Dual Ovenable Lidding Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209891
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Dual Ovenable Lidding Films Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Dual Ovenable Lidding Films Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Amcor, Mondi Group, Sealed Air, Smurfit Kappa, DS Smith

Market Summary

The dual ovenable lidding films market is a specialized segment within the packaging industry, catering to the demand for advanced materials that can withstand both microwave and conventional oven heating. These films are engineered to provide secure sealing for trays and containers used in ready-to-eat meals, ensuring product integrity, safety, and convenience for consumers. The market is driven by the global shift towards convenience foods and the growing preference for packaging solutions that offer dual-oven functionality without compromising on performance. Key materials involved include polyethylene terephthalate (PET), polypropylene (PP), and various high-barrier coatings that enhance heat resistance and prevent leakage. The industry sees significant innovation in film structures to improve seal strength, clarity, and sustainability. Manufacturers are focusing on developing films that meet rigorous food safety standards while also addressing environmental concerns through recyclable and compostable options. The market is characterized by a competitive landscape with several established players and new entrants striving to capture share through technological advancements and strategic partnerships.

Key Highlights

The dual ovenable lidding films market is distinguished by several key highlights that underscore its importance in modern packaging. These films offer exceptional performance characteristics, including high-temperature resistance up to conventional oven levels, excellent seal integrity, and the ability to maintain food quality during heating. They are widely used in packaging for frozen meals, prepared foods, and other convenience products that require reheating in both microwave and traditional ovens. A significant highlight is the advancement in material science, leading to the development of multi-layer films that provide enhanced barrier properties against oxygen and moisture, thereby extending shelf life and preserving food freshness. The market is also witnessing a trend towards sustainable solutions, with increased adoption of recyclable and mono-material films that align with circular economy goals. Additionally, the integration of smart packaging features, such as venting technologies for controlled steam release, is becoming more prevalent, offering added value to consumers and brands alike. These innovations are pivotal in meeting the evolving demands of food manufacturers and retailers for efficient, safe, and environmentally responsible packaging options.

Drivers, Opportunities & Restraints

The growth of the dual ovenable lidding films market is propelled by several drivers, including the rising consumption of ready-to-eat and frozen foods due to busy lifestyles and urbanization. This trend is particularly strong in developed regions, where convenience is a key purchasing factor. The expansion of the food service industry and the increasing number of dual-income households further fuel demand for packaging that supports easy meal preparation. Opportunities abound in the development of bio-based and compostable films, as sustainability becomes a critical focus for brands and regulators. Emerging markets in Asia-Pacific and Latin America present significant growth potential due to changing dietary habits and increasing disposable incomes. However, the market faces restraints such as high production costs associated with advanced materials and technologies, which can limit adoption among cost-sensitive segments. Regulatory challenges related to food contact materials and recycling standards also pose hurdles, requiring compliance with diverse international norms. Additionally, competition from alternative packaging formats, like rigid containers with lids, may impact market growth, necessitating continuous innovation to maintain competitive advantage.

Concentration Insights

The dual ovenable lidding films market exhibits a concentrated competitive landscape, with a few major players holding significant market share due to their extensive product portfolios, technological expertise, and global reach. Companies such as Amcor plc, Berry Global Inc., and Sealed Air Corporation are prominent, leveraging their strong R&D capabilities to introduce innovative films that meet evolving industry standards. These leaders focus on strategic acquisitions and partnerships to expand their market presence and enhance their production capacities. Regionally, North America and Europe are key concentration areas, driven by high demand for convenience foods and stringent food safety regulations. However, Asia-Pacific is emerging as a focal point for growth, with increasing investments in packaging infrastructure and a rising middle class. The market also features several niche players specializing in customized solutions for specific applications, contributing to a diverse competitive environment. This concentration dynamics encourage continuous innovation and quality improvements, benefiting end-users with advanced and reliable packaging options.

Type Insights

In the dual ovenable lidding films market, types are primarily categorized based on material composition, with polyethylene terephthalate (PET), polypropylene (PP), and polyethylene (PE) being the most common. PET films are highly favored for their excellent clarity, strength, and temperature resistance, making them ideal for applications requiring high visibility and durability. PP films offer good flexibility and are cost-effective, often used in products where moderate heat resistance is sufficient. PE films, while less common for dual-oven applications, are utilized in specific cases due to their sealing properties. Additionally, there are multi-layer films that combine these materials with barrier layers, such as ethylene vinyl alcohol (EVOH) or aluminum oxide coatings, to enhance performance against oxygen and moisture. These advanced films provide superior protection for sensitive food products, ensuring longer shelf life and maintained quality. The choice of film type depends on factors like the specific food application, heating requirements, and sustainability goals, with ongoing research focused on developing new material blends that offer improved environmental profiles without compromising functionality.

Application Insights

Dual ovenable lidding films find extensive applications across various segments of the food packaging industry, primarily in ready-to-eat meals, frozen foods, and prepared dishes. These films are used to seal trays and containers that hold products such as pizzas, lasagnas, desserts, and side dishes, enabling consumers to heat them directly in microwaves or conventional ovens without removing the lid. The convenience offered by this packaging is a major driver in the frozen food sector, where ease of preparation is a key selling point. Another significant application is in the food service industry, including restaurants and catering services, where bulk packaging of pre-cooked meals requires reliable and efficient heating solutions. Additionally, these films are increasingly adopted for packaging fresh prepared foods sold in supermarkets, supporting the trend towards home meal replacement. The versatility of dual ovenable lidding films also extends to specialty foods, such as organic or gourmet products, where maintaining premium quality during heating is crucial. Innovations in application-specific designs, like vented films for steam release, further enhance their utility across diverse food categories.

Regional Insights

Regionally, the dual ovenable lidding films market is dominated by North America and Europe, where high consumer demand for convenience foods and well-established packaging industries drive adoption. In North America, the United States is a key market, supported by a robust frozen food sector and strong regulatory frameworks for food safety. Europe follows closely, with countries like Germany, the UK, and France leading due to advanced retail infrastructures and sustainability initiatives promoting recyclable packaging. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, rising disposable incomes, and changing lifestyles in countries such as China, India, and Japan. This region presents significant opportunities for market expansion, though it also faces challenges related to varying regulatory standards and infrastructure development. Latin America and the Middle East & Africa are emerging markets, with growing awareness of convenience foods but slower adoption rates due to economic and logistical constraints. Overall, regional dynamics are shaped by factors like dietary trends, economic conditions, and environmental policies, influencing the strategic focus of manufacturers in tailoring products to meet local demands.

Company Insights

The dual ovenable lidding films market features several key companies that lead through innovation, quality, and global distribution networks. Amcor plc is a major player, known for its comprehensive range of flexible packaging solutions and emphasis on sustainable practices. Berry Global Inc. leverages its expertise in engineered materials to produce high-performance films with enhanced barrier properties. Sealed Air Corporation focuses on innovative packaging technologies, including dual ovenable films that integrate smart features like controlled venting. Other significant participants include Winpak Ltd., which offers specialized films for food applications, and Constantia Flexibles, recognized for its customized solutions and strong customer relationships. These companies invest heavily in research and development to introduce advanced products that address evolving market needs, such as recyclability and reduced environmental impact. Strategic initiatives, such as mergers, acquisitions, and collaborations with food manufacturers, are common to strengthen market position and expand geographic reach. The competitive landscape is dynamic, with firms continuously striving to differentiate through product quality, technological advancements, and compliance with international standards.

Recent Developments

Recent developments in the dual ovenable lidding films market reflect a strong focus on sustainability and technological innovation. Major companies have launched new film grades made from recycled content or designed for easier recycling, responding to increased regulatory and consumer pressure for environmentally friendly packaging. For instance, there have been introductions of mono-material PP films that enhance recyclability while maintaining high ovenable performance. Advances in coating technologies have also emerged, offering improved barrier properties without compromising on heat resistance or seal integrity. Additionally, smart packaging integrations, such as films with built-in sensors for temperature monitoring or tamper-evidence features, are gaining traction, adding value for brand owners and consumers. Partnerships between film manufacturers and food companies have intensified to co-develop tailored solutions for specific products, ensuring optimal performance and sustainability. Furthermore, expansions in production capacities, particularly in Asia-Pacific, are underway to meet growing regional demand. These developments underscore the industry's commitment to innovation, efficiency, and alignment with global sustainability goals, driving the market forward amidst evolving challenges and opportunities.

Report Segmentation

The dual ovenable lidding films market report is segmented to provide detailed analysis across various dimensions, enabling a comprehensive understanding of industry dynamics. Segmentation by material type includes categories such as polyethylene terephthalate (PET), polypropylene (PP), polyethylene (PE), and multi-layer films, each analyzed for their market share, growth potential, and application suitability. By application, the report covers ready-to-eat meals, frozen foods, prepared dishes, and others, highlighting trends and demand patterns in each segment. Geographic segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, assessing regional factors like consumer behavior, regulatory environment, and economic conditions. Additionally, the report may segment by end-use industry, focusing on retail, food service, and industrial applications, providing insights into specific needs and adoption rates. This structured approach allows stakeholders to identify key growth areas, competitive landscapes, and innovation opportunities, facilitating informed decision-making and strategic planning in the packaging sector.

FAQs

What are dual ovenable lidding films? Dual ovenable lidding films are specialized packaging materials designed to seal containers that can be heated in both microwave and conventional ovens, providing convenience and safety for ready-to-eat foods.

Which materials are commonly used in these films? Common materials include polyethylene terephthalate (PET), polypropylene (PP), and multi-layer structures with barrier coatings like ethylene vinyl alcohol (EVOH) for enhanced performance.

What applications do these films serve? They are primarily used for packaging frozen meals, prepared foods, and other convenience products that require reheating in ovens while maintaining seal integrity and food quality.

How do these films contribute to sustainability? Many manufacturers are developing recyclable and compostable films, often using mono-materials or bio-based content, to reduce environmental impact and support circular economy goals.

What are the key drivers of market growth? Growth is driven by rising demand for convenience foods, urbanization, and innovations in packaging that offer improved safety, functionality, and environmental benefits.

Which regions lead in this market? North America and Europe are leading regions due to high consumption of convenience foods, while Asia-Pacific is emerging as a fast-growing market with increasing adoption and investment.

Citius Research has developed a research report titled “Dual Ovenable Lidding Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dual Ovenable Lidding Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dual Ovenable Lidding Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dual Ovenable Lidding Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dual Ovenable Lidding Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dual Ovenable Lidding Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dual Ovenable Lidding Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dual Ovenable Lidding Films Market
• Cost and Gross Margin Analysis of Dual Ovenable Lidding Films Market
• Dual Ovenable Lidding Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dual Ovenable Lidding Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dual Ovenable Lidding Films Market Key Stakeholders

Below are the key stakeholders for the Dual Ovenable Lidding Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dual Ovenable Lidding Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dual Ovenable Lidding Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dual Ovenable Lidding Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dual Ovenable Lidding Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dual Ovenable Lidding Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dual Ovenable Lidding Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dual Ovenable Lidding Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dual Ovenable Lidding Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dual Ovenable Lidding Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dual Ovenable Lidding Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dual Ovenable Lidding Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dual Ovenable Lidding Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dual Ovenable Lidding Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dual Ovenable Lidding Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dual Ovenable Lidding Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dual Ovenable Lidding Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dual Ovenable Lidding Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports