Plastic Retort Cans Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210469
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Plastic Retort Cans Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Plastic Retort Cans Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players Ball Corporation, Crown Holdings, Ardagh Group, Silgan Holdings, Toyo Seikan

Market Summary

The plastic retort cans market is a specialized segment within the packaging industry focused on containers designed to withstand high-temperature retort sterilization processes. These cans are predominantly used for packaging ready-to-eat meals, pet food, vegetables, and various other food products that require long shelf life without refrigeration. The market is characterized by its critical role in ensuring food safety and preservation by providing a hermetic seal that prevents microbial contamination. Key materials involved include polypropylene and polyester, which offer excellent thermal resistance and durability. The demand is largely driven by the food industry's need for convenient, lightweight, and sustainable packaging solutions that maintain product integrity during storage and distribution. Manufacturers in this space continuously innovate to enhance barrier properties and recyclability, aligning with global sustainability trends. The market is competitive, with several established players and new entrants focusing on technological advancements and expanding application areas.

Key Highlights

The plastic retort cans market showcases several key highlights that underscore its importance and growth trajectory. One significant aspect is the superior performance of these containers in retort processing, which involves heating contents to temperatures above 100?C to achieve commercial sterility. This capability makes them ideal for packaging a wide range of products, including soups, sauces, and ready meals, ensuring safety and extended shelf life. Another highlight is the increasing adoption of lightweight and shatter-resistant packaging, which reduces transportation costs and minimizes breakage risks compared to traditional metal or glass containers. Additionally, advancements in multi-layer co-extrusion technologies have enhanced the barrier properties of plastic retort cans, effectively protecting against oxygen and moisture ingress. The market is also witnessing a shift towards sustainable materials, with efforts to incorporate recycled content and improve recyclability. Companies are investing in research and development to create innovative designs that cater to evolving consumer preferences for convenience and eco-friendliness.

Drivers, Opportunities & Restraints

Several drivers propel the plastic retort cans market forward, including the growing demand for convenient and ready-to-eat food products, driven by busy lifestyles and urbanization. The need for packaging that ensures food safety and extends shelf life without preservatives is a significant factor, as retort cans effectively meet these requirements through high-temperature processing. Opportunities abound in expanding applications beyond food, such as in the pet food and pharmaceutical industries, where sterile packaging is crucial. The rise of e-commerce and online grocery shopping further fuels demand for durable and lightweight packaging solutions. However, restraints include environmental concerns regarding plastic waste, leading to stringent regulations and a push for alternative materials. Fluctuations in raw material prices, particularly for petroleum-based plastics, also pose challenges. Despite these restraints, innovations in biodegradable and recyclable plastics present growth avenues, alongside increasing investments in emerging markets where food processing industries are expanding rapidly.

Concentration Insights

The plastic retort cans market exhibits a concentrated landscape with a mix of global players and regional manufacturers dominating the industry. Key companies such as Amcor, Sonoco, and Berry Global hold significant market shares due to their extensive product portfolios, technological expertise, and strong distribution networks. These leaders focus on strategic acquisitions and partnerships to enhance their market presence and cater to diverse consumer needs. Regionally, North America and Europe are mature markets with high adoption rates, driven by advanced food processing industries and stringent safety standards. In contrast, the Asia-Pacific region is emerging as a hotspot for growth, fueled by rising disposable incomes, urbanization, and expanding food and beverage sectors. The market concentration is also influenced by innovation in material science, with companies investing in research to develop sustainable and high-performance solutions. Smaller players often niche themselves by specializing in custom designs or catering to specific application segments, contributing to a dynamic competitive environment.

Type Insights

In the plastic retort cans market, types are primarily categorized based on material composition and design features. Polypropylene (PP) is a dominant material due to its excellent heat resistance, clarity, and flexibility, making it suitable for retort processes. Polyester (PET) is another key material, valued for its strength, lightweight nature, and recyclability. Multi-layer cans, which combine materials like PP and ethylene-vinyl alcohol (EVOH), are gaining traction for their enhanced barrier properties against oxygen and moisture, crucial for preserving product quality. Design-wise, cans come in various sizes and shapes, including round, rectangular, and custom formats, to meet specific packaging needs. Easy-open ends and resealable lids are innovative features that enhance consumer convenience. The choice of type depends on factors such as the product being packaged, sterilization requirements, and sustainability goals, with ongoing developments focusing on improving material efficiency and environmental performance.

Application Insights

Applications of plastic retort cans span multiple industries, with the food sector being the largest consumer. They are extensively used for packaging ready meals, such as curries, stews, and pasta dishes, which require thermal processing to ensure safety and longevity. Pet food is another significant application, where retort cans provide a sterile environment for wet and semi-moist products, appealing to pet owners seeking convenience and nutrition. Additionally, vegetables, fruits, and seafood are packaged in these cans to maintain freshness and reduce spoilage. Beyond food, the pharmaceutical industry utilizes retort cans for sterile medical and nutritional products, highlighting their versatility. The growth in these applications is driven by consumer demand for convenient, preservative-free options and the expansion of retail channels, including supermarkets and online platforms. Innovations in application-specific designs, such as portion-controlled packaging for single servings, are further broadening the market scope.

Regional Insights

Regionally, the plastic retort cans market demonstrates varied dynamics across the globe. North America holds a substantial share, driven by a well-established food processing industry, high consumer awareness of food safety, and the presence of major manufacturers. The United States is a key contributor, with demand fueled by the popularity of ready-to-eat meals and pet food. Europe follows closely, characterized by stringent regulatory standards promoting sustainable packaging and a strong focus on reducing food waste. Countries like Germany and the UK are leaders in adopting advanced retort can technologies. The Asia-Pacific region is experiencing rapid growth, attributed to rising urbanization, increasing disposable incomes, and expanding retail infrastructure in countries such as China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, with growth opportunities linked to developing food processing sectors and changing consumer lifestyles. Regional insights highlight the importance of tailoring products to local preferences and regulatory environments.

Company Insights

Key companies in the plastic retort cans market include Amcor, Sonoco Products Company, Berry Global, and Sealed Air, among others. Amcor is renowned for its innovative packaging solutions and global reach, offering a wide range of retort cans with advanced barrier technologies. Sonoco focuses on sustainable packaging and has a strong presence in the food and pet food segments, leveraging its expertise in material science. Berry Global emphasizes lightweight and recyclable designs, catering to the growing demand for eco-friendly options. Sealed Air is known for its protective packaging solutions, including retort cans that ensure product integrity during transportation. These companies invest heavily in research and development to enhance product performance and sustainability, often through partnerships and acquisitions. Other notable players include Constantia Flexibles and Huhtamaki, which specialize in flexible and rigid packaging solutions. The competitive landscape is marked by a focus on innovation, customer collaboration, and expanding geographic footprints to capture emerging market opportunities.

Recent Developments

Recent developments in the plastic retort cans market reflect a trend towards sustainability and technological advancement. Companies are increasingly launching products made from recycled materials or designed for easier recycling, responding to environmental concerns and regulatory pressures. For instance, there have been introductions of mono-material retort cans that simplify the recycling process compared to multi-layer alternatives. Technological innovations include improvements in sterilization efficiency and the development of smart packaging features, such as indicators for freshness and tamper evidence. Strategic acquisitions and partnerships are also prevalent, with major players expanding their capabilities and market reach. For example, recent mergers have enabled companies to integrate complementary technologies and enter new geographic regions. Additionally, investments in automation and digitalization are enhancing manufacturing processes, reducing costs, and improving product consistency. These developments underscore the industry's commitment to meeting evolving consumer demands while addressing sustainability challenges.

Report Segmentation

The report on the plastic retort cans market is segmented to provide a comprehensive analysis across various dimensions. Segmentation by material includes polypropylene, polyester, and others, highlighting the properties and applications of each material type. By design, the market is divided into round, rectangular, and custom shapes, catering to different product requirements and consumer preferences. Application-wise segmentation covers food, pet food, pharmaceuticals, and others, detailing the specific needs and growth drivers for each sector. Geographically, the report is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional trends and opportunities. Additionally, the segmentation may include end-use industries and distribution channels, such as retail and e-commerce. This structured approach allows stakeholders to identify niche markets, understand competitive dynamics, and make informed decisions based on detailed, category-specific information.

FAQs

What are plastic retort cans made of? Plastic retort cans are primarily made from materials like polypropylene and polyester, which offer high heat resistance and durability necessary for retort sterilization processes.

How does retort processing work? Retort processing involves heating packaged food products to high temperatures (above 100?C) in a pressurized environment to achieve commercial sterility, killing microorganisms and ensuring long shelf life.

Are plastic retort cans recyclable? Many plastic retort cans are recyclable, especially those made from mono-materials like polypropylene, though multi-layer designs may require separation; advancements are ongoing to improve recyclability.

What foods are commonly packaged in retort cans? Common foods include ready-to-eat meals, soups, sauces, vegetables, pet food, and seafood, benefiting from the cans' ability to preserve freshness without refrigeration.

What are the advantages over metal cans? Advantages include lighter weight, shatter resistance, better design flexibility, and often lower production costs, while still providing similar barrier properties and shelf life.

How is the shelf life of products in retort cans? Products in retort cans typically have a shelf life ranging from one to five years, depending on the food type and storage conditions, due to the effective sterilization and sealing.

Citius Research has developed a research report titled “Plastic Retort Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Plastic Retort Cans Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Plastic Retort Cans Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Plastic Retort Cans Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Plastic Retort Cans Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Plastic Retort Cans Market
• Research Methodology
• Executive Summary
• Market Dynamics of Plastic Retort Cans Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Plastic Retort Cans Market
• Cost and Gross Margin Analysis of Plastic Retort Cans Market
• Plastic Retort Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Plastic Retort Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Plastic Retort Cans Market Key Stakeholders

Below are the key stakeholders for the Plastic Retort Cans Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Plastic Retort Cans Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Plastic Retort Cans Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Plastic Retort Cans Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Plastic Retort Cans Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Plastic Retort Cans Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Plastic Retort Cans Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Plastic Retort Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Plastic Retort Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Plastic Retort Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Plastic Retort Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Plastic Retort Cans Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Plastic Retort Cans Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Plastic Retort Cans Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Plastic Retort Cans Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Plastic Retort Cans Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Plastic Retort Cans Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Plastic Retort Cans Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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