Postal Tubes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210506
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Postal Tubes Market size was estimated at USD 1.1 billion in 2023 and is projected to reach USD 2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Postal Tubes Market

(Market Size)
$1.1 billion
$2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.1 billion
2030 Market Size USD 2 billion
Key Players Sonoco, Caraustar, Paper Tube Company, Chicago Mailing Tube, Ace Tube

Market Summary

The postal tubes market is an integral segment within the broader packaging industry, primarily serving the need for secure and efficient transportation of documents, blueprints, posters, and other rolled materials. These cylindrical containers, traditionally crafted from paperboard or composite materials, offer superior protection against bending, crushing, and environmental factors compared to flat packaging alternatives. The market is characterized by consistent demand from a diverse range of end-user sectors, including corporate offices, architectural and engineering firms, educational institutions, and the e-commerce sector. The fundamental value proposition of postal tubes lies in their ability to safeguard contents of high value or importance during transit, ensuring they arrive at their destination in pristine condition. This reliability makes them a staple in business-to-business and business-to-consumer logistics chains globally. The market operates within a competitive landscape where product differentiation is often achieved through customization, durability enhancements, and the development of sustainable material options to meet evolving corporate responsibility goals.

Key Highlights

A key highlight of the postal tubes market is the ongoing innovation in material science, leading to the development of lighter, stronger, and more environmentally friendly tubes. Manufacturers are increasingly utilizing recycled paperboard and biodegradable materials to align with the global push towards sustainable packaging solutions. Another significant trend is the customization and branding potential these packages offer; companies frequently use them as a marketing tool by printing logos and messages directly onto the tube's surface, turning a simple shipping container into a brand touchpoint. The rise of e-commerce has further cemented the importance of this market, as online retailers require robust packaging for oddly shaped items like artwork and charts that cannot be easily boxed. Furthermore, the integration of advanced closure systems, such as threaded end caps and tamper-evident seals, enhances security and user experience, addressing concerns about content safety during shipping.

Drivers, Opportunities & Restraints

The primary driver for the postal tubes market is the sustained growth of the e-commerce industry, which demands specialized packaging for a wider variety of product shapes and sizes. The need for secure shipping of sensitive documents and valuable artwork without damage continues to propel demand across professional services and creative industries. A significant opportunity lies in the development and adoption of eco-friendly materials. As businesses and consumers become more environmentally conscious, there is a growing market for postal tubes made from recycled content, bamboo, and other sustainable resources, presenting a avenue for differentiation and premiumization. However, the market faces restraints from the increasing digitalization of communication, which reduces the volume of physical documents being sent. Additionally, competition from alternative protective mailers and flat packaging solutions that may offer lower shipping costs due to their dimensions can act as a constraint on market growth. Fluctuations in the cost of raw materials like paper pulp also present a persistent challenge to maintaining stable profit margins.

Concentration Insights

The competitive landscape of the postal tubes market is moderately fragmented, featuring a mix of large multinational packaging corporations and smaller, specialized manufacturers. Major players like Sonoco Products Company and Smurfit Kappa Group hold significant market share due to their extensive distribution networks, diverse product portfolios, and ability to serve large multinational clients. However, a considerable portion of the market is served by regional and local manufacturers who compete effectively by offering customized solutions, quicker turnaround times, and specialized services for niche applications. This concentration allows for healthy competition, driving innovation in product design, particularly in areas like sustainability and cost-effectiveness. The presence of numerous participants ensures that buyers have a wide range of choices in terms of quality, price, and customization options, preventing any single entity from dominating the market entirely.

Type Insights

Postal tubes are primarily categorized based on their material composition and construction, which directly influence their strength, weight, and cost. The most common type is the paperboard tube, valued for its rigidity, cost-effectiveness, and recyclability. These are often constructed with spiral-wound layers of paperboard to enhance durability. For heavier or more valuable items, composite tubes are prevalent. These are typically made from a combination of materials, such as paperboard with plastic or metal ends, providing superior crush resistance and often featuring water-resistant properties. Another segment includes plastic tubes, usually made from PVC or PET, which offer excellent clarity for product visibility and high impact resistance, though they are less environmentally friendly. The choice of tube type is a critical decision for businesses, balancing the need for protection against the item's value, desired sustainability credentials, and overall shipping costs.

Application Insights

The application of postal tubes spans several key industries, each with specific requirements. In the corporate and legal sectors, they are indispensable for shipping original signed contracts, architectural blueprints, and engineering drawings that must remain flat and uncreased. The arts and graphics industry is a major consumer, using these tubes to transport posters, fine art, canvases, and photographic prints securely to galleries, clients, and customers. Educational institutions and universities utilize them for mailing diplomas, certificates, and large-format research posters. Furthermore, the e-commerce retail sector has emerged as a rapidly growing application area, as online sellers of posters, maps, and banners rely on postal tubes to ensure products arrive in saleable condition. The versatility of the product allows it to be tailored with specific internal diameters, lengths, and cushioning materials to suit the exact dimensions and fragility of the contents for each application.

Regional Insights

Demand for postal tubes exhibits distinct regional variations influenced by economic activity, industrial focus, and e-commerce penetration. North America and Europe represent mature and high-value markets, characterized by stringent requirements for product quality and a strong emphasis on sustainable packaging solutions. The presence of a large number of architectural, legal, and financial service firms in these regions drives consistent demand for high-end document shipping solutions. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, the expansion of e-commerce platforms, and the growth of its manufacturing and service sectors. Countries like China and India are seeing increased adoption as online shopping becomes more prevalent and businesses require reliable packaging. Latin America and the Middle East & Africa are emerging markets where growth is tied to economic development and the increasing formalization of business logistics networks.

Company Insights

The postal tubes market features several established companies known for their innovation and extensive product lines. Sonoco Products Company is a global leader, offering a wide array of paper and composite packaging solutions, including a diverse range of mailing tubes for various industrial and commercial uses. Smurfit Kappa Group, another packaging giant, provides robust and sustainable postal tube options through its extensive distribution network. Other notable players include Yazoo Mills, which specializes in the manufacture of paper tubes and cores, and offers highly customizable mailing tubes. U.S. Tube and Paper Tube Company are also significant contributors to the market, particularly in North America, focusing on both standard and custom-designed solutions for niche applications. These companies compete on factors such as product durability, customization capabilities, price competitiveness, and the ability to provide eco-friendly alternatives to meet corporate sustainability targets.

Recent Developments

Recent developments in the postal tubes market are heavily focused on sustainability and technological integration. Leading manufacturers are launching new product lines made from 100% recycled paperboard and are investing in processes that reduce water and energy consumption during production. There is a marked increase in the availability of tubes that are both recyclable and compostable, responding to consumer demand for reduced environmental impact. Technologically, companies are enhancing their digital platforms to offer streamlined online ordering and design tools, allowing customers to easily customize tube dimensions and print designs directly through web interfaces. Furthermore, advancements in protective lining materials, including anti-static and moisture-barrier layers, are being incorporated to provide superior protection for sensitive electronic components or valuable artworks, expanding the potential applications for postal tubes beyond traditional document shipping.

Report Segmentation

The analysis of the postal tubes market is typically segmented to provide a detailed and structured understanding of its various facets. The segmentation is first conducted by type, distinguishing between paperboard tubes, composite tubes, plastic tubes, and others, to analyze the demand and innovation within each material category. The second layer of segmentation is by application, categorizing the market into key end-use sectors such as corporate & legal, arts & graphics, education, e-commerce, and others. This helps in identifying growth pockets and specific requirements of different user groups. Geographically, the market is segmented into key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each regional analysis assesses the local drivers, competitive landscape, and growth potential, providing a comprehensive view of the global market dynamics and opportunities.

FAQs

What materials are commonly used to make postal tubes?

Postal tubes are most commonly manufactured from spiral-wound paperboard due to its strength, lightweight nature, and recyclability. For enhanced durability and protection against moisture or heavy items, composite materials are used, often combining paperboard with plastic or metal end caps. Plastic tubes made from PVC or PET are also available, offering high impact resistance and clarity.

What are postal tubes used for?

Postal tubes are primarily used for shipping and storing items that must be kept rolled and protected from bending, crushing, or environmental damage. Common applications include mailing architectural blueprints, engineering drawings, posters, artwork, maps, documents, banners, and textiles.

How do I choose the right size postal tube?

Selecting the right size involves measuring the item's length and its diameter when rolled. The tube's length should be slightly longer than the item, and its internal diameter should be slightly wider to allow for easy insertion and removal, while also accommodating any internal cushioning material needed for protection.

Are there eco-friendly postal tube options?

Yes, the market offers a growing range of eco-friendly postal tubes. These are made from recycled paperboard, are themselves recyclable, and are often produced using sustainable manufacturing practices. Some manufacturers also offer tubes made from rapidly renewable resources like bamboo or with biodegradable liners.

Who are the leading manufacturers of postal tubes?

The market includes several leading manufacturers such as Sonoco Products Company, Smurfit Kappa Group, and Yazoo Mills. These companies are recognized for their extensive product portfolios, focus on innovation, and global or regional distribution capabilities.

What is the future of the postal tubes market?

The future of the market is expected to be shaped by the continued growth of e-commerce and a strong industry focus on sustainability. Innovation will likely center on developing lighter, stronger, and fully biodegradable materials, as well as integrating smarter packaging features to enhance the user experience and supply chain visibility.

Citius Research has developed a research report titled “Postal Tubes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Postal Tubes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Postal Tubes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Postal Tubes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Postal Tubes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Postal Tubes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Postal Tubes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Postal Tubes Market
• Cost and Gross Margin Analysis of Postal Tubes Market
• Postal Tubes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Postal Tubes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Postal Tubes Market Key Stakeholders

Below are the key stakeholders for the Postal Tubes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Postal Tubes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Postal Tubes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Postal Tubes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Postal Tubes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Postal Tubes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Postal Tubes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Postal Tubes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Postal Tubes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Postal Tubes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Postal Tubes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Postal Tubes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Postal Tubes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Postal Tubes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Postal Tubes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Postal Tubes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Postal Tubes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Postal Tubes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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