Altimeter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207323
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Altimeter Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Altimeter Market

(Market Size)
$850 million
$1.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 850 million
2030 Market Size USD 1.7 billion
Key Players Honeywell, Thales, Garmin, Rockwell Collins, Trimble

Market Summary

The altimeter market is a critical segment within the manufacturing and construction industries, providing essential altitude measurement solutions for various applications. Altimeters are precision instruments used to determine altitude above a fixed level, with significant utilization in construction machinery, aerial surveying, and infrastructure development projects. The market is characterized by a steady demand driven by the need for accurate elevation data in engineering and building processes. Technological advancements have led to the development of sophisticated digital and GPS-enabled altimeters, enhancing measurement accuracy and operational efficiency. Key industries rely on these devices for tasks such as grading, leveling, and monitoring structural integrity, ensuring compliance with safety and regulatory standards. The integration of altimeters with other sensor systems and IoT platforms is becoming increasingly common, facilitating real-time data acquisition and analysis. Market players focus on innovation to cater to the evolving requirements of professional users, emphasizing durability, precision, and ease of use. The altimeter market is poised for sustained growth, supported by ongoing infrastructure projects and the adoption of automated construction technologies globally.

Key Highlights

The altimeter market exhibits several key highlights that underscore its importance in the manufacturing and construction sectors. A prominent trend is the shift towards wireless and smart altimeters, which offer enhanced connectivity and data integration capabilities. Leading companies such as Honeywell International Inc., Thommen Aircraft Equipment, and FreeFlight Systems are at the forefront of developing advanced products with features like Bluetooth connectivity and cloud data storage. Another highlight is the increasing use of altimeters in drone technology for construction site mapping and surveying, which improves project accuracy and reduces human error. The market also sees a rise in the adoption of barometric altimeters due to their reliability in varying environmental conditions. Regulatory standards and certifications, such as those from the FAA and EASA, play a crucial role in product development, ensuring safety and performance. Additionally, the expansion of urban infrastructure projects in emerging economies drives demand for high-precision altimetry tools. These factors collectively highlight the market's dynamic nature and its critical role in modern industrial applications.

Drivers, Opportunities & Restraints

Several drivers propel the altimeter market, including the global increase in construction activities and the need for precise elevation measurements in large-scale projects. The growing adoption of unmanned aerial vehicles (UAVs) for surveying and monitoring in construction serves as a significant driver, enhancing demand for integrated altimeter systems. Opportunities abound in the development of IoT-enabled altimeters that provide real-time data analytics and predictive maintenance capabilities, catering to smart construction trends. The expansion of aerospace and defense sectors also presents lucrative opportunities for market players. However, restraints include the high cost of advanced altimeter systems and the technical challenges associated with calibration and accuracy in extreme conditions. Economic fluctuations and regulatory hurdles in different regions may also impede market growth. Despite these challenges, innovations in sensor technology and increasing investments in infrastructure development are expected to mitigate restraints and foster market expansion.

Concentration Insights

The altimeter market is moderately concentrated, with a mix of established players and specialized manufacturers dominating the landscape. Key companies such as Garmin Ltd., Honeywell International Inc., and Thommen Aircraft Equipment hold significant market shares due to their extensive product portfolios and strong distribution networks. These players focus on strategic partnerships and acquisitions to enhance their technological capabilities and expand their global presence. Regional manufacturers also play a vital role, particularly in emerging markets, by offering cost-effective solutions tailored to local needs. The market concentration is influenced by factors such as technological expertise, brand reputation, and compliance with international standards. Innovation and R&D investments are critical for maintaining competitive advantage, leading to a continuous influx of advanced products. The concentration dynamics ensure a competitive environment that drives quality and innovation, benefiting end-users in the manufacturing and construction industries.

Type Insights

Altimeters are primarily categorized into pressure altimeters, radar altimeters, and GPS altimeters, each serving distinct applications in the manufacturing and construction sectors. Pressure altimeters, based on barometric pressure measurements, are widely used for their reliability and cost-effectiveness in various altitude sensing tasks. Radar altimeters, which use radio waves to determine height above ground, are essential for precision applications such as aircraft landing systems and construction machinery guidance. GPS altimeters leverage satellite signals to provide accurate elevation data, increasingly integrated into UAVs and surveying equipment. The choice of altimeter type depends on factors like accuracy requirements, environmental conditions, and budget constraints. Technological advancements have led to hybrid systems that combine multiple sensing technologies for enhanced performance. Manufacturers continuously innovate to improve the durability, accuracy, and connectivity of these instruments, meeting the diverse needs of professional users in industrial settings.

Application Insights

In the manufacturing and construction industries, altimeters find applications in aerial surveying, construction equipment guidance, structural monitoring, and safety systems. Aerial surveying utilizes altimeters in drones and aircraft to create precise topographic maps and monitor project progress. Construction machinery, such as bulldozers and cranes, employs altimeters for grading and leveling operations, ensuring accuracy and efficiency. Structural monitoring applications include measuring settlement and deformation in buildings and bridges, critical for maintenance and safety. Altimeters are also integrated into personal safety equipment for workers operating at heights, providing fall detection and alert systems. The versatility of altimeters extends to environmental monitoring and resource management, supporting sustainable construction practices. The adoption of these instruments is driven by the need for reliable data in complex projects, enhancing operational outcomes and compliance with industry standards.

Regional Insights

The altimeter market demonstrates varied growth patterns across regions, influenced by economic development and industrial activities. North America holds a significant share, driven by advanced manufacturing sectors and stringent regulatory requirements in construction and aerospace. Europe follows, with strong demand from infrastructure renewal projects and the presence of leading altimeter manufacturers. The Asia-Pacific region is experiencing rapid growth due to extensive urbanization, increasing construction investments, and the adoption of modern technologies in countries like China and India. Latin America and the Middle East show promising potential, supported by infrastructure development initiatives and expanding industrial bases. Regional differences in technology adoption and regulatory frameworks shape market dynamics, with local players adapting products to meet specific regional needs. Global companies leverage these insights to strategize market entry and expansion, ensuring tailored solutions for diverse geographical markets.

Company Insights

Prominent companies in the altimeter market include Honeywell International Inc., Garmin Ltd., FreeFlight Systems, Thommen Aircraft Equipment, and Aerosonic Corporation. These players emphasize product innovation, quality, and compliance with international standards to maintain competitive edges. Honeywell is renowned for its advanced aerospace altimeters, integrating cutting-edge sensor technology for high-precision applications. Garmin focuses on consumer and professional aviation altimeters, leveraging its expertise in GPS technology. FreeFlight Systems specializes in certified avionics, offering reliable altimeter solutions for various aircraft. Thommen Aircraft Equipment provides mechanical and electronic altimeters known for durability and accuracy. Aerosonic Corporation delivers instruments for both commercial and defense sectors. These companies engage in continuous R&D to introduce features like enhanced connectivity, improved accuracy, and rugged designs, catering to the evolving demands of the manufacturing and construction industries. Strategic collaborations and global distribution networks further strengthen their market positions.

Recent Developments

Recent developments in the altimeter market highlight trends towards digitalization and integration with broader sensor ecosystems. Companies have launched next-generation altimeters with IoT capabilities, enabling real-time data transmission and analytics for smart construction applications. For instance, Honeywell introduced a new series of wireless altimeters with cloud connectivity, enhancing operational efficiency in large-scale projects. Garmin expanded its aviation altimeter portfolio with models featuring enhanced GPS integration and user-friendly interfaces. There is also a growing emphasis on miniaturization, making altimeters more suitable for UAVs and portable devices. Regulatory updates, such as new FAA guidelines for altimeter certifications, have prompted manufacturers to upgrade product designs for compliance. Additionally, partnerships between altimeter producers and software developers are resulting in integrated solutions for construction management, streamlining data usage and project planning. These developments reflect the market's adaptation to technological advancements and increasing demand for precision instruments.

Report Segmentation

The altimeter market report is segmented by type, application, and region to provide a comprehensive analysis. Type segmentation includes pressure altimeters, radar altimeters, and GPS altimeters, each analyzed for their market share and growth prospects. Application segmentation covers aerial surveying, construction equipment, structural monitoring, safety systems, and others, detailing usage patterns and demand drivers. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting geographical trends and opportunities. Each segment is evaluated based on factors such as technological adoption, regulatory impact, and industrial growth, offering insights into market dynamics. This structured approach enables stakeholders to identify niche opportunities and make informed decisions regarding product development and market strategies. The segmentation ensures a detailed understanding of the altimeter market, catering to the specific needs of professionals in the manufacturing and construction sectors.

FAQs

What is an altimeter used for? An altimeter is an instrument that measures altitude above a fixed level, commonly used in aviation, construction, and surveying for tasks like elevation tracking, equipment guidance, and safety monitoring.

How does a radar altimeter work? A radar altimeter works by emitting radio waves towards the ground and measuring the time it takes for the waves to return, calculating height based on the signal travel time.

What are the types of altimeters? The main types are pressure altimeters, which use atmospheric pressure; radar altimeters, which use radio waves; and GPS altimeters, which rely on satellite signals for altitude determination.

Why are altimeters important in construction? Altimeters are vital in construction for ensuring accuracy in grading, leveling, and surveying, which helps in maintaining project specifications and enhancing safety on site.

Can altimeters be used in drones? Yes, altimeters are extensively used in drones for maintaining stable flight, precise hovering, and conducting accurate aerial surveys and mapping.

What is the difference between a barometric altimeter and a GPS altimeter? A barometric altimeter measures altitude based on atmospheric pressure changes, while a GPS altimeter uses satellite signals to determine elevation, often providing more consistent accuracy in varying weather conditions.

Citius Research has developed a research report titled “Altimeter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Altimeter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Altimeter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Altimeter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Altimeter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Altimeter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Altimeter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Altimeter Market
• Cost and Gross Margin Analysis of Altimeter Market
• Altimeter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Altimeter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Altimeter Market Key Stakeholders

Below are the key stakeholders for the Altimeter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Altimeter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Altimeter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Altimeter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Altimeter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Altimeter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Altimeter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Altimeter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Altimeter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Altimeter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Altimeter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Altimeter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Altimeter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Altimeter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Altimeter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Altimeter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Altimeter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Altimeter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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