Flue Gas Desulphurization Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207564
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Flue Gas Desulphurization Market size was estimated at USD 18 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Flue Gas Desulphurization Market

(Market Size)
$18 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 18 billion
2030 Market Size USD 32 billion
Key Players Mitsubishi Heavy Industries, General Electric, Doosan Lentjes, Babcock & Wilcox, Rafako

Market Summary

The Flue Gas Desulphurization (FGD) market is a critical segment within the environmental technology and air quality control sectors, primarily serving the manufacturing and construction industries. This market is focused on systems and technologies designed to remove sulfur dioxide (SO2) from exhaust flue gases generated by industrial processes, particularly from fossil-fuel-powered plants and other large-scale combustion units. The necessity for these systems stems from stringent global environmental regulations aimed at reducing acid rain and minimizing the ecological impact of industrial emissions. The market encompasses a wide array of technologies, including wet and dry scrubbing systems, and involves key participants ranging from technology providers to engineering firms and construction companies that implement these solutions. The consistent operational demand from power generation sectors and growing industrial activities in emerging economies underpin the market's foundational stability and gradual evolution.

Key Highlights

A prominent highlight of the Flue Gas Desulphurization market is the technological advancement and innovation in system efficiency and byproduct management. Modern FGD systems are not only effective in SO2 removal but also focus on reducing water consumption and managing waste products, such as gypsum, which can be commercially sold for construction applications, adding an economic incentive for plant operators. The integration of FGD systems is now considered a standard component in the planning and construction of new power plants, especially coal-fired units, across many parts of the world. Furthermore, the retrofitting of existing plants with FGD technology represents a significant portion of market activity, driven by regulatory compliance deadlines. The market is also characterized by a high degree of technical expertise required for design and installation, creating a competitive landscape where engineering prowess and project execution capabilities are key differentiators for leading firms.

Drivers, Opportunities & Restraints

The primary driver for the Flue Gas Desulphurization market is the enforcement of increasingly strict government regulations and international agreements aimed at curbing air pollution and its detrimental effects on public health and the environment. Mandates requiring significant reductions in sulfur dioxide emissions compel power plants and industrial facilities to invest in FGD systems. A significant opportunity lies in the expansion of these regulations to developing nations undergoing rapid industrialization, where power demand is soaring, creating a new and substantial client base for FGD technologies. Additionally, the development of more cost-effective and efficient FGD systems presents opportunities for market growth. However, the market faces considerable restraints, including the high capital and operational expenditures associated with installing and running FGD systems. The shift towards renewable energy sources in some regions also poses a long-term challenge, potentially reducing the number of new coal-fired plants requiring FGD technology.

Concentration Insights

The market concentration for Flue Gas Desulphurization systems is characterized by the presence of several established, large multinational corporations that possess extensive technological portfolios and global project experience. These leading companies often engage in intense competition for large-scale contracts, particularly in regions with strong environmental mandates. The market is not overly fragmented, as the high barriers to entry?including the need for significant R&D investment, engineering expertise, and a proven track record?limit the number of new entrants. Competition is based on technology efficacy, system reliability, cost-effectiveness, and the ability to offer comprehensive solutions that include design, construction, and sometimes ongoing maintenance services. Strategic partnerships and contracts with major utility companies are common, and long-term relationships often dictate market dynamics in specific geographic areas.

Type Insights

Flue Gas Desulphurization technologies are predominantly categorized into wet and dry systems. Wet FGD systems, which use alkaline slurries?most commonly limestone?to absorb SO2, represent the most widely adopted technology globally due to their high removal efficiency and reliability. These systems are typically installed in large power plants where high SO2 removal rates are mandated. Dry FGD systems, which involve injecting dry sorbent materials into the flue gas stream, are often chosen for applications where water availability is limited or for smaller industrial units. Another variant, semi-dry systems, offers a middle ground. The selection between these types is influenced by factors such as the sulfur content of the fuel, plant size, water usage constraints, waste disposal options, and overall project economics, with wet systems generally commanding a larger market share for high-capacity requirements.

Application Insights

The application of Flue Gas Desulphurization systems is overwhelmingly concentrated in the power generation sector, specifically in coal-fired and oil-fired power plants, which are major sources of sulfur dioxide emissions. Within this sector, both new plant constructions and retrofit projects for existing infrastructure constitute the core demand. Beyond power generation, significant applications are found in other heavy industries characterized by large-scale combustion processes. This includes the cement manufacturing industry, where kilns emit substantial SO2, metal processing and smelting operations, and chemical production facilities. The specific design and capacity of an FGD system are tailored to the flue gas volume, temperature, and SO2 concentration unique to each industrial application, ensuring compliance with sector-specific emission limits.

Regional Insights

Geographically, the demand for Flue Gas Desulphurization systems is strongest in regions with heavy reliance on coal for power generation and robust environmental regulatory frameworks. Asia-Pacific has been a dominant market, driven by massive coal-fired power capacity in countries like China and India, where government policies actively mandate the installation of pollution control equipment. North America and Europe represent mature markets where the focus is largely on upgrading existing FGD systems to meet newer, stricter standards and on maintaining current installations. Meanwhile, regions in the Middle East, Africa, and parts of Southeast Asia are emerging as potential growth areas as industrialization progresses and environmental awareness increases, leading to the gradual adoption of emission control technologies.

Company Insights

The competitive landscape of the Flue Gas Desulphurization market is defined by a mix of global industrial giants and specialized technology firms. Key players include companies like General Electric, which offers a wide range of power generation and environmental solutions; Mitsubishi Heavy Industries, known for its advanced air quality control systems; and Siemens Energy, providing comprehensive FGD technologies. Other significant contributors are Babcock & Wilcox, which has a long history in boiler and emissions control systems, and FLSmidth, which focuses heavily on the cement and mining industries. These companies compete on the basis of technological innovation, project execution capability, global reach, and the ability to provide integrated solutions that may include other air pollution control devices alongside FGD systems.

Recent Developments

Recent developments in the Flue Gas Desulphurization market are centered on enhancing system efficiency, reducing ecological footprint, and integrating with digital technologies. There is a growing trend towards the development of zero-liquid-discharge (ZLD) FGD systems that minimize wastewater, addressing environmental concerns beyond air pollution. Companies are also investing in research to improve the purity and marketability of gypsum byproducts for the construction industry. Furthermore, the integration of IoT sensors and data analytics for predictive maintenance and optimized operation of FGD systems is becoming more common, helping plant operators reduce downtime and operational costs. The market has also seen strategic movements, including mergers and acquisitions, as larger firms seek to consolidate their technological offerings and expand their service portfolios to maintain a competitive edge.

Report Segmentation

This market research report on the Flue Gas Desulphurization market provides a detailed breakdown to facilitate a granular understanding of the industry dynamics. The segmentation analysis is structured along several key axes. The report is segmented by technology type, distinguishing between wet FGD systems, dry FGD systems, and semi-dry systems. It is further segmented by application, providing dedicated analysis for the power generation sector and other key industrial sectors such as cement manufacturing, metal processing, and chemicals. Geographically, the report offers a regional segmentation covering North America, Europe, Asia-Pacific, and the Rest of the World, with sub-regional analysis for major countries within these areas. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand technology adoption trends, and assess competitive scenarios in specific segments of interest.

FAQs

What is flue gas desulphurization? Flue gas desulphurization is a set of technologies used to remove sulfur dioxide from the exhaust flue gases of fossil-fuel power plants and other industrial processes to prevent it from being released into the atmosphere.

How does a flue gas desulphurization system work? These systems typically work by introducing an alkaline sorbent, such as limestone slurry, into the flue gas stream. The sulfur dioxide reacts with the sorbent to form a solid compound, often gypsum, which is then removed, thereby cleansing the gas before it is emitted from the stack.

What are the different types of FGD systems? The main types are wet scrubbing systems, which use a liquid sorbent; dry scrubbing systems, which use a dry sorbent; and semi-dry systems, which use a sorbent slurry that is dried within the reaction process.

Why is flue gas desulphurization important? It is critically important for complying with environmental regulations aimed at reducing acid rain, minimizing air pollution, and protecting public health and ecosystems from the harmful effects of sulfur dioxide emissions.

Which industries use FGD systems? The primary industry is power generation, especially coal-fired power plants. Other significant users include the cement industry, metal smelters, refineries, and large chemical processing plants.

What is the future of the FGD market? The future is shaped by stricter global emission standards and the expansion of regulations into developing economies. Innovation will focus on making systems more efficient, cost-effective, and capable of handling byproducts sustainably, even as the energy transition influences long-term demand patterns.

Citius Research has developed a research report titled “Flue Gas Desulphurization Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Flue Gas Desulphurization Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Flue Gas Desulphurization Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Flue Gas Desulphurization Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Flue Gas Desulphurization Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Flue Gas Desulphurization Market
• Research Methodology
• Executive Summary
• Market Dynamics of Flue Gas Desulphurization Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Flue Gas Desulphurization Market
• Cost and Gross Margin Analysis of Flue Gas Desulphurization Market
• Flue Gas Desulphurization Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Flue Gas Desulphurization Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Flue Gas Desulphurization Market Key Stakeholders

Below are the key stakeholders for the Flue Gas Desulphurization Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Flue Gas Desulphurization Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Flue Gas Desulphurization Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Flue Gas Desulphurization Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Flue Gas Desulphurization Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Flue Gas Desulphurization Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Flue Gas Desulphurization Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Flue Gas Desulphurization Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Flue Gas Desulphurization Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Flue Gas Desulphurization Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Flue Gas Desulphurization Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Flue Gas Desulphurization Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Flue Gas Desulphurization Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Flue Gas Desulphurization Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Flue Gas Desulphurization Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Flue Gas Desulphurization Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Flue Gas Desulphurization Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Flue Gas Desulphurization Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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