Full Glazed tiles Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208888
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Full Glazed tiles Market size was estimated at USD 32 billion in 2023 and is projected to reach USD 47.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Full Glazed tiles Market

(Market Size)
$32 billion
$47.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 32 billion
2030 Market Size USD 47.5 billion
Key Players Mohawk Industries, Siam Cement Group, RAK Ceramics, Kajaria Ceramics, Grupo Lamosa

Market Summary

The full glazed tiles market is an integral segment within the broader ceramics and construction materials industry, characterized by tiles that have a layer of liquid glass applied to the surface before firing, resulting in a durable, non-porous, and aesthetically versatile finish. These tiles are predominantly utilized in both residential and commercial construction projects due to their functional benefits and design flexibility. The market is driven by ongoing urbanization, rising disposable incomes, and increasing investments in infrastructure development globally. Full glazed tiles are favored for their resistance to stains, moisture, and wear, making them suitable for high-traffic areas such as kitchens, bathrooms, and commercial spaces. Manufacturers are continuously innovating in terms of textures, patterns, and sizes to cater to evolving architectural and interior design trends. The competitive landscape includes both multinational corporations and regional players striving to enhance their product portfolios and distribution networks to capture market share.

Key Highlights

Key highlights of the full glazed tiles market include the growing adoption of digital printing technology, which allows for highly customized and intricate designs, meeting consumer demand for personalized interior solutions. Sustainability has become a critical focus, with leading companies investing in eco-friendly production processes and recycled materials to reduce environmental impact. The market is also witnessing a surge in the use of large-format tiles, which offer a seamless look and are easier to maintain, particularly in commercial applications. Additionally, advancements in glaze formulations have improved scratch and chemical resistance, enhancing the longevity and performance of these tiles. The expansion of online retail channels has made these products more accessible to a broader audience, facilitating growth even in remote regions. Partnerships between manufacturers and architects or designers are further propelling innovation and market penetration.

Drivers, Opportunities & Restraints

Key drivers for the full glazed tiles market include robust growth in the construction sector, particularly in emerging economies, where urbanization and government initiatives for affordable housing are boosting demand. Rising consumer preference for easy-to-clean and hygienic surface materials in residential and commercial spaces also fuels market expansion. Opportunities abound in the development of smart tiles integrated with technologies such as heating elements or antimicrobial properties, catering to premium and niche segments. However, the market faces restraints including volatility in raw material prices, such as clay, feldspar, and pigments, which can impact production costs and profitability. Environmental regulations regarding emissions and waste disposal pose challenges for manufacturers, necessitating investments in cleaner technologies. Economic slowdowns in key regions may also dampen construction activities, indirectly affecting tile demand.

Concentration Insights

The full glazed tiles market is moderately concentrated, with a mix of large multinational companies and regional manufacturers dominating the landscape. Major players such as Mohawk Industries, RAK Ceramics, and Grupo Lamosa have extensive global reach and strong brand recognition, often leveraging economies of scale to compete on price and innovation. These companies invest significantly in research and development to introduce new designs and improve product performance. Regional manufacturers, particularly in Asia-Pacific and the Middle East, cater to local preferences and often benefit from lower production costs. The market also features numerous small and medium-sized enterprises that focus on niche segments, such as artisanal or custom-designed tiles. Distribution networks, including partnerships with builders, retailers, and e-commerce platforms, play a crucial role in market concentration and competitive dynamics.

Type Insights

Full glazed tiles are available in various types, each catering to specific functional and aesthetic requirements. Polished glazed tiles are highly popular for their glossy finish and reflective properties, making them ideal for interior spaces where a luxurious appearance is desired. Matte glazed tiles offer a non-reflective surface, providing better slip resistance and are commonly used in bathrooms and outdoor areas. Digital printed tiles represent a rapidly growing segment, enabling high-resolution patterns, textures, and even replicas of natural materials like wood or stone. Structured or textured glazed tiles enhance safety by providing additional grip, suitable for commercial and wet areas. Additionally, there are variations in thickness and size, with large-format tiles gaining traction for their modern look and reduced grout lines. Each type addresses distinct market needs, driving diversification in product offerings.

Application Insights

Full glazed tiles find extensive applications across residential, commercial, and industrial sectors. In residential construction, they are widely used for flooring and wall cladding in kitchens, bathrooms, and living areas due to their durability and ease of maintenance. The commercial segment, including hotels, offices, and retail spaces, leverages these tiles for their aesthetic appeal and ability to withstand high foot traffic. Industrial applications often involve areas requiring chemical resistance and hygiene, such as laboratories or food processing plants. Recently, there has been growing usage in exterior facades and outdoor paving, supported by advancements in frost and UV resistance. The versatility in design and functionality allows full glazed tiles to adapt to various architectural styles, from traditional to contemporary, ensuring sustained demand across multiple applications.

Regional Insights

The full glazed tiles market exhibits varying dynamics across regions, influenced by economic conditions, construction activities, and cultural preferences. Asia-Pacific dominates the market, driven by rapid urbanization in countries like China, India, and Indonesia, where infrastructure development and rising disposable incomes propel demand. North America and Europe represent mature markets characterized by a focus on premium, innovative products and sustainable practices, with renovation and remodeling activities contributing significantly to growth. The Middle East and Africa show promising potential due to large-scale commercial and hospitality projects, particularly in GCC countries. Latin America experiences steady demand, supported by residential construction and government housing programs. Each region presents unique opportunities and challenges, with local regulations and consumer preferences shaping product strategies and market entry approaches for manufacturers.

Company Insights

Prominent companies in the full glazed tiles market include Mohawk Industries, a global leader known for its diverse product portfolio and strong distribution network. RAK Ceramics, based in the UAE, has a significant presence in the Middle East, Asia, and Europe, emphasizing quality and design innovation. Grupo Lamosa from Mexico is a key player in the Americas, focusing on both residential and commercial segments. Other notable participants include Kajaria Ceramics and Somany Ceramics in India, which cater extensively to the domestic market while expanding internationally. Siam Cement Group in Thailand and Pamesa Cer?mica in Spain are also influential, leveraging regional strengths and export capabilities. These companies compete through product differentiation, technological advancements, and strategic mergers and acquisitions to enhance their market position and reach.

Recent Developments

Recent developments in the full glazed tiles market highlight a trend towards sustainability and technological integration. Major manufacturers are increasingly adopting energy-efficient kilns and recycling water and waste materials to minimize environmental footprint. Digital printing technology continues to evolve, allowing for more realistic and customizable designs, which has become a key differentiator in the market. Companies are also expanding their production capacities in high-growth regions; for instance, several firms have announced new facilities in Southeast Asia and Africa to capitalize on local demand. Collaborations with interior designers and architects are becoming more common to co-create products that meet specific project requirements. Additionally, there is a growing emphasis on developing tiles with enhanced functional properties, such as antibacterial coatings and improved thermal insulation, to address health and energy efficiency concerns.

Report Segmentation

This report on the full glazed tiles market is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is categorized into polished, matte, digital printed, and structured tiles, each examined for their market share and growth prospects. Application segmentation covers residential, commercial, and industrial uses, detailing demand patterns and key drivers within each segment. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with each region analyzed for trends, opportunities, and competitive landscape. The segmentation enables stakeholders to identify niche markets, understand regional variations, and make informed strategic decisions regarding product development, marketing, and expansion.

FAQs

What are the advantages of full glazed tiles? Full glazed tiles offer excellent durability, stain resistance, and low maintenance, making them ideal for high-moisture and high-traffic areas. Their glossy or matte finishes provide aesthetic versatility for various interior and exterior applications.

How are full glazed tiles different from other tiles? Unlike unglazed or porcelain tiles, full glazed tiles have a liquid glass layer applied before firing, which creates a non-porous surface that is resistant to water, chemicals, and wear, while allowing for diverse designs and colors.

Where are full glazed tiles commonly used? They are widely used in residential spaces like kitchens and bathrooms, commercial settings such as hotels and offices, and increasingly in outdoor areas due to advancements in slip and frost resistance.

What trends are influencing the full glazed tiles market? Key trends include the adoption of digital printing for customization, demand for large-format tiles, sustainability initiatives, and the integration of smart features like heating or antimicrobial properties.

Which regions are key markets for full glazed tiles? Asia-Pacific is the largest market due to rapid urbanization, while North America and Europe focus on premium innovations, and the Middle East shows growth from commercial projects.

Who are the leading manufacturers in this market? Major companies include Mohawk Industries, RAK Ceramics, Grupo Lamosa, Kajaria Ceramics, and Siam Cement Group, among others, known for their extensive product ranges and global presence.

Citius Research has developed a research report titled “Full Glazed tiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Full Glazed tiles Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Full Glazed tiles Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Full Glazed tiles Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Full Glazed tiles Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Full Glazed tiles Market
• Research Methodology
• Executive Summary
• Market Dynamics of Full Glazed tiles Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Full Glazed tiles Market
• Cost and Gross Margin Analysis of Full Glazed tiles Market
• Full Glazed tiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Full Glazed tiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Full Glazed tiles Market Key Stakeholders

Below are the key stakeholders for the Full Glazed tiles Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Full Glazed tiles Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Full Glazed tiles Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Full Glazed tiles Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Full Glazed tiles Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Full Glazed tiles Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Full Glazed tiles Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Full Glazed tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Full Glazed tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Full Glazed tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Full Glazed tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Full Glazed tiles Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Full Glazed tiles Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Full Glazed tiles Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Full Glazed tiles Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Full Glazed tiles Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Full Glazed tiles Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Full Glazed tiles Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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