Draught Fan Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208262
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Draught Fan Market size was estimated at USD 4.8 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

Draught Fan Market

(Market Size)
$4.8 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 4.8 billion
2030 Market Size USD 7.2 billion
Key Players Howden, Fl?ktGroup, Greenheck, Systemair, ebm-papst

Market Summary

The draught fan market is an integral component within the manufacturing and construction industries, providing essential ventilation, exhaust, and air movement solutions critical for operational efficiency and environmental control. These fans are engineered to handle various air and gas movement requirements across diverse industrial settings, including factories, power plants, chemical processing units, and large-scale construction projects. The market is characterized by a consistent demand driven by the need for energy-efficient systems, enhanced indoor air quality, and compliance with stringent industrial safety and environmental regulations. Key players in this sector focus on innovation, developing advanced fan systems that offer superior performance, reduced noise levels, and lower energy consumption. The integration of smart technologies and IoT-enabled devices is gradually transforming traditional draught fans into connected systems capable of real-time monitoring and predictive maintenance. As industries worldwide emphasize sustainability and operational cost reduction, the draught fan market continues to evolve, aligning with global trends towards automation and green manufacturing practices.

Key Highlights

The draught fan market showcases several key highlights that underline its significance and growth trajectory. Energy efficiency remains a paramount focus, with manufacturers investing in aerodynamic designs and variable frequency drives to minimize power consumption and operational costs. Customization is another critical aspect, as industrial applications require tailored solutions to meet specific pressure, temperature, and flow rate demands. The market is also witnessing a surge in the adoption of high-temperature fans designed for extreme conditions in sectors like metal processing and power generation. Additionally, the emphasis on reducing carbon footprints has accelerated the development of eco-friendly fans that align with international environmental standards. Leading companies are leveraging advanced materials such as composites and special alloys to enhance durability and performance in corrosive or abrasive environments. The trend towards digitalization is evident through the incorporation of sensors and automation technologies, enabling proactive maintenance and optimizing fan performance across various industrial processes.

Drivers, Opportunities & Restraints

The draught fan market is propelled by several drivers, including the expanding manufacturing and construction sectors globally, which necessitate efficient air handling systems for ventilation, cooling, and exhaust applications. Stringent government regulations regarding workplace safety, air quality, and emissions control further stimulate demand for high-performance draught fans. The ongoing industrialization in emerging economies presents significant growth opportunities, as new industrial facilities and infrastructure projects require robust ventilation solutions. Additionally, the shift towards energy-efficient equipment offers avenues for innovation and market expansion, particularly with the integration of IoT and smart technologies. However, the market faces restraints such as high initial costs associated with advanced fan systems and the economic volatility affecting industrial investments. Fluctuations in raw material prices also pose challenges, impacting manufacturing costs and profitability. Despite these hurdles, the continuous emphasis on renewable energy projects and retrofitting of existing industrial systems provides a positive outlook for market development.

Concentration Insights

The draught fan market exhibits a concentrated landscape with several established players dominating the industry. Companies such as Howden Group, Fl?ktGroup, and Systemair AB hold significant market shares, leveraging their extensive product portfolios and global distribution networks. These industry leaders focus on strategic initiatives including mergers, acquisitions, and partnerships to strengthen their market presence and expand their technological capabilities. Regional manufacturers also play a crucial role, catering to local demands with cost-effective solutions and customized products. The market concentration is further influenced by the high level of technical expertise required for manufacturing advanced draught fans, creating barriers to entry for new players. Innovation remains a key competitive factor, with leading companies investing in research and development to introduce energy-efficient and digitally integrated fan systems. The competitive dynamics are characterized by a focus on sustainability, product reliability, and after-sales services, ensuring customer loyalty and long-term business growth.

Type Insights

Draught fans are categorized into various types based on their design and functionality, each serving distinct industrial applications. Centrifugal fans are widely utilized for their ability to generate high pressure, making them suitable for systems requiring significant air movement against resistance, such as in HVAC systems and industrial processes. Axial fans, known for their efficiency in moving large volumes of air at low pressures, are commonly used in ventilation and cooling applications across manufacturing and construction sites. Mixed flow fans offer a hybrid approach, combining features of both centrifugal and axial designs to provide balanced performance in terms of pressure and flow. Specialized fans, including high-temperature and corrosion-resistant variants, are engineered for extreme conditions in industries like metal smelting, power generation, and chemical processing. The selection of fan type depends on specific operational requirements, including air volume, pressure needs, environmental conditions, and energy efficiency goals, driving continuous innovation in fan technology.

Application Insights

Draught fans find extensive applications across the manufacturing and construction industries, addressing critical needs for air movement, ventilation, and environmental control. In manufacturing, these fans are essential for processes such as combustion air supply, fume extraction, and material handling, ensuring safe and efficient operations in sectors like chemicals, metals, and pharmaceuticals. Construction applications include tunnel ventilation, smoke extraction in buildings, and HVAC systems in large infrastructure projects, enhancing safety and comfort. The power generation industry relies heavily on draught fans for boiler combustion, flue gas recirculation, and cooling systems in thermal and nuclear plants. Additionally, the mining sector utilizes these fans for underground ventilation, maintaining air quality and mitigating hazardous conditions. The versatility of draught fans allows them to adapt to various industrial environments, with continuous advancements aimed at improving reliability, efficiency, and compliance with industry-specific standards.

Regional Insights

The draught fan market demonstrates varied growth patterns across different regions, influenced by industrial development, regulatory frameworks, and economic conditions. North America and Europe represent mature markets, characterized by stringent environmental regulations and a strong focus on energy efficiency, driving demand for advanced and eco-friendly fan systems. The presence of leading manufacturers and technological innovators in these regions further supports market stability and innovation. Asia-Pacific emerges as a high-growth region, fueled by rapid industrialization, urbanization, and extensive infrastructure development in countries such as China, India, and Southeast Asian nations. The expanding manufacturing base and increasing investments in power generation and construction projects contribute significantly to market expansion in this region. Latin America and the Middle East also show promising growth, supported by industrial diversification and investments in energy and infrastructure sectors. Regional disparities in industrial focus and regulatory requirements shape the demand for specific types of draught fans, influencing manufacturers' strategies and market dynamics.

Company Insights

The competitive landscape of the draught fan market includes several key players renowned for their technological expertise and market reach. Howden Group, a global leader, offers a comprehensive range of fans for heavy-duty industrial applications, emphasizing innovation and sustainability. Fl?ktGroup is recognized for its energy-efficient ventilation solutions, catering to various sectors including manufacturing, power, and marine. Systemair AB provides advanced air movement systems with a focus on digital integration and environmental performance. Other notable companies include Greenheck Fan Corporation, renowned for its HVAC solutions, and Robinson Fans, specializing in custom-designed fans for challenging industrial environments. These companies invest heavily in research and development to enhance product efficiency, durability, and smart capabilities. Strategic collaborations, geographic expansion, and portfolio diversification are common approaches adopted by these firms to strengthen their market position and address evolving customer needs in the manufacturing and construction industries.

Recent Developments

Recent developments in the draught fan market reflect a strong trend towards technological innovation and sustainability. Leading manufacturers have introduced fans equipped with IoT sensors and connectivity features, enabling real-time performance monitoring, predictive maintenance, and energy optimization. Howden Group, for instance, has launched smart fans integrated with digital platforms that provide analytics and operational insights. There is also a growing emphasis on developing energy-efficient models compliant with international standards such as ISO and AMCA, reducing overall carbon footprints. acquisitions and partnerships have been prominent, with companies like Fl?ktGroup expanding their product portfolios and geographic presence through strategic alliances. Additionally, advancements in material science have led to the use of lightweight composites and corrosion-resistant alloys, enhancing fan longevity and performance in harsh environments. These developments align with global industrial trends towards automation, energy conservation, and environmental responsibility, shaping the future trajectory of the draught fan market.

Report Segmentation

The draught fan market report is segmented to provide a detailed analysis of various aspects influencing industry dynamics. The segmentation by type includes centrifugal fans, axial fans, and mixed flow fans, each analyzed for their market share, growth potential, and application suitability. Application segmentation covers key sectors such as manufacturing, construction, power generation, mining, and others, highlighting specific demand drivers and usage patterns in each area. Geographic segmentation breaks down the market into regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering insights into regional trends, regulatory impacts, and growth opportunities. Additionally, the report may segment based on end-user industries, fan capacity, and technology types, providing a comprehensive view of market structure. This multi-faceted segmentation enables stakeholders to identify niche opportunities, understand competitive landscapes, and make informed decisions based on detailed, categorized data.

FAQs

What are the main types of draught fans used in industries? The primary types include centrifugal fans, axial fans, and mixed flow fans, each designed for specific pressure and flow requirements in various industrial applications.

How do draught fans contribute to energy efficiency? Draught fans enhance energy efficiency through advanced aerodynamic designs, variable speed drives, and smart control systems that optimize air movement and reduce power consumption.

What industries rely heavily on draught fans? Key industries include manufacturing, construction, power generation, mining, and chemical processing, where these fans are critical for ventilation, exhaust, and process air requirements.

What are the emerging trends in the draught fan market? Emerging trends include the integration of IoT for real-time monitoring, development of high-temperature and corrosion-resistant fans, and a focus on sustainable, energy-efficient solutions.

Which regions show the highest growth potential for draught fans? The Asia-Pacific region exhibits significant growth potential due to rapid industrialization, urbanization, and increased investments in infrastructure and power projects.

What factors should be considered when selecting a draught fan? Selection factors include operational pressure and flow requirements, environmental conditions, energy efficiency ratings, material compatibility, and compliance with industry standards.

Citius Research has developed a research report titled “Draught Fan Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Draught Fan Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Draught Fan Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Draught Fan Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Draught Fan Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Draught Fan Market
• Research Methodology
• Executive Summary
• Market Dynamics of Draught Fan Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Draught Fan Market
• Cost and Gross Margin Analysis of Draught Fan Market
• Draught Fan Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Draught Fan Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Draught Fan Market Key Stakeholders

Below are the key stakeholders for the Draught Fan Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Draught Fan Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Draught Fan Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Draught Fan Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Draught Fan Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Draught Fan Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Draught Fan Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Draught Fan Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Draught Fan Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Draught Fan Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Draught Fan Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Draught Fan Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Draught Fan Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Draught Fan Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Draught Fan Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Draught Fan Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Draught Fan Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Draught Fan Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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