Yellow Peas Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197462
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Yellow Peas Market size was estimated at USD 1.1 billion in 2023 and is projected to reach USD 1.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Yellow Peas Market

(Market Size)
$1.1 billion
$1.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 1.1 billion
2030 Market Size USD 1.8 billion
Key Players AGT Food and Ingredients, Roquette, Vestkorn, Emsland Group, Cosucra

Market Summary

The yellow peas market is a significant segment within the global food and beverages industry, primarily driven by the increasing demand for plant-based protein sources. Yellow peas are widely recognized for their nutritional benefits, including high protein, fiber, and essential vitamin content, making them a popular ingredient in various food products. The market is characterized by a robust supply chain, with major producing countries including Canada, Russia, and the United States, which collectively contribute to a substantial portion of the global yield. The versatility of yellow peas allows for diverse applications, ranging from human consumption in forms such as flour, splits, and whole peas to industrial uses in animal feed and bio-based products. Growing consumer awareness regarding health and sustainability is further propelling the adoption of yellow pea-based products, positioning this market for continued expansion. Key industry participants are focusing on innovation and product development to cater to evolving consumer preferences, thereby enhancing market dynamics.

Key Highlights

The yellow peas market is distinguished by several key highlights that underscore its growth and relevance. One prominent aspect is the rising trend of veganism and flexitarian diets, which has amplified the demand for plant-based proteins, with yellow peas serving as a critical raw material for numerous alternative protein products. Additionally, the market benefits from the inherent advantages of yellow peas, such as their non-GMO status, gluten-free nature, and low allergenicity, which align with modern dietary trends. The expansion of the food processing industry, particularly in emerging economies, is facilitating the incorporation of yellow peas into a wide array of food items, including snacks, bakery products, and meat analogues. Furthermore, strategic initiatives by leading companies, such as investments in processing technologies and sustainable sourcing practices, are enhancing product quality and supply chain efficiency. These factors collectively highlight the market's potential and its alignment with contemporary consumer and industry shifts.

Drivers, Opportunities & Restraints

The yellow peas market is propelled by several drivers, including the increasing consumer inclination towards healthy and sustainable food choices, which boosts the demand for plant-based ingredients. The growing prevalence of lifestyle diseases has also encouraged the adoption of nutritious diets, wherein yellow peas play a vital role due to their health benefits. Opportunities in this market are abundant, particularly in the development of innovative food products and the expansion into new geographical regions with rising health consciousness. The use of yellow peas in the animal feed industry presents another significant opportunity, driven by the need for high-protein feed ingredients. However, the market faces restraints such as fluctuating climatic conditions affecting crop yields and price volatility, which can impact supply stability. Additionally, competition from other plant-based proteins like soy and lentils may pose challenges. Addressing these restraints through improved agricultural practices and diversification can help in sustaining market growth.

Concentration Insights

The yellow peas market exhibits a concentrated production landscape, with a few countries dominating global output. Canada stands as the largest producer and exporter, leveraging its vast agricultural land and advanced farming techniques to maintain high yield levels. Russia and the United States are other key contributors, with significant production capacities that support both domestic consumption and international trade. This concentration influences global supply dynamics and pricing, as production fluctuations in these regions can have widespread effects. On the consumption side, regions such as Asia Pacific, particularly India and China, are major importers and consumers, driven by traditional dietary habits and growing population needs. The market's concentration necessitates strategic partnerships and trade agreements to ensure supply chain resilience. Companies are also exploring opportunities in emerging production regions to diversify sources and mitigate risks associated with geographical concentration.

Type Insights

In the yellow peas market, products are primarily categorized into whole yellow peas and split yellow peas, each serving distinct applications and consumer preferences. Whole yellow peas are often used in traditional dishes, soups, and stews, valued for their texture and ability to retain shape during cooking. Split yellow peas, on the other hand, are commonly utilized in purees, dal preparations, and as a base for various food products due to their quicker cooking time and ease of processing. The market also sees emerging product forms such as yellow pea flour and protein isolates, which are gaining traction in the health food and beverage sectors. These diversified types cater to a broad spectrum of culinary needs and industrial applications, enhancing the market's versatility. Innovation in processing techniques is further expanding the range of available products, meeting the demands of both retail and industrial consumers.

Application Insights

The application of yellow peas spans multiple sectors within the food and beverages industry, highlighting their versatility and functional properties. In human food, yellow peas are extensively used in direct consumption through traditional cuisines, as well as in processed foods like snacks, baked goods, and pasta, where they contribute to nutritional enhancement and texture improvement. The rising trend of plant-based diets has led to their increased use in meat analogues and dairy alternatives, providing a sustainable protein source. Beyond human food, yellow peas are a valuable component in animal feed, offering a high-protein option that supports livestock health and productivity. Additionally, industrial applications include the use of yellow pea starch in biofuels and biodegradable plastics, although this segment is still developing. The diversity in applications underscores the market's adaptability and potential for growth across various domains.

Regional Insights

Regionally, the yellow peas market demonstrates varied dynamics influenced by production capabilities, dietary patterns, and economic factors. North America, led by Canada, is a dominant force in production and export, supplying significant volumes to global markets. Europe also holds a substantial share, with countries like Russia and France contributing to both production and consumption. The Asia Pacific region is a major consumer, driven by high demand in countries such as India, where yellow peas are a dietary staple, and China, where increasing health awareness is boosting consumption. Other regions, including Latin America and Africa, are emerging as growing markets, with rising imports to meet local food needs. Regional disparities in climate and agricultural practices affect production outcomes, while trade policies and consumer preferences shape import-export flows. Understanding these regional nuances is crucial for stakeholders to navigate the market effectively.

Company Insights

The competitive landscape of the yellow peas market features several key players who influence market trends through their production, processing, and distribution activities. Prominent companies include AGT Food and Ingredients, which is a global leader in pulse processing and exporting, offering a wide range of yellow pea products. Vestkorn Milling AS is another significant player, specializing in pea protein isolates and concentrates for the food industry. Other notable participants like Puris Foods and Roquette Fr?res are focused on innovative product development, particularly in the plant-based protein segment, catering to the growing demand for sustainable ingredients. These companies employ strategies such as vertical integration, partnerships, and investments in research and development to enhance their market presence. The involvement of both large multinationals and specialized firms creates a dynamic competitive environment, driving quality improvements and market expansion.

Recent Developments

Recent developments in the yellow peas market reflect the industry's response to evolving consumer demands and technological advancements. There has been a surge in investments toward expanding processing capacities, particularly for pea protein extraction, to meet the rising need for plant-based ingredients. Companies are also engaging in sustainable sourcing initiatives and obtaining certifications to appeal to environmentally conscious consumers. Product innovation is a key focus, with new launches including ready-to-eat meals, protein-enriched snacks, and dairy alternatives made from yellow peas. Additionally, strategic acquisitions and collaborations are occurring to strengthen supply chains and enter new markets. For instance, partnerships between food manufacturers and agricultural producers are becoming more common to ensure raw material quality and availability. These developments indicate a proactive approach within the industry to capitalize on growth opportunities and address challenges.

Report Segmentation

This market research report on the yellow peas market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights. The type segmentation includes whole yellow peas and split yellow peas, along with processed forms such as flour and protein isolates, each analyzed for their market share and growth potential. Application segmentation covers human food, animal feed, and industrial uses, highlighting key trends and demand drivers in each category. Regional segmentation examines North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, assessing production, consumption, and trade patterns. The report also delves into competitive landscape, profiling major companies and their strategies. This structured segmentation enables a thorough understanding of market dynamics, helping businesses identify opportunities and make informed decisions based on specific segments of interest.

FAQs

What are the main uses of yellow peas? Yellow peas are primarily used in human food applications such as soups, stews, and traditional dishes, as well as in processed foods like snacks and bakery products. They are also utilized in animal feed and increasingly in industrial applications like bio-based materials.

Which countries are the largest producers of yellow peas? Canada is the largest producer of yellow peas, followed by Russia and the United States. These countries dominate global production and export markets.

How are yellow peas processed? Yellow peas are processed through cleaning, drying, and splitting to produce whole or split peas. Further processing can include milling into flour or extraction of protein isolates for use in various food and industrial products.

What are the health benefits of yellow peas? Yellow peas are rich in protein, fiber, vitamins, and minerals, supporting digestive health, muscle maintenance, and overall nutrition. They are also low in fat and gluten-free, making them suitable for diverse diets.

Why is the demand for yellow peas increasing? The demand for yellow peas is rising due to growing consumer preference for plant-based proteins, increased health awareness, and the expansion of vegan and flexitarian diets, driving their use in food products and alternatives.

Citius Research has developed a research report titled “Yellow Peas Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Yellow Peas Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Yellow Peas Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Yellow Peas Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Yellow Peas Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Yellow Peas Market
• Research Methodology
• Executive Summary
• Market Dynamics of Yellow Peas Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Yellow Peas Market
• Cost and Gross Margin Analysis of Yellow Peas Market
• Yellow Peas Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Yellow Peas Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Yellow Peas Market Key Stakeholders

Below are the key stakeholders for the Yellow Peas Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Yellow Peas Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Yellow Peas Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Yellow Peas Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Yellow Peas Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Yellow Peas Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Yellow Peas Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Yellow Peas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Yellow Peas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Yellow Peas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Yellow Peas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Yellow Peas Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Yellow Peas Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Yellow Peas Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Yellow Peas Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Yellow Peas Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Yellow Peas Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Yellow Peas Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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