Rotary Drilling Rig Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209187
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Rotary Drilling Rig Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Rotary Drilling Rig Market

(Market Size)
$3.5 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 7.5 billion
Key Players Schlumberger, Halliburton, NOV, Nabors, Precision Drilling

Market Summary

The rotary drilling rig market is a critical segment within the global oil and gas and mining industries, characterized by its essential role in exploration and extraction activities. These rigs are engineered to bore deep into the earth's subsurface to access hydrocarbon reserves, water sources, and mineral deposits. The market is influenced by global energy demand, technological advancements, and geopolitical factors affecting resource exploration. Key participants include equipment manufacturers, service providers, and end-user industries such as oil and gas companies and mining corporations. The adoption of automated and digitally integrated drilling systems is becoming more prevalent, enhancing operational efficiency and safety. Environmental regulations and the shift towards renewable energy sources also shape market dynamics, prompting innovation in eco-friendlier drilling technologies. The market remains competitive, with continuous research and development efforts aimed at improving drill bit designs, rig mobility, and depth capabilities. Regions with substantial untapped reserves, such as certain parts of Africa and South America, present ongoing opportunities, while mature markets like North America focus on technological upgrades and shale exploration.

Key Highlights

Notable highlights in the rotary drilling rig market include the increasing integration of IoT and data analytics for real-time drilling monitoring and optimization. Companies are investing in rigs that offer higher precision, reduced non-productive time, and enhanced safety features to mitigate onsite risks. Another significant trend is the development of electric and hybrid rigs that lower carbon emissions and operational costs, aligning with global sustainability goals. The market sees robust activity in offshore drilling projects, particularly in deepwater and ultra-deepwater reserves, demanding advanced rigs capable of operating under extreme conditions. Collaboration between oilfield service companies and technology firms is accelerating innovation, such as AI-driven predictive maintenance and autonomous drilling operations. Furthermore, the resurgence of exploration activities in conventional oilfields, alongside ongoing shale gas projects, sustains demand for versatile and powerful rotary drilling rigs. These highlights underscore a market evolving through technology, environmental considerations, and adaptive strategies to meet complex geological challenges.

Drivers, Opportunities & Restraints

Primary drivers propelling the rotary drilling rig market include rising global energy consumption, which necessitates continued exploration and production activities in both conventional and unconventional reserves. Technological advancements that enhance drilling efficiency, reduce costs, and improve safety standards further stimulate market growth. Opportunities abound in emerging economies with underexplored basins, where government initiatives to attract foreign investment in natural resource extraction are gaining momentum. The expansion of renewable energy infrastructure, such as geothermal drilling, also opens new avenues for market players. However, the market faces restraints including stringent environmental regulations and societal opposition to fossil fuel projects, which can delay or cancel drilling operations. Volatility in crude oil prices impacts capital expenditure decisions by oil and gas companies, leading to fluctuating demand for drilling rigs. Additionally, high initial investment and maintenance costs for advanced rotary drilling rigs may deter smaller enterprises from entering or expanding within the market.

Concentration Insights

The rotary drilling rig market exhibits a concentrated competitive landscape, dominated by a few major international players who possess extensive technological expertise and global service networks. Key companies such as Schlumberger, Halliburton, and Nabors Industries hold significant market shares due to their comprehensive offerings and long-standing industry presence. These leaders continuously engage in mergers, acquisitions, and partnerships to broaden their geographic reach and service capabilities. Regional players also maintain strong positions in local markets, often specializing in specific drilling environments or customer needs. The concentration is further influenced by high barriers to entry, including substantial capital requirements for R&D and manufacturing, as well as the necessity for certifications and compliance with international safety standards. This oligopolistic structure encourages innovation but can also lead to pricing pressures and intense competition for contracts, particularly in high-demand regions like the Middle East and North America.

Type Insights

Rotary drilling rigs are categorized based on their design and operational characteristics, with key types including land-based rigs and offshore rigs. Land rigs are further segmented into conventional mechanical rigs and modern automated rigs, with the latter gaining traction due to their efficiency and reduced manpower dependency. Offshore rigs comprise jack-up rigs, semi-submersibles, and drill ships, each suited for varying water depths and environmental conditions. Another classification is based on power source, with diesel-electric and hybrid systems becoming increasingly popular for their fuel efficiency and lower emissions. The market also differentiates between rotary table rigs and top drive systems, where top drives offer superior depth control and safety features. Customized rigs designed for specific applications, such as geothermal drilling or mineral exploration, represent a niche but growing segment. Advancements in modular rig designs allow for easier transportation and assembly, catering to remote and logistically challenging operation sites.

Application Insights

Rotary drilling rigs serve diverse applications across multiple industries, with the oil and gas sector being the largest end-user. Within this sector, applications include exploratory drilling, development drilling, and well intervention activities. The mining industry utilizes these rigs for mineral exploration, blast hole drilling, and core sampling to assess deposit quality and quantity. Water well drilling represents another significant application, addressing global needs for freshwater access in agricultural, industrial, and residential contexts. Geothermal energy projects employ specialized rotary rigs to tap into geothermal reservoirs for power generation and heating purposes. Construction and civil engineering applications involve foundation drilling, piling, and soil investigation for infrastructure projects. Additionally, environmental drilling for site assessment and remediation activities is an emerging application driven by regulatory requirements. Each application demands rigs with specific capabilities, such as depth capacity, drill bit technology, and mobility, influencing product development and market strategies.

Regional Insights

Regionally, the rotary drilling rig market demonstrates varied dynamics influenced by geological resources, economic conditions, and regulatory frameworks. North America remains a dominant region, driven by extensive shale gas and oil sands activities in the United States and Canada. The Middle East continues to be a hub for conventional oil drilling, with sustained investments in enhancing recovery from mature fields. Europe shows steady demand, particularly in the North Sea for offshore projects and in Eastern Europe for unconventional resources. Asia-Pacific is experiencing growth due to increasing energy needs in countries like China and India, coupled with offshore exploration in Southeast Asia. Latin America offers opportunities in pre-salt reserves offshore Brazil and unconventional plays in Argentina. Africa presents potential with untapped onshore and offshore basins, though political instability can pose challenges. Each region requires tailored approaches considering local content policies, environmental norms, and infrastructure readiness.

Company Insights

Prominent companies in the rotary drilling rig market include Schlumberger, Halliburton, Baker Hughes, and Nabors Industries, known for their extensive product portfolios and global service networks. These corporations invest heavily in research and development to introduce innovations such as automated drilling systems, advanced drill bits, and digital integration platforms. National Oilwell Varco (NOV) is a key equipment manufacturer providing rig components and integrated solutions. Parker Drilling and Precision Drilling are notable for their contract drilling services, specializing in challenging environments. Chinese players like Honghua Group and ZPEB have expanded their international presence, offering cost-competitive rigs. Companies are focusing on strategic collaborations to enhance their technological capabilities and geographic footprint. Sustainability initiatives, such as developing low-emission rigs and adhering to ESG criteria, are increasingly central to corporate strategies. The competitive landscape is marked by continuous efforts to improve operational efficiency, reduce downtime, and offer customized solutions to meet diverse client requirements.

Recent Developments

Recent developments in the rotary drilling rig market highlight a shift towards digitalization and sustainability. Major players have launched smart rigs equipped with IoT sensors and AI algorithms for predictive maintenance and real-time performance optimization. There is growing adoption of hybrid power systems that combine diesel generators with battery storage to reduce fuel consumption and emissions. Several companies have introduced rigs designed for harsh environments, such as Arctic conditions or ultra-deepwater sites, enhancing their market competitiveness. Partnerships between drilling contractors and technology firms have accelerated, focusing on automation and remote-operated drilling capabilities to minimize human intervention. Additionally, the market has seen increased investment in rigs tailored for geothermal and carbon capture applications, aligning with energy transition trends. Regulatory approvals for new drilling projects in emerging regions have also spurred equipment orders and service contracts. These developments reflect an industry adapting to economic, environmental, and technological pressures while seeking growth in evolving energy landscapes.

Report Segmentation

The rotary drilling rig market report is segmented to provide detailed analysis across various parameters. By type, segmentation includes land rigs and offshore rigs, with further breakdown into mechanical, electric, and hybrid rigs. Application-based segmentation covers oil and gas drilling, mining, water well drilling, geothermal drilling, and construction. Geographically, the report is divided into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with country-level analysis for major markets. Additional segmentation may consider rig capacity, such as light, medium, and heavy-duty rigs, based on depth and power ratings. The report also examines the market by end-user, distinguishing between oil and gas companies, mining corporations, water management authorities, and geothermal energy providers. This multifaceted segmentation enables stakeholders to identify specific growth areas, assess competitive landscapes, and make informed decisions tailored to their operational needs and strategic objectives.

FAQs

What is a rotary drilling rig used for? Rotary drilling rigs are primarily used in the oil and gas industry to drill boreholes for exploration and extraction of hydrocarbons. They are also employed in mining for mineral exploration, water well drilling, geothermal energy projects, and construction activities such as piling and foundation work.

How does a rotary drilling rig work? A rotary drilling rig operates by rotating a drill bit attached to the bottom of a drill string. The rotation, combined with downward force, allows the bit to cut through rock formations. Drilling fluid is circulated down through the drill pipe to cool the bit, carry cuttings to the surface, and maintain wellbore stability.

What are the different types of rotary drilling rigs? The main types include land-based rigs, which can be mechanical or automated, and offshore rigs such as jack-ups, semi-submersibles, and drill ships. They are also categorized by power source, like diesel-electric or hybrid systems, and by drilling method, such as rotary table or top drive configurations.

What are the advantages of rotary drilling? Advantages include the ability to drill to great depths, efficiency in penetrating various rock formations, versatility across multiple applications, and the capacity for real-time monitoring and adjustment. Modern rotary rigs also offer enhanced safety features and reduced environmental impact through technological innovations.

What industries use rotary drilling rigs? Industries utilizing these rigs encompass oil and gas extraction, mining and mineral exploration, water resource management, geothermal energy development, and civil engineering and construction for foundational and geotechnical investigations.

How has technology improved rotary drilling rigs? Technological improvements include the integration of automation and digital controls for precision drilling, IoT sensors for equipment health monitoring, AI for predictive maintenance, and hybrid power systems for lower emissions. Advances in materials have also led to more durable drill bits and efficient fluid systems.

Citius Research has developed a research report titled “Rotary Drilling Rig Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Rotary Drilling Rig Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Rotary Drilling Rig Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Rotary Drilling Rig Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Rotary Drilling Rig Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Rotary Drilling Rig Market
• Research Methodology
• Executive Summary
• Market Dynamics of Rotary Drilling Rig Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Rotary Drilling Rig Market
• Cost and Gross Margin Analysis of Rotary Drilling Rig Market
• Rotary Drilling Rig Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Rotary Drilling Rig Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Rotary Drilling Rig Market Key Stakeholders

Below are the key stakeholders for the Rotary Drilling Rig Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Rotary Drilling Rig Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Rotary Drilling Rig Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Rotary Drilling Rig Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Rotary Drilling Rig Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Rotary Drilling Rig Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Rotary Drilling Rig Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Rotary Drilling Rig Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Rotary Drilling Rig Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Rotary Drilling Rig Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Rotary Drilling Rig Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Rotary Drilling Rig Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Rotary Drilling Rig Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Rotary Drilling Rig Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Rotary Drilling Rig Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Rotary Drilling Rig Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Rotary Drilling Rig Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Rotary Drilling Rig Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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