Automotive Tapes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209524
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Tapes Market size was estimated at USD 3.8 billion in 2023 and is projected to reach USD 6.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Automotive Tapes Market

(Market Size)
$3.8 billion
$6.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 3.8 billion
2030 Market Size USD 6.7 billion
Key Players 3M, Nitto Denko, Tesa SE, Scapa Group, Intertape Polymer Group

Market Summary

The automotive tapes market within the packaging industry represents a critical segment focused on providing specialized adhesive solutions for vehicle assembly, component bonding, and part protection during transit and storage. These tapes are engineered to meet stringent automotive industry standards, offering properties such as high strength, temperature resistance, and durability. They are utilized across various applications including interior trim attachment, wire harnessing, exterior emblem mounting, and paint masking. The market is characterized by continuous innovation in adhesive technologies to address evolving vehicle designs, materials, and manufacturing processes. Demand is significantly influenced by global automotive production volumes, vehicle electrification trends, and the need for lightweight materials to enhance fuel efficiency. Manufacturers are increasingly developing tapes that comply with environmental regulations and sustainability goals, incorporating recyclable materials and low-VOC formulations. The competitive landscape is defined by technological expertise and the ability to provide customized solutions for original equipment manufacturers and tier suppliers.

Key Highlights

The automotive tapes market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the essential role these tapes play in modern vehicle assembly, enabling efficient bonding and fastening where mechanical fasteners are impractical. The shift towards electric vehicles has introduced new requirements for battery assembly and thermal management, driving demand for specialized tapes with conductive or insulating properties. Lightweighting initiatives across the automotive sector favor adhesive tapes over heavier alternatives, contributing to overall vehicle efficiency. Technological advancements have led to the development of double-sided tapes, foam tapes, and transfer tapes that offer superior performance under extreme conditions. The market is also witnessing increased adoption of automation in tape application processes, enhancing precision and reducing production time. Furthermore, stringent safety and quality standards necessitate tapes that undergo rigorous testing for adhesion, cohesion, and environmental resistance, ensuring reliability throughout the vehicle lifecycle.

Drivers, Opportunities & Restraints

Several drivers propel the automotive tapes market forward, including rising global vehicle production, particularly in emerging economies, and the increasing complexity of vehicle designs that require advanced bonding solutions. The trend towards vehicle electrification and autonomous driving technologies creates new application areas for specialized tapes in sensor mounting and battery pack assembly. Opportunities abound in the development of sustainable and bio-based adhesive formulations to meet environmental regulations and consumer preferences for green products. The expansion of the aftermarket segment also presents growth prospects for repair and maintenance tapes. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profitability. Intense competition among tape manufacturers pressures margins and necessitates continuous investment in research and development. Additionally, adhesion challenges on new substrate materials like composites and plastics require ongoing innovation. Economic downturns and fluctuations in automotive sales can directly affect demand, while regulatory compliance for chemical emissions adds complexity to product development.

Concentration Insights

The competitive concentration in the automotive tapes market is characterized by the presence of several global players who dominate through extensive product portfolios, technological expertise, and strong relationships with automotive OEMs and suppliers. Companies such as 3M, Nitto Denko Corporation, and tesa SE hold significant market shares due to their innovation capabilities and global distribution networks. These leaders invest heavily in research and development to introduce advanced tape solutions that meet evolving industry needs. The market also includes numerous regional and specialized manufacturers who compete by offering niche products or cost-effective alternatives. Mergers and acquisitions are common strategies employed by major players to expand their geographic presence and technological capabilities. Collaboration with automotive designers and engineers during the early stages of vehicle development is crucial for securing long-term supply contracts. Intellectual property protection for unique adhesive formulations and application methods provides a competitive edge. The concentration is gradually shifting with emerging players from Asia-Pacific gaining traction by catering to the growing automotive production in the region.

Type Insights

Automotive tapes are categorized into various types based on their material composition and functional properties, each serving distinct purposes in vehicle manufacturing and packaging. Double-sided tapes are widely used for bonding trim components, emblems, and nameplates, offering strong adhesion without visible fasteners. Foam tapes provide vibration damping, gap filling, and sealing properties, making them ideal for mounting mirrors, sensors, and interior panels. Masking tapes are essential in paint shops for protecting areas during spraying processes, requiring high temperature resistance and clean removal. Specialty tapes include electrically conductive versions for EMI shielding, thermal management tapes for heat dissipation, and surface protection films for safeguarding parts during assembly and transit. Pressure-sensitive adhesives dominate due to their ease of application and immediate bonding strength. Advancements in acrylic, rubber, and silicone-based adhesives have enhanced performance characteristics such as UV resistance, flexibility, and durability. The selection of tape type is influenced by substrate materials, environmental conditions, and assembly requirements.

Application Insights

In the automotive industry, tapes are applied across numerous functions, significantly contributing to vehicle assembly, performance, and aesthetics. Interior applications include attaching upholstery, dashboard components, and floor coverings, where tapes provide secure bonding without damaging materials. Exterior uses involve mounting body side moldings, badges, and trim pieces, requiring tapes that withstand weathering, washing, and temperature fluctuations. Wire harnessing tapes organize and protect electrical cables, offering flame retardancy and abrasion resistance. Paint masking tapes ensure precise paint lines and protect glass and trim during finishing processes. In emerging applications, tapes are critical for bonding battery modules in electric vehicles and mounting sensors for advanced driver assistance systems. The packaging segment utilizes tapes for part identification, surface protection during shipping, and securing components in transit. Each application demands specific tape properties, driving continuous innovation in adhesive technology to meet performance, safety, and efficiency standards.

Regional Insights

The demand for automotive tapes varies significantly across regions, influenced by local automotive production, regulatory environments, and technological adoption. Asia-Pacific represents the largest market, driven by high vehicle manufacturing volumes in China, Japan, South Korea, and India. The region's focus on cost-effective production and rapid adoption of electric vehicles fuels demand for both standard and specialized tapes. North America and Europe are mature markets characterized by stringent quality standards and a strong emphasis on innovation, particularly for lightweight and electric vehicles. These regions see higher adoption of advanced tapes for luxury and performance vehicles. The Middle East and Africa exhibit growing demand tied to economic diversification efforts and increasing automotive investments. Latin America's market is influenced by regional production in Brazil and Mexico. Each region presents unique challenges and opportunities, necessitating tailored product offerings and strategies from tape manufacturers to address local requirements and competitive dynamics.

Company Insights

Prominent companies in the automotive tapes market include 3M, a global leader known for its diverse portfolio of VHB tapes and surface protection products. Nitto Denko Corporation offers high-performance tapes for electronic and automotive applications, emphasizing innovation in adhesive technology. tesa SE, a subsidiary of Beiersdorf, provides specialized tapes for interior and exterior bonding, with a strong focus on sustainability. Avery Dennison Corporation leverages its expertise in materials science to develop tapes for branding and functional applications. Other key players include Intertape Polymer Group, Scapa Group, and Lohmann GmbH, each contributing unique products and technologies. These companies compete through continuous product development, strategic partnerships with automotive OEMs, and expansion into emerging markets. Investment in automation and digitalization enhances production efficiency and customization capabilities. Intellectual property and patents play a crucial role in maintaining competitive advantages, while customer support and technical service ensure successful tape integration into vehicle designs.

Recent Developments

The automotive tapes market has witnessed several significant developments aimed at enhancing product performance and sustainability. Recent innovations include the introduction of tapes with improved adhesion to low-surface-energy plastics commonly used in vehicle lightweighting. Companies have launched bio-based adhesive formulations to reduce environmental impact and meet regulatory requirements. Advancements in tape substrates, such as non-woven and film materials, offer better conformability and durability. There is a growing trend towards tapes that enable disassembly and recycling, supporting circular economy initiatives in the automotive industry. Strategic acquisitions and partnerships have expanded technological capabilities and market reach, such as collaborations between tape manufacturers and automotive OEMs to co-develop customized solutions. Investments in production facilities, particularly in Asia-Pacific and Eastern Europe, aim to meet rising local demand. The integration of smart technologies, including tapes with embedded sensors for structural health monitoring, represents an emerging frontier. These developments reflect the industry's response to evolving automotive trends and sustainability goals.

Report Segmentation

This comprehensive report on the automotive tapes market provides detailed segmentation to offer actionable insights for stakeholders. The market is segmented by tape type, including double-sided tapes, foam tapes, masking tapes, and specialty tapes, each analyzed for their characteristics and applications. Segmentation by material covers acrylic, rubber, silicone, and other adhesives, highlighting performance attributes and usage trends. Application segmentation encompasses interior trim bonding, exterior component attachment, wire harnessing, paint masking, and surface protection, detailing specific requirements and growth areas. The report also segments the market by vehicle type, such as passenger cars, light commercial vehicles, and heavy commercial vehicles, addressing distinct needs across segments. Geographic segmentation provides in-depth analysis of regional markets including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining local production, demand patterns, and competitive landscapes. This structured approach enables readers to identify opportunities and make informed decisions based on comprehensive market intelligence.

FAQs

What are the primary types of automotive tapes used in vehicle manufacturing?

Automotive tapes are categorized into several types including double-sided tapes for bonding components, foam tapes for vibration damping and gap filling, masking tapes for paint protection, and specialty tapes for functions like EMI shielding or thermal management.

How do automotive tapes contribute to vehicle lightweighting efforts?

Automotive tapes replace heavier mechanical fasteners such as screws and bolts, reducing overall vehicle weight which improves fuel efficiency and supports compliance with emissions regulations without compromising structural integrity.

What factors influence the selection of automotive tapes for specific applications?

Selection depends on substrate materials, environmental exposure, temperature ranges, required bond strength, durability, and compliance with automotive safety and quality standards.

Are there environmentally friendly options available in automotive tapes?

Yes, manufacturers offer tapes with bio-based adhesives, recyclable materials, and low-VOC formulations to meet sustainability goals and regulatory requirements.

What role do automotive tapes play in electric vehicle production?

In electric vehicles, tapes are critical for battery assembly, sensor mounting, thermal management, and EMI shielding, requiring specialized properties like conductivity and high temperature resistance.

How is the automotive tapes market adapting to new vehicle technologies?

The market is evolving through innovations in adhesive chemistry to bond new materials, development of tapes for autonomous vehicle sensors, and creation of solutions that support automated application processes in manufacturing.

Citius Research has developed a research report titled “Automotive Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Tapes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Tapes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Tapes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Tapes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Tapes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Tapes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Tapes Market
• Cost and Gross Margin Analysis of Automotive Tapes Market
• Automotive Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Tapes Market Key Stakeholders

Below are the key stakeholders for the Automotive Tapes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Tapes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Tapes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Tapes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Tapes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Tapes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Tapes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Tapes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Tapes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Tapes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Tapes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Tapes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Tapes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Tapes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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