Up-and Over Garage Door Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209072
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Up-and Over Garage Door Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 6.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Up-and Over Garage Door Market

(Market Size)
$4.2 billion
$6.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 4.2 billion
2030 Market Size USD 6.3 billion
Key Players Overhead Door, Clopay, Raynor, Amarr, H?rmann

Market Summary

The up-and-over garage door market is a significant segment within the broader garage door industry, primarily serving the manufacturing and construction sectors. These doors are characterized by their single-panel design that swings outward and upward, providing a space-saving solution ideal for residential and light commercial applications. The market is driven by continuous innovation in materials, design, and automation technologies, with manufacturers focusing on enhancing durability, security, and energy efficiency. Key players are increasingly investing in research and development to introduce advanced features such as smart connectivity and improved insulation properties. The demand for up-and-over garage doors remains steady, supported by robust construction activities globally and the growing trend of home improvement and renovation projects. The market is competitive, with numerous established and emerging companies striving to capture market share through product differentiation and strategic expansions.

Key Highlights

One of the key highlights of the up-and-over garage door market is the strong emphasis on material innovation, with steel, aluminum, and wood being the primary materials used, each offering distinct advantages in terms of strength, weight, and aesthetic appeal. Another significant highlight is the integration of automation and smart technology, allowing users to operate doors remotely via smartphones or home automation systems, enhancing convenience and security. The market also sees a trend towards customization, with manufacturers offering a wide range of designs, colors, and finishes to meet diverse consumer preferences. Energy efficiency has become a critical focus, with insulated doors gaining popularity for their ability to reduce heat loss and lower energy costs. Additionally, the after-sales service and maintenance segment presents substantial opportunities for market players to build customer loyalty and generate recurring revenue.

Drivers, Opportunities & Restraints

The up-and-over garage door market is propelled by several key drivers, including rising construction activities in both residential and commercial sectors, increasing disposable incomes, and growing consumer preference for automated and secure entry solutions. Urbanization and the expansion of suburban housing projects further stimulate demand. Opportunities abound in the development of eco-friendly and energy-efficient doors, as well as in the integration of IoT and smart home technologies, which cater to the tech-savvy consumer base. Emerging markets in Asia-Pacific and Latin America present significant growth potential due to rapid industrialization and infrastructure development. However, the market faces restraints such as high initial costs of automated systems, which may deter price-sensitive customers. Fluctuations in raw material prices, particularly steel and aluminum, can impact manufacturing costs and profit margins. Additionally, intense competition and the presence of local players offering low-cost alternatives pose challenges to established brands.

Concentration Insights

The up-and-over garage door market is moderately concentrated, with a mix of global leaders and regional players dominating the landscape. Major companies such as H?rmann, Clopay Corporation, and Overhead Door Corporation hold significant market shares due to their extensive product portfolios, strong distribution networks, and brand recognition. These players often engage in strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic reach. Regional manufacturers also play a crucial role, particularly in emerging economies, by offering cost-effective solutions tailored to local preferences. The market concentration is influenced by factors such as technological expertise, production capabilities, and customer service quality. Innovation and the ability to adapt to changing consumer demands are key determinants of competitive advantage in this market.

Type Insights

Up-and-over garage doors are primarily categorized based on the materials used in their construction, with steel, aluminum, and wood being the most common types. Steel doors are highly popular due to their durability, security features, and low maintenance requirements, making them suitable for both residential and commercial applications. Aluminum doors are favored for their lightweight nature, corrosion resistance, and modern aesthetic appeal, often used in contemporary architectural designs. Wooden doors offer a classic and elegant look, appealing to homeowners seeking traditional or custom-designed options, though they require more maintenance to prevent weathering. Each material type caters to different consumer needs and budget segments, with manufacturers continuously innovating to enhance the performance and visual appeal of their products. Recent advancements include composite materials that combine the benefits of multiple materials, such as the strength of steel with the insulation properties of foam.

Application Insights

Up-and-over garage doors find extensive applications in residential, commercial, and industrial settings. In the residential sector, they are commonly used in single-family homes, townhouses, and apartment complexes, providing secure and convenient access to garages. The growing trend of multi-car garages and integrated living spaces has boosted demand in this segment. Commercial applications include retail stores, offices, and warehouses, where these doors are valued for their space-efficient operation and robust construction. Industrial applications involve use in manufacturing facilities, distribution centers, and automotive repair shops, where durability and frequent operation are critical. The versatility of up-and-over doors makes them suitable for various architectural styles and functional requirements, with customization options available to meet specific project needs. The adoption of automated and smart doors is particularly high in residential and commercial applications, driven by the demand for enhanced security and convenience.

Regional Insights

The up-and-over garage door market exhibits varying dynamics across different regions, influenced by factors such as economic development, construction activity, and consumer preferences. North America and Europe are mature markets characterized by high adoption of advanced garage door systems, driven by robust residential construction and a strong focus on home automation. The Asia-Pacific region is experiencing rapid growth due to urbanization, increasing disposable incomes, and expanding infrastructure projects, particularly in countries like China, India, and Southeast Asian nations. Latin America and the Middle East & Africa are emerging markets with significant potential, supported by rising investments in construction and real estate development. Regional differences in climate and architectural styles also impact product demand, with insulated doors being more popular in colder regions and lightweight materials preferred in warmer climates. Manufacturers are tailoring their strategies to address regional specificities and capitalize on growth opportunities.

Company Insights

Prominent companies in the up-and-over garage door market include H?rmann, Clopay Corporation, Overhead Door Corporation, Raynor Garage Doors, and Garaga Inc. These players are known for their extensive product ranges, innovation capabilities, and strong distribution networks. H?rmann, for instance, is recognized for its high-quality steel and aluminum doors with advanced automation features. Clopay Corporation emphasizes energy efficiency and customization, offering a variety of designs and insulation options. Overhead Door Corporation has a long-standing reputation for durability and reliability, with a focus on residential and commercial solutions. Raynor Garage Doors is noted for its robust construction and warranty offerings, while Garaga Inc. caters to both North American and international markets with a diverse portfolio. These companies invest heavily in research and development to introduce new technologies and materials, ensuring they remain competitive. Strategic partnerships, acquisitions, and expansions into emerging markets are common tactics employed to enhance market presence.

Recent Developments

Recent developments in the up-and-over garage door market reflect a strong trend towards technological integration and sustainability. Major players have launched smart garage door openers compatible with voice assistants and mobile apps, allowing users to monitor and control access remotely. There is also a growing emphasis on eco-friendly products, with manufacturers introducing doors made from recycled materials and offering improved insulation to reduce energy consumption. H?rmann, for example, has expanded its product line to include doors with enhanced security features and noise reduction technology. Clopay Corporation has introduced new designs with contemporary finishes and colors to appeal to modern homeowners. Additionally, companies are investing in automation and robotics to streamline manufacturing processes and reduce costs. Partnerships with home automation companies and online retail platforms have become increasingly common, facilitating broader market reach and improved customer accessibility.

Report Segmentation

This report on the up-and-over garage door market provides a comprehensive analysis segmented by type, application, and region. The type segmentation includes steel, aluminum, wood, and other materials, detailing the market share, growth trends, and consumer preferences associated with each category. Application segmentation covers residential, commercial, and industrial sectors, highlighting the specific demands and usage patterns in each segment. Regional segmentation examines market performance across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional drivers, challenges, and opportunities. Each segment is analyzed in terms of key players, product innovations, and competitive landscape, providing a holistic view of the market dynamics. The report also includes qualitative and quantitative assessments, supported by industry experts and reliable data sources, to aid stakeholders in making informed decisions.

FAQs

What is an up-and-over garage door? An up-and-over garage door is a single-panel door that swings outward and upward to open, providing a space-saving solution commonly used in residential and commercial garages.

How does an up-and-over garage door work? It operates on a track system where the door panel pivots at the bottom and slides overhead into the garage, allowing full access to the doorway without occupying lateral space.

What are the advantages of up-and-over garage doors? These doors are known for their simplicity, reliability, and space efficiency, as they do not require side clearance like sectional doors. They are also generally more affordable and easier to install.

Are up-and-over garage doors secure? Yes, modern up-and-over doors come with robust locking mechanisms and can be integrated with automated systems for enhanced security, making them a safe option for garages.

Can up-and-over garage doors be automated? Absolutely, many models are compatible with automation kits that allow remote operation via handheld remotes, smartphones, or home automation systems for added convenience.

How long do up-and-over garage doors typically last? With proper maintenance, these doors can last between 15 to 30 years, depending on the material, usage frequency, and environmental conditions.

Citius Research has developed a research report titled “Up-and Over Garage Door Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Up-and Over Garage Door Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Up-and Over Garage Door Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Up-and Over Garage Door Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Up-and Over Garage Door Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Up-and Over Garage Door Market
• Research Methodology
• Executive Summary
• Market Dynamics of Up-and Over Garage Door Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Up-and Over Garage Door Market
• Cost and Gross Margin Analysis of Up-and Over Garage Door Market
• Up-and Over Garage Door Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Up-and Over Garage Door Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Up-and Over Garage Door Market Key Stakeholders

Below are the key stakeholders for the Up-and Over Garage Door Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Up-and Over Garage Door Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Up-and Over Garage Door Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Up-and Over Garage Door Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Up-and Over Garage Door Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Up-and Over Garage Door Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Up-and Over Garage Door Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Up-and Over Garage Door Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Up-and Over Garage Door Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Up-and Over Garage Door Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Up-and Over Garage Door Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Up-and Over Garage Door Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Up-and Over Garage Door Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Up-and Over Garage Door Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Up-and Over Garage Door Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Up-and Over Garage Door Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Up-and Over Garage Door Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Up-and Over Garage Door Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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