Smart Water Grid Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207916
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Smart Water Grid Market size was estimated at USD 12.8 billion in 2023 and is projected to reach USD 20.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2024-2030).

Smart Water Grid Market

(Market Size)
$12.8 billion
$20.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.20%
2023 Market Size USD 12.8 billion
2030 Market Size USD 20.5 billion
Key Players Siemens, ABB, Schneider Electric, Honeywell, Badger Meter

Market Summary

The Smart Water Grid Market represents an advanced integration of digital technologies and water management systems designed to enhance the efficiency, reliability, and sustainability of water distribution and treatment processes. This market is primarily driven by the increasing global focus on water conservation, the need to reduce non-revenue water losses, and the modernization of aging water infrastructure. Smart water grids utilize a combination of sensors, meters, data analytics, and communication networks to monitor and manage water flow, quality, and consumption in real-time. These systems are increasingly adopted by municipalities, industrial users, and agricultural sectors to optimize resource utilization, predict maintenance needs, and improve operational responsiveness. The convergence of Internet of Things (IoT) technology with traditional water management practices is a key enabler, allowing for proactive leak detection, demand forecasting, and automated control of water networks. Companies operating in this space provide solutions that contribute significantly to environmental sustainability and economic savings by minimizing water wastage and energy consumption associated with water distribution.

Key Highlights

The Smart Water Grid Market is characterized by several pivotal developments that underscore its transformative potential. A primary highlight is the integration of Artificial Intelligence and Machine Learning algorithms for predictive analytics, enabling utilities to foresee system failures and schedule preemptive maintenance. Another significant aspect is the deployment of advanced metering infrastructure (AMI) which facilitates two-way communication between utilities and consumers, providing detailed insights into water usage patterns and promoting conservation. The market is also witnessing a surge in public-private partnerships as governments seek expertise from technology firms to overhaul legacy systems. Cybersecurity has emerged as a critical focus area, with investments being directed towards securing SCADA systems and other operational technology from potential threats. Furthermore, the adoption of cloud-based platforms for data management and visualization is becoming standard, offering scalable and cost-effective solutions for utilities of all sizes. These highlights collectively point towards a more resilient, efficient, and intelligent water management ecosystem.

Drivers, Opportunities & Restraints

Key drivers propelling the Smart Water Grid Market include escalating water scarcity concerns globally, stringent governmental regulations aimed at reducing water loss, and the urgent need to upgrade antiquated water infrastructure in many regions. Economic incentives from reduced operational costs and non-revenue water also significantly drive adoption. Opportunities in this market are abundant, particularly in the expansion of smart city initiatives worldwide which integrate water management with other urban systems. The growing emphasis on sustainable development and the circular economy opens avenues for innovations in water reuse and recycling technologies. Additionally, the rise of digital twin technology offers potential for creating virtual models of water networks for simulation and optimization. However, the market faces restraints such as the high initial capital investment required for deployment, which can be a barrier for municipalities with limited budgets. Interoperability challenges between new smart technologies and existing legacy systems also pose significant hurdles. Concerns regarding data privacy and the complexity of managing large-scale IoT deployments further restrain market growth.

Concentration Insights

The concentration of the Smart Water Grid Market reveals a competitive landscape with a mix of large multinational corporations and specialized technology providers. North America and Europe exhibit a high concentration of established players such as Siemens, Schneider Electric, and IBM, who offer comprehensive suites of hardware and software solutions. These regions benefit from strong regulatory frameworks and advanced infrastructure, fostering innovation. The Asia-Pacific region is experiencing a rapidly growing concentration of market activity, driven by massive government investments in smart city projects in countries like China, India, and Singapore. This region presents a fertile ground for both global giants and local firms specializing in cost-effective solutions. The market is not overly consolidated, allowing niche players focusing on specific components like acoustic leak detectors or pressure sensors to thrive. Collaboration and partnerships are common strategies, with water utility companies increasingly relying on technology firms to implement and manage smart grid solutions.

Type Insights

The Smart Water Grid Market can be segmented by the type of solutions deployed, which primarily include hardware, software, and services. Hardware constitutes a substantial portion, encompassing a wide array of devices such as smart water meters, sensors (for flow, pressure, quality), communication modules, and control valves. These components form the physical backbone of the grid, collecting crucial data from the field. Software solutions are the intelligence layer, comprising data management platforms, analytics software, GIS integration systems, and customer engagement portals. This segment is growing rapidly due to the increasing value derived from data-driven decision-making. The services segment includes consulting, system integration, installation, and maintenance and support services. This is critical for the seamless implementation and long-term operation of smart water grids, especially given the complexity of integrating new digital tools with legacy infrastructure. The demand for managed services is rising as utilities look to outsource the operational complexity of these advanced systems.

Application Insights

Application insights for the Smart Water Grid Market highlight its diverse usage across various sectors. The primary application is in water utilities and municipal water management, where systems are used for leak detection, pressure management, water quality monitoring, and customer billing. This sector is the largest adopter, driven by the need for operational efficiency and regulatory compliance. Industrial applications represent another significant segment, particularly in water-intensive industries like manufacturing, food and beverage, and pharmaceuticals, where smart grids are used for process optimization, ensuring water quality for production, and managing wastewater. The commercial and residential segment is growing, with smart meters enabling consumers to monitor their usage and utilities to implement dynamic pricing models. Furthermore, agricultural applications are emerging, employing smart irrigation systems that use data from the grid to optimize water use for crops, contributing to precision agriculture practices and conservation efforts.

Regional Insights

Regional insights depict varied adoption rates and growth dynamics for the Smart Water Grid Market across the globe. North America holds a significant market share, characterized by early technological adoption, supportive government policies for infrastructure modernization, and the presence of leading solution providers. The United States, in particular, has numerous initiatives aimed at replacing aging water pipes with intelligent networks. Europe follows closely, with strong emphasis on environmental sustainability and regulations like the EU Water Framework Directive driving investments in smart water technologies. The Asia-Pacific region is anticipated to exhibit the highest growth rate, fueled by rapid urbanization, increasing water stress, and substantial government investments in smart city projects in nations such as China, India, and Australia. The Middle East and Africa region presents opportunities linked to extreme water scarcity, prompting investments in efficient desalination and water distribution networks, although market maturity varies greatly across countries.

Company Insights

The competitive landscape of the Smart Water Grid Market includes a roster of prominent companies driving innovation and deployment. Key players include multinational technology conglomerates like Siemens AG, which offers a range of automation and digitalization solutions for water networks, and Schneider Electric SE, known for its integrated energy and water management platforms. IBM Corporation provides powerful analytics and IoT platforms tailored for utility operations. Specialized firms such as Sensus (a Xylem brand) and Badger Meter, Inc. are leaders in advanced metering infrastructure and sensor technologies. Aclara Technologies (a Hubbell company) focuses on smart infrastructure solutions for water, gas, and electric utilities. Itron, Inc. is another significant player providing comprehensive metering, data collection, and utility software solutions. These companies compete on technology innovation, product reliability, and the ability to offer end-to-end solutions, often engaging in strategic acquisitions to expand their technological capabilities and geographic reach.

Recent Developments

The Smart Water Grid Market has been dynamic with several recent developments shaping its trajectory. There has been a notable increase in strategic collaborations and partnerships between technology firms and water utilities to pilot and scale new solutions. A significant trend is the advancement in sensor technology, leading to the development of more affordable, accurate, and durable sensors for water quality and pressure monitoring. Investment in AI-powered analytics platforms has intensified, with companies launching new software capable of predicting pipe failures and optimizing pump schedules to save energy. Another key development is the growing focus on cybersecurity, with new product launches specifically designed to protect critical water infrastructure from cyber-attacks. Furthermore, several companies have announced expansions in the Asia-Pacific region to capitalize on the booming smart city projects. The market is also seeing a push towards the standardization of communication protocols to ensure better interoperability between devices from different manufacturers.

Report Segmentation

This report on the Smart Water Grid Market offers a detailed segmentation to provide a granular understanding of the industry landscape. The market is segmented based on component into hardware, software, and services. The hardware segment is further broken down into smart meters, sensors, communication modules, and others. By application, the market is categorized into water utilities, industrial, commercial & residential, and agricultural sectors. A geographic segmentation covers key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further analysis of major countries within these regions. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand demand patterns across different segments, and tailor their strategies accordingly. The analysis within each segment delves into adoption trends, technological advancements, and competitive scenarios, providing a comprehensive view essential for informed decision-making.

FAQs

What is a smart water grid? A smart water grid is an integrated system that uses digital technologies, such as sensors, meters, and data analytics, to monitor, control, and manage the water supply network efficiently. It enables real-time detection of leaks, monitors water quality, optimizes distribution, and provides valuable consumption data to both utilities and consumers.

What are the benefits of a smart water grid? The benefits are extensive and include significant reduction in non-revenue water losses through early leak detection, improved operational efficiency for utilities, enhanced water conservation by providing consumers with usage data, better water quality monitoring, predictive maintenance capabilities to avoid catastrophic failures, and overall increased resilience of the water supply system.

What technologies are used in a smart water grid? Key technologies encompass the Internet of Things (IoT) for connecting devices, advanced sensors for measuring flow, pressure, and quality, Supervisory Control and Data Acquisition (SCADA) systems for operational control, data analytics and Artificial Intelligence (AI) for deriving insights, and Geographic Information Systems (GIS) for spatial data mapping and management.

Who are the key players in the smart water grid market? The market features a mix of large technology firms and specialized companies. Prominent players include Siemens AG, Schneider Electric SE, IBM Corporation, Sensus (Xylem Inc.), Badger Meter, Inc., Itron, Inc., and Aclara Technologies LLC. These companies provide a range of solutions from hardware components to sophisticated software platforms.

What are the challenges in implementing a smart water grid? Major challenges include the high upfront capital investment required for infrastructure upgrades, the complexity of integrating new digital solutions with legacy systems, concerns over data security and cybersecurity vulnerabilities, a need for skilled personnel to manage the advanced technology, and navigating regulatory hurdles across different regions.

Which region has the highest adoption of smart water grids? Currently, North America and Europe lead in the adoption of smart water grid technologies due to advanced infrastructure, supportive regulatory policies, and greater awareness of water conservation. However, the Asia-Pacific region is rapidly catching up and is expected to see the highest growth rate, driven by government initiatives and increasing investments in smart city infrastructure.

Citius Research has developed a research report titled “Smart Water Grid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Smart Water Grid Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Smart Water Grid Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Smart Water Grid Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Smart Water Grid Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Smart Water Grid Market
• Research Methodology
• Executive Summary
• Market Dynamics of Smart Water Grid Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Smart Water Grid Market
• Cost and Gross Margin Analysis of Smart Water Grid Market
• Smart Water Grid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Smart Water Grid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Smart Water Grid Market Key Stakeholders

Below are the key stakeholders for the Smart Water Grid Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Smart Water Grid Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Smart Water Grid Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Smart Water Grid Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Smart Water Grid Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Smart Water Grid Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Smart Water Grid Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Smart Water Grid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Smart Water Grid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Smart Water Grid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Smart Water Grid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Smart Water Grid Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Smart Water Grid Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Smart Water Grid Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Smart Water Grid Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Smart Water Grid Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Smart Water Grid Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Smart Water Grid Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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