Automotive V2X Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186957
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive V2X Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 3.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Automotive V2X Market

(Market Size)
$1.5 billion
$3.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.5 billion
2030 Market Size USD 3.5 billion
Key Players Qualcomm, NXP, Continental, Bosch, Autotalks

Market Summary

The automotive V2X market represents a transformative segment within the automotive and transportation industry, focused on enabling vehicles to communicate with their surrounding environment. This technology facilitates the exchange of critical information between vehicles, infrastructure, pedestrians, and networks, collectively referred to as V2V, V2I, V2P, and V2N. The core objective is to enhance road safety, improve traffic efficiency, and support the progression toward autonomous driving. By leveraging wireless communication protocols, V2X systems provide real-time data that allows vehicles to anticipate potential hazards, optimize routes, and coordinate with traffic management systems. The market is characterized by ongoing technological evolution, with a shift from older dedicated short-range communication standards toward more advanced cellular-V2X solutions that leverage existing and future mobile networks. This progression is integral to developing intelligent transportation ecosystems and smart city infrastructures globally. The adoption of V2X is seen as a critical step in reducing accidents, minimizing congestion, and lowering vehicle emissions, making it a pivotal area of investment for automotive OEMs, technology providers, and government bodies alike.

Key Highlights

The automotive V2X market is distinguished by several key technological and strategic developments. A primary highlight is the industry's ongoing debate and transition between the two main communication technologies: dedicated short-range communication and cellular-V2X. Major technology firms and automotive suppliers are heavily investing in C-V2X, anticipating its superiority in latency, range, and future 5G network integration. Another significant highlight is the strong regulatory push in various regions, particularly in Europe and China, mandating or encouraging the implementation of V2X technologies in new vehicles to meet stringent safety and emissions targets. The market is also witnessing increased collaboration and partnerships between automakers, such as General Motors and Volkswagen, and tech giants like Qualcomm and Huawei, to develop integrated and interoperable V2X solutions. Furthermore, the role of V2X as a fundamental enabler for higher levels of vehicle automation is a critical focus, providing the necessary external data inputs that on-board sensors cannot capture. These factors collectively underscore the market's dynamic and rapidly evolving nature.

Drivers, Opportunities & Restraints

The growth of the automotive V2X market is propelled by a confluence of powerful drivers. The foremost driver is the global imperative to enhance road safety and drastically reduce the number of traffic accidents and fatalities. V2X technology provides a proactive safety layer by warning drivers of hazards beyond their line of sight. Simultaneously, the relentless march toward autonomous driving creates a massive opportunity for V2X, as it supplies vital contextual data about the vehicle's environment that complements onboard sensors like LiDAR and radar, leading to more robust and reliable automated systems. Government mandates and supportive policies, especially in regions like the European Union and China, act as significant catalysts for adoption. However, the market faces considerable restraints. The high cost of implementation and the need for extensive supporting infrastructure, including smart road systems, present major economic and logistical challenges. The lack of a universally accepted communication standard creates uncertainty and can slow down widespread deployment. Additionally, concerns regarding cybersecurity and the protection of data transmitted between entities remain critical hurdles that the industry must continuously address to gain public and regulatory trust.

Concentration Insights

The competitive landscape of the automotive V2X market is concentrated among a mix of established automotive suppliers and leading technology corporations. Key players exert significant influence through their technological portfolios, extensive research and development capabilities, and strategic alliances with automakers. Prominent companies such as Qualcomm Incorporated, Continental AG, and Robert Bosch GmbH are at the forefront, developing advanced chipsets, hardware modules, and software platforms that form the backbone of V2X systems. Other significant contributors include NXP Semiconductors, Autotalks Ltd., and Huawei Technologies Co., Ltd., each bringing expertise in semiconductor technology and wireless communications. This concentration is further shaped by regional dynamics, with certain players holding stronger positions in specific geographic markets. The market is not solely defined by competition but also by collaboration, as evidenced by numerous cross-industry consortia and partnerships aimed at establishing standards and ensuring interoperability, which is crucial for the technology's success on a global scale.

Type Insights

The automotive V2X market is segmented primarily by the type of communication technology employed. The two dominant types are dedicated short-range communication and cellular-V2X. DSRC is a well-established technology based on IEEE 802.11p Wi-Fi standards, designed specifically for low-latency, short-to-medium-range wireless communication critical for safety applications. It has been deployed in various pilot programs and early adopter vehicles. In contrast, cellular-V2X is a newer technology that utilizes cellular networks, including existing 4G LTE and the emerging 5G NR standards, to facilitate communication. C-V2X is gaining considerable traction due to its perceived advantages, including longer communication range, better non-line-of-sight performance, and a clear evolutionary path aligned with global 5G rollouts. The industry is currently navigating a period where both technologies coexist, with the long-term trajectory leaning toward C-V2X as the preferred solution for its ability to support a wider array of advanced services and its integration with broader mobile ecosystem developments.

Application Insights

V2X technology finds application across several critical domains aimed at revolutionizing transportation. The most prominent application is in automotive safety, where V2X communications enable features like intersection movement assist, emergency electronic brake light warning, and forward collision warning, effectively preventing accidents by providing early alerts. Another major application is in traffic management and optimization, where V2X data helps in managing traffic flow, reducing congestion, and enabling smart parking solutions, thereby improving overall urban mobility and reducing emissions. V2X is also a cornerstone for the development and deployment of autonomous vehicles, providing them with a holistic understanding of their environment that goes beyond the capabilities of their own sensors. This external information is vital for making safe and efficient navigation decisions. Furthermore, applications extend to pedestrian safety through V2P communication and to providing enhanced infotainment and comfort services to passengers via V2N connectivity, showcasing the technology's versatile impact on the entire mobility value chain.

Regional Insights

The adoption and development of the automotive V2X market exhibit distinct regional patterns influenced by local regulations, infrastructure readiness, and automotive industry strategies. The Asia-Pacific region, particularly China, is demonstrating aggressive growth and is considered a frontrunner in V2X deployment. The Chinese government has implemented strong policy support and national standards favoring C-V2X, with large-scale pilot projects underway in multiple cities. North America, led by the United States, has a mature automotive sector with significant investments in V2X, though its progress has been influenced by debates over communication standards. Several states have initiated infrastructure projects to support connected vehicles. Europe represents another highly active market, driven by stringent EU regulations focused on vehicle safety and CO2 reduction. The European strategy often involves a coordinated approach between member states to develop cross-border corridors equipped with V2X technology. Other regions, including Japan and South Korea, are also making substantial strides, contributing to the global expansion of V2X ecosystems.

Company Insights

The competitive arena of the automotive V2X market features a strategic interplay between leading technology firms and established automotive tier-one suppliers. Qualcomm Incorporated is a dominant force, providing essential C-V2X chipsets and platforms that are integrated into vehicles and roadside units. Continental AG and Robert Bosch GmbH leverage their deep expertise in automotive systems to offer comprehensive V2X control units and integration services to major automakers. NXP Semiconductors is a key player in providing secure connectivity solutions and processors for V2X applications. Specialized firms like Autotalks Ltd. focus exclusively on V2X, developing purpose-built semiconductors. Technology giants such as Huawei Technologies Co., Ltd. contribute significantly, especially in the Chinese market, with end-to-end C-V2X solutions. Other notable participants include Harman International, Denso Corporation, and Cohda Wireless, each contributing unique technologies in hardware, software, and security. These companies compete on technological innovation, reliability, security, and the ability to form strategic partnerships with automotive original equipment manufacturers to secure design wins for future vehicle models.

Recent Developments

The automotive V2X market is experiencing a period of rapid innovation and strategic activity. A prominent recent development is the accelerated integration of V2X technology with 5G cellular networks, enhancing capabilities for ultra-reliable low-latency communication which is essential for advanced autonomous driving functions. Major collaborations have been announced, such as partnerships between automotive OEMs and telecommunication companies to conduct large-scale real-world tests of C-V2X technology on public roads. There has been a significant increase in pilot programs and deployments by governments worldwide, aiming to create smart highway corridors and urban zones equipped with V2X-enabled infrastructure. On the regulatory front, recent decisions in key markets have provided clearer pathways for the adoption of C-V2X, influencing product development strategies of key suppliers. Furthermore, advancements in cybersecurity solutions for V2X systems have been a critical focus, with companies introducing new hardware security modules and software protocols to ensure the integrity and authenticity of V2X messages, addressing one of the primary concerns for widespread implementation.

Report Segmentation

This comprehensive market research report on the automotive V2X industry provides a detailed and structured analysis through multiple segmentation criteria. The report is meticulously segmented by communication type, distinguishing between the dedicated short-range communication and cellular-V2X technologies, analyzing the adoption trends, technological capabilities, and future prospects for each. Further segmentation is conducted by application, delving into the specific use cases such as automated driver assistance, emergency vehicle notification, intelligent traffic systems, pedestrian safety, and fleet management. The vehicle type segment provides insights into the penetration of V2X technology across passenger cars, commercial vehicles, and other specialty vehicles. A crucial component of the report is the regional segmentation, which offers a granular analysis of market dynamics, regulatory landscapes, and growth potential across key geographic areas including North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows for a thorough understanding of the market, enabling stakeholders to identify specific opportunities and challenges within each segment.

FAQs

What is V2X communication in automotive? V2X, or vehicle-to-everything communication, is a technology that enables vehicles to wirelessly exchange information with other vehicles, infrastructure such as traffic lights and road signs, pedestrians, and cellular networks. This real-time data exchange is designed to enhance road safety, improve traffic efficiency, and support the development of autonomous driving technologies.

What are the different types of V2X communication? The different types of V2X communication are categorized based on what the vehicle is communicating with. These include vehicle-to-vehicle, vehicle-to-infrastructure, vehicle-to-pedestrian, and vehicle-to-network. Each type facilitates a specific kind of data exchange crucial for creating a comprehensive connected ecosystem.

What are the benefits of V2X technology? The primary benefits of V2X technology include a significant reduction in traffic accidents by providing warnings for potential collisions, a decrease in traffic congestion through optimized traffic flow, lower vehicle emissions due to smoother driving patterns, and foundational support for higher levels of automated and autonomous driving.

How does V2X improve road safety? V2X improves road safety by providing drivers and automated systems with situational awareness beyond the line of sight of sensors and cameras. It can warn of hazardous conditions, such as a vehicle braking hard ahead around a curve, an ambulance approaching an intersection, or a pedestrian crossing the street, allowing for preventive action to be taken.

What is the difference between DSRC and C-V2X? DSRC is a dedicated protocol based on Wi-Fi standards (IEEE 802.11p) designed specifically for short-range vehicular communication. C-V2X utilizes cellular communication protocols, including 4G LTE and 5G. A key difference is that C-V2X is often cited as having better performance in non-line-of-sight scenarios and a clearer evolution path with 5G technology.

What are the cybersecurity concerns with V2X? Cybersecurity is a major concern for V2X as the wireless communication channels could be vulnerable to hacking, spoofing, and jamming attacks. Malicious actors could potentially send false messages to cause accidents or disrupt traffic. Ensuring message authenticity, integrity, and confidentiality through robust encryption and security certificates is therefore paramount for safe deployment.

Citius Research has developed a research report titled “Automotive V2X Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive V2X Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive V2X Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive V2X Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive V2X Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive V2X Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive V2X Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive V2X Market
• Cost and Gross Margin Analysis of Automotive V2X Market
• Automotive V2X Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive V2X Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive V2X Market Key Stakeholders

Below are the key stakeholders for the Automotive V2X Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive V2X Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive V2X Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive V2X Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive V2X Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive V2X Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive V2X Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive V2X Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive V2X Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive V2X Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive V2X Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive V2X Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive V2X Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive V2X Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive V2X Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive V2X Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive V2X Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive V2X Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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