Spice Coated Casing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210727
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Spice Coated Casing Market size was estimated at USD 580 million in 2023 and is projected to reach USD 1.05 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Spice Coated Casing Market

(Market Size)
$580 million
$1.05 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 580 million
2030 Market Size USD 1.05 billion
Key Players Viscofan, Devro, Viskase, Nippi, Fibran

Market Summary

The spice coated casing market is a specialized segment within the broader packaging industry, primarily serving the processed meat sector. These casings are essential for the production of various sausage types, where they not only provide structural integrity during processing but also impart critical flavor profiles and visual appeal to the final product. The market is characterized by a steady demand driven by the global consumption patterns of processed meats and the continuous innovation in food packaging technologies. Manufacturers are increasingly focusing on developing casings that enhance shelf life, improve cooking performance, and meet the growing consumer demand for natural and clean-label ingredients. The industry is also witnessing a shift towards sustainable and biodegradable materials in response to environmental concerns and stricter regulatory frameworks. Key players are engaged in strategic initiatives such as product development, capacity expansion, and mergers and acquisitions to strengthen their market position and cater to the evolving needs of food producers worldwide.

Key Highlights

A pivotal aspect of the spice coated casing market is its integral role in value addition for meat processors. These specialized casings are pre-coated with a precise blend of spices, seasonings, and sometimes smoke flavor, which simplifies the production process for manufacturers by ensuring consistent flavor distribution and reducing preparation time. This technology is particularly valuable for high-volume production lines where efficiency and product uniformity are paramount. Another significant highlight is the advancement in casing materials, including collagen, cellulose, and natural gut, each offering distinct advantages for different applications and consumer preferences. The market is also responsive to the trend of product premiumization, with manufacturers offering gourmet and artisanal options featuring unique and exotic spice blends to cater to discerning consumers. Furthermore, the emphasis on food safety and compliance with international quality standards is a constant driver for innovation and quality control within this niche market.

Drivers, Opportunities & Restraints

The primary driver for the spice coated casing market is the robust and consistent growth of the global processed meat industry. Rising urbanization, busier lifestyles, and increasing disposable incomes in emerging economies are fueling the demand for convenient and ready-to-cook food products, thereby propelling the need for advanced packaging solutions like spice coated casings. Furthermore, technological advancements in co-extrusion and coating technologies present significant opportunities for manufacturers to develop more sophisticated and efficient products that offer enhanced barrier properties and flavor release mechanisms.

However, the market faces certain restraints. Stringent food safety regulations and labeling requirements across different regions can pose challenges for manufacturers, necessitating significant investment in compliance and certification processes. The volatility in the prices of raw materials, particularly collagen and specific spices, can also impact production costs and profit margins. Additionally, the growing consumer shift towards plant-based meat alternatives represents a long-term challenge, potentially dampening the growth trajectory for traditional meat casing markets. Despite these challenges, the ongoing innovation in material science and the exploration of new application areas beyond meat present substantial growth opportunities.

Concentration Insights

The global spice coated casing market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional players. Leading companies such as Devro plc, Viscofan Group, and Viskase Companies Inc. hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and established global distribution networks. These industry giants compete on the basis of product innovation, quality consistency, and technical customer support. The market also includes numerous smaller and medium-sized enterprises that often compete by specializing in niche products, catering to local tastes, or offering customized solutions for artisanal producers. This competitive landscape ensures a continuous flow of innovation and keeps pricing competitive. Strategic partnerships with large meat processing companies are common, creating stable, long-term demand for key suppliers.

Type Insights

Spice coated casings are predominantly available in three main types based on their base material: collagen, cellulose, and natural casings. Collagen casings, derived from animal hides and bones, are widely popular due to their uniformity, strength, and ability to be produced in a vast array of diameters and sizes, making them ideal for high-speed automated stuffing operations. They are highly receptive to spice coatings and provide excellent bite characteristics. Cellulose casings, primarily made from wood pulp, are non-edible and are typically used for products like sausages and salamis that require peeling after cooking. They offer superior smoke permeability and dimensional stability. Natural casings, made from the submucosa of animal intestines, are prized for their traditional appearance and natural snap but are less uniform and more expensive. The choice of casing type is a critical decision for processors, influenced by the desired final product characteristics, production efficiency, and cost considerations.

Application Insights

The application of spice coated casings is almost exclusively within the food industry, segmented further into various processed meat products. The largest application segment is for fresh sausages, including breakfast links and bratwurst, where the casing provides essential structure and flavor. The next significant segment is for cooked sausages, such as hot dogs and frankfurters, where the casings must withstand thermal processing while retaining the spice coating's integrity. Fermented sausages, like salami and pepperoni, represent another important application; here, the casings must allow for moisture permeability during the drying and fermentation processes. Furthermore, these casings are also used for specialty and novelty meat products, including snack sticks and pre-cooked dinner sausages. The application dictates the specific technical requirements for the casing, such as shrinkage rate, smoke permeability, and peelability, guiding manufacturers in their product development efforts.

Regional Insights

The demand for spice coated casings is truly global, mirroring the consumption patterns of processed meats. Europe and North America represent mature and well-established markets, characterized by high per capita meat consumption and a strong presence of leading casing manufacturers. In these regions, demand is driven by a preference for convenience foods and a robust food processing sector. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, changing dietary habits, and the expansion of modern retail channels and quick-service restaurants in countries like China, India, and Southeast Asian nations. Latin America and the Middle East & Africa are also emerging as promising markets, with growing investments in food processing infrastructure and a rising middle class adopting more Westernized diets, thereby creating new opportunities for spice coated casing suppliers in these regions.

Company Insights

The competitive landscape of the spice coated casing market features several key players who exert considerable influence through innovation and global reach. Devro plc, headquartered in the UK, is a globally recognized leader known for its collagen-based casing solutions. Spain-based Viscofan Group is another industry titan, offering a comprehensive portfolio that includes collagen, cellulose, fibrous, and plastic casings. Viskase Companies, Inc., operating from the United States, is a major provider of cellulose and fibrous casings with a strong focus on the North American market. Other significant contributors include Nippi Inc. from Japan, which has a strong presence in the Asian market, and DeWied International, known for its innovative and customized casing solutions. These companies compete intensely on technological advancement, product quality, and the ability to provide tailored solutions to large-scale meat processors.

Recent Developments

The spice coated casing market is dynamic, with recent developments focusing on sustainability, product enhancement, and strategic growth. A prominent trend is the increased investment in research and development to create biodegradable and compostable casing materials in response to environmental concerns and plastic reduction mandates. Companies are also launching new spice blends and flavor profiles, including organic and all-natural options, to align with the clean-label movement. On the strategic front, market leaders have been active in mergers and acquisitions to expand their geographic footprint and product offerings. For instance, there has been consolidation among mid-sized players to achieve greater economies of scale. Additionally, advancements in printing technology allow for higher-quality and more durable branding directly on the casings, adding value for processors looking to enhance their product presentation on retail shelves.

Report Segmentation

This comprehensive market report on spice coated casings provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation is primarily based on Type, categorizing the market into Collagen Casings, Cellulose Casings, and Natural Casings, detailing the characteristics and market dynamics for each. The Application segmentation covers key end-use products including Fresh Sausages, Cooked Sausages, Fermented Sausages, and Other Meat Products, analyzing the demand drivers specific to each category. Geographically, the report is segmented into key regions: North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, with further country-level analysis for major markets within these regions. Furthermore, the report includes a competitive landscape section that profiles major companies, discussing their market share, product portfolios, and recent strategic initiatives, providing a holistic view of the market structure and key influencing entities.

FAQs

What are spice coated casings made of? Spice coated casings are typically made from a base material such as collagen (derived from animal hides), cellulose (derived from wood pulp), or natural gut, which is then coated with a precise mixture of spices, seasonings, and sometimes smoke flavorings to enhance the final meat product.

What is the purpose of a casing on a sausage? The casing serves multiple critical purposes: it contains the ground meat mixture, provides the characteristic shape of the sausage, allows for even cooking and smoking, and in the case of spice coated varieties, it imparts significant flavor directly to the product during processing.

Are sausage casings edible? Collagen and natural casings are generally edible. Cellulose casings, however, are designed to be peeled off after cooking and are not meant for consumption. The edibility depends entirely on the material from which the casing is manufactured.

How are spice coated casings applied? The spice coating is applied during the manufacturing process of the casing itself. Techniques involve co-extrusion, where the seasoning is integrated into the casing material, or surface coating, where a slurry of spices is applied and then dried onto the surface of the pre-formed casing.

What types of sausages use spice coated casings? Spice coated casings are used for a wide variety of sausages, including fresh sausages like breakfast links, cooked sausages like hot dogs and frankfurters, and fermented sausages like salami and pepperoni, wherever consistent and enhanced flavoring is desired.

Who are the leading manufacturers of spice coated casings? The market is led by several multinational corporations, including Devro plc, Viscofan Group, and Viskase Companies, Inc. These companies have extensive global reach and offer a wide range of innovative casing products for the food industry.

Citius Research has developed a research report titled “Spice Coated Casing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Spice Coated Casing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Spice Coated Casing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Spice Coated Casing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Spice Coated Casing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Spice Coated Casing Market
• Research Methodology
• Executive Summary
• Market Dynamics of Spice Coated Casing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Spice Coated Casing Market
• Cost and Gross Margin Analysis of Spice Coated Casing Market
• Spice Coated Casing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Spice Coated Casing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Spice Coated Casing Market Key Stakeholders

Below are the key stakeholders for the Spice Coated Casing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Spice Coated Casing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Spice Coated Casing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Spice Coated Casing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Spice Coated Casing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Spice Coated Casing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Spice Coated Casing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Spice Coated Casing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Spice Coated Casing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Spice Coated Casing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Spice Coated Casing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Spice Coated Casing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Spice Coated Casing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Spice Coated Casing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Spice Coated Casing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Spice Coated Casing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Spice Coated Casing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Spice Coated Casing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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