Anti-Surge Valves Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Anti-Surge Valves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Anti-Surge Valves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Anti-Surge Valves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Anti-Surge Valves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Anti-Surge Valves Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Anti-Surge Valves Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Anti-Surge Valves Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Anti-Surge Valves Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Anti-Surge Valves Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Anti-Surge Valves Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Anti-Surge Valves Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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