Foil Laminates Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209997
  • Format: Electronic (PDF)
  • Number of Pages: 221
  • Author(s): Joshi, Madhavi

Report Overview

The Foil Laminates Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Foil Laminates Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Amcor, Ardagh Group, Constantia Flexibles, Uflex Ltd., Alufoil Products

Market Summary

The foil laminates market is a critical and expanding segment within the global packaging industry, characterized by the combination of aluminum foil with various plastic and paper substrates to create high-performance, multi-layered materials. These laminates are engineered to provide superior barrier properties against moisture, oxygen, light, and other external contaminants, making them indispensable for preserving product integrity and extending shelf life. The demand is primarily fueled by sectors requiring stringent protective packaging, such as food and beverage, pharmaceuticals, and personal care. The market is experiencing steady growth driven by technological advancements in lamination processes, which allow for the development of thinner, stronger, and more sustainable material structures. Companies are increasingly investing in research and development to enhance the functional and aesthetic properties of foil laminates, including improved printability, heat sealability, and overall durability. The evolution of consumer preferences towards convenient, ready-to-eat, and on-the-go products further bolsters the adoption of flexible packaging solutions like foil laminates. This market is highly competitive, with key players focusing on innovation and strategic partnerships to strengthen their market position and cater to the diverse needs of end-use industries globally.

Key Highlights

The foil laminates market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the exceptional barrier protection offered by these materials, which is unparalleled by many single-layer packaging options, ensuring product safety and quality from manufacturing to consumption. The versatility in application is another significant aspect, as foil laminates are utilized across a broad spectrum of industries including food packaging for snacks, dairy, and confectionery, pharmaceutical blister packs, and personal care product containers. The market is also marked by continuous innovation in material science, leading to the development of recyclable and mono-material laminates that address growing environmental concerns and regulatory pressures towards sustainable packaging. Furthermore, the ability of foil laminates to enhance brand appeal through high-quality printing and metallic finishes provides a competitive edge in crowded retail environments. The presence of established global players like Amcor PLC, Constantia Flexibles, and Uflex Ltd., who invest heavily in capacity expansion and technological advancements, is a testament to the market's robust dynamics and future potential.

Drivers, Opportunities & Restraints

The growth of the foil laminates market is propelled by several powerful drivers, with the rising demand for extended shelf-life packaging from the food and beverage industry being paramount. The increasing consumption of processed and packaged foods, coupled with growing health consciousness among consumers, necessitates packaging that ensures freshness and prevents contamination. Technological advancements in lamination and coating technologies that improve product performance and reduce material usage also serve as significant drivers. Opportunities within this market are abundant, particularly in the development of sustainable and eco-friendly foil laminate solutions that align with global circular economy initiatives. The expansion of e-commerce and the need for durable, lightweight protective packaging present another substantial growth avenue. However, the market faces notable restraints, including volatility in the prices of raw materials such as aluminum and polymers, which can impact production costs and profit margins. Environmental regulations concerning the recyclability of multi-material laminates and the complexity of their disposal processes pose challenges, urging manufacturers to invest in research for alternative, greener materials and designs.

Concentration Insights

The global foil laminates market exhibits a concentrated competitive landscape, dominated by a handful of major international corporations that hold significant market share. These leading players, including Amcor PLC, Constantia Flexibles, Mondi Group, and Uflex Ltd., have established extensive global production networks and distribution channels, allowing them to serve a diverse multinational client base. Their dominance is reinforced by substantial investments in research and development, enabling continuous product innovation and the development of proprietary technologies. The market concentration is particularly high in regions with advanced packaging industries, such as North America and Europe, where these giants have a strong foothold. However, the market also features a considerable number of regional and local manufacturers who compete on the basis of cost-effectiveness and catering to specific local demands, particularly in emerging economies across Asia Pacific and Latin America. This creates a multi-tiered competitive environment where global players leverage scale and innovation, while regional companies focus on flexibility and niche applications.

Type Insights

Foil laminates are categorized based on their material composition and structure, each type tailored for specific protective and functional requirements. A prominent type is the polymer-based foil laminate, where layers of polyethylene terephthalate (PET), polyethylene (PE), or polypropylene (PP) are bonded with aluminum foil. These are widely favored for their excellent moisture and gas barrier properties, making them ideal for food packaging. Another significant category is paper-based foil laminates, which combine paper with a thin layer of foil, often used for packaging dry foods, beverages, and pharmaceutical products where a degree of rigidity and printability is desired. The market is also witnessing growth in the development of specialized high-barrier laminates that incorporate ethylene vinyl alcohol (EVOH) or polyamide (PA) layers for applications requiring extreme protection, such as medical packaging. The choice of laminate type is dictated by the end-use application's specific needs regarding barrier strength, durability, machinability on packaging lines, and overall sustainability profile, driving continuous diversification in product offerings.

Application Insights

The application spectrum for foil laminates is vast and critical to numerous industries, with the food and beverage sector representing the largest and most dominant segment. In this sector, foil laminates are extensively used for packaging a wide array of products including snacks, coffee, dairy products, sauces, and ready-to-eat meals, where they provide essential protection against oxygen, light, and moisture to maintain freshness and prevent spoilage. The pharmaceutical industry is another major application area, relying on high-integrity foil laminates for blister packs, strip packs, and pouches that protect sensitive medications from degradation and ensure sterility. The personal care and cosmetics industry utilizes these materials for packaging items like shampoos, creams, and lotions, leveraging their barrier properties and premium aesthetic appeal. Furthermore, foil laminates find applications in the industrial sector for packaging technical products that require shielding from environmental factors. The versatility and superior performance characteristics of foil laminates make them a preferred choice across these diverse applications, with ongoing innovations continually expanding their use cases.

Regional Insights

The demand for foil laminates is globally distributed, with varying growth dynamics across different regions. Asia Pacific stands as the largest and fastest-growing market, driven by rapidly expanding populations, rising disposable incomes, and the increasing penetration of organized retail and packaged food consumption in countries like China, India, and Indonesia. The region's robust manufacturing base and the presence of key end-use industries further fuel market expansion. North America and Europe represent mature markets characterized by high demand for advanced, sustainable packaging solutions and stringent regulatory standards for food and pharmaceutical safety. These regions are at the forefront of adopting innovative and eco-friendly laminate technologies. The Middle East and Africa region shows promising growth potential, supported by economic diversification efforts and growing investments in the food and beverage sector. Latin America also presents steady opportunities, with Brazil and Mexico being key markets driven by the growth of the processed food industry. Each region's market dynamics are influenced by local economic conditions, regulatory frameworks, and consumer preferences, shaping the strategies of global and regional players.

Company Insights

The competitive landscape of the foil laminates market is shaped by the strategies and capabilities of its key players. Leading multinational corporations such as Amcor PLC, Constantia Flexibles, Mondi Group, and Uflex Ltd. have established a strong global presence through extensive product portfolios, significant research and development activities, and strategic acquisitions. These companies focus on developing innovative laminate solutions that offer enhanced functionality, sustainability, and cost-effectiveness to meet evolving customer demands. Other notable players include Huhtamaki Oyj, Winpak Ltd., and Glenroy, Inc., who compete by specializing in niche applications and providing high-value, customized solutions. The market is also served by numerous regional manufacturers who play a crucial role in catering to local markets with tailored products. Competition is primarily based on product quality, technological innovation, price, and the ability to provide consistent supply and technical support. Companies are increasingly investing in sustainable practices and circular economy models to align with global environmental trends and regulatory requirements, which is becoming a key differentiator in the market.

Recent Developments

The foil laminates market has been active with significant recent developments focused on innovation, sustainability, and strategic growth. A prominent trend is the increased investment in developing recyclable and mono-material laminate structures that maintain high barrier properties while being easier to recycle, addressing one of the industry's major environmental challenges. Major players have announced the launch of new production lines and expansion of manufacturing facilities in high-growth regions to bolster their global supply capabilities and reduce logistical dependencies. There has been a surge in collaborations and partnerships between material suppliers, packaging converters, and brand owners to co-develop next-generation sustainable packaging solutions. Technological advancements have led to the introduction of smart laminates integrated with indicators for freshness, temperature, and tamper-evidence, adding functionality beyond mere protection. Furthermore, companies are increasingly adopting advanced manufacturing technologies like digital printing and automation to enhance production efficiency, reduce waste, and offer greater customization, reflecting the market's dynamic and innovative nature.

Report Segmentation

This comprehensive report on the foil laminates market provides a detailed analysis segmented to offer granular insights into various aspects of the industry. The segmentation is structured based on type, which includes categories such as polymer-based laminates, paper-based laminates, and other specialized high-barrier material combinations. The application segmentation covers key end-use industries including food and beverage packaging, pharmaceutical packaging, personal care and cosmetics packaging, and industrial packaging. Furthermore, the report offers a geographical segmentation, delivering in-depth analysis and forecasts for key regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each regional analysis examines the local market dynamics, key players, growth drivers, and challenges. This multi-faceted segmentation allows for a thorough understanding of market trends, opportunities, and competitive landscapes across different material types, applications, and regions, providing stakeholders with actionable intelligence to support strategic decision-making.

FAQs

What are foil laminates used for?

Foil laminates are primarily used in packaging applications across the food, pharmaceutical, and personal care industries to provide an exceptional barrier against moisture, oxygen, light, and contaminants, thereby extending product shelf life and ensuring integrity.

What materials are commonly used in foil laminates?

Common materials include aluminum foil combined with various polymer films like polyethylene terephthalate (PET), polyethylene (PE), polypropylene (PP), or paper substrates, often with adhesive layers to bond them into a multi-layered structure.

Are foil laminates recyclable?

Traditional multi-material foil laminates pose recycling challenges; however, the industry is actively developing new mono-material and recyclable laminate structures to improve sustainability and meet environmental regulations.

Which industries are the largest users of foil laminates?

The food and beverage industry is the largest end-user, followed significantly by the pharmaceutical sector for blister packaging and the personal care industry for products requiring high barrier protection and premium aesthetics.

What are the advantages of using foil laminates in packaging?

Key advantages include superior barrier properties for product protection, enhanced shelf appeal through high-quality printing, light weight which reduces shipping costs, and versatility to be formed into various packaging formats like pouches and lids.

Who are the leading companies in the foil laminates market?

Prominent companies operating globally in this market include Amcor PLC, Constantia Flexibles, Mondi Group, Uflex Ltd., Huhtamaki Oyj, and Winpak Ltd., among others.

Citius Research has developed a research report titled “Foil Laminates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Foil Laminates Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Foil Laminates Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Foil Laminates Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Foil Laminates Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Foil Laminates Market
• Research Methodology
• Executive Summary
• Market Dynamics of Foil Laminates Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Foil Laminates Market
• Cost and Gross Margin Analysis of Foil Laminates Market
• Foil Laminates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Foil Laminates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Foil Laminates Market Key Stakeholders

Below are the key stakeholders for the Foil Laminates Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Foil Laminates Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Foil Laminates Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Foil Laminates Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Foil Laminates Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Foil Laminates Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Foil Laminates Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Foil Laminates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Foil Laminates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Foil Laminates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Foil Laminates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Foil Laminates Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Foil Laminates Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Foil Laminates Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Foil Laminates Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Foil Laminates Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Foil Laminates Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Foil Laminates Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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