Automotive Wheel Rims Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186478
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Wheel Rims Market size was estimated at USD 28 billion in 2023 and is projected to reach USD 45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Automotive Wheel Rims Market

(Market Size)
$28 billion
$45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 28 billion
2030 Market Size USD 45 billion
Key Players CITIC Dicastal, Borbet, Ronal, Superior Industries, Enkei

Market Summary

The automotive wheel rims market is a critical segment within the global automotive and transportation industry, characterized by its direct correlation with vehicle production, consumer preferences, and technological advancements. Wheel rims, also referred to as wheels, are not merely functional components ensuring vehicle mobility but are also significant aesthetic and performance elements. The market serves both the original equipment manufacturer (OEM) sector, supplying directly to automotive assembly lines, and the aftermarket, catering to replacement and upgrade demands. Key materials employed in manufacturing include alloy, steel, and carbon fiber, each offering distinct advantages in terms of weight, strength, corrosion resistance, and cost. The evolving automotive landscape, marked by the rise of electric vehicles and a growing emphasis on vehicle lightweighting for enhanced fuel efficiency, profoundly influences product development and material selection strategies. Furthermore, regional economic conditions, disposable income levels, and automotive customization trends significantly dictate market dynamics and consumer purchasing patterns across different geographies.

Key Highlights

The automotive wheel rims market is distinguished by several pivotal factors that underscore its current state and future trajectory. A prominent highlight is the accelerating shift from traditional steel rims to lightweight alloy rims, driven by the global automotive industry's relentless pursuit of improved fuel economy and reduced emissions. This material transition is most evident in passenger cars and premium vehicle segments. Another key aspect is the intense focus on research and development by leading manufacturers like Borbet GmbH, CITIC Dicastal, and Superior Industries International to introduce innovative products featuring advanced designs and coatings for improved durability and aesthetic appeal. The market is also highly responsive to automotive trends, with the proliferation of electric vehicles creating new specifications for rims that accommodate different brake systems and contribute to overall vehicle efficiency. Additionally, the aftermarket segment remains a vital and dynamic part of the industry, fueled by a robust consumer culture of vehicle personalization and performance enhancement, particularly in North America and Europe.

Drivers, Opportunities & Restraints

The growth of the automotive wheel rims market is propelled by a confluence of drivers, while simultaneously facing certain restraints and presenting new opportunities. A primary driver is the consistent global production of vehicles, particularly passenger cars, which ensures a steady demand from the OEM sector. The increasing consumer preference for enhanced vehicle aesthetics and performance upgrades further stimulates aftermarket sales. Stringent government regulations pertaining to vehicle emissions are a significant driver, pushing automakers to adopt lightweight components like alloy wheels. However, the market faces restraints such as the volatility in raw material prices, particularly for aluminum, which can impact manufacturing costs and profit margins. The high cost associated with advanced materials like carbon fiber also limits their widespread adoption. Key opportunities lie in the expanding electric vehicle market, which requires specialized wheel solutions. Furthermore, the growing middle-class population in emerging economies presents a substantial opportunity for market expansion, as increased disposable income leads to higher spending on vehicle accessories and upgrades.

Concentration Insights

The competitive landscape of the automotive wheel rims market is characterized by a mix of global conglomerates and specialized regional players, leading to a moderately concentrated market structure. A handful of major companies, including Enkei Corporation, Iochpe-Maxion, and Topy Industries, hold significant market shares due to their extensive product portfolios, strong OEM relationships, and global distribution networks. These players compete intensely on factors such as technological innovation, product quality, design, and pricing. The market also features a considerable number of mid-sized and smaller manufacturers that often focus on niche segments, such as high-performance or custom-designed rims for the aftermarket. Strategic initiatives such as mergers and acquisitions, partnerships with automotive OEMs, and expansion into emerging markets are common tactics employed by key players to consolidate their positions and gain a competitive edge. This concentration dynamic ensures a continuous flow of innovation but also presents challenges for new entrants due to high capital requirements and established brand loyalties.

Type Insights

The automotive wheel rims market is segmented based on material type, with each category catering to specific vehicle requirements and consumer budgets. Alloy wheels, typically made from aluminum or magnesium alloys, represent a rapidly growing segment. They are favored for their superior properties, including reduced weight, which enhances fuel efficiency and handling, better heat conduction, which improves brake performance, and a more appealing aesthetic finish. Steel wheels, known for their exceptional durability and lower cost, continue to dominate certain segments, particularly in commercial vehicles and entry-level passenger cars where budget constraints are a primary concern. Other materials, such as carbon fiber and forged alloy, are utilized in high-performance and luxury vehicles where extreme lightweighting and maximum strength are paramount, despite their significantly higher cost. The choice of rim type is influenced by a complex interplay of factors including vehicle type, performance needs, aesthetic desires, and overall cost considerations from both OEM and consumer perspectives.

Application Insights

Application-wise, the automotive wheel rims market is broadly divided into two main channels: Original Equipment Manufacturer (OEM) and aftermarket. The OEM segment involves the direct supply of wheel rims to automobile manufacturers for installation on new vehicles. This segment's demand is directly tied to automotive production volumes and the specifications set by carmakers, which are increasingly leaning towards alloy wheels for modern vehicles. The aftermarket segment encompasses the sale of replacement and upgrade rims directly to consumers or through distributors and retailers. This segment is driven by factors such as rim damage replacement, the desire for vehicle customization, and performance enhancement. The aftermarket is particularly sensitive to consumer trends, economic conditions, and the average age of the vehicle parc, with a older fleet typically generating higher replacement demand. Both segments are crucial, with the OEM segment providing volume and the aftermarket offering higher margins and growth potential through customization trends.

Regional Insights

The demand for automotive wheel rims exhibits distinct regional patterns influenced by economic development, automotive production, and consumer behavior. The Asia Pacific region stands as the largest and fastest-growing market, anchored by the massive automotive industries in China, Japan, India, and South Korea. High vehicle production rates, a expanding middle class, and increasing disposable income are key growth drivers in this region. North America and Europe represent mature markets characterized by stable OEM demand and a very robust aftermarket sector. In these regions, consumer preference for larger alloy wheels and frequent customization for pickup trucks, SUVs, and performance cars sustains market vitality. Latin America and the Middle East & Africa are emerging markets where growth is linked to economic development and increasing vehicle ownership. However, these regions often show a higher propensity for cost-effective steel wheels in certain vehicle categories, though the adoption of alloys is steadily rising.

Company Insights

The automotive wheel rims market features a competitive arena with several established players commanding significant influence. Leading companies such as Borbet GmbH are renowned for their high-quality alloy wheels and strong presence in the European OEM and aftermarket. CITIC Dicastal has grown into a global powerhouse, being one of the largest suppliers of aluminum alloy wheels in the world, serving numerous major automotive brands. Superior Industries International is a key player in North America, known for its innovative designs and manufacturing capabilities. Enkei Corporation is recognized for its advanced manufacturing processes and strong positioning in the performance and luxury segments. Iochpe-Maxion holds a substantial market share with a diverse portfolio and a global manufacturing footprint. Topy Industries Limited is another significant competitor with a strong focus on technological development. These companies compete through continuous product innovation, expansion of production capacities, and strategic collaborations to secure long-term supply contracts with automotive OEMs.

Recent Developments

The automotive wheel rims market is continuously evolving, with recent developments focusing on technological innovation, sustainability, and strategic business moves. A prominent trend is the increased investment in lightweight material technologies and manufacturing processes like flow-forming and forging to produce stronger and lighter wheels without compromising safety. Companies are also developing new coatings and finishes to enhance corrosion resistance and provide unique aesthetic options to consumers. In response to the electric vehicle revolution, wheel manufacturers are collaborating with EV makers to design rims that improve aerodynamics and contribute to extended battery range. Sustainability initiatives are gaining traction, with efforts focused on using recycled aluminum and developing more energy-efficient production methods. On the corporate front, strategic acquisitions and partnerships have been observed as companies seek to expand their geographic reach and technological capabilities to better serve a global clientele and adapt to the rapidly changing automotive industry landscape.

Report Segmentation

This comprehensive market research report on the automotive wheel rims industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation is primarily based on material type, categorizing the market into alloy wheels, steel wheels, and other niche segments to analyze the adoption trends, growth patterns, and demand drivers for each material. The report further segments the market by application, distinguishing between the Original Equipment Manufacturer (OEM) sector and the aftermarket sector, providing insights into the distinct dynamics, key players, and growth prospects of each sales channel. A crucial component of the segmentation is the regional analysis, which breaks down the market into key geographic regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows for a thorough understanding of market size, share, growth potential, and competitive landscape for each segment, providing stakeholders with actionable intelligence.

FAQs

What are the different types of car wheel rims? The primary types of automotive wheel rims are classified by material: alloy wheels (made from aluminum or magnesium alloys), steel wheels, and other advanced materials like carbon fiber. Alloy wheels are lightweight and aesthetically pleasing, while steel wheels are known for their durability and cost-effectiveness.

How does changing rims affect a car? Changing rims can significantly impact a vehicle's performance and characteristics. Upgrading to lighter alloy rims can improve fuel efficiency, acceleration, and braking. It can also alter the vehicle's handling and ride comfort. Using incorrectly sized rims can negatively affect speedometer accuracy, stress suspension components, and potentially create safety hazards.

What is the difference between wheels and rims? Technically, the rim is a component of the wheel. The wheel is the entire unit that attaches to the hub and includes the rim (the outer circular edge that holds the tire), the disc (the central section that attaches to the hub), and the spokes that connect them. In common parlance, the terms are often used interchangeably.

Which material is best for alloy wheels? Aluminum alloy is the most common and generally considered the best overall material for alloy wheels due to its excellent balance of properties. It offers a good strength-to-weight ratio, effective heat dissipation for brakes, corrosion resistance, and is readily available for manufacturing. Forged aluminum is a higher-end, stronger variant used in performance applications.

Are alloy wheels better than steel? Alloy wheels offer several advantages over steel wheels, including being lighter (improving fuel economy and handling), providing better heat conduction from brakes, and offering more attractive designs. However, steel wheels are typically stronger, less expensive, and more easily repaired if bent, making them suitable for harsh conditions and budget-oriented applications.

How long do alloy wheels last? The lifespan of alloy wheels is typically very long and often exceeds the life of the vehicle itself if properly maintained. They are not prone to rust like steel wheels but can be damaged by impacts from potholes or curbs. Their longevity is heavily influenced driving conditions, exposure to road salt, and the quality of maintenance and cleaning to prevent corrosion from brake dust and chemicals.

Citius Research has developed a research report titled “Automotive Wheel Rims Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Wheel Rims Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Wheel Rims Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Wheel Rims Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Wheel Rims Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Wheel Rims Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Wheel Rims Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Wheel Rims Market
• Cost and Gross Margin Analysis of Automotive Wheel Rims Market
• Automotive Wheel Rims Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Wheel Rims Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Wheel Rims Market Key Stakeholders

Below are the key stakeholders for the Automotive Wheel Rims Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Wheel Rims Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Wheel Rims Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Wheel Rims Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Wheel Rims Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Wheel Rims Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Wheel Rims Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Wheel Rims Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Wheel Rims Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Wheel Rims Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Wheel Rims Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Wheel Rims Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Wheel Rims Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Wheel Rims Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Wheel Rims Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Wheel Rims Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Wheel Rims Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Wheel Rims Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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