Sweet Potato Fly Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196022
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Sweet Potato Fly Market size was estimated at USD 120 million in 2023 and is projected to reach USD 250 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Sweet Potato Fly Market

(Market Size)
$120 million
$250 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 120 million
2030 Market Size USD 250 million
Key Players BASF, Bayer, Syngenta, Corteva, FMC

Market Summary

The sweet potato fly market pertains to the agricultural and food industry segment dealing with the impact and management of the sweet potato whitefly, Bemisia tabaci, a significant pest affecting sweet potato crops globally. This insect poses a substantial threat to yield and quality by feeding on plant sap, transmitting viruses, and promoting sooty mold growth. The market encompasses various solutions, including biological controls, chemical pesticides, and integrated pest management strategies aimed at mitigating crop damage. Key stakeholders include agricultural producers, pest control companies, research institutions, and government bodies focused on sustainable agriculture. The market is driven by the need to ensure food security and maintain the economic viability of sweet potato farming, which is a crucial crop for nutrition and income in many regions. Ongoing research and development efforts are focused on innovative control methods to address pesticide resistance and environmental concerns, shaping the dynamics of this niche yet vital market.

Key Highlights

The sweet potato fly market is characterized by its focus on addressing a persistent agricultural pest that significantly impacts sweet potato production. A key highlight is the development and adoption of integrated pest management approaches that combine biological controls, such as the use of natural predators like Encarsia formosa, with selective chemical applications to reduce environmental impact. Another critical aspect is the pest's role as a vector for plant viruses like the Sweet Potato Leaf Curl Virus, which exacerbates crop losses and complicates control efforts. The market sees active involvement from major agrochemical companies and biotech firms investing in research for novel insecticides and resistant crop varieties. Regional variations in pest prevalence and control regulations also shape market strategies, with some areas emphasizing organic and sustainable methods. The economic importance of sweet potatoes as a staple food in many countries underscores the urgency of effective fly management solutions to protect yields and farmer livelihoods.

Drivers, Opportunities & Restraints

Primary drivers in the sweet potato fly market include the increasing global cultivation of sweet potatoes due to their nutritional benefits and adaptability to various climates, which expands the area susceptible to infestation. The rising incidence of pest outbreaks linked to climate change and monoculture practices further propels demand for effective control solutions. Significant opportunities exist in the development of biological control agents and biopesticides, which align with growing consumer demand for organic produce and stricter regulations on synthetic pesticides. The expansion of integrated pest management programs offers another growth avenue, promoting sustainable agriculture. However, the market faces restraints such as the high cost of research and development for new control methods and the rapid development of pesticide resistance in whitefly populations. Regulatory hurdles and lengthy approval processes for new products also slow market innovation. Additionally, limited awareness and adoption of advanced IPM techniques among smallholder farmers in developing regions pose challenges to market penetration.

Concentration Insights

The sweet potato fly market exhibits a concentrated structure with a few dominant players and numerous smaller regional participants. Major multinational agrochemical corporations like Bayer AG, Syngenta, and BASF hold significant market share due to their extensive research capabilities, broad product portfolios, and global distribution networks. These companies invest heavily in developing advanced insecticides and biopesticides targeting whiteflies. Alongside them, specialized biotech firms and research institutions focus on biological control solutions, such as predatory insects and microbial pesticides. The market also includes many local and regional manufacturers offering generic chemical solutions, particularly in areas with high sweet potato production. Collaboration between public research entities and private companies is common, driving innovation in pest management. The concentration is higher in regions with large-scale commercial farming, while fragmented local markets prevail in areas dominated by small-scale growers, influencing product availability and adoption rates.

Type Insights

The sweet potato fly market offers diverse control types, primarily categorized into chemical, biological, and cultural methods. Chemical controls include a range of insecticides such as neonicotinoids, pyrethroids, and insect growth regulators, which are widely used for their immediate efficacy but face challenges like resistance and environmental concerns. Biological controls involve the use of natural enemies, including parasitic wasps like Encarsia formosa and predators such as lady beetles and lacewings, which provide sustainable suppression of whitefly populations. Microbial insecticides, featuring pathogens like Beauveria bassiana, are gaining traction as eco-friendly alternatives. Cultural practices, such as crop rotation, intercropping, and sanitation, play a complementary role by reducing pest habitats and breaking life cycles. The trend is shifting towards integrated approaches that combine multiple types to enhance effectiveness and sustainability, reducing reliance on chemicals and mitigating resistance issues.

Application Insights

Applications in the sweet potato fly market are primarily focused on crop protection across various farming systems. The main application is in commercial sweet potato farming, where control measures are critical to prevent yield losses and maintain product quality for fresh markets and processing. This includes large-scale operations in regions like North America, Asia, and Africa. Another significant application is in organic farming systems, which rely exclusively on biological and cultural methods to meet certification standards and consumer demand for pesticide-free produce. Research and educational institutions apply these solutions in experimental and demonstration plots to develop and promote best practices. Additionally, government and non-governmental organizations implement pest management programs in smallholder and subsistence farming communities to enhance food security. The application scope is expanding to include urban agriculture and home gardens, where sweet potato cultivation is increasingly popular.

Regional Insights

Regionally, the sweet potato fly market is influenced by climatic conditions, agricultural practices, and economic factors. Asia-Pacific dominates, with countries like China, India, and Indonesia being major sweet potato producers facing severe whitefly issues, driving high demand for control solutions. North America and Europe have mature markets characterized by advanced IPM adoption and strict regulatory frameworks promoting sustainable practices. Latin America and Africa are emerging regions with growing sweet potato cultivation, where pest management is increasingly prioritized to support food security and export opportunities. Regional variations exist in pest species and resistance patterns, necessitating tailored approaches. For instance, Bemisia tabaci biotypes differ across regions, affecting control efficacy. Local regulatory policies and support programs also shape market dynamics, with some governments subsidizing biological controls to reduce chemical use.

Company Insights

Key companies in the sweet potato fly market include global agrochemical leaders and specialized biocontrol firms. Bayer AG offers a range of insecticides and promotes integrated solutions through its crop science division. Syngenta provides chemical and biological products, emphasizing resistance management. BASF develops innovative insecticides and collaborates on sustainable agriculture initiatives. Biobest Group NV focuses on biological control agents, supplying beneficial insects and monitoring systems for IPM. Certis USA LLC markets biopesticides and conventional products tailored for vegetable crops. Regional players like Marrone Bio Innovations offer microbial pesticides effective against whiteflies. These companies invest in R&D to address evolving pest challenges and regulatory demands, often partnering with agricultural extensions and research institutes to validate and promote their solutions. The competitive landscape is marked by product innovation, strategic acquisitions, and efforts to expand geographic presence in high-growth regions.

Recent Developments

Recent developments in the sweet potato fly market reflect a strong focus on sustainability and innovation. Companies have launched new biopesticides and enhanced biological control agents, such as improved strains of Beauveria bassiana and new parasitic wasp species, offering higher efficacy against resistant whitefly populations. There is increased investment in digital agriculture tools, including monitoring apps and decision support systems that help farmers optimize pest management timing and reduce chemical usage. Regulatory approvals for novel active ingredients with lower environmental impact have been secured in key markets, facilitating broader adoption. Partnerships between agrochemical firms and biotech companies have accelerated, aiming to combine chemical and biological solutions for integrated approaches. Research breakthroughs in understanding whitefly resistance mechanisms have led to more targeted product development. Additionally, expansion of production facilities for beneficial insects in regions like Asia and Latin America aims to meet growing local demand for biological controls.

Report Segmentation

This report on the sweet potato fly market provides a detailed segmentation to offer comprehensive insights. It is segmented by type into chemical controls, biological controls, and cultural controls, each analyzed for market trends and adoption rates. The chemical controls segment is further broken down by insecticide class, such as neonicotinoids and pyrethroids. Biological controls are segmented into predators, parasitoids, and microbial agents. By application, the report covers commercial farming, organic farming, research applications, and smallholder farming, highlighting specific needs and solutions for each. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with country-level analysis for key markets. Additional segmentation includes analysis by farming system, such as open-field and protected cultivation, and by distribution channel, including direct sales, distributors, and online platforms. This structured approach enables stakeholders to identify opportunities and challenges in specific segments.

FAQs

What is the sweet potato fly? The sweet potato fly commonly refers to the sweet potato whitefly, Bemisia tabaci, a harmful insect pest that feeds on sweet potato plants, causing damage through direct feeding and virus transmission.

How do you control sweet potato flies? Control methods include integrated pest management combining biological controls like beneficial insects, chemical insecticides applied judiciously, and cultural practices such as crop rotation and removal of infected plants.

What damage do sweet potato flies cause? They cause yellowing of leaves, stunted growth, and reduced yields by sucking plant sap, and they excrete honeydew leading to sooty mold, while also transmitting devastating viruses like SPLCV.

Are there organic methods for sweet potato fly control? Yes, organic methods include releasing natural predators such as ladybugs or parasitic wasps, using insecticidal soaps or neem oil, and implementing companion planting or trap crops to reduce infestations.

Which regions are most affected by sweet potato flies? Regions with warm climates and extensive sweet potato cultivation, such as parts of Asia, Africa, and the Americas, are highly affected, with varying severity based on local conditions and practices.

Citius Research has developed a research report titled “Sweet Potato Fly Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Sweet Potato Fly Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Sweet Potato Fly Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Sweet Potato Fly Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Sweet Potato Fly Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Sweet Potato Fly Market
• Research Methodology
• Executive Summary
• Market Dynamics of Sweet Potato Fly Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Sweet Potato Fly Market
• Cost and Gross Margin Analysis of Sweet Potato Fly Market
• Sweet Potato Fly Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Sweet Potato Fly Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Sweet Potato Fly Market Key Stakeholders

Below are the key stakeholders for the Sweet Potato Fly Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Sweet Potato Fly Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Sweet Potato Fly Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Sweet Potato Fly Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Sweet Potato Fly Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Sweet Potato Fly Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Sweet Potato Fly Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Sweet Potato Fly Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Sweet Potato Fly Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Sweet Potato Fly Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Sweet Potato Fly Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Sweet Potato Fly Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Sweet Potato Fly Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Sweet Potato Fly Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Sweet Potato Fly Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Sweet Potato Fly Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Sweet Potato Fly Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Sweet Potato Fly Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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