Laminated Tube Closure Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210201
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Laminated Tube Closure Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

Laminated Tube Closure Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players Essel Propack, Albea, CCL Industries, Montebello Packaging, Linhardt

Market Summary

The laminated tube closure market is an integral segment within the packaging industry, primarily focused on providing secure and efficient sealing solutions for laminated tubes used across various sectors. These closures are designed to ensure product integrity, prevent leakage, and extend shelf life, making them critical for applications in cosmetics, pharmaceuticals, and food and beverages. The market is characterized by continuous innovation in materials and designs to meet evolving consumer demands and regulatory standards. Key players are investing in research and development to introduce closures that offer enhanced functionality, such as child-resistant features and improved dispensing mechanisms. The growing emphasis on sustainability is also driving the adoption of recyclable and eco-friendly closure materials. As laminated tubes gain popularity for their superior barrier properties and aesthetic appeal, the demand for compatible closures is expected to rise, supporting market growth. The market is highly competitive, with manufacturers striving to differentiate their products through quality, reliability, and customization options.

Key Highlights

The laminated tube closure market is distinguished by several key highlights that underscore its significance and growth potential. One notable aspect is the increasing use of advanced materials such as polypropylene and polyethylene, which offer excellent chemical resistance and durability. Innovations in closure designs, including flip-top caps and screw caps, are enhancing user convenience and product safety. The market is also witnessing a trend towards miniaturization and lightweight closures, which reduce material usage and transportation costs. Another highlight is the rising adoption of antimicrobial closures in pharmaceutical and personal care applications, which help in maintaining product hygiene. Additionally, the integration of smart closure technologies, such as QR codes and NFC tags, is gaining traction, enabling brands to engage with consumers and provide product information. These developments are collectively driving the market forward, offering numerous opportunities for innovation and expansion.

Drivers, Opportunities & Restraints

The laminated tube closure market is influenced by several drivers, opportunities, and restraints that shape its trajectory. Key drivers include the growing demand for packaged goods in emerging economies, increased consumer preference for convenient and portable packaging, and stringent regulations regarding product safety and tamper evidence. The expansion of the cosmetics and personal care industry, particularly in Asia-Pacific, is also fueling market growth. Opportunities abound in the development of sustainable closure solutions, such as biodegradable and recyclable materials, which align with global environmental initiatives. The rise of e-commerce has created a need for robust packaging that can withstand transit, further boosting demand for reliable closures. However, the market faces restraints such as fluctuating raw material prices and the high cost of advanced closure technologies. Additionally, competition from alternative packaging formats like pouches and bottles may impede growth. Despite these challenges, the market is poised for steady expansion, driven by innovation and evolving consumer preferences.

Concentration Insights

The laminated tube closure market exhibits a concentrated landscape with a few major players dominating the industry. Companies such as Berry Global Inc., AptarGroup, Inc., and Closure Systems International are leading the market with their extensive product portfolios and global presence. These players focus on strategic initiatives like mergers and acquisitions, partnerships, and capacity expansions to strengthen their market position. There is also a significant presence of regional manufacturers who cater to local demands and offer customized solutions. The market concentration is higher in developed regions like North America and Europe, where advanced manufacturing capabilities and stringent quality standards prevail. In contrast, emerging markets in Asia-Pacific and Latin America are characterized by a fragmented competitive environment with numerous small and medium-sized enterprises. This concentration dynamics influence pricing, innovation, and market accessibility, with key players setting trends and smaller companies adapting to niche demands.

Type Insights

The laminated tube closure market can be segmented based on type into various categories, including screw caps, flip-top caps, nozzle caps, and others. Screw caps are widely used due to their simplicity, reliability, and cost-effectiveness, making them suitable for a broad range of applications. Flip-top caps are gaining popularity in personal care and cosmetics for their convenience and ability to provide secure sealing after initial use. Nozzle caps are preferred for products requiring precise dispensing, such as pharmaceuticals and adhesives. Each closure type offers distinct advantages in terms of functionality, user experience, and compatibility with different tube materials. Manufacturers are continuously innovating to introduce closures with enhanced features like tamper-evidence, child-resistance, and improved ergonomics. The choice of closure type is influenced by factors such as product viscosity, application requirements, and consumer preferences, driving diversity in the market offerings.

Application Insights

The laminated tube closure market serves a diverse range of applications, primarily in the cosmetics and personal care, pharmaceuticals, food and beverages, and household products sectors. In cosmetics and personal care, closures are essential for products like creams, lotions, and gels, where preservation and ease of use are critical. The pharmaceutical industry relies on closures that ensure sterility, tamper evidence, and accurate dosing, often incorporating features like child-resistant mechanisms. In the food and beverages sector, closures are used for products such as condiments and sauces, emphasizing hygiene and leak prevention. Household products, including adhesives and paints, require closures that offer durability and resealability. Each application has specific requirements that influence closure design, material selection, and performance standards. The growing demand for packaged goods across these sectors is driving innovation and adoption of advanced closure solutions tailored to meet unique needs.

Regional Insights

The laminated tube closure market demonstrates varying dynamics across different regions, influenced by economic development, consumer behavior, and industrial growth. North America and Europe are mature markets characterized by high adoption of advanced packaging solutions, stringent regulations, and a strong presence of key players. These regions focus on sustainability and innovation, driving demand for eco-friendly and smart closures. Asia-Pacific is the fastest-growing market, fueled by rapid urbanization, rising disposable incomes, and expanding cosmetics and pharmaceutical industries. Countries like China, India, and Japan are major contributors, with increasing investments in packaging infrastructure. Latin America and the Middle East & Africa are emerging markets, offering growth opportunities due to improving economic conditions and growing consumer awareness. Regional differences in regulatory frameworks, raw material availability, and cultural preferences shape market strategies and product offerings, necessitating a tailored approach for each geography.

Company Insights

The laminated tube closure market features several prominent companies that play a pivotal role in shaping industry trends and standards. Berry Global Inc. is a key player known for its comprehensive range of closure solutions and focus on sustainability. AptarGroup, Inc. excels in innovative dispensing systems and has a strong global footprint. Closure Systems International emphasizes quality and reliability, offering a variety of closures for different applications. Other significant players include O.Berk Company, LLC, and Silgan Holdings Inc., who contribute to market diversity through specialized products and customer-centric approaches. These companies invest heavily in research and development to introduce cutting-edge technologies and materials. They also engage in strategic collaborations and acquisitions to expand their market reach and enhance their product portfolios. The competitive landscape is marked by continuous innovation, with companies striving to meet evolving consumer demands and regulatory requirements.

Recent Developments

Recent developments in the laminated tube closure market reflect ongoing innovation and strategic movements by key industry participants. There has been a notable increase in the launch of sustainable closure options, such as those made from recycled materials or designed for easy recycling, aligning with global environmental goals. Companies are also introducing smart closures integrated with digital technologies to enhance consumer engagement and provide product authentication. Mergers and acquisitions have been prevalent, with major players acquiring smaller firms to broaden their product offerings and geographic presence. For instance, recent acquisitions have focused on expanding capabilities in emerging markets and niche segments. Additionally, advancements in manufacturing processes, such as the adoption of automation and Industry 4.0 technologies, are improving production efficiency and product quality. These developments indicate a dynamic market environment focused on growth, sustainability, and technological integration.

Report Segmentation

The laminated tube closure market report is segmented to provide a detailed analysis of various aspects influencing the industry. The segmentation includes by type, such as screw caps, flip-top caps, nozzle caps, and others, each catering to specific functional requirements. Application-based segmentation covers cosmetics and personal care, pharmaceuticals, food and beverages, and household products, highlighting distinct needs and trends in each sector. Geographic segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional dynamics and growth opportunities. Further segmentation may consider material type, such as plastic, metal, and others, reflecting differences in performance and sustainability. This comprehensive segmentation enables stakeholders to identify key growth areas, understand market nuances, and make informed decisions based on detailed, category-specific information.

FAQs

What are the key materials used in laminated tube closures? Laminated tube closures are primarily made from materials such as polypropylene, polyethylene, and sometimes metals, chosen for their durability, chemical resistance, and compatibility with various products.

How do laminated tube closures enhance product safety? These closures often feature tamper-evident and child-resistant mechanisms, ensuring product integrity and preventing unauthorized access, which is crucial for pharmaceuticals and hazardous household products.

What industries primarily use laminated tube closures? The main industries include cosmetics and personal care, pharmaceuticals, food and beverages, and household products, due to their need for secure, reliable, and user-friendly packaging.

What are the trends in sustainable laminated tube closures? Trends include the use of recyclable materials, reduced plastic content, and designs that facilitate recycling, driven by increasing environmental regulations and consumer demand for eco-friendly options.

How are smart technologies being integrated into laminated tube closures? Smart technologies such as QR codes, NFC tags, and RFID are being embedded into closures to provide consumers with product information, authentication, and interactive experiences.

What factors should be considered when selecting a laminated tube closure? Key factors include the type of product, required barrier properties, user convenience, regulatory compliance, and sustainability goals, ensuring the closure meets specific application needs.

Citius Research has developed a research report titled “Laminated Tube Closure Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Laminated Tube Closure Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Laminated Tube Closure Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Laminated Tube Closure Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Laminated Tube Closure Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Laminated Tube Closure Market
• Research Methodology
• Executive Summary
• Market Dynamics of Laminated Tube Closure Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Laminated Tube Closure Market
• Cost and Gross Margin Analysis of Laminated Tube Closure Market
• Laminated Tube Closure Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Laminated Tube Closure Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Laminated Tube Closure Market Key Stakeholders

Below are the key stakeholders for the Laminated Tube Closure Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Laminated Tube Closure Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Laminated Tube Closure Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Laminated Tube Closure Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Laminated Tube Closure Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Laminated Tube Closure Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Laminated Tube Closure Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Laminated Tube Closure Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Laminated Tube Closure Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Laminated Tube Closure Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Laminated Tube Closure Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Laminated Tube Closure Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Laminated Tube Closure Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Laminated Tube Closure Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Laminated Tube Closure Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Laminated Tube Closure Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Laminated Tube Closure Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Laminated Tube Closure Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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