Water Turbine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208054
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Water Turbine Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 4.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Water Turbine Market

(Market Size)
$3.2 billion
$4.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 3.2 billion
2030 Market Size USD 4.75 billion
Key Players General Electric, Voith, Andritz, Toshiba, Harbin Electric

Market Summary

The water turbine market is a critical segment within the global energy and infrastructure sectors, primarily serving the manufacturing and construction industries by providing essential equipment for hydropower generation. Water turbines convert the kinetic and potential energy of flowing or falling water into mechanical energy, which is then transformed into electricity. This market is characterized by ongoing technological advancements aimed at improving efficiency, durability, and environmental compatibility. Key players are continuously investing in research and development to innovate turbine designs that maximize energy output while minimizing ecological impact. The demand for renewable energy sources is a significant factor propelling market growth, as governments and private entities increasingly prioritize sustainable energy solutions. Regions with abundant water resources and supportive regulatory frameworks are witnessing substantial investments in hydropower projects, further driving the adoption of water turbines. The market is also influenced by the need for upgrading aging infrastructure in developed economies and expanding power generation capacities in emerging markets. Overall, the water turbine market plays a pivotal role in the global transition towards clean energy, supporting grid stability and energy security.

Key Highlights

The water turbine market is distinguished by several key highlights that underscore its importance and dynamism. Technological innovation remains at the forefront, with manufacturers developing advanced turbines such as Kaplan, Francis, and Pelton types, each tailored for specific hydrological conditions and energy requirements. These innovations enhance efficiency, reduce maintenance costs, and extend operational lifespans. The market is also marked by a growing emphasis on small-scale and micro-hydropower systems, which offer decentralized energy solutions for remote and rural areas, thereby expanding market reach. Additionally, strategic collaborations and partnerships among leading companies, engineering firms, and government bodies are common, facilitating large-scale project executions and technology transfers. The integration of digital technologies, including IoT and predictive maintenance systems, is becoming increasingly prevalent, enabling real-time monitoring and optimization of turbine performance. Environmental considerations are driving the adoption of fish-friendly and sediment-handling turbines, addressing ecological concerns associated with traditional hydropower plants. These highlights collectively contribute to a robust and evolving market landscape, poised for sustained growth amid global energy transitions.

Drivers, Opportunities & Restraints

The water turbine market is propelled by several drivers, including the global shift towards renewable energy sources to combat climate change and reduce carbon emissions. Governments worldwide are implementing policies and incentives to promote hydropower development, bolstering demand for efficient water turbines. Technological advancements that enhance turbine efficiency and reliability further drive market growth, making hydropower more competitive with other energy sources. Opportunities abound in emerging economies, where rapid industrialization and urbanization are increasing energy demands, necessitating investments in hydropower infrastructure. Additionally, the refurbishment and modernization of existing hydropower plants in developed regions present significant opportunities for market players. However, the market faces restraints such as high initial investment costs and lengthy project timelines, which can deter new entrants and delay deployments. Environmental and regulatory challenges, including concerns over aquatic ecosystem disruptions and stringent approval processes, also pose obstacles. Despite these restraints, the growing focus on sustainable energy and innovations in turbine design are expected to mitigate challenges and unlock new growth avenues.

Concentration Insights

The water turbine market exhibits a concentrated landscape with a few major players dominating global supply chains. Companies such as General Electric, Voith GmbH, and Andritz AG hold significant market shares, leveraging their extensive product portfolios, technological expertise, and global presence. These industry leaders focus on continuous innovation, strategic acquisitions, and partnerships to strengthen their market positions and expand their geographical footprint. Regional players also play a crucial role, particularly in emerging markets where local knowledge and cost-effective solutions are prioritized. The market concentration is further influenced by high barriers to entry, including substantial capital requirements, advanced engineering capabilities, and established customer relationships. Collaboration with government agencies and energy utilities is common, as large-scale hydropower projects often involve public-private partnerships. This concentration fosters a competitive yet collaborative environment, where leading firms set industry standards and drive technological advancements, while smaller companies niche segments and regional markets.

Type Insights

Water turbines are categorized into several types based on their design and application, each suited to specific hydrological conditions and energy generation needs. Reaction turbines, such as Francis and Kaplan turbines, are widely used in low to medium head applications where water flow and pressure are moderate. Francis turbines are particularly prevalent in large-scale hydropower plants due to their high efficiency and versatility. Kaplan turbines, with adjustable blades, are ideal for sites with variable flow rates. Impulse turbines, including Pelton and Turgo turbines, are employed in high-head applications where water is delivered at high pressure through nozzles. Pelton turbines are renowned for their efficiency in mountainous regions with steep water drops, while Turgo turbines offer compact designs for similar conditions. Additionally, cross-flow turbines are utilized in small-scale and micro-hydropower projects due to their simplicity and cost-effectiveness. Each turbine type undergoes continuous improvements to enhance performance, durability, and environmental compatibility, catering to diverse project requirements across the globe.

Application Insights

Water turbines find applications across various sectors, primarily in hydropower generation for electricity production. Large-scale hydropower plants, often integrated into national grids, utilize high-capacity turbines to supply base-load power, contributing significantly to energy security and stability. Small-scale and micro-hydropower systems are increasingly deployed in remote and rural areas, providing decentralized energy access and supporting community development. Beyond electricity generation, water turbines are used in pumped storage plants, which store energy by pumping water to higher elevations during low demand and releasing it through turbines during peak demand, enhancing grid reliability. Industrial applications include mechanical drives for machinery in manufacturing facilities, particularly in regions with abundant water resources. Additionally, agricultural sectors employ turbines for irrigation and water management systems. The versatility of water turbines makes them indispensable in renewable energy infrastructure, supporting both economic growth and environmental sustainability through diverse applications.

Regional Insights

The water turbine market demonstrates varied dynamics across different regions, influenced by factors such as natural resources, energy policies, and economic development. Asia-Pacific leads the market, driven by extensive hydropower projects in countries like China, India, and Southeast Asian nations, where growing energy demands and government initiatives promote renewable energy adoption. North America and Europe exhibit steady growth, focused on modernizing aging infrastructure and integrating advanced technologies to improve efficiency and environmental compliance. Latin America and Africa present emerging opportunities, with untapped hydropower potential and increasing investments in energy infrastructure. Regional disparities in regulatory frameworks and environmental concerns also shape market trends, with developed regions emphasizing ecological sustainability and emerging markets prioritizing capacity expansion. Collaboration between international turbine manufacturers and local entities is common, facilitating technology transfer and project execution. Overall, regional insights highlight a globally interconnected market with tailored strategies to address specific geographical needs and opportunities.

Company Insights

Prominent companies in the water turbine market include General Electric, Voith GmbH, Andritz AG, Toshiba Energy Systems, and Siemens Energy, among others. These firms are recognized for their technological innovation, extensive product portfolios, and strong global presence. General Electric offers a range of turbines tailored for various hydropower applications, emphasizing digital solutions for optimized performance. Voith GmbH specializes in hydroelectric equipment, providing customized turbines and comprehensive services for project lifecycle management. Andritz AG is a key player known for its advanced turbine designs and focus on sustainability, catering to both large-scale and small hydropower projects. Toshiba Energy Systems leverages its engineering expertise to deliver efficient and reliable turbines, particularly in the Asia-Pacific region. Siemens Energy contributes with integrated solutions that enhance grid stability and energy efficiency. These companies engage in continuous research and development, strategic partnerships, and expansion into emerging markets to maintain competitive edges and drive industry progress.

Recent Developments

Recent developments in the water turbine market reflect ongoing innovation and strategic initiatives aimed at enhancing efficiency and sustainability. Leading companies have introduced advanced turbine models with improved hydrodynamic profiles and materials, reducing energy losses and extending operational lifespans. Digitalization trends are evident, with the integration of IoT sensors and AI-based predictive maintenance systems enabling real-time monitoring and fault detection. Environmental advancements include the development of fish-friendly turbines that minimize aquatic impact, addressing regulatory and ecological concerns. Strategic collaborations have increased, such as partnerships between turbine manufacturers and renewable energy firms to execute large-scale hydropower projects globally. Market players are also expanding their presence in emerging economies through joint ventures and local manufacturing units, leveraging cost advantages and regional expertise. Additionally, focus on retrofitting and upgrading existing hydropower plants has grown, enhancing output and compliance with modern standards. These developments underscore a dynamic market adapting to technological and environmental demands while pursuing growth opportunities.

Report Segmentation

This comprehensive report on the water turbine market is segmented to provide detailed analysis and insights across multiple dimensions. The segmentation includes turbine type, covering reaction turbines such as Francis and Kaplan, impulse turbines like Pelton and Turgo, and other variants including cross-flow turbines. Application segmentation encompasses large-scale hydropower plants, small-scale and micro-hydropower systems, pumped storage stations, and industrial uses. Geographical segmentation analyzes market trends and opportunities in key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Additionally, the report offers insights into capacity ranges, differentiating between low, medium, and high-capacity turbines to cater to diverse project requirements. Each segment is evaluated based on factors such as market dynamics, technological advancements, regulatory influences, and competitive landscape. This structured approach enables stakeholders to identify growth areas, assess regional potentials, and make informed decisions aligned with their strategic objectives in the evolving water turbine market.

FAQs

What are the main types of water turbines? The main types include reaction turbines like Francis and Kaplan, used for low to medium head applications, and impulse turbines such as Pelton and Turgo, suited for high-head conditions. Cross-flow turbines are also common in small-scale projects.

Which companies lead the water turbine market? Key players include General Electric, Voith GmbH, Andritz AG, Toshiba Energy Systems, and Siemens Energy, known for their technological expertise and global operations.

What applications do water turbines serve? Primarily used in hydropower generation for electricity, they also apply in pumped storage plants, industrial mechanical drives, and agricultural water management systems.

What are the key drivers of the water turbine market? Drivers include the global shift towards renewable energy, government policies supporting hydropower, and technological advancements improving turbine efficiency and environmental compatibility.

Which regions show high growth potential? Asia-Pacific leads due to extensive hydropower projects, while Latin America and Africa offer emerging opportunities with untapped resources and increasing investments.

What recent trends are shaping the market? Trends include digitalization with IoT and AI integration, development of eco-friendly turbines, and strategic collaborations for project executions and market expansion.

Citius Research has developed a research report titled “Water Turbine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Water Turbine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Water Turbine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Water Turbine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Water Turbine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Water Turbine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Water Turbine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Water Turbine Market
• Cost and Gross Margin Analysis of Water Turbine Market
• Water Turbine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Water Turbine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Water Turbine Market Key Stakeholders

Below are the key stakeholders for the Water Turbine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Water Turbine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Water Turbine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Water Turbine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Water Turbine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Water Turbine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Water Turbine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Water Turbine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Water Turbine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Water Turbine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Water Turbine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Water Turbine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Water Turbine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Water Turbine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Water Turbine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Water Turbine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Water Turbine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Water Turbine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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