Chiller Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208182
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Chiller Market size was estimated at USD 9.8 billion in 2023 and is projected to reach USD 14.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Chiller Market

(Market Size)
$9.8 billion
$14.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 9.8 billion
2030 Market Size USD 14.8 billion
Key Players Trane, Carrier, Johnson Controls, Daikin, Mitsubishi Electric

Market Summary

The chiller market is an integral component of the global manufacturing and construction sectors, providing essential cooling solutions for industrial processes, commercial spaces, and large-scale infrastructure projects. Chillers are refrigeration systems that remove heat from a liquid via a vapor-compression or absorption refrigeration cycle, which is then used to cool air or equipment. This market is characterized by its critical role in maintaining operational efficiency, product quality, and environmental control across various applications. Key industries driving demand include chemicals, plastics, food and beverage, pharmaceuticals, and data centers, alongside commercial building air conditioning systems. The market is influenced by technological advancements, regulatory standards, and the increasing emphasis on energy efficiency and sustainability. Manufacturers and construction firms rely on chillers for process cooling, climate control, and ensuring the longevity of machinery and IT infrastructure. The competitive landscape includes both established multinational corporations and specialized regional players, all striving to innovate and capture market share through product differentiation and strategic partnerships.

Key Highlights

The chiller market is distinguished by several key highlights that underscore its importance and evolution. Energy efficiency has become a paramount focus, with innovations such as magnetic bearing compressors, variable speed drives, and low-global warming potential refrigerants gaining traction. The shift towards environmentally friendly solutions is driven by stringent international regulations and corporate sustainability goals. Another significant highlight is the integration of IoT and smart technologies, enabling predictive maintenance, real-time monitoring, and optimized performance through data analytics. The market is also witnessing a growing preference for modular and scalable chiller systems, which offer flexibility and reduced installation costs for end-users. Additionally, the demand for chillers in emerging applications, such as data centers and electric vehicle manufacturing, is creating new growth avenues. The after-sales service segment, including maintenance, repairs, and parts replacement, represents a substantial portion of revenue for market players, highlighting the importance of reliability and long-term support in customer decision-making processes.

Drivers, Opportunities & Restraints

The chiller market is propelled by several drivers, including rapid industrialization and urbanization, particularly in developing regions, which boost demand for cooling in manufacturing facilities and commercial buildings. The construction of new industrial plants, commercial complexes, and data centers necessitates efficient HVAC and process cooling systems, directly fueling market growth. Stringent energy efficiency regulations and the global push for reduced carbon emissions are encouraging the adoption of advanced chiller technologies. Opportunities abound in the development of green chillers using natural refrigerants and in the retrofitting of existing systems to enhance performance and compliance. The expansion of the pharmaceutical and food processing industries, which require precise temperature control, further opens new markets. However, restraints include high initial investment costs for advanced chillers, which can deter small and medium enterprises. Economic volatility and fluctuations in raw material prices also pose challenges, impacting manufacturing costs and profitability. Additionally, the complexity of installation and maintenance requires skilled technicians, creating a barrier in regions with limited expertise.

Concentration Insights

The chiller market exhibits a concentrated competitive landscape with a mix of global giants and niche players dominating various segments. Key companies such as Trane, Carrier Global Corporation, Johnson Controls, Daikin Industries, and Mitsubishi Electric hold significant market share due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These players focus on technological innovation, strategic acquisitions, and partnerships to strengthen their positions. The market concentration is higher in developed regions like North America and Europe, where established infrastructure and stringent regulations favor large, experienced suppliers. In contrast, emerging markets in Asia-Pacific and Latin America show a more fragmented structure with numerous local manufacturers competing on price and customization. The aftermarket services segment also sees concentration among specialized service providers who offer maintenance and repair solutions. Overall, the market's concentration dynamics are influenced by factors such as brand reputation, product reliability, and the ability to offer integrated solutions that meet diverse customer needs across the manufacturing and construction sectors.

Type Insights

Chillers are categorized primarily by their technology and compressor type, with screw chillers, scroll chillers, centrifugal chillers, and absorption chillers being the most common. Screw chillers are widely used in industrial applications due to their robustness, efficiency, and capacity to handle large cooling loads. They are favored in manufacturing plants for process cooling. Scroll chillers are typically employed in smaller commercial and light industrial settings, offering compact design and reliability. Centrifugal chillers are ideal for large-scale applications such as district cooling, skyscrapers, and data centers, providing high efficiency and capacity. Absorption chillers, which use heat instead of mechanical energy to drive the refrigeration cycle, are gaining popularity in areas with waste heat recovery opportunities or where electricity costs are high. Each type has distinct advantages in terms of energy consumption, operational range, and suitability for specific environments. The choice of chiller type depends on factors like cooling capacity requirements, space constraints, energy availability, and environmental considerations, influencing procurement decisions in the manufacturing and construction industries.

Application Insights

Chillers find diverse applications across the manufacturing and construction industries, critical for maintaining operational efficiency and comfort. In manufacturing, they are essential for process cooling in industries such as plastics injection molding, metalworking, chemical processing, and food and beverage production, where precise temperature control ensures product quality and machine longevity. The pharmaceutical sector relies on chillers for maintaining sterile environments and cooling equipment during drug manufacturing. In construction, chillers are integral to HVAC systems in commercial buildings, hospitals, hotels, and shopping malls, providing climate control for occupants. Data centers represent a rapidly growing application, as chillers cool servers and IT infrastructure to prevent overheating and ensure uninterrupted operation. Other applications include use in power plants, automotive manufacturing, and recreational facilities like ice rinks. The versatility of chillers in handling various fluids and temperatures makes them indispensable across these sectors, with custom solutions often developed to meet specific project requirements and environmental standards.

Regional Insights

The chiller market demonstrates distinct regional dynamics influenced by economic development, industrialization rates, and climate conditions. North America and Europe are mature markets characterized by high adoption of energy-efficient and environmentally compliant chillers, driven by strict regulations and well-established industrial and commercial infrastructures. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, industrialization, and construction activities in countries like China, India, and Southeast Asian nations. Increasing investments in manufacturing facilities, data centers, and commercial real estate in this region propel demand. The Middle East and Africa show growing demand due to extreme climates necessitating robust cooling solutions for construction and oil & gas industries. Latin America exhibits steady growth, supported by industrial expansion and modernization efforts. Each region presents unique opportunities and challenges, such as the need for customized products?? local conditions and regulatory frameworks, influencing strategic decisions for market players operating globally.

Company Insights

Prominent companies in the chiller market include Trane, a brand of Trane Technologies, known for its innovative centrifugal and screw chillers with focus on sustainability. Carrier Global Corporation offers a wide range of chillers under brands like Carrier and Bryant, emphasizing energy efficiency and digital solutions. Johnson Controls, with its York brand, provides advanced chillers integrated with building management systems. Daikin Industries is a key player renowned for its scroll and centrifugal chillers, often incorporating VRV technology and low-GWP refrigerants. Mitsubishi Electric excels in magnetic bearing centrifugal chillers and hybrid solutions. Other significant players include Lennox International, Smardt Chiller Group, and Thermal Care, each specializing in niche segments such as oil-free chillers or industrial process cooling. These companies compete through continuous R&D, expanding product portfolios, and enhancing global service networks to cater to the evolving needs of the manufacturing and construction sectors, ensuring reliability and performance for their clients.

Recent Developments

Recent developments in the chiller market reflect a strong trend towards sustainability, digitalization, and product innovation. Major players have launched chillers using low-global warming potential refrigerants such as R-513A and R-1233zd to comply with environmental regulations like the F-Gas regulation in Europe and the AIM Act in the United States. There is increasing adoption of oil-free centrifugal chillers with magnetic bearing technology, which offer higher efficiency and reduced maintenance. Integration of IoT and AI for predictive maintenance and energy optimization is becoming standard, with companies offering cloud-based monitoring platforms. Strategic acquisitions and partnerships have been prominent, such as collaborations between chiller manufacturers and software firms to enhance smart building solutions. Additionally, the market has seen growth in modular chiller designs that allow for scalable installation and redundancy. These developments aim to address the growing demand for energy-efficient, reliable, and environmentally friendly cooling solutions across global manufacturing and construction projects.

Report Segmentation

This report on the chiller market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights. The type segmentation includes screw chillers, scroll chillers, centrifugal chillers, and absorption chillers, each analyzed for their market share, growth trends, and technological advancements. Application segmentation covers key areas such as chemical processing, food & beverage, plastics, pharmaceuticals, data centers, and commercial HVAC, highlighting demand patterns and sector-specific requirements. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional market dynamics, regulatory influences, and growth opportunities. Each segment is evaluated based on factors like adoption rates, competitive landscape, and future prospects, providing stakeholders with actionable intelligence to make informed decisions. The report also includes analysis of industry???, from raw material suppliers to end-users, and discusses emerging trends such as green certifications and digital integration, ensuring a holistic view of the market landscape for professionals in the manufacturing and construction industries.

FAQs

What are the different types of chillers available in the market? The main types include screw chillers, scroll chillers, centrifugal chillers, and absorption chillers, each suited for specific applications based on capacity, efficiency, and operational needs.

Which industries are the primary users of chillers? Key industries include manufacturing sectors like chemicals, plastics, food and beverage, and pharmaceuticals, as well as commercial construction for HVAC systems and data centers for equipment cooling.

What factors should be considered when selecting a chiller? Important factors include cooling capacity, energy efficiency, type of refrigerant, space availability, initial cost, maintenance requirements, and compliance with environmental regulations.

How do chillers contribute to energy efficiency in buildings? Chillers with advanced compressors, variable speed drives, and smart controls optimize energy use by adjusting cooling output based on real-time demand, reducing electricity consumption and operational costs.

What are the emerging trends in the chiller market? Trends include the adoption of low-GWP refrigerants, integration of IoT for predictive maintenance, development of oil-free chillers, and growing demand for modular and scalable cooling solutions.

Who are the leading companies in the chiller market? Major players include Trane, Carrier Global Corporation, Johnson Controls, Daikin Industries, and Mitsubishi Electric, known for their innovative products and global service networks.

Citius Research has developed a research report titled “Chiller Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Chiller Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Chiller Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Chiller Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Chiller Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Chiller Market
• Research Methodology
• Executive Summary
• Market Dynamics of Chiller Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Chiller Market
• Cost and Gross Margin Analysis of Chiller Market
• Chiller Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Chiller Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Chiller Market Key Stakeholders

Below are the key stakeholders for the Chiller Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Chiller Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Chiller Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Chiller Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Chiller Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Chiller Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Chiller Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Chiller Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Chiller Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Chiller Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Chiller Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Chiller Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Chiller Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Chiller Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Chiller Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Chiller Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Chiller Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Chiller Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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