Hovercraft Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186591
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Hovercraft Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.50% during the forecast period (2024-2030).

Hovercraft Market

(Market Size)
$650 million
$1.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.50%
2023 Market Size USD 650 million
2030 Market Size USD 1.8 billion
Key Players Griffon Hoverwork, The British Hovercraft Company, Neoteric Hovercraft, Viper Hovercraft, Mariah Hovercraft

Market Summary

The hovercraft market represents a specialized segment within the automotive and transportation industry, characterized by vehicles capable of traveling over various surfaces on a cushion of air. These amphibious crafts find utility in both commercial and defense applications, offering unique advantages where traditional vehicles face limitations. The market is supported by a network of manufacturers, technology providers, and service operators focused on innovation and performance enhancement. Key operational areas include passenger transport, search and rescue operations, and military logistics, where hovercrafts provide critical capabilities. The industry is evolving with advancements in materials, propulsion systems, and design, aiming to improve efficiency, reduce environmental impact, and expand operational scope. Market dynamics are influenced by regional demand patterns, regulatory frameworks, and technological progress, driving continued interest and investment in hovercraft development and deployment.

Key Highlights

The hovercraft market is distinguished by several key highlights that underscore its strategic importance. A primary feature is the vehicle's amphibious nature, allowing seamless transition between land and water without the need for port infrastructure, which is a significant operational advantage. Technological advancements are focusing on enhancing lift and propulsion systems to achieve greater fuel efficiency and lower acoustic signatures, addressing both economic and environmental concerns. The defense sector remains a major contributor to demand, utilizing hovercrafts for rapid deployment, logistics support, and coastal surveillance missions. Commercially, there is growing adoption in niche applications such as tourism, emergency medical services, and cargo transport in remote or underdeveloped regions. Leading companies are investing in research to develop next-generation models with improved payload capacity and all-weather operational capabilities, positioning the hovercraft as a versatile solution for modern transportation challenges.

Drivers, Opportunities & Restraints

Market drivers for the hovercraft industry include increasing demand for efficient and flexible transportation solutions in geographically challenging areas, where conventional vehicles are impractical. The need for rapid response in disaster management and military operations further propels adoption, as hovercrafts excel in accessibility and speed over varied terrains. Opportunities are emerging from the tourism and leisure sector, where hovercrafts offer unique experiential rides, and from the potential for eco-friendly designs incorporating electric or hybrid propulsion systems to meet sustainability goals. However, the market faces restraints such as high initial acquisition and maintenance costs, which can limit widespread commercialization. Operational challenges include sensitivity to rough weather conditions and the need for specialized pilot training. Regulatory hurdles related to maritime and aviation safety standards also pose complexities, requiring continuous compliance efforts from manufacturers and operators.

Concentration Insights

The hovercraft market exhibits a concentrated competitive landscape with a few established players dominating the industry. Companies such as Griffon Hoverwork, Textron Systems, and Almaz Shipbuilding Company hold significant market shares, leveraging extensive experience and technological expertise. These firms focus on strategic partnerships, contracts with defense agencies, and innovation to maintain their positions. The market concentration is influenced by high barriers to entry, including substantial R&D investment, regulatory certifications, and the specialized nature of hovercraft manufacturing. Regional players also contribute to the ecosystem, often catering to local demand in areas like river transport or coastal services. Collaboration between manufacturers and component suppliers is common, driving advancements in propulsion and materials technology. This concentration fosters a environment of focused innovation but also necessitates continuous investment to address evolving customer requirements and competitive pressures.

Type Insights

Hovercrafts are categorized based on size, capacity, and design, with main types including light, medium, and heavy segments. Light hovercrafts are typically used for recreational purposes, personal transport, or small-scale commercial activities, offering agility and lower operational costs. Medium-sized models are versatile, often deployed for passenger ferrying, tourism, and patrol duties, balancing capacity with maneuverability. Heavy hovercrafts are designed for demanding applications such as military transport, logistics support, and large-scale rescue operations, featuring high payload capabilities and enhanced durability. Technological variations include skirt designs, propulsion mechanisms, and control systems, which impact performance across different environments. Innovations are leading to hybrid models that combine hovercraft functionality with other vehicle characteristics, expanding potential use cases. The choice of type depends on specific operational requirements, with manufacturers offering customized solutions to meet diverse client needs.

Application Insights

Hovercraft applications span multiple sectors, with defense and commercial uses being predominant. In defense, they are employed for amphibious assaults, troop transport, mine countermeasures, and surveillance, valued for their speed and ability to operate from unprepared beaches. Commercial applications include passenger transportation across rivers and lakes, where hovercrafts reduce travel time and infrastructure dependency. They are also utilized in search and rescue operations, providing access to disaster-stricken or inaccessible areas quickly. Emerging uses encompass environmental monitoring, oil spill response, and cargo delivery in remote regions, leveraging the vehicle's terrain versatility. The tourism industry adopts hovercrafts for sightseeing and adventure rides, capitalizing on their unique travel experience. Each application demands specific features, driving manufacturers to develop specialized models with tailored capabilities to optimize performance and reliability in targeted environments.

Regional Insights

Regional demand for hovercrafts varies based on geographical, economic, and strategic factors. North America shows strong interest, particularly from military and coast guard applications, with the United States leading in defense procurement and technological development. Europe maintains a active market, supported by naval requirements and commercial ferry services in regions like the United Kingdom and Scandinavia. Asia-Pacific is emerging as a growth area, driven by increasing defense budgets, tourism expansion, and need for transportation solutions in archipelagic countries such as Indonesia and the Philippines. The Middle East invests in hovercrafts for coastal security and luxury tourism projects. Latin America and Africa present opportunities in niche segments like river transport and emergency services, though adoption is slower due to economic constraints. Each region's regulatory environment and infrastructure development influence market dynamics and growth potential.

Company Insights

Prominent companies in the hovercraft market include Griffon Hoverwork, a key player known for its commercial and defense models used worldwide. Textron Systems offers advanced solutions through its Marine and Land Systems division, focusing on military applications with crafts like the Landing Craft Air Cushion. Almaz Shipbuilding Company, based in Russia, supplies hovercrafts for both civilian and naval purposes, emphasizing rugged design and performance. Other notable participants include China Shipbuilding Industry Corporation, contributing to Asia's growing market, and Neoteric Hovercraft, which specializes in smaller, recreational and rescue models. These firms engage in continuous innovation, developing new technologies for efficiency and environmental compliance. Strategic initiatives often involve partnerships with government agencies, research institutions, and component manufacturers to enhance product offerings and expand market reach, ensuring competitiveness in a specialized industry.

Recent Developments

Recent developments in the hovercraft market highlight ongoing technological evolution and strategic movements. Companies are investing in research to integrate electric and hybrid propulsion systems, aiming to reduce carbon emissions and operational noise. Advancements in composite materials are leading to lighter, more durable hulls, improving performance and fuel efficiency. There is increased focus on autonomous operation capabilities, with trials underway for unmanned hovercrafts in surveillance and logistics roles. Contract announcements from defense departments for new hovercraft acquisitions indicate sustained demand in military sectors. Collaborations between manufacturers and technology firms are fostering innovations in navigation and control systems, enhancing safety and usability. Market entries from emerging economies are adding to competitive intensity, while established players expand their service networks to support global operations. These developments reflect a dynamic industry adapting to modern transportation needs and sustainability trends.

Report Segmentation

The hovercraft market report is segmented to provide detailed analysis across various dimensions. Segmentation by type includes categories such as light, medium, and heavy hovercrafts, each analyzed for market trends and growth prospects. Application segmentation covers defense, commercial, and other niche uses, examining demand drivers and operational scenarios. Regional segmentation divides the market into North America, Europe, Asia-Pacific, and other areas, offering insights into geographical preferences and adoption rates. Additional segments may focus on propulsion type, such as diesel, electric, or hybrid systems, highlighting technological shifts. Component analysis includes aspects like lift fans, skirts, and engines, assessing supply chain dynamics. This structured approach enables stakeholders to identify specific opportunities, understand competitive landscapes, and make informed decisions based on comprehensive, granular data tailored to their interests.

FAQs

What are the advantages of using a hovercraft?

Hovercrafts offer unique advantages including amphibious operation, allowing travel over water, land, ice, and mud without need for ports or roads. They provide high speed and accessibility to remote areas, making them ideal for rescue, military, and transport applications where traditional vehicles are ineffective.

How does a hovercraft work?

A hovercraft operates by creating a cushion of air beneath its hull using lift fans, which reduces friction with the surface. Propulsion systems, typically engines driving propellers or water jets, provide forward movement, enabling efficient travel over various terrains with minimal resistance.

What are the main applications of hovercrafts?

Main applications include military operations for troop and equipment transport, commercial passenger services, search and rescue missions, tourism activities, and cargo delivery in challenging environments, leveraging their versatility and all-terrain capabilities.

Who are the leading manufacturers of hovercrafts?

Leading manufacturers include Griffon Hoverwork, Textron Systems, Almaz Shipbuilding Company, China Shipbuilding Industry Corporation, and Neoteric Hovercraft, known for their innovation and extensive experience in producing reliable hovercraft models for global markets.

What is the future of the hovercraft market?

The future involves advancements in eco-friendly technologies like electric propulsion, increased automation, and expanded use in emerging applications such as disaster response and remote logistics, driven by ongoing R&D and growing demand for efficient transportation solutions.

Are hovercrafts difficult to maintain?

Hovercrafts require specialized maintenance due to their unique systems, including skirts and lift mechanisms, which can be costly. However, manufacturers provide support and training, and operational efficiencies are improving with technological enhancements aimed at reducing upkeep demands.

Citius Research has developed a research report titled “Hovercraft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hovercraft Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hovercraft Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hovercraft Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hovercraft Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hovercraft Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hovercraft Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hovercraft Market
• Cost and Gross Margin Analysis of Hovercraft Market
• Hovercraft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hovercraft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hovercraft Market Key Stakeholders

Below are the key stakeholders for the Hovercraft Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hovercraft Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hovercraft Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hovercraft Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hovercraft Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hovercraft Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hovercraft Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hovercraft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hovercraft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hovercraft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hovercraft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hovercraft Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hovercraft Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hovercraft Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hovercraft Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hovercraft Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hovercraft Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hovercraft Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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