Crane Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207459
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Crane Market size was estimated at USD 35 billion in 2023 and is projected to reach USD 65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Crane Market

(Market Size)
$35 billion
$65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 35 billion
2030 Market Size USD 65 billion
Key Players Liebherr, Terex, Tadano, Manitowoc, Konecranes

Market Summary

The crane market is a critical segment within the global manufacturing and construction industries, providing essential equipment for lifting and moving heavy materials. This market encompasses a diverse range of crane types, including mobile, fixed, and marine cranes, each designed for specific applications and operational environments. The demand for cranes is intrinsically linked to the health of the construction, mining, shipping, and energy sectors, as these industries rely heavily on such machinery for infrastructure development, resource extraction, and logistics. Technological advancements are a significant trend, with manufacturers increasingly integrating automation, remote control operation, and telematics to enhance safety, efficiency, and operational data analysis. The market is characterized by intense competition among established global players who compete on factors like product innovation, reliability, aftersales service, and financing options. The cyclical nature of end-user industries means market demand can experience fluctuations based on global economic conditions, government spending on public works, and private investment levels.

Key Highlights

The crane market is distinguished by several key highlights that underscore its dynamics and future direction. A prominent trend is the industry's shift towards the development of smarter, more connected cranes equipped with Internet of Things (IoT) sensors. These technologies enable predictive maintenance, real-time load monitoring, and fleet management optimization, significantly reducing downtime and operational risks. Another critical highlight is the growing emphasis on energy efficiency and sustainability, driving innovation in hybrid and electric-powered crane models to lower emissions and operating costs, particularly in urban construction and port applications. The market also sees a consistent demand for high-capacity and ultra-high-capacity cranes to support mega-projects in the energy sector, such as wind farm installation and large-scale power plant construction. Furthermore, stringent global safety regulations continue to push manufacturers to incorporate advanced safety systems, including anti-collision devices and overload protection, as standard features. The expansion of seaport and airport infrastructure worldwide also presents a sustained source of demand for specialized container handling and gantry cranes.

Drivers, Opportunities & Restraints

The growth of the crane market is propelled by several powerful drivers. A primary driver is the global surge in infrastructure development, including the construction of smart cities, transportation networks, and energy facilities, which necessitates extensive use of lifting equipment. Urbanization and population growth further fuel the need for residential and commercial construction, directly increasing crane deployments. Government initiatives and investments in public infrastructure projects across both developed and emerging economies provide a significant boost to market demand. Opportunities within the market are abundant, particularly in the adoption of advanced technologies like automation and AI for autonomous crane operations, which can enhance precision and safety in complex tasks. The burgeoning offshore wind energy sector represents a substantial opportunity for specialized vessel-based cranes. However, the market faces notable restraints. The high initial investment and maintenance costs associated with advanced cranes can be a barrier for small and medium-sized enterprises. Economic volatility and geopolitical tensions can lead to project delays or cancellations, adversely affecting demand. Additionally, a global shortage of skilled crane operators poses a significant challenge to industry growth, potentially limiting the utilization rates of available equipment.

Concentration Insights

The global crane market exhibits a concentration of activity among a group of leading international manufacturers who hold significant market share. This landscape is characterized by the presence of long-established companies with strong brand recognition and extensive distribution and service networks worldwide. Key players such as Liebherr, Terex Corporation, Tadano Ltd., and SANY Heavy Industry compete intensely on a global scale. The market concentration is also evident in certain geographic regions; for instance, Asia-Pacific is a hub for both consumption and manufacturing, with Chinese companies playing an increasingly dominant role in production and exports. Europe and North America remain strong markets with high demand for technologically advanced and high-capacity equipment. The competitive strategies often involve mergers and acquisitions to expand product portfolios and geographic reach, as well as significant investment in research and development to pioneer the next generation of crane technology. Despite the dominance of large corporations, there is also a segment of the market served by regional and specialized manufacturers who focus on niche applications or specific types of cranes.

Type Insights

The crane market is segmented by type, with each category serving distinct purposes and industries. Mobile cranes represent a highly versatile and widely used segment, encompassing all-terrain, rough-terrain, truck-mounted, and crawler cranes. Their mobility makes them indispensable for construction sites where equipment needs to be frequently moved. Tower cranes are a fixture in the skyline of urban development projects, known for their great height and lifting capacity, making them ideal for the construction of high-rise buildings. Overhead cranes, including bridge and gantry cranes, are primarily used in industrial settings such as manufacturing plants, warehouses, and shipyards for material handling and assembly line operations. Marine and offshore cranes are engineered to withstand harsh oceanic environments and are critical for loading and unloading cargo ships, as well as for operations on oil rigs and wind turbine installation vessels. Each crane type continues to evolve with technological integrations aimed at improving power source efficiency, control systems, and overall operational capability to meet the demanding requirements of modern industrial and construction applications.

Application Insights

Cranes are deployed across a vast array of applications, underpinning their critical role in modern industry. The construction and infrastructure segment is the largest application, utilizing cranes for tasks ranging from erecting structural steel and pouring concrete to placing heavy mechanical components. Within this segment, the rise of mega-projects drives demand for higher capacity and more specialized models. The industrial and manufacturing sector relies heavily on overhead and gantry cranes for internal logistics, moving raw materials, components, and finished goods within facilities, which enhances operational efficiency and safety. The mining and quarrying application employs robust cranes, often crawler or large mobile types, for equipment maintenance and material extraction processes. The marine and shipping application is another critical area, where ship-to-shore gantry cranes and mobile harbor cranes are essential for container handling in ports, directly impacting global trade logistics. The energy sector, including oil & gas and renewable energy, uses specialized cranes for platform maintenance, pipeline laying, and the installation of wind turbines and solar panels, highlighting the equipment's adaptability to diverse and challenging environments.

Regional Insights

The demand and production of cranes are not uniformly distributed globally, leading to distinct regional insights. The Asia-Pacific region stands as the dominant force in the crane market, both in terms of consumption and manufacturing output. This prominence is fueled by massive ongoing infrastructure development, rapid urbanization, and strong government support in countries like China and India. China, in particular, is a global manufacturing hub for construction equipment. North America represents a mature yet steady market, characterized by demand for replacement equipment, technological upgrades, and investments in energy infrastructure and commercial construction. The market here has a high preference for advanced, efficient, and compliant machinery. Europe holds a significant share, with demand driven by renovation of aging infrastructure, investment in renewable energy projects?especially offshore wind in the North Sea?and adherence to strict emission and safety standards that encourage the adoption of newer crane models. The Middle East & Africa region shows potential growth linked to economic diversification efforts and large-scale construction projects in Gulf Cooperation Council countries, while Latin America's market is influenced by mining activities and infrastructure investments.

Company Insights

The competitive landscape of the crane market is defined by a mix of multinational giants and strong regional players. Leading companies such as Liebherr-International AG from Switzerland are renowned for their extensive range of mobile and tower cranes and their continuous innovation in hydraulics and control systems. Terex Corporation, through its brands like Demag and Genie, is a key player offering a diverse portfolio of mobile cranes and material processing equipment. Japan-based Tadano Ltd. is a global leader in the rough-terrain and all-terrain crane segments, known for its engineering excellence and reliability. Zoomlion Heavy Industry Science and Technology Co., Ltd. and SANY Heavy Industry Co., Ltd. from China have grown into formidable global competitors, offering a wide array of products at competitive prices and challenging established Western brands. Xuzhou Construction Machinery Group (XCMG) is another major Chinese manufacturer with a significant global footprint. These companies compete not only on product features and quality but also on their ability to provide comprehensive financing solutions and a robust global service and support network to cater to large international clients.

Recent Developments

The crane industry is continuously evolving, with recent developments highlighting a strong focus on innovation and strategic growth. A predominant trend has been the accelerated integration of digitalization and electrification. Major manufacturers are launching new series of all-electric and hybrid cranes designed to reduce carbon footprints and operating costs, particularly for urban construction and port applications. There has been a notable increase in partnerships and collaborations between crane manufacturers and technology firms to develop autonomous operating systems and enhanced telematics platforms for data-driven fleet management. Another significant development is the expansion of production capacities and establishment of new facilities in emerging markets by leading players to capitalize on local demand and optimize supply chains. The industry has also witnessed the introduction of several new ultra-high-capacity crawler cranes and lattice boom trucks, engineered to meet the demands of the rapidly growing offshore wind installation market. Furthermore, companies are increasingly emphasizing the circular economy, introducing programs for remanufacturing components and recycling materials to promote sustainability across the product lifecycle.

Report Segmentation

This comprehensive market research report on the crane industry provides a detailed analysis structured through meticulous segmentation. The report is segmented by type to deliver insights into the distinct dynamics of mobile cranes, tower cranes, overhead cranes, and marine & offshore cranes. This analysis covers technological trends, demand patterns, and competitive landscapes specific to each product category. Further segmentation by application delves into the utilization of cranes across key sectors including construction & infrastructure, industrial & manufacturing, mining & quarrying, marine & shipping, and oil & gas. This section evaluates the unique drivers and requirements of each end-user industry. The report also includes a critical regional segmentation, offering a granular view of market size, growth prospects, and key trends in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This geographical breakdown helps in understanding regional regulatory frameworks, infrastructure investment pipelines, and competitive intensities. Additionally, the report features a dedicated company profiling section that assesses the market share, product portfolio, and strategic initiatives of the leading global and regional players, providing a clear view of the competitive environment.

FAQs

What are the different types of cranes used in construction?

The construction industry utilizes various crane types, with mobile cranes like all-terrain and rough-terrain cranes being highly common for their versatility and mobility across job sites. Tower cranes are essential for erecting tall buildings due to their significant height and lifting capacity. Crawler cranes are favored for their stability and ability to operate on soft ground, often used for heavy lifting in infrastructure projects.

What are the key factors driving the growth of the crane market?

Market growth is primarily driven by global investment in infrastructure development, including transportation networks, energy projects, and urban construction. Technological advancements that enhance crane efficiency and safety, alongside the expansion of the shipping and logistics sector requiring port infrastructure, are also significant contributors to increasing demand.

How is technology impacting the crane industry?

Technology is revolutionizing the crane industry through the integration of Internet of Things sensors for predictive maintenance and real-time monitoring, automation and remote control systems to improve safety and precision, and the development of electric and hybrid powertrains to meet sustainability goals and reduce operating costs.

What are the major challenges faced by the crane market?

The market faces challenges such as the high capital investment required for advanced crane models, economic fluctuations that can lead to project delays and reduced equipment purchasing, and a persistent global shortage of skilled and certified crane operators, which can hamper project timelines and equipment utilization.

Who are the leading manufacturers in the global crane market?

The market is led by established international manufacturers including Liebherr, Terex Corporation, Tadano Ltd., and SANY Heavy Industry. Other significant players include Zoomlion, XCMG, and Manitowoc, all of which compete through extensive product portfolios, continuous innovation, and global service networks.

What are the safety standards for crane operation?

Crane operation is governed by stringent international and national safety standards that mandate regular equipment inspections, certification for operators, and the use of safety systems like load moment indicators and anti-two-block devices. These regulations are designed to prevent accidents and ensure safe working conditions on sites.

Citius Research has developed a research report titled “Crane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Crane Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Crane Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Crane Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Crane Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Crane Market
• Research Methodology
• Executive Summary
• Market Dynamics of Crane Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Crane Market
• Cost and Gross Margin Analysis of Crane Market
• Crane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Crane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Crane Market Key Stakeholders

Below are the key stakeholders for the Crane Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Crane Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Crane Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Crane Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Crane Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Crane Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Crane Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Crane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Crane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Crane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Crane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Crane Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Crane Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Crane Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Crane Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Crane Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Crane Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Crane Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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