The Conventional Motorcycles and Scooters Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 120 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.80% during the forecast period (2024-2030).

Conventional Motorcycles and Scooters Market

Market Summary

The conventional motorcycles and scooters market represents a significant segment within the global automotive and transportation industry, characterized by the production and sale of two-wheeled vehicles powered by internal combustion engines. This market caters to a diverse consumer base, ranging from individuals seeking cost-effective daily commuting solutions to enthusiasts pursuing high-performance recreational riding. The industry is highly competitive, with manufacturers continuously innovating in terms of design, engine technology, and features to capture market share and meet evolving consumer demands. Key purchasing factors include fuel efficiency, affordability, reliability, and brand reputation. While the market faces challenges from the growing electric two-wheeler segment, conventional internal combustion engine models continue to dominate in many regions due to their established infrastructure for refueling and maintenance, lower upfront costs compared to electric alternatives, and performance characteristics valued by a loyal consumer base. The market's dynamics are influenced by regional economic conditions, government regulations on emissions and safety, and shifting consumer preferences towards mobility solutions.

Key Highlights

The conventional motorcycles and scooters market is defined by several pivotal aspects that underscore its current state and trajectory. A major highlight is the persistent demand in emerging economies across Asia Pacific, where these vehicles are a primary mode of transportation due to their maneuverability in congested urban environments and economic accessibility. Technological advancement remains a core focus, with leading manufacturers investing heavily in developing more fuel-efficient and lower-emission engines to comply with increasingly stringent global environmental regulations. Another significant trend is the blending of functionality and lifestyle, where products are not merely seen as utilities but also as symbols of personal expression and freedom, leading to robust segments in cruiser, sports, and adventure touring motorcycles. The competitive landscape is intensely consolidated, with a handful of major global players commanding substantial market share through extensive distribution networks and strong brand loyalty. Furthermore, the aftermarket segment for parts, accessories, and servicing represents a substantial and resilient revenue stream alongside new vehicle sales, contributing significantly to the overall industry's economic footprint.

Drivers, Opportunities & Restraints

Several core drivers propel the conventional motorcycles and scooters market forward. A primary driver is the persistent need for affordable and efficient personal mobility, particularly in densely populated emerging nations where public transport infrastructure may be lacking and traffic congestion is severe. The relatively low total cost of ownership compared to cars strengthens its appeal as a primary mode of transport for a large demographic. Furthermore, a enduring cultural appeal and a strong enthusiast community for certain motorcycle styles, such as cruisers and sport bikes, generate consistent demand in mature markets. The market also presents significant opportunities, notably in the integration of advanced connectivity features, rider-assist safety technologies, and the development of biofuels or more efficient hybrid powertrains to enhance sustainability credentials. However, the market faces considerable restraints. The most pressing is the global push towards electrification, with many governments offering incentives for electric vehicles and proposing future bans on internal combustion engines, which threatens long-term demand. Stringent and evolving emission norms (like Euro 5 and Bharat Stage VI) increase manufacturing complexity and costs. Additionally, high rates of road accidents involving two-wheelers and the associated negative perception remain a challenge, pushing manufacturers to invest more heavily in safety features and educational initiatives.

Concentration Insights

The global landscape of the conventional motorcycles and scooters market is characterized by a high degree of concentration, with a select group of players holding dominant positions. This concentration is evident both in terms of geographic manufacturing hubs and brand ownership. The Asia Pacific region is the undisputed epicenter of production and consumption, with countries like India, China, Thailand, and Indonesia serving as major manufacturing bases for both domestic sales and global exports. A handful of corporations, including Honda, Yamaha, Hero MotoCorp, Bajaj Auto, and Suzuki, collectively account for a massive portion of worldwide unit sales. This concentration is a result of economies of scale, extensive supply chain networks, and powerful brand recognition built over decades. In Western markets, the concentration is also significant though the key players differ, with Harley-Davidson holding a iconic status in the heavyweight cruiser segment and brands like BMW and KTM being leaders in the premium and adventure touring categories. This high market concentration creates significant barriers to entry for new players, who must contend with established brand loyalty, massive R&D budgets, and complex global distribution channels controlled by the incumbents.

Type Insights

The conventional motorcycles and scooters market is segmented into various types, each catering to distinct consumer needs and riding preferences. Scooters represent a substantial segment, prized for their step-through design, automatic transmission, under-seat storage, and excellent fuel economy, making them immensely popular for urban commuting, particularly among younger riders and women. Standard or naked motorcycles offer a versatile, upright riding position and are often considered excellent all-around machines for both city riding and short trips. The cruiser segment, epitomized by brands like Harley-Davidson, is defined by a relaxed riding posture, low seat height, and distinctive styling, appealing to riders seeking a specific lifestyle and aesthetic. Sport bikes are engineered for high performance, featuring aggressive riding positions, powerful engines, and advanced suspension systems for track and spirited road use. Adventure and touring motorcycles are designed for long-distance comfort and capability on varied road surfaces, equipped with larger fuel tanks, protective fairings, and luggage options. Off-road motorcycles, built for unpaved terrain, complete the spectrum. Each type has its own dedicated consumer base and innovation focus, from adding connectivity to scooters to enhancing electronic rider aids on premium sports and adventure models.

Application Insights

The application of conventional motorcycles and scooters is broadly divided into commercial and private use, with the latter being the dominant segment globally. For private use, the primary application remains daily commuting. Individuals rely on these vehicles for cost-effective and time-efficient travel to work, school, and for running errands, especially in regions with heavy traffic congestion. Beyond utility, private use encompasses recreational riding, including touring, off-roading, and participation in motorsports, which drives demand for specialized, higher-performance models. The community and social aspect of group rides and motorcycle clubs also fuels this segment. In terms of commercial application, motorcycles and scooters are indispensable for last-mile delivery services. The exponential growth of e-commerce and food delivery platforms has created massive demand for reliable, agile, and fuel-efficient two-wheelers for couriers. They are also widely used by police and security forces for patrol duties due to their maneuverability. Furthermore, in many developing countries, they serve as informal taxis (e.g., motorcycle taxis or "boda-bodas"), providing essential mobility and employment. The requirements for each application differ significantly, influencing design priorities from cargo capacity and durability for delivery to performance and comfort for touring.

Regional Insights

The demand and characteristics of the conventional motorcycles and scooters market vary dramatically by region, shaped by economic factors, infrastructure, culture, and regulation. The Asia Pacific region is the largest and most critical market globally, accounting for the overwhelming majority of sales. Countries like India, Indonesia, Vietnam, and Thailand have deeply entrenched two-wheeler cultures where motorcycles and scooters are a fundamental part of the transportation ecosystem due to their affordability and practicality. China remains a giant in both production and consumption, though its market is evolving rapidly. In North America and Europe, the market is more niche and mature, characterized by a stronger focus on recreational, luxury, and high-performance segments rather than basic transportation. Large-displacement cruisers, adventure tourers, and sport bikes are popular. These regions also have the most stringent safety and emission standards, which directly shape the products offered. Latin America and the Middle East and Africa represent growing markets with potential, though economic volatility can impact growth. In these regions, demand is often for rugged, low-maintenance, and fuel-efficient models suited to local road conditions and economic realities. Each region presents a unique set of challenges and opportunities for manufacturers, necessitating tailored product and market strategies.

Company Insights

The competitive landscape of the conventional motorcycles and scooters market is dominated by a mix of longstanding global giants and strong regional champions. Honda Motor Co., Ltd. stands as the undisputed world leader in terms of unit volume, boasting a vast product portfolio that covers every segment from economical scooters to high-performance superbikes, supported by a reputation for reliability and engineering excellence. Yamaha Motor Co., Ltd. is another Japanese powerhouse, known for its innovation in engine technology and strong presence in both the commuter and performance segments. Hero MotoCorp, having ended its long-standing joint venture with Honda, is now the world's largest manufacturer of two-wheelers by unit volume, with a commanding presence in the Indian market and expanding global ambitions. Bajaj Auto is another key Indian player, renowned for its cost-effective and durable vehicles, and it holds a significant stake in the premium segment through its association with KTM. Piaggio & C. SpA, an Italian conglomerate, is a leader in the European scooter market with its iconic Vespa and Aprilia brands. Harley-Davidson remains an iconic American brand synonymous with the cruiser segment, though it faces challenges in adapting to changing global demands. Other notable players include Suzuki, Kawasaki, and KTM AG, each with dedicated followings in specific niches.

Recent Developments

The conventional motorcycles and scooters industry is undergoing a period of significant transformation, driven by technological innovation and shifting market pressures. A central theme in recent developments is the industry's response to environmental concerns. Manufacturers are heavily investing in refining internal combustion engines to meet strict new emission standards like Euro 5, leading to the widespread adoption of technologies such as fuel injection, liquid cooling, and advanced exhaust after-treatment systems. Connectivity and digitization have become key differentiators, with new models increasingly featuring Bluetooth-enabled instrument clusters, smartphone integration for navigation and music, and advanced rider assistance systems (ARAS) like traction control, cornering ABS, and ride modes. Furthermore, companies are exploring hybrid powertrain technology as a bridge between conventional and fully electric vehicles. On the strategic front, there has been a noticeable push towards consolidation and collaboration to share the high costs of R&D and market expansion. Companies are also refining their global manufacturing footprints to optimize supply chains and mitigate risks associated with tariffs and trade tensions. The focus on premiumization in mature markets continues, with brands launching higher-spec, more expensive models to boost profitability amidst fluctuating overall demand.

Report Segmentation

This comprehensive market research report on the conventional motorcycles and scooters industry provides a detailed and structured analysis through a multi-faceted segmentation approach. The analysis is broken down by type, categorizing the market into key product categories such as scooters, standard motorcycles, cruisers, sport bikes, and adventure touring motorcycles, providing insights into the dynamics, growth trends, and consumer preferences within each segment. The report further segments the market by application, distinguishing between commercial use, which includes applications like delivery services and patrolling, and private use, which encompasses commuting and recreation. A crucial component of the segmentation is the regional analysis, which offers a granular view of the market across key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This regional breakdown examines local demand patterns, regulatory environments, competitive landscapes, and growth potential. Additionally, the report includes a dedicated section profiling the leading companies operating in this space, analyzing their market share, product portfolios, strategic initiatives, and financial performance. This multi-dimensional segmentation allows for a holistic understanding of the market's complexities and provides actionable intelligence for stakeholders.

FAQs

What are the current trends in the motorcycles and scooters market?

The market is currently trending towards greater technological integration, with features like connectivity and advanced rider aids becoming more common. There is also a strong industry-wide focus on developing more environmentally compliant engines to meet new regulations, and a noticeable growth in the premium and adventure touring segments in mature markets.

Who are the leading players in the motorcycle industry?

The global motorcycle industry is led by a group of major manufacturers including Honda, Yamaha, Hero MotoCorp, Bajaj Auto, Harley-Davidson, Suzuki, Kawasaki, and Piaggio. These companies hold significant market share and are recognized for their extensive product portfolios and strong brand identities.

How is the electric vehicle trend impacting the conventional motorcycle market?

The rise of electric vehicles presents both a challenge and an opportunity for the conventional motorcycle market. It is driving increased regulatory pressure and shifting consumer interest towards electrification, prompting traditional manufacturers to invest in electric models while simultaneously improving the efficiency and reducing the emissions of their internal combustion engine offerings to remain competitive.

What is the demand for scooters in urban areas?

Demand for scooters in urban areas remains very strong globally. They are highly valued for their practicality, ease of use, fuel efficiency, and maneuverability in heavy traffic, making them an ideal solution for daily commuting and short trips in congested city environments, particularly in Asia and Europe.

Which region has the highest growth potential for motorcycles?

While the Asia Pacific region is already the largest market, certain areas within it and in other developing regions like Latin America and parts of Africa still possess high growth potential. This is driven by rising disposable incomes, urbanization, and the ongoing need for affordable personal transportation solutions where public infrastructure is underdeveloped.

What are the key factors driving motorcycle sales?

Key factors driving sales include affordability and low running costs compared to cars, the need for efficient commuting in congested cities, and a strong cultural and recreational appeal for specific types of motorcycles. Economic conditions, fuel prices, and government policies on safety and emissions also significantly influence sales trends.

Citius Research has developed a research report titled “Conventional Motorcycles and Scooters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Conventional Motorcycles and Scooters Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Conventional Motorcycles and Scooters Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Conventional Motorcycles and Scooters Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Conventional Motorcycles and Scooters Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Conventional Motorcycles and Scooters Market
• Research Methodology
• Executive Summary
• Market Dynamics of Conventional Motorcycles and Scooters Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Conventional Motorcycles and Scooters Market
• Cost and Gross Margin Analysis of Conventional Motorcycles and Scooters Market
• Conventional Motorcycles and Scooters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Conventional Motorcycles and Scooters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Conventional Motorcycles and Scooters Market Key Stakeholders

Below are the key stakeholders for the Conventional Motorcycles and Scooters Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Conventional Motorcycles and Scooters Market Report Scope

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Conventional Motorcycles and Scooters Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Conventional Motorcycles and Scooters Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Conventional Motorcycles and Scooters Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

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