Motor Management Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207238
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Motor Management Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Motor Management Market

(Market Size)
$2.5 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.5 billion
Key Players ABB, Siemens, Schneider Electric, Eaton, Rockwell Automation

Market Summary

The motor management market is a critical segment within the manufacturing and construction industries, focusing on systems and solutions designed to monitor, control, and protect electric motors. These motors are fundamental components in various industrial applications, and their efficient operation is paramount for productivity and energy conservation. The market encompasses a range of products and services, including motor control centers, protection devices, and software solutions that facilitate predictive maintenance and operational optimization. Companies are increasingly adopting these technologies to minimize downtime, reduce energy consumption, and extend the lifespan of motor-driven equipment. The integration of IoT and smart technologies is revolutionizing motor management by enabling real-time data analytics and remote monitoring capabilities. This evolution is driving significant interest and investment from industry stakeholders seeking to enhance operational efficiency and maintain competitive advantage in a demanding industrial landscape.

Key Highlights

Key highlights of the motor management market include the growing emphasis on energy efficiency and the adoption of Industry 4.0 principles. Advanced motor management systems offer sophisticated features such as thermal overload protection, phase failure detection, and ground fault monitoring, which are essential for preventing motor failures and ensuring operational safety. The market is characterized by the development of integrated solutions that combine hardware and software for comprehensive motor health analysis. Leading players are focusing on innovations that support connectivity with industrial automation systems, providing seamless data exchange and control. The construction industry's reliance on heavy machinery and equipment further underscores the importance of robust motor management solutions to ensure project timelines and cost management. Additionally, regulatory pressures and sustainability goals are pushing manufacturers to invest in technologies that reduce the carbon footprint of industrial operations.

Drivers, Opportunities & Restraints

Primary drivers for the motor management market include the relentless pursuit of operational efficiency and cost reduction within manufacturing and construction sectors. The high cost associated with motor failures, including production halts and expensive repairs, is compelling organizations to invest in preventive and predictive maintenance solutions. Government regulations and international standards mandating energy-efficient practices are also significant drivers, encouraging the adoption of advanced motor control technologies. Opportunities abound in the integration of artificial intelligence and machine learning for predictive analytics, offering unprecedented insights into motor performance and failure prediction. The expansion of industrial infrastructure in emerging economies presents a substantial growth avenue for market players. However, the market faces restraints such as the high initial investment required for advanced motor management systems, which can be a barrier for small and medium-sized enterprises. Additionally, a lack of skilled personnel capable of operating and maintaining these sophisticated systems can hinder market adoption in certain regions.

Concentration Insights

The motor management market features a concentration of well-established multinational corporations alongside specialized technology providers. Key players such as ABB Ltd., Siemens AG, Schneider Electric SE, and Eaton Corporation plc hold significant market share due to their extensive product portfolios and global reach. These companies leverage their strong research and development capabilities to introduce innovative solutions and maintain a competitive edge. The market also includes numerous smaller firms and startups focusing on niche applications or disruptive technologies, particularly in the realm of IoT-enabled devices and software platforms. This competitive landscape fosters continuous innovation but also leads to consolidation activities, such as mergers and acquisitions, as larger entities seek to broaden their technological offerings and market presence. The concentration of expertise and resources among top players creates a high barrier to entry for new participants, shaping the market's dynamics.

Type Insights

Motor management solutions are broadly categorized into hardware and software types. Hardware components include motor control centers, protective relays, circuit breakers, and starters, which form the physical infrastructure for motor operation and safety. These devices are engineered to provide precise control, overload protection, and fault interruption to prevent damage to the motor and connected equipment. Software solutions encompass motor management software platforms that enable monitoring, diagnostics, and data analysis. These software systems collect operational data from sensors and hardware devices, facilitating performance tracking, energy usage analysis, and predictive maintenance scheduling. The integration of hardware and software is becoming increasingly seamless, offering end-to-end visibility and control over motor assets. The choice between different types often depends on the specific application requirements, existing infrastructure, and the desired level of automation and intelligence.

Application Insights

In the manufacturing industry, motor management systems are applied across various segments including automotive, food and beverage, chemicals, and metals processing. They are critical for controlling conveyor systems, pumps, compressors, fans, and machine tools, ensuring continuous and efficient production lines. In the construction sector, these systems are vital for operating heavy machinery such as cranes, excavators, concrete mixers, and HVAC systems within buildings. The application focus is on reliability and safety, given the harsh operating conditions and the critical nature of construction projects. Beyond these, motor management finds applications in water and wastewater treatment plants, oil and gas facilities, and power generation plants, where motor failure can have severe consequences. The versatility of these systems allows them to be tailored to the specific demands and operational criticality of different applications.

Regional Insights

The adoption of motor management solutions exhibits distinct regional patterns influenced by industrial development, regulatory frameworks, and investment in infrastructure. North America and Europe represent mature markets characterized by stringent energy efficiency regulations and a strong presence of leading industrial automation companies. These regions are early adopters of advanced technologies, including IoT-integrated motor management systems. The Asia Pacific region is experiencing rapid growth, driven by expanding manufacturing capabilities, particularly in countries like China and India, and significant investments in construction and infrastructure development. Government initiatives promoting industrial automation and smart manufacturing are further accelerating market growth in this region. Latin America and the Middle East and Africa are emerging markets where growth is linked to industrial modernization projects and the development of new manufacturing hubs, although adoption rates can vary based on economic conditions.

Company Insights

Prominent companies shaping the motor management market landscape include ABB Ltd., renowned for its comprehensive range of low-voltage and automation products. Siemens AG offers a wide array of motor management solutions integrated into its Totally Integrated Automation portfolio. Schneider Electric SE provides advanced systems through its brands like Telemecanique and Square D, focusing on energy efficiency and connectivity. Eaton Corporation plc is a key player with its robust offerings in power management and motor control centers. Other significant contributors include Rockwell Automation, Inc., with its integrated architecture systems, and General Electric Company, known for its industrial solutions. These companies compete on factors such as technological innovation, product reliability, global service network, and the ability to provide customized solutions for specific industry verticals. Their strategies often involve continuous product development and forming strategic partnerships to enhance their market position.

Recent Developments

The motor management market has witnessed several recent developments centered on technological advancements and strategic corporate actions. A significant trend is the increased integration of Industrial Internet of Things (IIoT) capabilities into motor management devices, enabling cloud connectivity and advanced data analytics for predictive maintenance. Companies are launching new generations of smart motor starters and protection devices with enhanced communication protocols like Ethernet/IP and Modbus TCP/IP. There has been a noticeable push towards developing software-as-a-service (SaaS) platforms that offer remote monitoring and management of motor assets from anywhere. Partnerships between motor manufacturers and software firms are becoming more common to create end-to-end solutions. Furthermore, industry participants are focusing on enhancing the cybersecurity features of their connected devices to address growing concerns about vulnerabilities in industrial control systems, ensuring safe and secure operations.

Report Segmentation

This market research report on the motor management market provides a detailed segmentation to offer a granular understanding of the industry. The segmentation is typically based on type, which includes hardware components like motor control centers, soft starters, and protection devices, as well as software solutions for monitoring and analytics. Another critical segmentation is by application, categorizing the market into discrete manufacturing, process manufacturing, and the construction industry, among others. The report further segments the market by voltage range, distinguishing between low-voltage and medium-voltage motors, which have different management requirements and application scopes. Geographic segmentation is also provided, breaking down the market into key regions and major countries within those regions to analyze regional trends, growth potential, and competitive landscapes. This multi-faceted segmentation allows stakeholders to identify specific growth pockets and tailor their strategies accordingly.

FAQs

What are the key drivers of the motor management market? The key drivers include the need for operational efficiency, reduction in downtime and maintenance costs, stringent government regulations on energy efficiency, and the growing adoption of industrial automation and Industry 4.0 technologies.

Which region dominates the motor management market? North America and Europe are traditionally strong markets due to advanced industrial infrastructure and strict regulations. However, the Asia Pacific region is rapidly growing and is expected to show significant expansion due to industrialization.

What are the common applications of motor management systems? Common applications include controlling and protecting motors in manufacturing assembly lines, material handling systems like conveyors, pumps and compressors in process industries, and heavy machinery in the construction sector.

Who are the leading companies in the motor management market? Leading companies include ABB Ltd., Siemens AG, Schneider Electric SE, Eaton Corporation plc, Rockwell Automation, Inc., and General Electric Company, among others.

What are the different types of motor management solutions? Solutions are primarily divided into hardware, such as motor control centers and protective devices, and software, which includes platforms for monitoring, diagnostics, and predictive maintenance.

How is IoT impacting the motor management market? IoT is revolutionizing the market by enabling real-time monitoring, remote diagnostics, predictive maintenance through data analytics, and improved connectivity with broader industrial automation systems, leading to enhanced efficiency and reduced unplanned downtime.

Citius Research has developed a research report titled “Motor Management Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Motor Management Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Motor Management Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Motor Management Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Motor Management Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Motor Management Market
• Research Methodology
• Executive Summary
• Market Dynamics of Motor Management Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Motor Management Market
• Cost and Gross Margin Analysis of Motor Management Market
• Motor Management Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Motor Management Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Motor Management Market Key Stakeholders

Below are the key stakeholders for the Motor Management Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Motor Management Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Motor Management Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Motor Management Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Motor Management Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Motor Management Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Motor Management Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Motor Management Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Motor Management Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Motor Management Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Motor Management Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Motor Management Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Motor Management Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Motor Management Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Motor Management Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Motor Management Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Motor Management Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Motor Management Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports