Concrete and Cement Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208200
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Concrete and Cement Market size was estimated at USD 650 billion in 2023 and is projected to reach USD 960 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Concrete and Cement Market

(Market Size)
$650 billion
$960 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 650 billion
2030 Market Size USD 960 billion
Key Players LafargeHolcim, CNBM, Anhui Conch, HeidelbergCement, Cemex

Market Summary

The concrete and cement market is a fundamental component of the global manufacturing and construction industry, serving as the backbone for infrastructure development, residential and commercial building projects, and industrial applications worldwide. Cement acts as the binding agent in concrete, which is the most widely used man-made material on earth, underscoring its critical role in economic development and urbanization. The market is characterized by high volume production and consumption, driven by continuous demand from both emerging and developed economies. Key players in this sector are large multinational corporations with extensive production networks and distribution channels, ensuring a steady supply to meet global construction needs. The industry is also increasingly focused on sustainable practices, including the development of eco-friendly cement varieties and recycling of concrete waste, aligning with broader environmental goals and regulations. Technological advancements in production processes and material science are further shaping the market, enhancing product performance and efficiency.

Key Highlights

The concrete and cement market is distinguished by its essential role in construction, providing the primary material for structures ranging from skyscrapers to bridges and roads. A significant highlight is the industry's shift towards sustainability, with major manufacturers investing in carbon capture technologies and developing low-carbon cement products to reduce environmental impact. Innovation in product offerings, such as high-performance and self-healing concrete, represents another key area of development, offering enhanced durability and longevity for construction projects. The market is also marked by robust growth in emerging economies, where rapid urbanization and government investments in infrastructure are driving demand. Consolidation through mergers and acquisitions among leading companies like LafargeHolcim and HeidelbergCement is a notable trend, aimed at achieving economies of scale and expanding geographic reach. Additionally, the adoption of digital technologies for supply chain optimization and quality control is becoming increasingly prevalent, improving operational efficiency across the sector.

Drivers, Opportunities & Restraints

Primary drivers of the concrete and cement market include global population growth, increasing urbanization, and substantial investments in public infrastructure projects, particularly in developing regions. Government initiatives aimed at affordable housing and transportation networks further propel demand for these essential building materials. Opportunities abound in the development of green cement and concrete products, which cater to the growing emphasis on sustainable construction practices and can open new market segments. The integration of advanced materials, such as fiber-reinforced concrete, and smart technologies for monitoring structural health also presents significant growth potential. However, the market faces restraints, including the high energy consumption and carbon emissions associated with traditional cement production, leading to stringent environmental regulations that can increase operational costs. Volatility in raw material prices and the availability of alternatives like steel and wood in certain applications also pose challenges to market growth.

Concentration Insights

The global concrete and cement market exhibits a high level of concentration, with a few multinational corporations dominating the landscape. Companies such as CRH plc, CEMEX, LafargeHolcim, and HeidelbergCement hold significant market shares, leveraging their extensive production facilities, strong brand recognition, and widespread distribution networks. These industry giants often engage in strategic mergers and acquisitions to consolidate their positions and enter new geographic markets. Despite this concentration, numerous regional and local players exist, catering to specific domestic demands and often competing on price and proximity to construction sites. The competitive dynamics are influenced by factors such as production capacity, product quality, and sustainability initiatives, with leading companies investing heavily in research and development to maintain their competitive edge. This concentrated structure allows for economies of scale but also necessitates continuous innovation and adaptation to regional market conditions and regulatory environments.

Type Insights

The market offers various types of cement and concrete, each tailored to specific construction requirements and environmental conditions. Portland cement remains the most common type, widely used in general construction due to its reliability and versatility. Blended cements, which incorporate supplementary cementitious materials like fly ash or slag, are gaining popularity for their reduced environmental impact and enhanced durability in certain applications. Specialty cements, such as white cement for architectural purposes and oil well cement for drilling operations, serve niche markets with specific performance criteria. In the concrete segment, ready-mix concrete is predominant in urban construction for its convenience and consistent quality, while precast concrete elements are increasingly used for efficiency in large-scale projects. High-strength and ultra-high-performance concrete varieties are developed for critical infrastructure where superior mechanical properties are essential, reflecting ongoing innovation in material science.

Application Insights

Concrete and cement find extensive applications across the construction industry, encompassing residential, commercial, industrial, and infrastructure sectors. In residential construction, they are fundamental for foundations, walls, and flooring systems in houses and apartment buildings. Commercial applications include the construction of offices, retail spaces, and hotels, where structural integrity and finish quality are paramount. The industrial sector utilizes these materials for manufacturing plants, warehouses, and other facilities requiring robust and durable surfaces. Infrastructure represents a major application area, with concrete being indispensable for roads, bridges, tunnels, dams, and airports, highlighting its role in public works and transportation networks. Additionally, specialty applications such as decorative concrete for architectural features and refractory concrete for high-temperature environments demonstrate the material's adaptability to diverse and demanding uses.

Regional Insights

The demand for concrete and cement varies significantly across regions, influenced by economic development, urbanization rates, and government infrastructure policies. Asia-Pacific is the largest and fastest-growing market, driven by massive construction activities in countries like China and India, where urban expansion and public infrastructure investments are robust. North America and Europe represent mature markets with steady demand focused on renovation, repair activities, and sustainable building practices, alongside significant infrastructure modernization projects. The Middle East and Africa show promising growth potential due to ongoing urbanization and large-scale construction initiatives, particularly in Gulf Cooperation Council countries. Latin America experiences moderate growth, with opportunities arising from housing needs and infrastructure development in nations such as Brazil and Mexico. Each region presents unique challenges and opportunities, shaped by local economic conditions, regulatory frameworks, and environmental considerations.

Company Insights

Leading companies in the concrete and cement market are characterized by their global presence, extensive product portfolios, and commitment to innovation and sustainability. LafargeHolcim, formed from the merger of Lafarge and Holcim, is one of the largest players with a strong footprint in both developed and emerging markets. CEMEX, based in Mexico, has a significant international operations and focuses on digital transformation and sustainable building solutions. CRH plc, with headquarters in Ireland, has a diverse geographic spread and emphasizes strategic acquisitions to bolster its market position. HeidelbergCement, a German multinational, is known for its vertical integration and efforts in reducing carbon emissions through alternative fuels and raw materials. Other notable players include UltraTech Cement in India and Votorantim Cimentos in Brazil, which dominate their respective regional markets. These companies invest heavily in research and development to enhance product performance and environmental profiles, while also engaging in corporate social responsibility initiatives.

Recent Developments

Recent developments in the concrete and cement market reflect a strong industry focus on sustainability, technological integration, and strategic expansion. Major companies have announced investments in carbon capture, utilization, and storage technologies to mitigate the environmental impact of cement production. There is increasing adoption of alternative raw materials and fuels to reduce reliance on natural resources and lower greenhouse gas emissions. Digitalization trends are evident, with firms implementing Internet of Things solutions for predictive maintenance in plants and using data analytics to optimize logistics and supply chains. Mergers and acquisitions continue to shape the competitive landscape, as seen in deals involving regional cement producers being acquired by global giants to enhance market penetration. Product innovations include the launch of new low-carbon cement blends and advanced concrete formulations with improved durability and reduced water permeability, addressing evolving construction needs and regulatory requirements.

Report Segmentation

This comprehensive market report on the concrete and cement industry is meticulously segmented to provide detailed insights across multiple dimensions. The segmentation by type includes various cement categories such as Portland, blended, and specialty cements, as well as concrete types like ready-mix, precast, and high-performance variants. Application-wise, the report covers residential, commercial, industrial, and infrastructure sectors, analyzing demand patterns and growth prospects in each. Geographically, the market is broken down into key regions and major countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional dynamics and opportunities. Additionally, the report offers a detailed competitive landscape, profiling leading companies like LafargeHolcim, CEMEX, and CRH plc, along with their strategies, market shares, and recent developments. This structured approach enables a thorough understanding of market trends, consumer preferences, and competitive intensity, aiding stakeholders in making informed business decisions.

FAQs

What are the different types of cement? The main types include Portland cement, which is common for general use; blended cements that incorporate materials like fly ash for sustainability; and specialty cements such as white cement for aesthetics and oil well cement for drilling applications.

How is concrete made? Concrete is produced by mixing cement, water, and aggregates such as sand and gravel, sometimes with additives to enhance properties like workability or strength, forming a paste that hardens over time into a solid mass.

Who are the major players in the cement industry? Key global companies include LafargeHolcim, CEMEX, CRH plc, and HeidelbergCement, which dominate through extensive production networks and innovative product offerings.

What are the applications of concrete? Concrete is used in residential buildings for foundations and walls, in commercial structures like offices, in industrial facilities, and extensively in infrastructure such as roads, bridges, and dams.

What is the difference between cement and concrete? Cement is a fine powder that acts as a binder in concrete, which is a composite material consisting of cement, water, and aggregates; cement is an ingredient, while concrete is the final construction material.

Why is the cement industry considered polluting? Traditional cement production involves high energy consumption and emits significant carbon dioxide during the calcination process, making it a major contributor to industrial greenhouse gas emissions.

Citius Research has developed a research report titled “Concrete and Cement Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Concrete and Cement Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Concrete and Cement Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Concrete and Cement Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Concrete and Cement Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Concrete and Cement Market
• Research Methodology
• Executive Summary
• Market Dynamics of Concrete and Cement Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Concrete and Cement Market
• Cost and Gross Margin Analysis of Concrete and Cement Market
• Concrete and Cement Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Concrete and Cement Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Concrete and Cement Market Key Stakeholders

Below are the key stakeholders for the Concrete and Cement Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Concrete and Cement Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Concrete and Cement Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Concrete and Cement Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Concrete and Cement Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Concrete and Cement Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Concrete and Cement Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Concrete and Cement Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Concrete and Cement Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Concrete and Cement Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Concrete and Cement Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Concrete and Cement Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Concrete and Cement Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Concrete and Cement Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Concrete and Cement Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Concrete and Cement Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Concrete and Cement Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Concrete and Cement Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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