Travel Insurance Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209367
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Travel Insurance Market size was estimated at USD 25 billion in 2023 and is projected to reach USD 52 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.90% during the forecast period (2024-2030).

Travel Insurance Market

(Market Size)
$25 billion
$52 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.90%
2023 Market Size USD 25 billion
2030 Market Size USD 52 billion
Key Players Allianz, AXA, Zurich, AIG, Chubb

Market Summary

The travel insurance market serves as a critical component of the global travel and tourism industry, offering financial protection and risk mitigation for travelers against unforeseen events. This market encompasses a range of insurance products designed to cover medical emergencies, trip cancellations, lost luggage, and other travel-related disruptions. The increasing frequency of international travel, coupled with growing awareness of potential risks, has bolstered demand for these services. Businesses and leisure travelers alike seek comprehensive coverage to safeguard their investments and ensure peace of mind during journeys. The market is characterized by a diverse array of providers, including specialized insurance firms, travel agencies, and financial institutions, all competing to offer tailored solutions. Technological advancements, such as digital platforms and mobile applications, have streamlined the purchase and claims processes, enhancing customer accessibility and engagement. Regulatory frameworks across different regions also play a significant role in shaping product offerings and consumer protections. As travel patterns evolve and new risks emerge, the travel insurance market continues to adapt, presenting both challenges and opportunities for stakeholders.

Key Highlights

The travel insurance market is distinguished by several key factors that underscore its dynamic nature and growth potential. One prominent highlight is the integration of technology, which has revolutionized how policies are sold and managed. Insurtech innovations enable real-time pricing, personalized policies, and efficient claims processing through AI and data analytics. Another significant aspect is the expansion of coverage options beyond traditional areas, now including protections for adventure sports, cybersecurity breaches, and pandemic-related disruptions. The market also sees a trend towards bundled offerings, where travel insurance is packaged with other travel services, providing added value and convenience for consumers. Furthermore, increasing consumer awareness and education about the importance of travel insurance have driven adoption rates, particularly among frequent travelers and those visiting high-risk destinations. The competitive landscape is intense, with major players like Allianz, AXA, and Zurich Insurance Group continuously enhancing their product portfolios and customer service capabilities to capture market share.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the travel insurance market, with rising global travel activity being a primary factor. Economic development, increasing disposable incomes, and the ease of international travel contribute to higher demand for insurance coverage. Additionally, heightened awareness of health and safety risks, amplified by events such as the COVID-19 pandemic, has made travelers more cautious and proactive in seeking protection. Opportunities abound in emerging markets, where growing middle-class populations are beginning to travel internationally, presenting untapped potential for insurers. Customization and personalization of policies represent another opportunity, allowing providers to cater to niche segments such as senior travelers, students, or business professionals. However, the market faces restraints including regulatory complexities and varying compliance requirements across countries, which can hinder seamless service delivery. Price sensitivity among consumers also poses a challenge, as many travelers prioritize cost over comprehensive coverage, limiting premium growth. Moreover, the prevalence of fraudulent claims and the need for robust risk assessment mechanisms add operational complexities for insurers.

Concentration Insights

The travel insurance market exhibits a varied concentration landscape, with certain regions and companies dominating the industry. North America and Europe hold significant market shares, driven by high travel volumes and well-established insurance infrastructures. In these regions, key players such as Allianz SE, Generali, and AXA have strong brand recognition and extensive distribution networks, including partnerships with airlines and travel agencies. The Asia-Pacific region is rapidly emerging as a focal point due to increasing outbound travel from countries like China and India, attracting both global insurers and local providers. Market concentration is also evident in product specialization, where some companies focus on specific niches like medical evacuation or cruise travel insurance. Consolidation through mergers and acquisitions is a trend among larger firms aiming to expand their geographic reach and service capabilities. Nonetheless, the market remains fragmented with numerous small and medium-sized insurers offering competitive, localized products, particularly in developing economies where tailored solutions are essential.

Type Insights

Travel insurance products are broadly categorized into several types, each addressing distinct consumer needs and risk profiles. Single-trip insurance is popular among occasional travelers, providing coverage for a specific journey and typically including benefits such as trip cancellation, medical expenses, and baggage loss. Annual multi-trip insurance caters to frequent travelers, offering cost-effective protection for multiple trips within a year, though often with certain limitations on trip duration. Specialized policies include medical-only insurance, which focuses solely on health-related risks, and comprehensive plans that bundle various coverages for extensive protection. Adventure sports insurance is another growing segment, designed for travelers engaging in high-risk activities like skiing or scuba diving. Additionally, there are policies tailored for specific demographics, such as senior travel insurance with enhanced medical benefits, or student travel insurance addressing the unique needs of younger travelers. The diversity in product types allows insurers to target different customer segments effectively and respond to evolving travel trends.

Application Insights

Travel insurance applications span across various traveler segments and purposes, each with distinct coverage requirements. Leisure travelers represent the largest application segment, seeking protection for vacations and family trips against disruptions like cancellations or medical emergencies. Business travelers form another critical group, often requiring policies that cover trip interruptions, lost business equipment, and emergency medical care, with many corporations purchasing group policies for employees. Educational and volunteer travel, including study abroad programs and humanitarian missions, also drive demand for specialized insurance that addresses longer durations and unique risks. Senior travelers frequently opt for plans with comprehensive medical coverage, including pre-existing condition waivers, due to higher health concerns. Furthermore, the rise of adventure and eco-tourism has created applications for policies covering unconventional activities and remote destinations. Insurers increasingly leverage data analytics to understand these application nuances and develop targeted products that meet specific consumer needs.

Regional Insights

The travel insurance market demonstrates distinct regional characteristics influenced by economic conditions, travel patterns, and regulatory environments. North America is a mature market with high penetration rates, driven by robust travel infrastructure and consumer awareness; the United States dominates this region, with significant demand for both domestic and international coverage. Europe follows closely, characterized by a strong culture of travel and comprehensive regulatory frameworks that mandate certain insurance requirements, particularly within the Schengen Area. The Asia-Pacific region is the fastest-growing market, fueled by rising disposable incomes, increasing outbound travel, and growing awareness of insurance benefits; countries like China, Japan, and Australia are key contributors. Latin America and the Middle East & Africa are emerging regions where market growth is spurred by economic development and expanding tourism industries, though insurance adoption remains lower compared to developed markets. Each region presents unique opportunities and challenges, necess tailored strategies from insurers to address local preferences and compliance standards.

Company Insights

Leading companies in the travel insurance market include globally recognized insurers and specialized providers that leverage strong brand equity and innovative approaches. Allianz SE is a prominent player, offering a wide range of travel insurance products through its Allianz Global Assistance division, with a focus on comprehensive coverage and digital accessibility. AXA SA similarly maintains a strong presence, providing tailored solutions for leisure and business travelers across multiple regions. Zurich Insurance Group is noted for its robust international network and emphasis on customer service, particularly in corporate travel insurance. Other key participants include Generali Group, which combines travel insurance with other financial services, and specialized firms like World Nomads, catering to adventure travelers and long-term tourists. These companies compete on factors such as product diversity, pricing, claim settlement efficiency, and technological integration. Partnerships with travel agencies, airlines, and online platforms are common strategies to enhance distribution and reach a broader customer base.

Recent Developments

Recent developments in the travel insurance market reflect ongoing adaptation to global trends and consumer demands. A significant trend is the increased emphasis on pandemic-related coverage, with many insurers introducing policies that cover COVID-19 medical expenses and trip cancellations due to health advisories. Technological advancements continue to shape the industry, with companies investing in AI and machine learning to improve risk assessment, personalize offerings, and streamline claims processing through mobile apps and digital platforms. Sustainability has also gained attention, with some insurers incorporating eco-friendly travel benefits or supporting carbon offset programs. Mergers and acquisitions activity remains brisk, as larger firms seek to acquire niche providers or expand into emerging markets. For instance, recent transactions have involved companies enhancing their capabilities in specific regions or product segments. Additionally, regulatory changes in various countries are prompting insurers to adjust their policies to comply with new consumer protection standards and data privacy laws.

Report Segmentation

This travel insurance market report is segmented to provide detailed analysis across multiple dimensions, enabling a comprehensive understanding of industry dynamics. The segmentation by type includes categories such as single-trip insurance, annual multi-trip insurance, and specialized policies like medical-only or adventure sports coverage. Application segmentation covers leisure travelers, business travelers, senior travelers, student travelers, and other niche segments, each with specific insurance needs and growth patterns. Geographically, the report is divided into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdowns by major countries within these regions. Additional segmentation may consider distribution channels, such as insurance companies, brokers, airlines, and online platforms, highlighting how products reach consumers. This structured approach allows stakeholders to identify growth opportunities, assess competitive landscapes, and make informed decisions based on granular market insights.

FAQs

What does travel insurance typically cover? Travel insurance generally covers trip cancellations, interruptions, medical emergencies, evacuation, lost or delayed baggage, and sometimes additional benefits like accidental death or rental car damage. Coverage varies by policy, so it is essential to review terms carefully.

How does travel insurance work for pre-existing medical conditions? Many travel insurance policies exclude pre-existing conditions, but some providers offer waivers or additional coverage if certain conditions are met, such as purchasing the policy within a specified time after booking the trip.

Can I buy travel insurance after booking a trip? Yes, travel insurance can typically be purchased after booking a trip, but it is advisable to buy it soon after to ensure coverage for pre-departure issues like cancellations. Some benefits may have time-sensitive eligibility requirements.

What is the difference between travel insurance and health insurance? Travel insurance is designed for short-term trips and covers trip-related risks like cancellations and baggage loss, while health insurance provides broader medical coverage but may not apply internationally. Travel insurance often includes emergency medical benefits abroad where regular health insurance does not.

Are adventure activities covered under standard travel insurance? Standard travel insurance usually excludes high-risk activities like skiing, scuba diving, or mountaineering. Specialized adventure sports coverage is available as an add-on or separate policy to protect against risks associated with these activities.

How do I make a claim on my travel insurance? To make a claim, notify your insurer as soon as possible after an incident, complete required forms, and provide supporting documentation such as receipts, medical reports, or police reports. Most insurers offer online portals or customer service lines to guide you through the process.

Citius Research has developed a research report titled “Travel Insurance Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Travel Insurance Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Travel Insurance Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Travel Insurance Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Travel Insurance Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Travel Insurance Market
• Research Methodology
• Executive Summary
• Market Dynamics of Travel Insurance Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Travel Insurance Market
• Cost and Gross Margin Analysis of Travel Insurance Market
• Travel Insurance Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Travel Insurance Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Travel Insurance Market Key Stakeholders

Below are the key stakeholders for the Travel Insurance Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Travel Insurance Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Travel Insurance Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Travel Insurance Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Travel Insurance Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Travel Insurance Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Travel Insurance Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Travel Insurance Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Travel Insurance Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Travel Insurance Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Travel Insurance Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Travel Insurance Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Travel Insurance Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Travel Insurance Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Travel Insurance Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Travel Insurance Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Travel Insurance Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Travel Insurance Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports