Bubble Lined Courier Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209625
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Bubble Lined Courier Bags Market size was estimated at USD 950 million in 2023 and is projected to reach USD 1.65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Bubble Lined Courier Bags Market

(Market Size)
$950 million
$1.65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 950 million
2030 Market Size USD 1.65 billion
Key Players Sealed Air, Pregis, Storopack, Polyair Inter Pack, Free-Flow Packaging

Market Summary

The bubble lined courier bags market is a specialized segment within the protective packaging industry, catering to the growing demand for secure and damage-resistant shipping solutions. These bags are constructed with an outer layer of durable plastic or paper and an inner cushioning layer of air bubbles, providing excellent protection for fragile and high-value items during transit. The market is primarily driven by the exponential growth of e-commerce and the subsequent need for reliable packaging that ensures product integrity from warehouse to consumer doorstep. Businesses across various sectors, including electronics, pharmaceuticals, and luxury goods, increasingly rely on these bags to minimize returns and enhance customer satisfaction. The market features a mix of global packaging giants and specialized manufacturers, all competing on factors like product innovation, material sustainability, and cost-effectiveness. Continuous research and development efforts are focused on creating lighter, stronger, and more eco-friendly variants to align with modern corporate sustainability goals and regulatory pressures.

Key Highlights

Key highlights of the bubble lined courier bags market include the product's superior protective qualities, which effectively shield contents from shocks, vibrations, and abrasions encountered during logistics operations. A significant trend is the shift towards sustainable materials, with many leading producers now offering bags made from recycled content and biodegradable polymers to meet the demands of environmentally conscious brands and consumers. The integration of smart packaging features, such as tamper-evidence and tracking technology, is another notable advancement, adding value and security for shippers of sensitive items. The market is also characterized by its high customization potential, allowing businesses to order bags in bespoke sizes, with branded printing, and specific barrier properties for moisture or static resistance. Furthermore, the supply chain for raw materials like polyethylene and air bubble film remains a critical focus area, with price volatility and availability directly impacting production costs and market dynamics.

Drivers, Opportunities & Restraints

The primary driver for the bubble lined courier bags market is the relentless expansion of the e-commerce sector, which necessitates efficient and protective packaging for a vast array of products shipped directly to consumers. The rising consumer expectation for items to arrive in perfect condition further accelerates adoption. An equally powerful driver is the increasing trade of sensitive goods, such as electronics, medical devices, and pharmaceuticals, which require guaranteed protection against physical damage and environmental factors. A significant opportunity lies in the development and commercialization of fully sustainable and compostable bubble mailers, which can capture a growing segment of the market focused on circular economy principles. However, the market faces restraints, including fluctuating prices of raw polymers derived from petroleum, which can squeeze manufacturer margins and lead to price instability for buyers. Additionally, growing regulatory scrutiny on single-use plastics and packaging waste presents a challenge, pushing companies to invest in research for alternative materials that meet both performance and environmental standards.

Concentration Insights

The competitive landscape of the bubble lined courier bags market is moderately concentrated, featuring a blend of large multinational corporations and smaller regional players. Leading companies like Sealed Air Corporation, Pregis LLC, and Storopack Hans Reichenecker GmbH hold significant market share due to their extensive product portfolios, global distribution networks, and strong investment in research and development. These established players compete on brand reputation, technological innovation, and the ability to offer integrated packaging solutions. Alongside them, a multitude of specialized and regional manufacturers compete effectively by focusing on niche applications, offering competitive pricing, and providing superior customer service and rapid delivery times. This structure fosters a competitive environment that drives continuous product improvement and innovation, particularly in the areas of material science and manufacturing efficiency, benefiting end-users with better products and more choices.

Type Insights

The bubble lined courier bags market is segmented by the type of material used for the outer layer, primarily into plastic and paper variants. Plastic bubble mailers, typically made from polyethylene, are the most common due to their excellent durability, water resistance, and low cost. These are widely used for a broad spectrum of general merchandise in e-commerce. Paper bubble mailers offer a more eco-friendly perception and are often made with recycled content; they are particularly popular for shipping books, documents, and apparel. Another key differentiation is the type of bubble cushioning, which can vary in bubble size; smaller bubbles provide cushioning for lighter items, while larger bubbles offer greater protection for heavier, more fragile products. Some advanced products also feature a co-extruded layer for enhanced tear resistance or anti-static properties for shipping electronic components.

Application Insights

Bubble lined courier bags find extensive application across numerous industries where product protection is paramount. The largest application segment is e-commerce retail, encompassing everything from consumer electronics and cosmetics to books and clothing. These bags are the packaging of choice for millions of online sellers and large marketplaces due to their lightweight nature and protective qualities, which help reduce shipping costs and damage rates. The pharmaceutical and healthcare industry is another critical application area, utilizing specialized bubble mailers to safely transport medical devices, diagnostic kits, and temperature-sensitive samples, often requiring additional insulation or tamper-proof seals. The electronics industry relies on anti-static bubble bags to prevent electrostatic discharge during shipping that could damage sensitive components. Other significant applications include shipping valuable documents, luxury goods, and automotive parts.

Regional Insights

Geographically, North America and Europe represent the most mature and largest markets for bubble lined courier bags, driven by well-established e-commerce ecosystems, high consumer spending power, and stringent requirements for product safety during shipping. The Asia-Pacific region is anticipated to witness the most rapid growth, fueled by the explosive expansion of e-commerce in countries like China, India, and Southeast Asian nations, coupled with increasing manufacturing and export activities. Latin America and the Middle East & Africa are emerging markets where growth is linked to improving digital infrastructure and a gradual increase in online shopping penetration. Regional variations also exist in material preference, with European markets showing a stronger inclination towards paper and recycled content due to stricter environmental regulations, while other regions may currently prioritize cost-effectiveness and durability offered by plastic variants.

Company Insights

The market is served by several key players who have established strong positions through innovation and global reach. Sealed Air Corporation, known for its Bubble Wrap brand, is a dominant force with a comprehensive range of protective packaging solutions. Pregis LLC is another major competitor, recognized for its innovative and sustainable packaging options and its robust network of manufacturing facilities. Storopack Hans Reichenecker GmbH specializes in protective packaging and offers a wide array of bubble-based products. Other significant contributors include Jiffy Packaging, a renowned name in padded mailers, and Polyair Inter Pack Inc., which provides various packaging products. These companies compete intensely through strategies involving product development, particularly in sustainable materials, strategic acquisitions to expand market presence, and a focus on providing value-added services like custom printing and just-in-time delivery to large-scale clients.

Recent Developments

Recent developments in the bubble lined courier bags market are heavily centered on sustainability and product enhancement. Major players are launching new lines of mailers made from a high percentage of post-consumer recycled (PCR) content and developing fully recyclable mono-material structures that are easier to process in recycling streams. There is also a notable push towards creating home-compostable and biodegradable solutions to address end-of-life concerns. Beyond materials, technological advancements include the development of lighter-weight but stronger films that maintain protection while reducing material usage and shipping costs. Companies are also investing in automation and advanced manufacturing technologies to improve production efficiency and reduce waste. Furthermore, strategic partnerships and acquisitions are common as firms seek to expand their geographic footprint and technological capabilities to better serve global clients.

Report Segmentation

This comprehensive market report on bubble lined courier bags provides a detailed analysis segmented across several key dimensions to offer granular insights. The segmentation by type categorizes the market into plastic bubble mailers and paper bubble mailers, analyzing the demand trends and growth prospects for each material type. Application-based segmentation delves into the specific usage across critical sectors such as e-commerce, pharmaceuticals & healthcare, electronics, automotive, and others, highlighting the unique requirements and growth drivers in each vertical. The report further provides a regional breakdown, covering North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, examining regional market dynamics, regulatory landscapes, and competitive scenarios. This multi-faceted segmentation allows stakeholders to identify precise growth opportunities, understand niche demands, and formulate targeted strategies for specific segments and geographies.

FAQs

What are bubble lined courier bags made of?

Bubble lined courier bags are typically constructed with an outer layer of durable polyethylene plastic or kraft paper and an inner layer of polyethylene air bubble film, which provides the cushioning and protective properties.

Are bubble mailers recyclable?

The recyclability depends on the material. All-plastic bubble mailers can often be recycled with plastic bags at designated store drop-off locations, while paper bubble mailers with plastic bubble lining are typically not recyclable due to the mixed materials and must be separated.

What is the purpose of a bubble mailer?

The primary purpose of a bubble mailer is to protect fragile, sensitive, or valuable items during shipping and handling by providing a cushioned barrier against impacts, vibrations, and abrasions.

How much weight can a bubble mailer hold?

The weight capacity varies by size and construction, but standard bubble mailers are generally designed to safely hold items weighing between a few ounces up to several pounds, with heavy-duty versions available for more demanding applications.

Are bubble mailers waterproof?

Plastic-based bubble mailers offer a high degree of water resistance, making them suitable for protecting contents from moisture during transit. Paper bubble mailers are not waterproof and can be damaged by exposure to water.

What are the benefits of using bubble mailers for shipping?

Key benefits include excellent product protection leading to fewer damages and returns, lightweight construction which reduces shipping costs, flexibility and conformability to various product shapes, and professional appearance that enhances the unboxing experience for customers.

Citius Research has developed a research report titled “Bubble Lined Courier Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Bubble Lined Courier Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Bubble Lined Courier Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Bubble Lined Courier Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Bubble Lined Courier Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Bubble Lined Courier Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Bubble Lined Courier Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Bubble Lined Courier Bags Market
• Cost and Gross Margin Analysis of Bubble Lined Courier Bags Market
• Bubble Lined Courier Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Bubble Lined Courier Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Bubble Lined Courier Bags Market Key Stakeholders

Below are the key stakeholders for the Bubble Lined Courier Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Bubble Lined Courier Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Bubble Lined Courier Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Bubble Lined Courier Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Bubble Lined Courier Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Bubble Lined Courier Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Bubble Lined Courier Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Bubble Lined Courier Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Bubble Lined Courier Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Bubble Lined Courier Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Bubble Lined Courier Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Bubble Lined Courier Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Bubble Lined Courier Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Bubble Lined Courier Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Bubble Lined Courier Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Bubble Lined Courier Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Bubble Lined Courier Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Bubble Lined Courier Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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