Retail Glass Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210589
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Retail Glass Packaging Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 20.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Retail Glass Packaging Market

(Market Size)
$12.5 billion
$20.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 12.5 billion
2030 Market Size USD 20.5 billion
Key Players Owens-Illinois, Ardagh Group, Verallia, Vidrala, BA Glass

Market Summary

The retail glass packaging market serves as a critical segment within the broader packaging industry, providing containers primarily for beverages, food, pharmaceuticals, and personal care products. Glass packaging is valued for its premium aesthetic, impermeability, and ability to preserve product integrity without altering taste or composition. The market is characterized by a consistent demand driven by consumer preference for sustainable and recyclable materials. Key players in this sector include established glass manufacturers and packaging companies that focus on innovation in design and lightweighting to meet environmental and economic goals. The industry operates within a competitive landscape where product differentiation through customization and brand enhancement is crucial. Regional consumption patterns vary significantly, influenced by local manufacturing capabilities, regulatory frameworks, and consumer behavior. The market remains resilient despite challenges such as raw material price volatility and competition from alternative packaging materials like plastic and metal. Ongoing trends include a shift towards eco-friendly packaging solutions and increased investment in recycling infrastructure to support circular economy initiatives.

Key Highlights

Notable aspects of the retail glass packaging market include its strong alignment with sustainability trends, as glass is 100% recyclable and can be reused indefinitely without loss of quality. Major companies such as Owens-Illinois, Ardagh Group, and Verallia dominate the market with extensive product portfolios and global reach. Innovation is a key highlight, with advancements in lightweight glass technology reducing material use and transportation costs while maintaining durability. The market also benefits from high demand in the alcoholic beverages sector, where glass is preferred for its ability to protect flavor and provide a premium image. Regulatory support for recycling and reduced plastic usage in various regions further bolsters market growth. Additionally, the rise of e-commerce has influenced packaging requirements, with a focus on secure, damage-resistant glass containers for online retail. These factors collectively underscore the market's adaptability and ongoing relevance in the packaging industry.

Drivers, Opportunities & Restraints

Several drivers propel the retail glass packaging market, including increasing consumer awareness of environmental issues which favors recyclable materials like glass. Stringent regulations against single-use plastics in many countries also drive demand for glass alternatives. The growing premiumization trend in beverages and cosmetics sectors, where glass packaging enhances brand perception, acts as another significant driver. Opportunities abound in emerging markets, where rising disposable incomes and urbanization boost consumption of packaged goods. Innovations such as smart packaging with integrated QR codes or NFC technology present new avenues for growth. However, the market faces restraints including the high energy consumption and carbon footprint associated with glass production. Competition from lightweight and cost-effective materials like PET plastic poses a challenge, particularly in price-sensitive segments. Volatility in raw material prices, such as silica sand and soda ash, can impact profitability. Additionally, fragility and higher transportation costs compared to other materials remain persistent obstacles.

Concentration Insights

The retail glass packaging market exhibits a concentrated structure with a few major players holding significant market share. Leading companies like Owens-Illinois, Ardagh Group, Verallia, and Gerresheimer operate on a global scale, leveraging extensive distribution networks and large-scale production facilities. These players focus on strategic acquisitions, partnerships, and capacity expansions to strengthen their market position. Regional manufacturers also play a vital role, particularly in markets with high local demand or specific regulatory environments. The concentration is influenced by high capital investment requirements for glass manufacturing, which creates barriers to entry for new players. Innovation and sustainability initiatives are key competitive strategies, with companies investing in R&D to develop lighter and more eco-friendly glass containers. The market's concentration ensures robust competition but also allows dominant players to influence pricing and industry standards. Collaboration with end-use industries for customized solutions is common, enhancing customer loyalty and market stability.

Type Insights

Retail glass packaging is categorized into several types based on product form and application needs. Bottles represent the largest segment, widely used for beverages including alcohol, soft drinks, and juices. Jars are another significant type, commonly employed for food products like sauces, spreads, and baby food due to their sealable nature and visibility. Vials and ampoules cater to the pharmaceutical industry, offering sterile containment for liquids and injectables. Other types include cosmetic containers such as perfume bottles and cream jars, which emphasize design and premium appeal. Each type varies in production techniques, with processes like blow molding and pressing used to achieve desired shapes and strengths. Lightweighting trends are evident across all types, reducing material use without compromising functionality. Customization in color, shape, and labeling is prevalent, allowing brands to differentiate their products on shelves. The diversity in glass packaging types supports a broad range of retail applications, driven by specific industry requirements and consumer preferences.

Application Insights

The application of retail glass packaging spans multiple industries, with beverages holding the largest share, particularly in alcoholic drinks like beer, wine, and spirits where glass preserves taste and supports branding. The food industry utilizes glass for packaging perishables such as dairy, condiments, and ready-to-eat meals, leveraging its non-reactive properties. Pharmaceuticals rely on glass for its inertness and ability to maintain drug efficacy, especially in injectables and oral liquid formulations. Personal care and cosmetics applications include perfumes, lotions, and serums, where glass adds a luxury feel and protects sensitive formulations from contamination. Other niche applications include home care products and specialty chemicals. Each application sector has distinct requirements; for instance, beverage packaging often emphasizes design and recyclability, while pharmaceutical packaging prioritizes safety and compliance with regulatory standards. The versatility of glass makes it suitable for diverse uses, though cost and weight considerations influence material selection across different applications.

Regional Insights

Geographically, the retail glass packaging market shows varied dynamics across regions. North America and Europe are mature markets with high recycling rates and strong regulatory support for sustainable packaging, driving steady demand. The presence of major manufacturers and a well-established beverage industry supports market growth in these regions. Asia-Pacific is the fastest-growing market, fueled by rising urbanization, increasing disposable incomes, and expanding food and beverage sectors in countries like China and India. Latin America and the Middle East & Africa exhibit growing potential, though infrastructure challenges and economic volatility can impact adoption. Regional differences in consumer preferences also play a role; for example, Europe has a strong culture of glass packaging for dairy and beer, while Asia-Pacific sees high demand for glass in pharmaceuticals and cosmetics. Trade policies and raw material availability further shape regional market structures, influencing production costs and competitive landscapes.

Company Insights

Prominent companies in the retail glass packaging market include Owens-Illinois, a global leader with a strong focus on innovative and sustainable glass containers for beverages. Ardagh Group operates extensively in Europe and North America, offering a wide range of packaging solutions with an emphasis on lightweight and recyclable designs. Verallia, another key player, specializes in glass packaging for food and beverages, leveraging advanced production technologies to enhance efficiency. Gerresheimer is notable for its pharmaceutical and cosmetic glass packaging, providing high-quality vials, ampoules, and bottles. Other significant players include Vitro, BA Glass, and Piramal Glass, each catering to specific regional or application segments. These companies invest heavily in R&D to develop eco-friendly products and reduce carbon footprints. Strategic initiatives such as mergers, acquisitions, and capacity expansions are common, aimed at strengthening market presence and expanding product portfolios. Collaboration with end-users for customized solutions is a key business strategy, ensuring alignment with evolving market demands.

Recent Developments

Recent developments in the retail glass packaging market reflect a strong focus on sustainability and innovation. Major companies have launched lightweight glass bottles that reduce material use and carbon emissions, aligning with environmental goals. Investments in recycling infrastructure have increased, with initiatives to boost collection rates and incorporate recycled content into new products. Technological advancements include the adoption of Industry 4.0 practices in manufacturing, enhancing production efficiency and quality control. Strategic acquisitions and partnerships have been prominent, such as Ardagh Group's expansion efforts in emerging markets and Verallia's collaborations with beverage brands to develop customized packaging. Regulatory developments, including bans on single-use plastics in various regions, have accelerated the shift towards glass alternatives. The market has also seen growing emphasis on circular economy models, with companies committing to closed-loop recycling systems. These developments indicate a dynamic industry adapting to environmental challenges and evolving consumer preferences while maintaining a commitment to quality and sustainability.

Report Segmentation

This report on the retail glass packaging market provides a detailed analysis segmented by type, application, and region. By type, the market is divided into bottles, jars, vials & ampoules, and others, each examined for their market share and growth potential. Application segmentation covers beverages, food, pharmaceuticals, personal care & cosmetics, and other sectors, highlighting demand patterns and industry-specific trends. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional market dynamics, key players, and growth drivers. Each segment analysis includes qualitative and quantitative assessments, focusing on factors such as consumer preferences, regulatory impacts, and competitive landscape. The report also explores sub-segments within major categories, for instance, breaking down beverage applications into alcoholic and non-alcoholic segments. This comprehensive segmentation enables stakeholders to identify niche opportunities and understand market granularity, supporting informed decision-making and strategic planning.

FAQs

What are the different types of retail glass packaging? Retail glass packaging includes bottles, jars, vials, ampoules, and cosmetic containers, each designed for specific applications such as beverages, food, pharmaceuticals, and personal care products.

What are the advantages of using glass packaging? Glass packaging offers advantages like superior product protection, recyclability, non-reactive properties that preserve taste and quality, and a premium aesthetic that enhances brand image.

How does glass packaging contribute to sustainability? Glass is 100% recyclable and can be reused indefinitely without degradation, reducing waste and supporting circular economy initiatives, which minimizes environmental impact.

Which regions are leading in the glass packaging market? Europe and North America are mature markets with high recycling rates, while Asia-Pacific is the fastest-growing region due to rising consumption and urbanization.

What are the key challenges facing the glass packaging industry? Challenges include high production energy costs, competition from alternative materials like plastic, fragility during transportation, and volatility in raw material prices.

Who are the major players in the retail glass packaging market? Leading companies include Owens-Illinois, Ardagh Group, Verallia, and Gerresheimer, which dominate through innovation, global reach, and strategic expansions.

Citius Research has developed a research report titled “Retail Glass Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Retail Glass Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Retail Glass Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Retail Glass Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Retail Glass Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Retail Glass Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Retail Glass Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Retail Glass Packaging Market
• Cost and Gross Margin Analysis of Retail Glass Packaging Market
• Retail Glass Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Retail Glass Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Retail Glass Packaging Market Key Stakeholders

Below are the key stakeholders for the Retail Glass Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Retail Glass Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Retail Glass Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Retail Glass Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Retail Glass Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Retail Glass Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Retail Glass Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Retail Glass Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Retail Glass Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Retail Glass Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Retail Glass Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Retail Glass Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Retail Glass Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Retail Glass Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Retail Glass Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Retail Glass Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Retail Glass Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Retail Glass Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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