Valve Bag Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211053
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Valve Bag Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 7.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Valve Bag Market

(Market Size)
$4.2 billion
$7.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 4.2 billion
2030 Market Size USD 7.6 billion
Key Players Mondi, Smurfit Kappa, LC Packaging, Hood Packaging, Bemis

Market Summary

The valve bag market is a specialized segment within the packaging industry focused on the production and distribution of valve bags, which are designed for efficient filling and handling of dry flowable products. These bags feature a unique valve construction that allows for automated filling and prevents product leakage, making them ideal for powders, granules, and other similar materials. The market serves a diverse range of sectors including chemicals, building materials, food, and agriculture. Key characteristics driving adoption include their ability to maintain product integrity, reduce waste, and enhance operational efficiency during packaging processes. The market is characterized by ongoing innovation in materials and design to meet evolving industry standards and environmental considerations. Manufacturers are increasingly focusing on developing sustainable solutions to align with global regulatory demands and consumer preferences for eco-friendly packaging.

Key Highlights

The valve bag market is distinguished by several critical attributes that underscore its importance in industrial packaging. A primary highlight is the bag's design, which incorporates an internal valve enabling high-speed filling operations without dust emission, significantly improving workplace safety and hygiene. These bags are predominantly manufactured from multi-layer paper or plastic films, often laminated for enhanced strength and barrier properties. Another key aspect is their reclosure feature, which allows for controlled dispensing and product protection after initial use. The market has seen advancements in printing technologies, enabling high-quality branding and regulatory labeling directly on the bags. Furthermore, the development of biodegradable and recyclable valve bags is gaining traction, responding to the increasing demand for sustainable packaging solutions across global supply chains.

Drivers, Opportunities & Restraints

Growth in the valve bag market is propelled by several drivers, including the expansion of end-use industries such as construction, agriculture, and chemicals, which require reliable and efficient packaging for bulk materials. The shift towards automation in packaging lines also fuels demand, as valve bags are compatible with high-speed filling equipment, reducing labor costs and enhancing productivity. Opportunities abound in the development of innovative materials that offer improved sustainability, such as bio-based plastics and recycled paper, catering to environmentally conscious consumers and stringent regulations. However, the market faces restraints including volatility in raw material prices, which can impact production costs and profitability. Additionally, the availability of alternative packaging formats like FIBCs (Flexible Intermediate Bulk Containers) for very large quantities poses competitive challenges. Regulatory compliance across different regions regarding packaging waste and recycling also presents a complex landscape for manufacturers to navigate.

Concentration Insights

The valve bag market exhibits a moderate level of concentration, with a mix of large multinational corporations and regional players dominating the landscape. Leading companies such as Mondi Group, Berry Global Inc., and Sonoco Products Company have established significant market presence through extensive product portfolios and global distribution networks. These players often engage in strategic initiatives like mergers and acquisitions to strengthen their market position and expand their geographical reach. Regional manufacturers also play a crucial role, particularly in emerging economies, by offering cost-effective solutions tailored to local needs. The competitive environment is characterized by continuous investment in research and development to introduce advanced materials and manufacturing technologies. Collaboration with end-users to develop customized solutions is a common strategy to enhance customer loyalty and market share.

Type Insights

Valve bags are primarily categorized based on the materials used in their construction, with paper and plastic being the two main types. Paper valve bags are often preferred for their biodegradability and excellent printability, making them suitable for products like cement, flour, and animal feed. They typically feature multiple layers for added strength and barrier protection. Plastic valve bags, made from materials such as polyethylene or polypropylene, offer superior moisture resistance and durability, ideal for chemicals, fertilizers, and food products. Within these categories, variations include open-mouth valve bags and pinch-bottom valve bags, each designed for specific filling and handling requirements. Recent trends indicate a growing inclination towards hybrid solutions that combine paper and plastic to leverage the benefits of both materials, enhancing performance while addressing environmental concerns.

Application Insights

Valve bags find extensive application across various industries due to their functional advantages. In the building and construction sector, they are widely used for packaging cement, plaster, and other powdered materials, ensuring dust-free handling and product integrity. The chemical industry utilizes these bags for fertilizers, pigments, and resins, where moisture protection and safe transportation are critical. In agriculture, valve bags are employed for seeds, animal feed, and fertilizers, facilitating efficient distribution and storage. The food industry leverages them for products like flour, sugar, and powdered beverages, emphasizing hygiene and tamper-evident features. Additionally, pharmaceutical applications are emerging, particularly for packaging powdered drugs and ingredients, driven by the need for contamination-free solutions. Each application demands specific bag characteristics, influencing material selection and design innovations.

Regional Insights

The valve bag market demonstrates distinct regional dynamics influenced by industrial development, regulatory frameworks, and consumer preferences. Asia-Pacific represents a significant market, driven by rapid industrialization in countries like China and India, where growth in construction and agriculture sectors boosts demand. North America and Europe are mature markets characterized by a strong focus on sustainability and advanced manufacturing technologies, leading to the adoption of eco-friendly valve bags. Latin America and the Middle East & Africa are emerging regions, with increasing investments in infrastructure and agriculture contributing to market growth. Regional variations in raw material availability and environmental regulations also shape market strategies, with manufacturers adapting their products to meet local standards and customer expectations. Trade policies and economic conditions further influence regional supply chains and market expansion opportunities.

Company Insights

Prominent companies in the valve bag market include Mondi Group, Berry Global Inc., Sonoco Products Company, and Huhtamaki Oyj, among others. These players are recognized for their extensive product offerings, technological expertise, and global operational capabilities. Mondi Group is noted for its innovative sustainable packaging solutions, often integrating recycled materials into their valve bags. Berry Global Inc. focuses on advanced plastic technologies, providing durable and moisture-resistant options for various applications. Sonoco Products Company emphasizes customization and customer collaboration, developing tailored solutions for specific industry needs. Huhtamaki Oyj leverages its expertise in fiber-based packaging, offering eco-friendly valve bags aligned with circular economy principles. Other significant players like ProAmpac and LC Packaging contribute to market diversity through specialized products and regional strength. These companies actively engage in research and development to enhance product performance and sustainability, maintaining a competitive edge.

Recent Developments

The valve bag market has witnessed several recent developments aimed at addressing evolving industry demands and environmental challenges. There is a growing emphasis on sustainable packaging, with companies launching valve bags made from recycled and biodegradable materials to reduce environmental impact. Technological advancements include the integration of smart features such as QR codes and RFID tags for improved traceability and supply chain management. Mergers and acquisitions have been notable, with larger firms acquiring smaller specialists to expand their product portfolios and geographic reach. For instance, acquisitions in the packaging sector have enhanced capabilities in producing high-barrier films and innovative closure systems. Additionally, investments in automation and digital printing technologies have optimized manufacturing processes, enabling faster production and greater customization. Collaborations with end-users to develop application-specific solutions are also trending, ensuring that valve bags meet precise performance requirements.

Report Segmentation

This report on the valve bag market is segmented to provide a comprehensive analysis across multiple dimensions. The segmentation by type includes paper valve bags and plastic valve bags, with further breakdowns into sub-types such as open-mouth and pinch-bottom designs. Application segmentation covers key industries: building and construction, chemicals, agriculture, food, and others, detailing specific use cases and demand patterns. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional trends and growth prospects. Additionally, the report examines the market based on capacity, distinguishing between standard and large-size valve bags to address varying customer needs. Each segment is analyzed in terms of market dynamics, competitive landscape, and future opportunities, providing stakeholders with actionable intelligence for strategic decision-making.

FAQs

What are the common materials used in valve bags? Valve bags are typically made from paper, plastic, or a combination of both. Paper valve bags are often used for their biodegradability and printability, while plastic bags, made from polyethylene or polypropylene, offer superior moisture resistance and durability.

Which industries primarily use valve bags? Key industries include building and construction for materials like cement, chemicals for fertilizers and resins, agriculture for seeds and feed, and food for products such as flour and sugar. Their ability to ensure dust-free filling and product protection makes them ideal for these sectors.

What are the advantages of using valve bags? Advantages include efficient automated filling, reduced product loss and dust emission, enhanced safety, and excellent barrier properties. They also support sustainability through recyclable and biodegradable options.

How do valve bags contribute to sustainability? Many manufacturers are producing valve bags from recycled materials and developing biodegradable versions. Their reusability and compatibility with recycling programs help reduce environmental impact, aligning with global sustainability goals.

What is the difference between valve bags and other packaging types? Unlike open-mouth bags, valve bags have a specialized valve for filling, preventing dust and spillage. Compared to FIBCs, they are smaller and suited for moderate quantities, offering better handling and cost-efficiency for specific applications.

Which regions show high growth in the valve bag market? The Asia-Pacific region, particularly China and India, exhibits significant growth due to industrialization and infrastructure development. Emerging economies in Latin America and Africa are also seeing increased demand driven by agricultural and construction activities.

Citius Research has developed a research report titled “Valve Bag Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Valve Bag Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Valve Bag Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Valve Bag Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Valve Bag Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Valve Bag Market
• Research Methodology
• Executive Summary
• Market Dynamics of Valve Bag Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Valve Bag Market
• Cost and Gross Margin Analysis of Valve Bag Market
• Valve Bag Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Valve Bag Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Valve Bag Market Key Stakeholders

Below are the key stakeholders for the Valve Bag Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Valve Bag Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Valve Bag Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Valve Bag Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Valve Bag Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Valve Bag Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Valve Bag Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Valve Bag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Valve Bag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Valve Bag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Valve Bag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Valve Bag Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Valve Bag Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Valve Bag Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Valve Bag Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Valve Bag Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Valve Bag Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Valve Bag Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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