Tubular Heater Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208001
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Tubular Heater Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 4.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Tubular Heater Market

(Market Size)
$3.2 billion
$4.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 3.2 billion
2030 Market Size USD 4.75 billion
Key Players Watlow, Backer, Tempco, Durex Industries, Tutco

Market Summary

The tubular heater market is a significant segment within the broader industrial heating equipment industry, primarily serving the manufacturing and construction sectors. These heaters are characterized by their cylindrical metal sheath enclosing a resistive heating element, often embedded in magnesium oxide for electrical insulation and thermal conductivity. They are valued for their robustness, efficiency, and adaptability to various demanding environments. The market caters to a wide array of applications, from process heating in industrial manufacturing to frost protection and space heating in construction settings. Demand is driven by the essential need for reliable and controllable heat across numerous industrial processes and building management systems. The market features a competitive landscape with several established global players and specialized manufacturers competing on factors like product quality, customization capabilities, and technological innovation. The ongoing evolution of industrial automation and energy efficiency standards continues to shape product development and market strategies.

Key Highlights

A key highlight of the tubular heater market is the extensive customization available. Manufacturers produce heaters in a vast range of diameters, lengths, watt densities, sheath materials like stainless steel, incoloy, or copper, and terminal configurations to meet precise application requirements. This flexibility makes them suitable for everything from plastic molding machines to commercial appliances. Another critical aspect is their application in harsh environments; many tubular heaters are designed to be waterproof, corrosion-resistant, and capable of withstanding high pressures or exposure to chemicals, which is crucial for use in manufacturing plants and outdoor construction applications. The integration of advanced control systems and sensors is a growing trend, enabling precise temperature management and integration into Industry 4.0 and smart building ecosystems. Furthermore, the market is witnessing a sustained focus on improving energy efficiency and reducing thermal losses, which aligns with global sustainability goals and helps end-users lower operational costs.

Drivers, Opportunities & Restraints

The growth of the tubular heater market is propelled by several key drivers. The expansion of the manufacturing sector, particularly in emerging economies, creates sustained demand for industrial heating solutions for processes like metal treatment, plastic processing, and chemical production. Stringent government regulations and industry standards mandating energy efficiency and worker safety in both manufacturing and construction also drive the adoption of modern, compliant heating systems. A significant opportunity lies in the development of smart and IoT-enabled heaters that offer remote monitoring, predictive maintenance, and enhanced control, appealing to industries investing in automation. The global push for green buildings and sustainable construction practices presents another avenue for growth, with demand for efficient heating solutions. However, the market faces restraints, including the volatility in raw material prices, such as nickel and steel, which can impact manufacturing costs and profitability. Intense price competition, especially from regional manufacturers, can also pressure margins for established players. Furthermore, the need for technical expertise for proper selection and installation can be a barrier for some end-users.

Concentration Insights

The global tubular heater market exhibits a concentration of manufacturing and technological expertise in specific regions, notably North America, Europe, and parts of Asia-Pacific. These regions host a majority of the leading international players who have established strong brand recognition and extensive distribution networks. The market structure can be considered moderately fragmented, featuring a mix of large multinational corporations and numerous small to medium-sized enterprises that often specialize in niche applications or custom solutions. This specialization allows smaller companies to compete effectively by offering tailored products and responsive service. Mergers and acquisitions are a strategic tool used by larger entities to consolidate market share, acquire new technologies, and expand their geographic footprint and product portfolios. The concentration of end-use industries, such as automotive manufacturing in Germany or chemical processing in the Gulf region, also influences the geographic concentration of demand and supporting service infrastructure for tubular heater suppliers.

Type Insights

Tubular heaters are categorized based on their design and application, with single-ended and double-ended configurations being a primary distinction. Double-ended heaters have terminals at both ends and are typically used in applications where the heater can be supported at both sides, such as in air ducts or immersion heating tanks. Single-ended heaters, with terminals at one end, are designed for mounting through a wall or panel, making them ideal for space heaters or platen heating. Beyond configuration, they are also differentiated by their sheath material. Stainless steel sheaths are common for their general corrosion resistance, while incoloy sheaths are preferred for higher temperature applications and better resistance to oxidation. Copper sheaths offer excellent thermal conductivity and are often used in water heating applications. Other specialized types include over-the-side immersion heaters for tanks, finned tubular heaters for enhanced air heating, and cartridge heaters which are a subtype pressed into drilled holes.

Application Insights

The application spectrum for tubular heaters is vast within the manufacturing and construction domains. In manufacturing, they are indispensable for process heating. This includes melting plastics in injection molding and extrusion machines, heating liquids and chemicals in tanks and vessels, and providing the necessary heat for drying, curing, and vulcanization processes across industries like food processing, packaging, and rubber manufacturing. In the construction sector, their role is equally critical. They are widely used in frost protection systems for water pipes, gutters, and roofs to prevent freezing and subsequent damage. They provide comfort heating in commercial and residential buildings through baseboard heaters, convectors, and unit heaters. Furthermore, they are integrated into floor heating systems and are used to heat asphalt and other materials directly on construction sites. Their durability and safety make them suitable for these diverse and often demanding environments.

Regional Insights

Regionally, the demand for tubular heaters is closely tied to industrial and construction activity. Asia-Pacific represents a highly significant market, driven by rapid industrialization, massive infrastructure development projects, and the presence of a strong manufacturing base in countries like China, India, and Japan. North America and Europe are mature markets characterized by steady demand from well-established manufacturing sectors, including automotive, aerospace, and chemical industries. Growth in these regions is often linked to the replacement of aging equipment with more energy-efficient models and adherence to strict environmental regulations. The Middle East and Africa show potential growth linked to construction and oil & gas industries, while Latin America's market is developing in tandem with its industrial expansion. Each region may have specific preferences for certain types or standards of heaters, influenced by local climate conditions, energy availability, and regulatory frameworks.

Company Insights

The competitive landscape of the tubular heater market includes a blend of global giants and specialized manufacturers. Prominent players often have a diverse industrial heating portfolio and a strong international presence. Companies such as Watlow, NIBE Group, Backer Group, and Tempco Electric Heater Corporation are recognized leaders, known for their extensive product lines, significant research and development capabilities, and global distribution channels. Alongside these, there are numerous other established participants like Zhenjiang Dongfang Electric Heating Technology, Thermon, and Headway Electric Heat Components, which compete effectively through product quality, customization, and competitive pricing. The strategies employed by these companies focus on technological innovation, particularly in smart controls and energy efficiency, expansion into emerging markets, and strategic mergers or acquisitions to enhance their market position and technological offerings. Strong customer service and technical support are also critical differentiators in this market.

Recent Developments

The tubular heater market is continuously evolving, with recent developments focusing on technological advancement and strategic growth. A prominent trend is the integration of Internet of Things (IoT) capabilities, enabling heaters to be monitored and controlled remotely for optimized performance and predictive maintenance. There is a strong industry-wide push towards developing products with higher energy efficiency and lower environmental impact, aligning with global sustainability mandates. Manufacturers are also investing in advanced materials science to create sheaths and elements that can withstand even more extreme temperatures and corrosive environments, thus expanding their application range. In terms of corporate strategy, market players have been engaged in partnerships and acquisitions to broaden their technological expertise and geographic reach. Furthermore, companies are enhancing their customization services to provide clients with heaters that are precisely engineered for unique and complex applications, moving beyond standard off-the-shelf products.

Report Segmentation

This comprehensive market report on tubular heaters is meticulously segmented to provide a detailed and granular analysis. The segmentation allows stakeholders to understand specific dynamics within each category. The report is first segmented by type, delving into the nuances of single-ended versus double-ended heaters and the various sheath materials like stainless steel, incoloy, and titanium. The application segmentation provides deep insights into the usage across key sectors, including detailed analysis for process heating in various manufacturing industries, frost protection systems, comfort heating in residential and commercial spaces, and other specialized applications. Furthermore, the report offers a thorough geographical segmentation, breaking down the market performance and trends across key regions and major countries within North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-dimensional segmentation ensures a holistic view of the market landscape.

FAQs

What are the different types of tubular heaters available?

Tubular heaters are primarily categorized by their terminal configuration as single-ended or double-ended. They are further differentiated by the sheath material, such as stainless steel for general use, incoloy for high-temperature and corrosive environments, and copper for excellent thermal conductivity in liquid heating.

What industries commonly use tubular heaters?

Tubular heaters are ubiquitous across many industries. Key sectors include manufacturing for process heating in plastics, chemicals, and food processing; construction for frost protection and space heating; and other industries like automotive, packaging, and appliances for various thermal applications.

How do I select the right tubular heater for my application?

Selecting the right heater requires considering several factors: the medium being heated (air, liquid, solid), the required operating temperature, the environment (corrosive, humid), available power supply, physical space constraints, and whether precise temperature control is needed. Consulting with a manufacturer is often advised.

What are the key benefits of using tubular heaters?

Key benefits include high durability and longevity, excellent efficiency in transferring heat, versatility in shape and configuration to fit specific applications, robust construction for use in harsh conditions, and a wide range of available power ratings and sizes.

Who are the leading manufacturers in the tubular heater market?

The market features several established global leaders such as Watlow, NIBE Group, Backer Group, and Tempco Electric Heater Corporation. There are also many other significant players like Zhenjiang Dongfang, Thermon, and Headway that compete on a global or regional scale.

What is the typical lifespan of a tubular heater?

The lifespan varies greatly depending on the application, operating temperature, cycle frequency, and environment. A well-designed heater operating within its specified parameters in a suitable environment can last for many years, often several thousand hours of operation, before requiring replacement.

Citius Research has developed a research report titled “Tubular Heater Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Tubular Heater Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Tubular Heater Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Tubular Heater Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Tubular Heater Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Tubular Heater Market
• Research Methodology
• Executive Summary
• Market Dynamics of Tubular Heater Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Tubular Heater Market
• Cost and Gross Margin Analysis of Tubular Heater Market
• Tubular Heater Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Tubular Heater Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Tubular Heater Market Key Stakeholders

Below are the key stakeholders for the Tubular Heater Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Tubular Heater Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Tubular Heater Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Tubular Heater Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Tubular Heater Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Tubular Heater Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Tubular Heater Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Tubular Heater Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Tubular Heater Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Tubular Heater Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Tubular Heater Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Tubular Heater Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Tubular Heater Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Tubular Heater Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Tubular Heater Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Tubular Heater Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Tubular Heater Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Tubular Heater Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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