Asphalt Shingles Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208117
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Asphalt Shingles Market size was estimated at USD 9.8 billion in 2023 and is projected to reach USD 14.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Asphalt Shingles Market

(Market Size)
$9.8 billion
$14.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 9.8 billion
2030 Market Size USD 14.8 billion
Key Players Owens Corning, GAF, IKO, CertainTeed, TAMKO

Market Summary

The asphalt shingles market is a critical segment within the global construction and manufacturing industry, primarily driven by demand in residential and commercial roofing applications. Asphalt shingles are favored for their cost-effectiveness, durability, and ease of installation, making them a popular choice among homeowners and builders alike. The market is characterized by continuous innovation in product design, with manufacturers focusing on enhancing aesthetic appeal, weather resistance, and sustainability. Key players are investing in research and development to introduce advanced products that meet evolving building codes and environmental standards. Growth is further supported by urbanization trends and increased spending on home improvement and renovation projects. The market operates within a competitive landscape where product differentiation, distribution networks, and brand reputation play pivotal roles in capturing market share. Regional variations in climate and construction practices also influence product demand and specification requirements.

Key Highlights

The asphalt shingles market demonstrates several key highlights that underscore its dynamism and growth potential. Product innovation remains a central theme, with manufacturers introducing laminated and architectural shingles that offer improved durability and aesthetic variety compared to traditional three-tab shingles. Sustainability initiatives are gaining traction, leading to the development of recyclable shingles and energy-efficient cool roofing options that comply with green building standards. The market benefits from robust distribution channels, including home improvement retailers, specialty distributors, and professional roofing contractors, ensuring broad product availability. Technological advancements in manufacturing processes have enhanced production efficiency and product quality, allowing for greater customization and faster time-to-market. The industry is also witnessing consolidation activities, with major acquirers expanding their geographic reach and product portfolios through strategic purchases.

Drivers, Opportunities & Restraints

Several drivers propel the asphalt shingles market forward, including sustained demand from the residential construction sector, particularly in North America where asphalt shingles dominate roofing material choices. Renovation and retrofit activities contribute significantly to market volume, as homeowners seek to upgrade existing roofs for better performance and curb appeal. Favorable economic conditions and low interest rates in key markets encourage investment in housing and infrastructure, further stimulating demand. Opportunities abound in emerging economies where urbanization rates are high and disposable incomes are rising, creating new markets for affordable roofing solutions. Product innovation presents another opportunity, with potential growth in solar-reflective and impact-resistant shingles that address specific climatic challenges. However, the market faces restraints such as volatility in raw material prices, particularly for asphalt and fiberglass, which can impact profit margins. Environmental regulations concerning production emissions and waste disposal also pose challenges, requiring manufacturers to invest in cleaner technologies and recycling programs. Competition from alternative roofing materials like metal, tile, and synthetic products may constrain market growth in certain segments.

Concentration Insights

The asphalt shingles market exhibits a moderately concentrated structure with a handful of major players holding significant market share. Leading companies such as Owens Corning, GAF, and CertainTeed dominate the landscape through extensive product portfolios, strong brand recognition, and widespread distribution networks. These incumbents benefit from economies of scale, vertical integration, and robust research and development capabilities that allow them to introduce innovative products and maintain competitive pricing. Regional players also play an important role, often catering to local preferences and specific climatic requirements. Market concentration is influenced by factors such as manufacturing capacity, geographic reach, and the ability to secure large contracts with homebuilders and distributors. Mergers and acquisitions have been a strategic tool for larger firms to consolidate their positions and enter new markets. The competitive environment encourages continuous improvement in product quality and customer service, with companies striving to differentiate through warranty offerings, technical support, and sustainability credentials.

Type Insights

Asphalt shingles are primarily categorized into two main types: organic and fiberglass, with fiberglass-based products now dominating the market due to their superior fire resistance and lighter weight. Within these categories, product differentiation is further achieved through design variations such as three-tab shingles and architectural or dimensional shingles. Three-tab shingles represent the traditional option, valued for their affordability and uniform appearance. Architectural shingles have gained popularity for their enhanced aesthetic appeal, featuring a multi-dimensional look that mimics wood shake or slate roofing. They also offer better wind resistance and longer warranties, justifying their premium price point. Specialty shingles, including those designed for high-wind regions, algae resistance, or solar reflectance, address niche demands and regulatory requirements. Manufacturers continue to innovate with new formats and surface treatments to improve durability, color retention, and overall performance, responding to contractor preferences and end-user expectations.

Application Insights

Asphalt shingles find extensive application in both residential and commercial construction sectors, with residential roofing accounting for the largest share of demand. In residential settings, they are used in new construction projects as well as in reroofing and renovation activities, driven by factors such as housing starts, remodeling expenditures, and storm damage repairs. The product's versatility allows it to be used on a wide range of architectural styles, from traditional to contemporary homes. Commercial applications include use on low-slope roofs of retail buildings, warehouses, and institutional structures, though market penetration here is lower compared to residential due to different performance requirements. The demand pattern is influenced by regional building codes, climate conditions, and aesthetic trends, with certain markets preferring specific colors and profiles. Growth in applications is also seen in the DIY segment, where ease of installation makes asphalt shingles accessible to homeowners undertaking small projects.

Regional Insights

The asphalt shingles market displays distinct regional characteristics shaped by climatic conditions, construction practices, and economic factors. North America represents the largest market, driven by high homeownership rates, frequent severe weather events requiring roof replacements, and a strong culture of home improvement. Within the region, the United States accounts for the majority of demand, with regional preferences for certain colors and styles influenced by local architecture and weather patterns. Europe shows steady demand, with emphasis on energy efficiency and sustainability driving adoption of advanced shingle products. The Asia Pacific region is emerging as a growth market, fueled by rapid urbanization, increasing disposable incomes, and growth in the construction sector, particularly in countries like China and India. Latin America and the Middle East & Africa present opportunities tied to economic development and infrastructure investment, though market penetration varies based on local material preferences and regulatory environments.

Company Insights

The competitive landscape of the asphalt shingles market includes several key players that have established strong positions through product innovation, strategic acquisitions, and extensive distribution networks. Owens Corning is a prominent participant known for its comprehensive range of roofing products and strong brand presence in residential and commercial segments. GAF, another major player, leverages its scale and vertical integration to offer a wide array of shingle options and backing services. CertainTeed, part of Saint-Gobain, competes with a focus on quality and sustainability, often introducing products that meet stringent environmental standards. Other significant contributors include IKO Industries, TAMKO Building Products, and Atlas Roofing, each bringing specialized offerings and regional strengths to the market. These companies invest heavily in manufacturing technology, product development, and marketing to maintain their competitive edge. They also engage in partnerships with builders, contractors, and distributors to ensure product availability and support, while smaller players often compete on price or cater to niche segments.

Recent Developments

The asphalt shingles market has witnessed several recent developments reflecting industry trends toward sustainability, innovation, and market expansion. Major manufacturers have launched new product lines featuring enhanced durability, improved wind resistance, and greater aesthetic variety to meet evolving consumer preferences. There is a growing emphasis on sustainable manufacturing practices, with companies investing in recycling programs for shingle waste and developing products with higher recycled content. Technological advancements have led to the introduction of shingles integrated with solar technology and cool roofing features that contribute to energy efficiency. Strategic acquisitions and partnerships have been observed as firms seek to broaden their geographic footprint and strengthen their product portfolios. Regulatory developments continue to shape the market, with updates to building codes and energy standards influencing product specifications and installation practices. The industry is also adapting to supply chain challenges and raw material availability issues through operational adjustments and supplier diversification.

Report Segmentation

This market research report on the asphalt shingles industry provides a detailed analysis segmented by type, application, and region to offer comprehensive insights into market dynamics. The type segmentation covers organic and fiberglass shingles, with further breakdown into product variations such as three-tab, architectural, and specialty shingles, examining their market share, growth trends, and consumer adoption patterns. Application segmentation analyzes demand from residential and commercial construction sectors, including new construction and reroofing activities, highlighting key drivers and restraints in each segment. Regional segmentation offers a granular view of market performance across North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, identifying growth hotspots and regional peculiarities. The report also includes analysis of the competitive landscape, profiling leading companies and assessing their strategies, market presence, and product offerings. Additional segments may cover distribution channels, price points, and end-user preferences to provide a holistic understanding of the market structure and opportunities.

FAQs

What are the benefits of asphalt shingles? Asphalt shingles offer several advantages including cost-effectiveness, ease of installation, and a wide range of style and color options. They provide reliable weather protection, are relatively lightweight, and many products come with extensive warranties. Their popularity is also due to good fire resistance ratings and continuous improvements in durability and aesthetic appeal.

How long do asphalt shingles last? The lifespan of asphalt shingles varies by product type and environmental conditions. Standard three-tab shingles typically last 15 to 20 years, while higher-quality architectural shingles can last 25 to 30 years or more. Proper installation, adequate ventilation, and regular maintenance can extend their service life, while severe weather exposure may reduce it.

What is the difference between architectural and three-tab shingles? Architectural shingles are thicker and heavier than three-tab shingles, offering a dimensional appearance that mimics wood or slate. They generally have better wind resistance, longer warranties, and a more premium look. Three-tab shingles are lighter, have a flat uniform appearance, and are more economical, making them a common choice for budget-conscious projects.

Can asphalt shingles be recycled? Yes, asphalt shingles can be recycled and the practice is growing. Recycled shingles are processed for use in pavement construction, patch materials, and new roofing products. Recycling programs are supported by manufacturers and waste management companies, though availability varies by region. Some shingles are also designed with recycled content to support sustainability goals.

Are asphalt shingles suitable for all climates? Asphalt shingles are versatile and used in various climates, but product selection should consider local conditions. Specialized shingles are available for high-wind areas, regions prone to hail, and hot climates where solar reflectance is important. In extreme weather areas, proper installation and additional roofing components are crucial for performance.

How do I maintain an asphalt shingle roof? Regular maintenance includes keeping the roof free of debris, ensuring gutters are clean, and trimming overhanging branches. Periodic inspections for damaged, curled, or missing shingles allow for timely repairs. It's also important to ensure proper attic ventilation to prevent heat and moisture buildup that can reduce shingle life. Professional inspections after severe weather are recommended.

Citius Research has developed a research report titled “Asphalt Shingles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Asphalt Shingles Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Asphalt Shingles Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Asphalt Shingles Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Asphalt Shingles Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Asphalt Shingles Market
• Research Methodology
• Executive Summary
• Market Dynamics of Asphalt Shingles Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Asphalt Shingles Market
• Cost and Gross Margin Analysis of Asphalt Shingles Market
• Asphalt Shingles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Asphalt Shingles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Asphalt Shingles Market Key Stakeholders

Below are the key stakeholders for the Asphalt Shingles Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Asphalt Shingles Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Asphalt Shingles Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Asphalt Shingles Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Asphalt Shingles Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Asphalt Shingles Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Asphalt Shingles Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Asphalt Shingles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Asphalt Shingles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Asphalt Shingles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Asphalt Shingles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Asphalt Shingles Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Asphalt Shingles Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Asphalt Shingles Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Asphalt Shingles Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Asphalt Shingles Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Asphalt Shingles Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Asphalt Shingles Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports